She Did It Show with Daria Mudrova

Hosted by Daria Mudrova

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Jun 2026

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About the show

She Did It Show highlights and celebrates the achievements of female leaders and creative entrepreneurs. We believe every woman has a story to tell and that by sharing those stories, we can inspire others to pursue their dreams and achieve their goals. Through in-depth conversations with successful female leaders from a variety of industries, we explore the challenges and triumphs of their journeys and uncover the strategies and techniques used to build thriving businesses and lifestyles that they desire.

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38 recent

June 9, 2026Episode 310 min

Mom Guilt Is Not Your Fault - Here's Where It Actually Comes From

Mom Guilt Is Not Your Fault: Unpacking Systemic Pressures This episode explores “mom guilt” as a widespread, structural experience rather than a personal weakness. Citing Worcester State University research, it explains how mothers across backgrounds internalize “ideal mother” standards, often alongside elevated anxiety, stress, and depression. It highlights sociologist Sharon Hays’ concept of “intensive mothering,” an ideology demanding constant, selfless maternal availability, and notes how these standards intensified as more women entered the workforce. The script links rising pressure to demographic shifts such as declining birth rates (3.5 children in the 1960s vs. 1.6 in 2024) and an aging population, creating hyperfocus on parenting choices. It also describes how guilt can become seen as proof of being a good mother, distinguishes structural guilt from internal psychological patterns, and emphasizes that supporting mothers’ wellbeing affects how they show up for their children. 00:00 The Weight of Mom Guilt00:21 A Personal Breaking Point01:27 Not a Personal Flaw02:23 Intensive Mothering Ideology03:37 Why It’s Worse Now04:30 When Kids Become Rare05:30 Guilt as Proof of Love06:23 Structural vs Internal Guilt07:55 Showing Up Depleted08:59 Systemic Roots and Next Steps10:06 Closing Reframe and GoodbyeWelcome to She Did It Show - Reinvented.She Did It Show is back — and this time, it's personal.I'm Daria Mudrova — entrepreneur, immigrant, content creator, and now: a mother figuring it all out in real time.This show has always been about women who broke through. But something shifted for me when I became a mom. Suddenly I wasn't just interviewing women about reinvention — I was living it. Postpartum identity. Career pauses. The invisible load. What nobody tells you about who you become after a baby.So we're going deeper.She Did It Show is now a space for honest, research-backed conversations about:→ Motherhood — the real version, not the curated one→ Women's identity through major life transitions→ The sociology of womanhood: what society expects vs. what we actually feel→ Reinvention — career pivots, personal growth, starting over→ The psychology behind it all (I'm currently studying mental health counseling — we're learning together)No toxic positivity. No "bounce back" culture. Just real conversations about what it means to be a woman today.─────────────────────────────🔔 Subscribe so you don't miss an episode: Subscribe here🎙️ Listen on your favorite platform:👉 Spotify: Open on Spotify👉 Apple Podcasts: Open on Apple─────────────────────────────📍 Find me everywhere:👉 Website: shediditshow.com👉 Instagram (show): @shediditshow👉 Instagram (me): @darimudrova👉 Facebook: She Did It Show👉 LinkedIn: She Did It Show📩 Collaborations & inquiries: shediditshow@gmail.com─────────────────────────────About DariaFounder of She Did It Show. Former founder of My Beauty Box (Moscow). Writer for Vogue, Cosmopolitan, Marie Claire. O-1 visa holder. New York-based. ─────────────────────────────© She Did It Show. You may share and embed this video with a link back to the channel.Disclaimer: Content shared is for informational and storytelling purposes only. Always consult qualified professionals for medical, psychological, or legal advice.#motherhood #womanhood #identitypivot #matrescence #momlife #femalefounder #reinvention #immigrantmom #shediditshow #mentalhealthawareness #womenempowerment

May 28, 2026Episode 211 min

High-Achieving Women Don't Struggle With Motherhood. Society Struggles With Them.

The host recounts being socially dismissed after saying she was a stay-at-home mom, despite having founded and sold a company and holding a U.S. extraordinary ability visa, and uses the moment to examine how professional role identity shapes high-achieving women’s self-worth. She argues that in U.S. culture status is tied to productivity, making “stay-at-home mom” feel socially devalued, especially in environments like New York City, and cites research on role identity, identity conflict after motherhood, and vulnerability from “identity foreclosure.” She proposes building resilience through multiple identities and changing common social questions from “What do you do?” to deeper prompts about curiosity, passions, and what someone is figuring out. She notes that many women who step back are in transition, citing Catalyst’s 2025 survey on caregiving exits and varied return-to-work paths, and calls for new language and empathy around this chapter.00:00 - Party Identity Shock00:44 - Why We Ask What You Do01:48 - Role Identity and Data03:16 - Stay at Home Mom Stigma05:19 - Identity Foreclosure06:46 - Better Questions to Ask08:20 - Motherhood Career Pivots09:39 - Redefining Self and Others11:33 - Closing and Call to ShareData used in the episode:1. Pew Research (2023): Women make up 58% of all professional occupations in the US and 53% of the college-educated workforce. https://www.pewresearch.org/short-rea...2. Gender, Work & Organization (2024): Even short career breaks significantly affect women's self-perception, and returning to work after maternity leave is a full identity transition — not just logistics.https://doras.dcu.ie/31614/1/Gender%2...3. Catalyst (2025): 42% of women who left the workforce cited caregiving as the primary reason — not ambition, not personal choice, but lack of systemic support.https://www.cnbc.com/2026/02/02/catal...4. Careers After Babies survey: 98% of women want to return to work after maternity leave, but only 13% consider full-time realistic. Most return part-time or into something different.https://workplaceinsight.net/women-co...Welcome to She Did It Show - Reinvented.She Did It Show is back — and this time, it's personal.I'm Daria Mudrova — entrepreneur, immigrant, content creator, and now: a mother figuring it all out in real time.This show has always been about women who broke through. But something shifted for me when I became a mom. Suddenly I wasn't just interviewing women about reinvention — I was living it. Postpartum identity. Career pauses. The invisible load. What nobody tells you about who you become after a baby.So we're going deeper.She Did It Show is now a space for honest, research-backed conversations about:→ Motherhood — the real version, not the curated one→ Women's identity through major life transitions→ The sociology of womanhood: what society expects vs. what we actually feel→ Reinvention — career pivots, personal growth, starting over→ The psychology behind it all (I'm currently studying mental health counseling — we're learning together)No toxic positivity. No "bounce back" culture. Just real conversations about what it means to be a woman today.

May 11, 2026Episode 111 min

Lost in Motherhood? It Has a Name, and You Need to Hear It

Have you ever felt like you 'disappeared' after becoming a mother? You're not alone. In this video, we'll explore 'Matrescence,' a psychological process almost no one talks about, yet it perfectly explains the profound identity reconstruction women experience when they transition into motherhood. While we often discuss newborn sleep, diet, and postpartum hormones, the mental and emotional journey of becoming a mother often goes unnamed and unrecognized. I'm Daria, a sociologist and a mother, and I'm here to shed light on this critical, often overlooked aspect of motherhood. Understanding matrescence can help you navigate this transformative period with more awareness, self-compassion, and support.Timeline:00:00 Where Did I Go01:20 Life Before Baby02:57 Invisible Motherhood Work04:24 Naming Matrescence05:55 High Achiever Identity Clash07:43 Stop Trying To Go Back08:42 Four Phases Explained10:20 Reframe And Evolve11:14 Share Your PhaseMatrescence: The Identity Reconstruction of MotherhoodDaria, a sociologist, entrepreneur, media host, and mother of a toddler, describes feeling both deep love for her baby and a simultaneous loss of self after childbirth, arguing that this reflects an overlooked psychological process rather than personal failure. She explains how many women’s pre-motherhood identities are built on achievement, autonomy, and visible feedback, while early motherhood brings fragmented time, invisible repetitive labor, and delayed or absent validation, creating guilt and disorientation—especially for high-achieving women. She introduces “matrescence,” a term coined by anthropologist Dana Raphael in the 1970s, as a multi-year identity reconstruction from woman to mother lacking cultural support. Daria outlines four non-linear phases—deconstruction, disorientation, integration, and conscious rebuilding—and encourages viewers to ask “Who am I becoming now?” and share which phase feels familiar.#Matrescence #motherhoodchallenges #Postpartum #NewMom #IdentityShift #Parenting #Psychology #MomLifeDon't forget to like this video, subscribe for more insights on motherhood, and share your experiences with matrescence in the comments below! Please Visit this Link to get more information: https://www.shediditshow.com/

December 20, 20241 hr 16 min

How To Launch & Finance An E-Commerce Business, Grow in Revenue from $0 to $1 MM, CEO of Paperstack Assel Beglinova

After a break from recording new episodes, we came back to the studio to start a new season and record an amazing conversation for you with Assel Beglinova about how she built the Paperstack company, and how to start an e-commerce business. Assel is the co-founder and CEO of Paperstack - the company which provides finance for e-commerce startups. Originally Assel arrived in Canada from Kazakhstan by herself in 2012 since then, she worked in corporate finance and banking. During that time, she noticed that banks weren't keeping up with the online economy, making it hard for e-commerce founders to get the working capital they needed. So, this is how she got the idea to start Paperstack to solve this problem. She moved to the US and founded Paperstack with her Co-Founder Vadim Lidich. They raised Paperstack from zero to $1M in revenue, helping multiple e-commerce brands get access to money and grow in revenue as well. Talking with Assel about how she started her business, lessons, and challenges good to know about launching an e-commerce business, how to finance your company, and create a thriving business today.

October 24, 20241 hr 14 min

Trick To Be A Successful Fashion & Beauty Influencer On Social Media | SheDidItShow.com

Join Katya Bychkova, a beauty and style expert, as she uncovers the tricks to becoming a successful fashion and beauty influencer. Katya Bychkova - a beauty, style expert, and influencer based in NYC who has worked with Dior, Clarins, Farfetch, Sephora, and others. Katya contributes to top lifestyle publications like InStyle and Pursuitist.

October 17, 202449 min

Want To Open A Restaurant In NYC? How To Leverage Tech For Small Business Growth | SheDidItShow.com

I talked with Julia Kravets, founder of the first fully vegan and gluten-free crêperie in New York, as she revealed the critical tech that every small business owner needs. From opening a restaurant in NYC to transitioning to a tech career at Etsy, Julia's journey is packed with insights for aspiring entrepreneurs. Julia Kravets is a Software Engineer and founder of Little Choc Apothecary, the first fully vegan and gluten-free crêperie in New York. She built her restaurant in 2014 and successfully ran the business for the last eight years. Now, she is selling the restaurant and starting to pursue her career in tech.

October 10, 20241 hr 1 min

Power Of PR In Urban Transformation: Uram Extreme Park With Visual Storytelling | SheDidItShow.com

Join Karina Kalimullina, a PR and communications expert, as she unlocks the power of PR and visual storytelling to transform urban spaces and build URAM, the biggest extreme park in Russia and Europe. Karina Kalimullina is a communications and PR expert with over ten years of experience in strategy and media relations in architecture, art, film, and design. Karina led PR and Communications at The Institute for Urban Development of the Republic of Tatarstan. She curated over 400 public space projects and led PR and Communications for URAM, the biggest extreme park in Russia and Europe. Today, she helps creatives and brands find their brand identity using visual storytelling and PR, experiments with creating art herself and explores new media for self-expression.

October 3, 202451 min

War Crimes With Web3: How To Spot Media Manipulations? PR Expert Anastasia | SheDidItShow.com

In this podcast, we talk to PR expert Anastasia about how to spot media manipulations and protect yourself from misinformation. We discuss the power of personal stories and storytelling and how Web3 can help prevent disinformation and manipulations. I talked with Anastasia about how to recognize manipulations in the media, how to protect yourself from misinformation, and the power of personal stories and storytelling. Anastasia @stasia.bk is an Award-winning PR and communications manager focusing on web3. Anastasia has a journalist background and more than five years of PR experience helping tech companies tell their stories.

September 26, 20241 hr 10 min

What Crypto Winter Can Teach Us? Best Marketing Strategies By A Web 3 Expert | SheDidItShow.com

Join Victoria Vaughan, ex-CEO of Cointelegraph and a seasoned entrepreneur, as she shares valuable Web3 marketing strategies and lessons from the crypto winter.

July 18, 20241 hr 12 min

How To Create A Business From Scratch? Female Entrepreneur Insights | SheDidItShow.com

Katerina Gataulina, a seasoned entrepreneur, as she shares her insights on building a business from scratch. Discover how to find your superpower, choose the right business idea, analyze competitors, and switch to a growth mindset. Please Visit this Link to get more information: https://www.shediditshow.com/ I spoke with Katerina about finding your superpower, the female and male approaches to business, finding the right business idea and business model, analyzing competitors, and switching from the founding to the growth mindset. We also discussed the wedding industry and how to build a business around it. Katerina Gataulina is an entrepreneur, author, and traveler. She owns two event agencies and is a wedding and Event planner with 15 years of experience in Russia, Montenegro, and the USA. She is also the founder of the community for female entrepreneurs, "Womanhattan."