
Building a People-Centered Business Where Everyone’s Success Is Everyone’s Success with Joey Ford
In this episode of Bold Enough , Madeleine MacRae sits down with Joey Ford, co-owner of The Blind Broker, a Kansas City window treatment company offering blinds, drapery, motorized shades, and awnings that has grown from a one-man operation into a 20-person business with two showrooms and a warehouse. Joey and her husband Rick started The Blind Broker out of their house over 20 years ago, and today their very first two employees are still with them, training and mentoring the people who come after them. Joey opens up about the responsibility of building a team that has gambled on the business, why promoting from within changed everything, and how she and Rick weathered the 2008 housing crisis by staying nimble and debt-free. Now, with their son in college earning a business degree and preparing to join the company, Joey and Rick are formalizing the systems and processes they've lived for years, tightening up the ship so they can hand off a thriving business, not a mess. Joey shares the identity shift of leaving a career she loved, why her definition of success has less to do with revenue than with relationships, and what it means to build a company where everyone's success is everyone's success. This conversation is a powerful reminder that the businesses worth passing on are the ones built on people, and that the greatest legacy you can leave the next generation isn't just a profitable company, but a culture that carries it forward. Key Takeaways Why staying nimble with finances helped them survive the 2008 housing crisis Why leaving a career you love is often an identity shift, not a financial one Why honoring the risk your team takes by betting on you is a leadership duty How a succession plan raises the bar for the business you're building today In This Episode [00:00] Introduction [01:17] Guest introduction: Joey Ford and The Blind Broker [02:43] Preparing for the next generation and succession [03:37] How Joey got involved: from pediatric audiologist to business partner [05:34] Outgrowing the first showroom, buying a warehouse, and opening a second showroom [07:34] Lived processes vs. documented processes: the stages of clarity [11:01] Why the team is the “why”: the first employees who bet on the business [13:03] Risk, responsibility, and betting your livelihood on a business [16:04] The housing crisis and lessons in staying nimble [19:02] Letting go of an identity: leaving healthcare [23:00] Does Joey consider herself successful? [24:57] Healthy competition and a vibrant design community [25:53] Madeleine’s read on Joey’s success algorithm [29:34] Where to find The Blind Broker [30:03] Closing thoughts and takeaways for the year ahead Notable Quotes [19:24] "I was 40-ish years old, and to be able to totally reinvent yourself and totally do something different at that point in life was so fun." – Joey [23:45] "Building relationships builds your business. You're not going to have strong relationships if you're not providing great service, if you're not caring about people." – Joey Our Guest Joey Ford is the co-owner, with her husband Rick, of The Blind Broker, a Kansas City window treatment company offering blinds, drapery, motorized shades, outdoor shades, and awnings. A former pediatric audiologist at a children’s hospital, Joey joined the business full time around age 40 and helped grow it into a 20-person team across two showrooms and a warehouse. Resources and Links Joey Ford The Blind Broker: https://www.blindbroker.com/ LinkedIn: https://www.linkedin.com/in/joey-ford-3a1822332 Instagram: https://www.instagram.com/blindbroker/ Facebook: https://www.facebook.com/blindbrokerkc/ Madeleine MacRae Website - https://mmmacrae.com/making-changes-training-motivating/ LinkedIn - https://www.linkedin.com/in/macraemadeleine Instagram - https://www.instagram.com/madeleine.macrae/ Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough















