
How to Sell Without the Ick with Bree Wailes
Have you ever sent a quote and finished with “So how does this sit with you?” or “I can give you a little discount if you want”? This episode will change that. Prue sits down with Bree Wailes, founder of Salesoda, a sales consulting business and events management and sales agency. After 26 years in sales and events, Bree helps service-based businesses and hospitality venues turn more of their enquiries into profitable bookings. Bree shares the health scare in New York that made her stop saying yes to everyone else and back herself. She also gives a mini masterclass on where the ick around sales comes from, why a phone call beats another email, how to stop discounting, and her simple method for ending every conversation with a clear next step. If you’re a small business owner who is also the face of your business, this one is for you. Grab a pen. In this episode you’ll learn Why so many business owners feel icky about sales, and how to get rid of it Why picking up the phone beats another email when an enquiry comes in How to stop discounting and value add instead Where businesses lose people between enquiry and sale Why following up is not pushy Bree’s “essay style” method for sales calls: introduction, body, conclusion How to end every conversation with a clear next step How to say no to the easy yes when it no longer aligns What is Elevate? Elevate is a 4-day, 3-night luxury personal branding and business retreat in Byron Bay for 12 women ready to step into their next chapter. You’ll get inner work, a signature story and a personal branding photoshoot. The next retreat is 23 to 26 November 2026. Find out more . About Bree Wailes Bree Wailes is the founder of Salesoda, a 10-year-old sales consulting and events management and sales agency working with hospitality, events and service-based businesses across Australia’s east coast. With more than 26 years of experience in sales, events and customer experience, Bree helps businesses turn more enquiries into meaningful, profitable bookings. She has led eight-figure portfolios and delivered major revenue growth for clients, including a 335% increase in event revenue for one venue and 240% growth for another within a year. Through her signature ETC method, Bree strengthens customer journeys, pricing, follow-up systems and sales confidence. Her approach is practical, high-energy and refreshingly human, because great sales is not pushy. It is about making it easier for the right people to say yes. Work with Bree Website : Sales Consulting for Service-Based Businesses: Convert more of the enquiries you already receive with stronger sales systems, pricing, follow-up and customer journeys that support sustainable scale. Events Management and Sales Agency: Partner with hospitality venues to grow events revenue through strategic, hands-on event sales support. Instagram LinkedIn Connect & work with me: Website Instagram LinkedIn Which chapter are you in? Take this quiz to reveal the direction of your next step. Be seen in your next chapter. Book your spot for Executive Studio Photoshoot Connect directly via Instagram or Linkedin To work directly with me, bookings are available at https://www.prueaja.com












