Sell By Being Human

Hosted by Alex Smith

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Jun 2026

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This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you. It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

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June 10, 202651 min

The Recruiter Who Looked Beyond the Resume

Could the most powerful sales skill have nothing to do with persuasion and everything to do with seeing someone's potential before they can see it themselves?In this episode of Sell by Being Human, Alex Smith sits down with Maximos Lih, a former Google recruiter, Google Ventures coach, and founder of Emboldened LLC. Maximos has helped scale everything from early-stage startups (including Uber in its 50-person days) to top executives navigating high-stakes change. But his most powerful lessons in connection didn't come from Silicon Valley. They came from his grandfather, a general in the Chinese army who took in orphans during a civil war and taught Maximos that success isn't about forcing change. It's about being the eyes and ears for someone else's potential.Maximos shares how he learned to look past résumés and "no's" to see what others missed, first as a recruiter, then as a coach to founders afraid of failing their teams. He talks about why anxiety is the real enemy of change, why unsolicited advice kills trust, and why the best salespeople don't try to change someone's mind. They change the emotional atmosphere in the room.From his grandfather's quiet acts of humanity to late-night conversations with strangers on airplanes, Maximos's story is a powerful reminder: sell by being human. Lower the anxiety first. The rest follows.Key TakeawaysPeople embrace change faster when anxiety is reduced firstGreat recruiters and coaches look beyond resumes and surface-level performanceHuman connection begins when people feel seen, heard, and understoodCuriosity creates stronger relationships than authority or expertise aloneThe best leaders collaborate with people instead of forcing decisions onto themUnsolicited advice often creates resistance, even when intentions are goodHelping someone clarify what they truly value leads to better decisionsTrust grows when people feel emotionally safe enough to be transparentLeadership is less about giving answers and more about asking better questionsReal influence comes from helping people arrive at their own conclusions In This Episode:[00:00] Intro[00:01] Meet Maximos Lee[01:00] From Google and Uber to executive coaching[01:34] Maximos ’ family story and his grandfather’s legacy[02:29] What “sell by being human” means to Maximos [05:11] Growing up surrounded by change and adaptation[09:42] Why people need others to become their “eyes and ears”[11:01] Looking beyond resumes and recognizing hidden potential[17:00] Hope, opportunity, and helping the next generation[18:10] Why people resist the idea of “selling”[19:01] Skills that help people connect and create change[20:48] Lowering anxiety before leading change[22:59] Why people need to feel seen and understood[23:25] Coaching versus advising: understanding what people truly need[24:41] Helping clients feel safe enough to be transparent[30:33] Asking values based questions instead of surface level questions[31:06] Coaching startup founders through identity and change[36:18] Interrupting patterns and helping leaders think differently[37:14] Helping founders make difficult decisions without fear[39:30] Fear, identity, and decision making under pressure[41:13] Collaborative leadership instead of forcing solutions[42:19] Helping people arrive at their own decisions[44:39] The danger of unsolicited advice[48:44] Why expertise alone does not build trust[50:44] What makes Maximos totally Maximos?[52:54] Connecting deeply with strangers and seeing humanity everywhere[56:01] Random conversations, empathy, and human connection[56:50] Where to find and connect with Maximos [56:54] Closing Our GuestMaximos Lih is the founder of Emboldened LLC, an executive coach who works with small teams and leaders to scale without losing their edge. He previously worked as a technical recruiter at Google, a coach at Google Ventures (helping founders scale from startup to scale-up), and watched Uber grow from 50 people to hundreds. His approach blends Silicon Valley pragmatism with a deeply human philosophy inherited from his grandfather — a Chinese general who taught him that real influence isn’t about control, but about seeing people fully.Resources and LinksSell by Being HumanLinkMaximos LihLinkedInEmboldened LLCAlex SmithWebsiteLinkedIn

April 22, 202649 min

Why Professionalism Is Ruining Your Sales

In sales, they always say: stay professional and never rock the boat, right? But think about it. Who do buyers actually remember? The professional who checks all the boxes or the real human with smiles, energy, and personality?In this episode of Sell by Being Human, host Alex Smith sits down with April Palmer, Account Executive at Duckbill, adjunct professor at VCU, and self-described "hot mess boss," to explore why showing up as your authentic self is not just good for your soul, it is good for sales.April's path started in unexpected places. From selling mistletoe door to door as a kid to closing multi-million dollar enterprise deals, she has learned that the real secret to sales is not better scripts or sharper rebuttals. It is genuine human connection. With 20,000 "weirdos" following her late-night LinkedIn chaos, April has proof that people buy from real people, not robots or talking heads.In this conversation, you will hear why she tells prospects not to buy from her, how a ruptured Achilles led to 12 job offers, and why the platinum rule beats the golden rule every time. She also shares her dad's most annoying and effective question, what hula hoops and cheesecake taught her about prospecting, and why showing up looking like a "cotton candy machine that turned into a human" is actually a calculated strategy.If you have ever felt pressure to dim your personality at work, wondered if you could be "too much" for corporate America, or suspected that vanilla ice cream is not your flavor, this conversation offers a different way forward.Key TakeawaysWhy "professionalism" is often just fear in beige clothingHow being authentically you attracts the right buyers and repels the wrong onesThe platinum rule: Treat others the way they want to be treatedWhy "help me understand" is the most powerful phrase in salesHow to know when to tell a prospect not to buy from youThe importance of systems and transparency in building trustWhy calculated risks (like wearing a hot pink suit to a tech conference) pay offHow being vulnerable creates safety for buyers to open upThe art of connecting people and why introductions reveal how you really feelIn This Episode:[00:00] Introduction to April Palmer[01:29] April's legendary outreach email[04:34] What "sell by being human" means to April[05:26] Why rebuttals give her the "ick"[07:58] The platinum rule vs. the golden rule[08:56] Growing up in the Bible Belt without TV[11:06] The seven-layer man: April's dad and the art of asking why[14:33] "Help me understand" and the power of shutting up[16:43] Professionalism is fear masquerading as beige[19:21] Being pistachio in a sea of vanilla[23:28] Surfing as a metaphor for life and sales[24:48] Posting about sexual assault and the connections it created[26:48] Getting fired while injured and the 12 offers that followed[29:45] Transparency in the sales process: Project plans and aligned expectations[32:28] Why April tells people not to buy from her[34:00] Hula hoops, cheesecake, and standing out[37:30] Fear in sales: Disappointing clients and handing off deals[42:43] Chaos with a purpose: The strategy behind the unhinged[47:37] How being yourself invites buyers to drop their armor[49:33] The story that's so April: How introductions reveal everything[52:53] Where to find AprilNotable Quotes[05:11] “When I hear sales tactics from someone else, I get the ick so hard that even if I love the thing, I hesitate to buy from them.” — April[06:17] “ If you’re super curious about someone’s needs, you don’t have to have a rebuttal; you just figure out if you’re the right solution for them.”— April[08:18] ” I go by the platinum rule: treat others the way they want to be treated.— April[11:44] ” I learned it’s okay to keep asking questions until you figure out what’s actually behind what people are asking you to do.”— April[18:20] ” In a sea of vanilla ice cream, people on LinkedIn be pistachio.”[21:40] “People come to me and buy from me because they love the energy I bring and know I’ll tell them the truth.” — April[28:50] “ I don’t want to sell you a lie about who I am. I could convince you I’m somebody else, but wouldn’t that be a horrible bait and switch?” — April[38:32] “I have a lot of anxiety around not providing the sales experience I want to give to other people.” — April[40:20] ”What happens if I build this level of trust and then I hand it over to a team and they don’t care about the customer as much as I do? That keeps me up at night.”— AprilOur GuestApril Palmer is an Account Executive at Duckbill, where she helps companies fix their AWS bills by making them "smaller and less horrifying." She is also an adjunct professor at VCU, teaching students how to network and land jobs. With a career spanning founder roles, VP of Sales positions, and enterprise sales, April has made a name for herself by showing up exactly as she is in hot pink suits, bedazzled boots, and unfiltered honesty. She believes in making revenue strategy feel like a group chat gone slightly off the rails, teaching business like it is 2 AM and everyone is a little loopy. Find her on LinkedIn as "Hot Mess Boss," where 20,000 weirdos follow her late-night chaos.Resources and LinksSell by Being HumanLinkApril PalmerLinkedInInstagramDuckbillAlex SmithWebsiteLinkedIn

April 8, 202638 min

Why Great Salespeople Focus on Decisions, Not Deals

When was the last time a salesperson helped you make a truly confident decision? In this episode of the Sell by Being Human podcast, Alex Smith sits down with Mark Kosoglow, Chief Revenue Officer at Deutsche Bank and former CRO at Catalyst Software, to talk about what selling actually looks like when you strip away the scripts. From selling shoes as a teenager to helping scale Outreach to $250M, Mark’s journey is anything but typical, but his core idea has stayed the same: great salespeople help others make confident decisions.They get into what that looks like in practice. Mark shares why letting passion lead often creates better conversations than trying to sound polished, how his early experience with consultative selling shaped the way he works today, and why honesty and vulnerability matter more than most people think, especially when you’re asking teams or customers to embrace change.They also dive into storytelling, the role of metaphors in making ideas stick, and the problems that come from unclear expectations. Throughout the conversation, Mark makes a strong case for being yourself, not as a slogan, but as a real advantage in both sales and leadership.If you’ve ever felt like selling forces you to be someone you’re not, this episode will change how you approach every conversation.Key TakeawaysHelp people make confident decisions, not just hit numbersLet passion show instead of hiding behind professionalismTreat “no” as a step that moves you closer to yesFocus on understanding the problem before offering solutionsBuild trust by being transparent about intentions and mistakesGive direction, but avoid control to unlock creativityAct, learn, and adjust instead of over-planningPrioritize clarity and ask questions instead of assumingIn This Episode:[00:00] Mark’s core motivation for selling [01:00] Welcome & introduction to Mark Kosoglow[02:05] Dan Pink’s To Sell Is Human and personal connections[05:05] What “sell by being human” means to Mark[06:03] Helping people make confident decisions (the 2-out-of-3 rule)[08:15] Early days: Selling shoes at The Athlete’s Foot & learning consultative selling[11:45] Telemarketing lessons and embracing “no”[14:21] Leading through change and the weight of asking people to shift how they work[16:05] Balancing control with freedom and creativity[18:46] Admitting failures and iterating quickly (self-sourcing example)[22:28] Revenue Kickoff reflections and the power of in-person connection[25:32] Using metaphors and storytelling (the Boeing story)[29:38] What Mark looks for in a CEO/leader above him[33:29] Clear communication and avoiding misinterpretation[36:08] Lessons for his kids[39:06] Signature question: What makes Mark totally Mark?[40:36] Where to find Mark[40:59] ClosingNotable Quotes[05:11] “Let your passion overcome your professionalism.” — Mark Kosoglow[05:55] “My personal motivation and the motivation I like my sales teams to have is to help people make confident decisions.” — Mark Kosoglow[10:32] “People love learning about their problem enough to understand why you’re suggesting a solution, and then they’re super confident in making the decision of that solution.” — Mark Kosoglow[12:27] “The faster they say no, the more I can move on to the next call that could say yes.” — Mark Kosoglow[36:42] “Who you are is who you are, and it’s probably pretty awesome” — Mark Kosoglow[24:27] “ I just really want to have fun and I want to work hard and I want to kick ass and win. And I don’t think that I have to be an asshole to do that.” — Mark Kosoglow[36:54] “Work ethic is like a trump card for success.” — Mark Kosoglow[38:22] “Expectations are the number one thing that kill parent-child relationships.” — Mark KosoglowOur GuestMark Kosoglow is Chief Revenue Officer at Deutsche Bank and a seasoned sales leader with decades of experience scaling revenue organizations. Previously, as CRO at Outreach, he helped scale the company to $250 million in revenue. Mark's career began at a shoe store called The Athlete's Foot, where he learned consultative selling at 16 years old, a philosophy that has shaped his leadership style ever since. Known for his storytelling, metaphors, and unconventional communication style, Mark believes that great sales leadership comes down to trust, transparency, and helping people make confident decisions.Resources and LinksSell by Being HumanLinkMark KosoglowLinkedInAlex SmithWebsiteLinkedIn

March 25, 202642 min

Selling Without Scripts, Pressure, or Manipulation

Did you know the idea of closing might be the single worst thing to ever happen to sales? In this episode of Sell by Being Human, host Alex Smith sits down with Steve Heroux, founder of The Sales Collective, author of The Sales Contrarian, and former #1 Cutco salesperson in the country, to dismantle everything you thought you knew about selling.Steve’s journey started exactly where you might expect. He was a quiet kid who didn’t speak for the first 17 years of his life, needed to buy $1,600 worth of textbooks, and took the only job that would hire him, selling knives door to door. What happened next defied every sales script, every closing technique, and every “proven methodology” his training threw at him.With raw honesty and zero filter, think Larry David in the sales world, Steve explains why the desperate need to be liked is killing your deals, why assessments matter more than tactics, and how he went from ripping up his training script on his first demo to becoming the national sales leader, all by treating people like humans.You’ll also hear about his Million Veteran Mission, why Bob Ross is a better sales teacher than any guru, and the one mindset shift that separates the top 14% of performers from everyone else.If you’ve ever felt icky about sales, struggled with pricing conversations, or wondered why the “proven techniques” don’t feel right, this conversation is your permission slip to do it differently.Key TakeawaysWhy “closing” is unnecessary when selling is done wellHow detachment from outcomes improves trust and resultsThe real reason most sales scripts failWhy the need to be liked is one of the biggest sales blockersHow authenticity outperforms pressure and persuasionWhy sales training without self-awareness doesn’t workThe difference between selling hope and creating changeWhy mastery in sales is a long-term practice, not a quick fixIn This Episode:[00:00] Why “closing” is the worst thing in sales[00:46] Meet Steve Heroux[02:46] What "Sell by Being Human" means to Steve[04:53] Steve’s view of success in sales then vs now[08:11] The first demo that changed everything [09:28] Why Steve ripped up the script and never looked back[11:45] Simple themes: Authenticity, detachment, and loving what you sell[13:22] Shohei Ohtani and the power of process over outcomes[15:22] Teachers who shaped Steve's approach[16:09] What Bob Ross teaches us about sales[18:54] Sales Collective Today[19:34] Always Be Connecting: The new ABCs[20:14] Why frameworks fail without mindset[21:08] Discovering Sales DNA and the will to sell[23:06] The will to sell and the need to be liked[27:35] Fear of Failure Is Really Fear of Judgment (Daniel Pink Story)[30:33] The "hope dealers" and why quick fixes don't work[33:56] Why Steve doesn't prospect (and what he does instead)[34:57] The Million Veteran Mission[37:29] Legacy, impact, and what really matters[39:08] Why human-centered sales training is rare[43:17] Steve's Larry David moments[45:05] Where to find SteveNotable Quotes[00:00] “The single worst thing to ever happen to humanity is closing.” — Steve[03:08] “ There's a reason, right, that salespeople are hated. There's a reason that salespeople don't even want to call themselves what their vocation is.”— Steve[04:01] ”The three least trusted professions on the planet: Salesperson, Politician, Attorney.— Steve[07:39] ”Success to me was like someone actually another human talking to me.”— Steve[09:06] “If you do a good job, people will ask you what the next step is.” — Steve[12:23] “You have to detach from outcomes or you’ll never be satisfied.” — Steve[16:05] “ It's not what you teach, it's how you teach.” — Steve[17:52] “There are no bad students, only bad teachers.” — Steve[23:16] “The need to be liked will destroy your ability to sell.” — Steve[27:10] ” The second you stop giving a crap what strangers think about you, that's when you'll start to live.”— SteveOur GuestSteve Heroux is the founder of The Sales Collective, author of The Sales Contrarian, and a sales leader who spent 14 years at Aflac after starting his career as the #1 Cutco salesperson in the country. He's on a mission to elevate the sales profession through authenticity, human connection, and evidence-based assessment. His Million Veteran Mission aims to train one million veterans in sales for free.Resources and LinksSell by Being HumanLinkSteve HerouxThe Sales CollectiveLinkedInMillion Veteran MissionBook: The Sales ContrarianAlex SmithWebsiteLinkedIn

March 11, 202643 min

The Psychology Behind Heart-Led Sales

What if I told you you’re struggling in sales because you’ve been approaching it the wrong way? In this episode of the Sell by Being Human podcast, Alex Smith sits down with sales coach and entrepreneur Natasha Hemmingway to flip the script on everything you think you know about selling. Her message is simple but powerful. Sales is serving. And hustle? It might actually be pushing your dream clients away.Natasha shares how growing up with a servant leader mom shaped her philosophy of heart over hustle, and why mindset, not strategy, is usually what holds entrepreneurs back. They unpack fear of rejection, fear of pricing too high, burnout, and the sneaky subconscious patterns that sabotage growth.You’ll also hear her practical fear-to-faith framework, why most entrepreneurs are undercharging, and how being crystal clear in conversations builds trust fast.If you want to grow your business without feeling pushy, awkward, or salesy, this conversation will change how you show up and how you close.Key Takeaways Why hustle energy can secretly sabotage your sales The “Fear to Faith” cycle that breaks limiting beliefs How your subconscious affects pricing, confidence, and closing Why most entrepreneurs are undercharging The truth about “not all money being good money” How to qualify clients with clarity and integrity Why connection always beats persuasionIn This Episode:[00:00] Introduction & guest welcome[01:04] Personal connection & authenticity in sales[03:17] Natasha’s take on Sell by Being Human[05:06] Mindset and self-relationship in sales[06:14] Role models: Servant leadership & early influences[09:14] Sales beyond traditional roles[11:01] Defining hustle (and why it backfires)[13:31] Balancing hustle and heart: Client challenges[14:35] Strategy vs. mindset in sales success[18:38] Practicing what you preach: Natasha’s own journey[19:41] Faith, surrender, and decision-making[21:13] Qualifying clients & setting boundaries[22:03] Authenticity and invitation in sales calls[26:13] Sales as a universal skill[27:12] Sales in family & daily life[29:43] Mindset, fear, and the subconscious[30:20] Breaking through fear: The fear-to-faith cycle[36:13] Pricing, value, and worth in sales[38:06] What makes Natasha... Natasha[40:10] Family support & self-care[42:02] Where to find Natasha[42:19] Closing & gratitudeNotable Quotes[01:49] "At the end of the day, we aren't what we do; we are who we are" — Natasha[03:24] “Selling with heart, not hustle, is selling by being human." — Natasha[03:48] "I always say sales equals serving; you are serving a person." — Natasha[12:01] "Hustle can lead to burnout, and hustle can actually push people away from you." — Natasha[34:12] "If you don’t ask, you don’t know, and if somebody says no, what do you lose? Nothing." — Natasha[36:36] "General rule of thumb for most entrepreneurs: you are not charging enough. Period." — Natasha[39:09] “No matter the time or day, I’m always going to be there; I show up for people.” — NatashaOur GuestNatasha Hemmingway is a sales coach, consultant, and pricing profitability expert helping entrepreneurs and corporate sales teams grow revenue without sacrificing authenticity. Her philosophy Heart, Not Hustle empowers professionals to sell with integrity, confidence, and sustainable strategy.

February 18, 202643 min

Connecting with Impact - Amos Balongo, Keyote Speaker, Author

Summary:Today I bring on executive communications coach Amos Balongo, who shares insights on the importance of human connection in sales. I'm always interested when people come from completely different cultures to sell themselves and what they do. They are corced to learn how to see people as individuals and Amos will share how to do that in your own life. It seems unlikely that a boy from Africa that knew no English could go on to being a successful keynote speaker and executive consultant but Amos will explain how he used sales and human connection to do it.Amos discusses his journey from Africa to becoming a keynote speaker, emphasizing the need for authenticity, understanding audience needs, and the power of storytelling.He highlights the significance of personal growth, the impact of philanthropy, and the necessity of building trust with clients. The conversation concludes with a rethinking of sales as a service rather than a transaction, encouraging listeners to focus on improving others' lives.Key Moments:02:13 The Essence of Selling by Being Human06:00 Amos's Journey: From Africa to Keynote Speaker11:50 Understanding People: The Key to Connection17:50 The Art of Speaking: Motivating and Inspiring Audiences23:48 Storytelling as a Tool for Connection29:44 Finding the Right Fit: Coaching and Client Relationships35:19 Disruption and Growth: Personal Development Insights38:29 Final Thoughts on Sales and Human ConnectionConnect with AmosLinkedINConnect with Us!LinkedIN:Website:

February 4, 202643 min

The Art of "Wellbeing Sale" - Marc MacDougall, Product Designer, Clarity First Consulting

Summary:This episode I speak with Mark McDougall, a web designer and developer, about the importance of human connection in sales as a product designer. In Mark's line of work. he has to connect to business owners, marketers, and entrepeneurs on ways to make their websites more effective.Notice I didn't say, he has to tell people their baby looks ugly?We talk about how empathy and understanding client needs are crucial for successful selling, especially for solopreneurs. He shares tips on how he consults with people to understand their motivations for their websites. Mark shares his journey from corporate life to freelancing, emphasizing the lessons learned through experience. The conversation also covers effective cold emailing strategies, the significance of crafting engaging subject lines, and the value of vulnerability in sales interactions. You'll also learn Mark's funny but logical metaphor on how strawberries apply to understanding concepts of value.Mark provides insights into managing sales conversations and offers advice for those starting their own businesses, highlighting the need to embrace the unique aspects of one's personality in the sales process.TakeawaysEmpathy is essential for effective selling.Understanding client motivations leads to better sales outcomes.Cultural background can influence sales techniques.Trial and error is a key part of learning sales.Cold emailing should focus on genuine interest in the recipient.Crafting personalized subject lines increases email open rates.Building rapport is crucial in sales conversations.Vulnerability can foster deeper connections with clients.Sales is about mutual value exchange, not just transactions.Being comfortable with awkwardness can enhance sales interactions.Key Moments:00:00 Introduction to Human-Centric Selling02:58 The Importance of Empathy in Sales06:09 Cultural Shifts and Personal Background09:00 Lessons from Corporate Experience11:59 The Shift to Solopreneurship15:10 Understanding Client Needs17:41 Cold Email Strategies21:00 Crafting Engaging Subject Lines24:08 Creating a Human Connection26:59 Managing Sales Conversations29:54 Being Vulnerable in Sales32:51 Advice for Solopreneurs35:55 Embracing the Weirdness in Sales38:38 Conclusion and ResourcesConnect with Marc, and learn about strawberries and valueLinkedINWhy selling is like strawberriesConnect with Us!LinkedIN:Website:

January 7, 202648 min

Effortless Experiences: Redefining Customer Loyalty - Rich DeLisi, Author, Lead Research Analyst - Glia

Summary:I'm kicking off 2026 with a conversation with Rick DeLisi, a thought leader in customer service and AI. Rick co-authored "Digital Customer Service: Transforming Customer Experience for An On-Screen World and is a leading researcher on providing world class customer experiences.If you have ever had to contact any company for a customer service issue - you know what it feels like to get poor customer service versus good customer service. The problem is that most if not all of those companies you've worked with will call themselves "customer centric". This conversation explores what it means to sell customer service through the lens of being human. We explore the evolving landscape of customer interactions, emphasizing the importance of human connection, the psychology behind customer loyalty, and the role of AI in creating effortless experiences. Rick shares insights from his research, highlighting the need for companies to understand their customers' emotions and the significance of reducing effort in service interactions. We also delve into the balance between efficiency and empathy, the future of customer service, and practical examples of how companies can enhance their customer experience. If you want to understand the pysychology of a customer at a deep level, this episode is for you!Sound bites"People don't mind being wowed.""You don't need a person for that.""It's about knowing which is which."Key Moments:00:00 Introduction to Human Connection in Sales03:03 The Psychology of Customer Interactions05:50 Understanding Customer Loyalty and Experience09:13 Effortless Customer Service: The Key to Loyalty11:54 The Role of AI in Customer Interactions15:02 Seamless Transitions Between Digital and Human Support18:00 The Importance of Context in Customer Service20:56 Surprising Insights from Customer Research25:17 Harnessing AI for Enhanced Customer Interactions28:34 The Future of Customer Service: A 2026 Vision30:52 Balancing Efficiency and Empathy in Customer Service35:58 Real-Life Customer Experience: Lessons Learned41:48 Understanding Customer Needs: The Key to RetentionConnect with RickLinkedINConnect with Us!LinkedIN:Website:

November 5, 202529 min

Learning A Wealth About Connection By Throwing Cocktail Parties - Eric Melchor, Channel Marketing Manager, founder Bucharest Cocktail Parties

Summary:What can you learn about sales and connections from a guy on a mission to connect housands of people via cocktail parties?Today I bring on Eric Melchor, a channel manager at Honeywell, and a Texan at heart living in Bucharest. Those two things may not go together but Eric followed his wife to Europe and he's connected hundreds of people over conversations at local cocktail parties.We explore the significance of human connection in sales, the power of storytelling, and the importance of authenticity in building trust. Eric shares his unique approach to networking through cocktail parties, emphasizing the value of personal connections over traditional networking methods. The conversation highlights the role of icebreakers in fostering meaningful conversations and offers practical strategies for engaging with others, both online and in person. I'm a big believer in people buying into the human side of you and Eric gives you tools to do this yourself through the way he connects one time guests.Key Moments:00:00 Introduction to Human Connection in Sales03:08 The Power of Storytelling in Sales06:06 Personal Background and Influences08:59 Creating Comfortable Environments for Connection11:59 The Cocktail Party Concept15:07 Unexpected Outcomes from Networking Events18:01 Building Relationships Beyond Job Titles21:02 Curating Connections for Events23:47 Practical Tips for Strengthening Connections27:09 Conclusion and Final ThoughtsConnect with EricLinkedINHeading to Bucharest? Reach out to Eric for a Cocktail PartyConnect with Us!LinkedIN: Website:

October 8, 202553 min

How A Broadcaster Sells Human Connection - Jen Mueller, Broadcaster, Author, Keynote Speaker

Summary:Today we bring on Jen Mueller, a seasoned sports broadcaster and communication expert.Jen Mueller is a business communication expert and the founder of Talk Sporty to Me, where she helps companies level up their communication skills with actionable strategies inspired by her 25-year career as a sports broadcaster.An Emmy-award-winning producer, Jen is in her 16th season as the Seattle Seahawks sideline radio reporter and has spent 18 years with the Seattle Mariners on ROOT SPORTS. She’s known for building strong relationships, delivering meaningful content in short bursts, and expertly handling post-game interviews (while dodging Gatorade baths!).She’s also the author of three books on communication and the creator and host of “I Cook, You Measure”—a YouTube cooking show that blends instruction with connection over food and wine.Our conversations explores the nuances of human connection in sales and broadcasting, emphasizing the importance of empathy, consistency, and effective questioning. Jen shares her experiences interacting with professional athletes, particularly in challenging situations and losses. She tells stories of the significance of small gestures, like thank you notes, in building relationships. We talk about practical strategies for asking better questions and creating safe spaces for honest dialogue, ultimately showcasing how personal connections can enhance professional interactions.Key Moments:00:00 Introduction to Human Connection in Sales02:47 The Art of Meeting Athletes Where They Are06:01 Building Relationships Through Consistency08:48 The Importance of Intentional Communication12:08 Navigating Tough Conversations After Losses14:51 Learning from Experience and Trial17:56 Asking Better Questions in Interviews21:00 Handling Difficult Post-Game Interviews24:10 The Impact of Losses on Athletes and Reporters28:01 Navigating Tough Conversations30:21 The Importance of Clear Communication32:00 Creating a Comfortable Interview Environment34:07 Crafting Effective Questions37:51 Understanding Client Needs39:51 The Impact of Small Interactions42:50 Memorable Moments in Sports Journalism51:26 Personal Insights and QuirksConnect with Jen!LinkedINConnect with Us!LinkedIN: Website: Youtube