SFS Minute 1105: McDonalds
This week, we are talking about some of the businesses that you know and love and the crazy twists and turns that got them to today. Today, I want to talk about McDonald's. The McDonald's brothers were restaurateurs. They believed in fast service, a simple menu, and tight operations, but they had no desire to grow or scale. They were happy with their one local business. I'll tell you what happened right after this. A man named Ray Kroc saw something different. He wasn't interested in the hamburger. He was interested in the system, growing the system. McDonald's became a real estate and process company disguised as a restaurant brand. The lesson is powerful. Some entrepreneurs invent excellence. Others recognize it and scale it. Growth often comes from seeing leverage where others see comfort. I'm going to get some fries.





