Self Maid

Hosted by Jason Shipway

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Episodes

116

Latest episode

Jun 2026

Language

EN-US

About the show

At 24 years old, I’ve built a multi 7-figure residential and commercial cleaning company with 2 locations and over 50 employees. Join me as I share thoughts, experiences, tips, and strategies from the depths of my head. This is THE podcast you need to listen to if you own a cleaning business or if you’re looking to start one.

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60 recent

June 16, 2026Episode 11936 min

How to Finally Let Go and Delegate Like a Pro | Frameworks Over SOPs (#119)

For years I thought delegating meant handing someone my step-by-step process and making sure they followed it to the letter. Turns out that's not delegating at all. It's just remote-controlling people, and it kept me stuck as the bottleneck in my own business.In this episode I break down the shift that changed everything for me: managing outcomes instead of inputs. I stopped obsessing over how the work gets done and started caring about whether it got done, to the standard, every time. That's when I could actually let go.I get into frameworks versus SOPs and why a framework someone owns will always beat a perfect process they resent. I use a simple example to make it land. Losing weight comes down to calories in versus calories out. That's the framework. Give someone that principle and a few boundaries, then let them run it their own way, and you get a far better result than forcing them into a rigid plan that fights their strengths.Then I bring it home to the cleaning business. I talk through how I give my cleaners, supervisors, schedulers and managers the outcome and the standard, set the edges of the sandbox, and let them figure out the rest. It's the only way I've found to build a business that runs without me, where my people get real autonomy and I get real freedom.If you're still lost in the weeds perfecting every process, this one's for you.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

June 2, 2026Episode 11817 min

My Business Would Not Exist Without This | The Litmus Test (#118)

Back in 2020, when I couldn't get a job, I knew I wanted to start a business. I didn't know what business to start. It was around that time when I learned about the concept of a litmus test from my OG mentor, Mal Emery. The litmus test is the cornerstone for how I ideated and launched my business back then, and it's how I make a lot of important decisions today. If you haven't adopted a framework like this into your life or your business, definitely check this one out; it's super valuable.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

May 19, 2026Episode 11742 min

A Chat With Hunter Collingwood (Sunny Coast Windows) | Sydney, May 2026 (#117)

Hey folks! I'm in Sydney for some TV filming, and my good friend Hunter Collingwood (owner of a window cleaning business in Sunshine Coast) has joined me for a brief chat. Tune in!Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

May 19, 2026Episode 11612 min

I Was on the Morning Show Again (#116)

I was on The Morning Show on Channel 7 again last week!Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

May 11, 2026Episode 11533 min

The Gap Between Starting and Winning (#115)

Business is tough.All the years where you’re working harder than ever, sacrificing constantly, doubting yourself, and wondering if any of it is actually paying off yet... while everyone around you seems to be progressing faster in “normal” life.In this episode, I break down why entrepreneurship operates on delayed gratification, why comparison destroys so many business owners, and how learning to survive the uncomfortable middle is often what separates the people who eventually win from the people who quit too early.Because most people don’t fail from lack of potential.They fail because they couldn’t tolerate the gap between starting and winning long enough.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

April 28, 2026Episode 11423 min

The #1 Mindset Shift That Changed How I Run My Business (#114)

Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind them.In this episode, I break down how I went from getting frustrated over bad hires, no-show leads, and “wasted” time… to seeing all of it as part of a predictable system. Once you understand your conversion rates and cost per outcome, everything changes. You stop reacting emotionally and start making decisions like an operator.I walk through real examples from hiring and lead generation, showing how what looks like failure in the moment is often just the price you pay to land the right employee or the right client. When you zoom out, the numbers tell a completely different story.If you’ve ever felt like you’re wasting money, time, or effort in your business, this episode will recalibrate how you think about it, and help you execute with a lot more confidence.You’re not wasting time or money... you’re buying results.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

April 21, 2026Episode 11326 min

The “DILO” Audit Every Business Owner Needs | How to Grow a Management Team (#113)

If your business still relies on you to function, this is the framework that helps you change that.In this episode, I break down the DILO (Day in the Life Of) Audit — and how to use it to systematically build a management team that can run your business without you.We go into how to: Break down your role into transferable tasks Identify what should be delegated, automated, or removed Turn real work into SOPs and structured responsibilities Create clear pathways for team members to step into leadership roles Build a management layer that takes ownership of operations If you want to step back, scale up, and create a team that runs the day-to-day without you, this is where it starts.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

April 14, 2026Episode 11229 min

Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112)

In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis.With more clients cancelling, pushing back on quotes, and being more price-sensitive than ever, it would seem like the worst possible time to increase prices. But we did it anyway.I talk through why being in demand is actually a signal that you’re underpriced, how we identified and culled our bottom 10% of clients, and the real impact that had on profitability, operations, and team morale.I also go into the numbers behind how small price increases can dramatically shift your margins, and why not all revenue is worth keeping.Plus a few life and business updates along the way.If you’ve been feeling the pressure of the current market and wondering whether to hold, discount, or push forward, this episode will give you a different perspective.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

March 24, 2026Episode 11135 min

Stop Building Systems Too Early - Use Frameworks Instead (#111)

In this episode, I break down a mistake I see a lot of business owners make...Trying to build perfect systems way too early!When you’re growing, everything is changing. Your team is evolving, your service is improving, and your operations are constantly shifting. So when you invest hours building detailed SOPs and rigid processes, you’re often just setting yourself up to rebuild them again and again.Instead, I talk about the power of frameworks.Frameworks give your team direction without boxing them in. They create standards, not scripts. And most importantly, they allow people to think, adapt, and grow into their roles, which is exactly what you need if you want to scale.I also walk through practical examples from my own business, showing the difference between a framework and a step-by-step process, and when each approach actually makes sense.If you feel like you’re constantly rewriting systems or your team relies too heavily on being told what to do, this episode will shift how you think about building your business.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

March 10, 2026Episode 11025 min

Will AI Replace Us? The Real Answer (#110)

AI is everywhere right now. Every industry is being told it’s about to be disrupted — and the cleaning industry is no exception.But will AI actually replace cleaners?In this episode, I break down the reality behind the hype. We’ll look at why robots and automation are unlikely to replace human cleaners anytime soon, the economic and practical limitations of cleaning robots, and why the physical nature of cleaning makes it one of the hardest jobs to automate.I also discuss the real role AI will play in service businesses. Large language models are powerful tools, but they mostly aggregate existing information and give you the average answer. If you rely on AI for thinking, you risk becoming average. The real advantage comes from human creativity, ideas, and strategic thinking — using AI to accelerate execution, not replace it.If you run a cleaning business (or any service business), this episode will help you understand where AI will actually matter... and where it won’t.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)