Scale Up With Nick Bradley

Hosted by Nick Bradley

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410

Latest episode

Jun 2026

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EN-US

About the show

Welcome to “Scale Up with Nick Bradley”. In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms. Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond: How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire! You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too. Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley: - Over 10 years in Private Equity - 100+ acquisitions - 26 business exits - Over $5 Billion in deals - #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries - “In business and in life - be grateful, be brave, have faith, show up!" Contact details: Work with Nick: https://highvalueexit.com Nick’s LinkedIn: linkedin.com/in/realnickbradley

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June 11, 202649 min

Alan Smith: How To Identify Your Freedom Number

Nick sits down with Alan Smith, the founder and CEO of Capital Partners, to strip away the dry spreadsheets of traditional wealth management and focus on the human side of financial freedom. Alan argues that true wealth isn’t just about collecting assets, but about defining your "freedom number"—the exact, personalised amount needed to fund your ideal lifestyle without future financial worry. By prioritising personal values, family dynamics, and a clear perfect average day framework over basic investment returns, the duo reveals how business owners can reverse-engineer their exit goals, protect their families, and enter future negotiations with unshakeable confidence. KEY TAKEAWAYS True wealth planning should start years before an exit by calculating a highly personalised "freedom number" based on your ideal life, rather than relying on arbitrary round figures. Traditional wealth management prioritises asset gathering and standard returns, but effective planning shifts the focus to what the money is actually for, including family security and lifestyle design. Success should be reverse-engineered by mapping out a sustainable, ideal daily routine—such as a perfect Tuesday—and determining the exact economic resources required to fund it continuously. Knowing your exact financial requirements allows you to enter business exit negotiations with absolute conviction, an established walk-away number, and a minimised risk of leaving millions on the table. BEST MOMENTS "As much as I can help a founder build a more valuable company, I’m not an expert in the wealth side of things. And the best way to look at this is... you’ve got to have a plan around that." "If you really distill it all down, what we’re all looking for, I believe, is financial freedom. Financial independence. A work-optional lifestyle." "It’s not a day you’re sitting on the beach drinking piña coladas all day... it’s got to be a day that you’d be happy to repeat for the rest of your life, every day." "So many of winning the game when you sell to a sophisticated buyer is posturing... and you’ve got to be able to compete before you can win." VALUABLE RESOURCES Want to grow and scale your business? Check out Nick’s Boardroom Program: ⁠https://gamma.app/docs/BOARDROOM-2026-FINAL-h2vknz5qne7vvwm⁠ To get your copy of Nick’s book, Exit for Millions, go to ⁠http://bit.ly/4ngC2hO⁠ Nick’s LinkedIn: ⁠https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

May 28, 202626 min

The Fear Most CEOs Won't Admit

In this candid and deeply reflective episode, Nick challenges the ultimate corporate badge of honour: constant busyness. Drawing from a pivotal 2003 encounter with a remarkably calm and hyper-effective CEO, he unpacks the uncomfortable truth that a packed calendar, endless back-to-back meetings, and the need to sign off on every decision are rarely signs of an indispensable leader. Listen as Nick shares lessons from his own career missteps, offering five essential shifts for executives to transition from merely feeling important to becoming genuinely effective, unlocking both their true leadership potential and their company’s valuation. KEY TAKEAWAYS A constantly packed schedule is often a fear response disguised as strategy, serving to reassure your brain that motion equals progress when it may just be hiding slow-moving failure. The most impactful leaders exhibit a special kind of calm, unbothered by minor chaos because they have conquered the fear of failure and are fully present in the moments that matter. High-value leadership stems from deliberate reflection rather than reactive execution, meaning executives must fiercely guard their strategic thinking time the same way they protect company revenue. A business that cannot function autonomously without its founder faces significant price discounts from potential buyers, proving that true scaling requires building and trusting a capable leadership team. BEST MOMENTS "The CEO who can't step back isn't indispensable—they're actually insecure." "Buyers don't pay a premium for a CEO who's always available; they pay a premium for one who's built something that doesn't require it." VALUABLE RESOURCES Want to grow and scale your business? Check out Nick’s Boardroom Program: ⁠https://gamma.app/docs/BOARDROOM-2026-FINAL-h2vknz5qne7vvwm⁠ To get your copy of Nick’s book, Exit for Millions, go to ⁠http://bit.ly/4ngC2hO⁠ Nick’s LinkedIn: ⁠https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

May 14, 20261 hr 3 min

From The Vault: Jay Abraham

Nick invites you to revisit one of his most spellbinding conversations as he welcomes the legendary Jay Abraham, the American business executive, conference speaker, and author. Jay is best known for his work in developing strategies for direct response marketing in the 1970s. In 2000, Forbes listed him as one of the top five executive coaches in the US. He is the founder and CEO of the Abraham Group, and widely considered to be one of the greatest marketing minds in history. As well as his incredible story and insights, Jay discusses the details of his latest innovation, Exponential Growth, a programme designed to compound different things together in order to create certainty around the result you hope to obtain. KEY TAKEAWAYS ● Universal principles are just that. If they're truly universal then they only require modification in small ways, and infrequently. Tying our understanding to these core principles gives us strength. ● It is entirely possible to be "successfully stuck" by accepting a growth rate or profit level that may seem suitable for your industry, when in fact your efforts should produce a lot more when compared to the business world as a whole. ● Leadership is not singular. Everyone in the business is a leader or a follower in a very dynamic way. We are students or teachers all at once, even those in a higher place in the hierarchy. ● Business, scale and growth are a matter of geometry, but the great minds are the ones who realise that there is geometry on top of geometry. There are always levels that can be explored and exploited beneath the surface. BEST MOMENTS 'I became the one-eyed man in the land of the blind' 'You have the ability as an entrepreneur to work on the geometry of your business' 'You're constantly growing not just yourself but all your people' 'It gives you a better context of understanding the psyche and the workings of your target audience's mind' VALUABLE RESOURCES Want to grow and scale your business? Check out Nick’s Boardroom Program: ⁠https://gamma.app/docs/BOARDROOM-2026-FINAL-h2vknz5qne7vvwm⁠ To get your copy of Nick’s book, Exit for Millions, go to ⁠http://bit.ly/4ngC2hO⁠ Nick’s LinkedIn: ⁠https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

April 30, 202629 min

Hiring For The Business You'll Have Tomorrow

Nick challenges the "founder’s hiring trap"—the tendency to hire for today’s problems rather than tomorrow’s growth. He argues that waiting until you can afford a new hire is a limiting belief that keeps businesses stuck on a plateau. By breaking down the three distinct stages of leadership talent—The Builder, The Operator, and The Institutional Leader—Nick provides a strategic roadmap for sequencing talent to unlock revenue, reduce key-person dependency, and ultimately build a company that provides the founder with true financial independence. KEY TAKEAWAYS Great CEOs don’t hire for the business they have today; they hire for the complexity and revenue targets they expect to hit in 12 to 24 months. Businesses evolve from needing "Builders" (scrappy generalists) to "Operators" (system builders) and finally "Institutional Leaders" (strategic executives who run divisions independently). Scaling is often killed by either hiring an operator who will be outgrown in months or hiring a high-level corporate executive who lacks the hustle required for a scaling environment. You can afford elite talent by restructuring compensation toward performance-based upside, using fractional roles, or mapping the hire to a specific revenue unlock. BEST MOMENTS "The best founders, the best CEOs, they don't hire for the business that they have today; they hire for the business that they're going to have tomorrow." "It is absolutely a limiting belief to think that you can't afford the right talent; you just have to be more creative and more resourceful in how you bring them in." "Every stage-ahead hire reduces the fragility of the business... it becomes more resilient, more consistent, and easier to run without heroics, drama, or chaos." "The real cost isn't the salary; it's the 18 months or so that you lose hiring the wrong person at the wrong stage." VALUABLE RESOURCES Want to grow and scale your business? Check out Nick’s Boardroom Program: https://gamma.app/docs/BOARDROOM-2026-FINAL-h2vknz5qne7vvwm To get your copy of Nick’s book, Exit for Millions, go to http://bit.ly/4ngC2hO Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

April 16, 202626 min

Why Not All Revenue Is Created Equal

Nick challenges the traditional "badge of honour" associated with top-line revenue, urging founders to peer beneath the surface and evaluate the true quality of earnings. By applying a Private Equity lens, he deconstructs revenue into a critical taxonomy ranging from high-value contracted revenue to unpredictable one-time projects, and reveals how "concentration haircuts" or growth interrogation can drastically swing a company’s valuation by millions. KEY TAKEAWAYS Revenue should be viewed as an indicator of future cash flow rather than a historical score, much like how a car's mileage indicates its remaining lifespan rather than just its past travel. Not all income is created equal; contracted revenue with multi-year terms is the gold standard of business value, while one-time project revenue is often excluded from forward-looking valuation models. High customer concentration, specifically having a single client represent more than 20% of revenue, creates significant fragility that can lead to heavy "haircuts" on a business's purchase price. True business scalability requires transitioning from personal loyalty (founder-led relationships) to institutional loyalty (system-led value) to ensure the company remains valuable even after the founder exits. BEST MOMENTS "The more useful question here is: what does this revenue tell us about what the business will generate next year and the year after, without you doing exactly what you did to create it?" "Confidence is not the same as certainty, and there's a difference between a relationship that's stable and a relationship that is contractually protected." "Uncertainty is always priced; so you want to create as much certainty as possible." "The number at the top of your P&L is not the answer; it's the start of a much more interesting question." VALUABLE RESOURCES To get your copy of Nick’s new book, go to http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

April 2, 202637 min

Two Ways To Look At Your Business (One Of Them Is Worth 10x More)

Nick examines the Operating Partner model used by elite Private Equity firms to turn 100-million-dollar companies into 500-million-dollar powerhouses. He breaks down the Operator’s Lens versus the Operating Partner’s Lens, revealing the five critical questions you must ask to stop leaving millions on the table and start building a business that is engineered for maximum exit value. KEY TAKEAWAYS Most founders view their business through an Operator’s Lens focused on daily performance, while investors use an Operating Partner’s Lens focused on long-term enterprise value. High-value businesses don't just grow organically; they use institutional discipline and inorganic levers like aggressive M&A and roll-up strategies to accelerate far beyond what sales alone can deliver Implementing zero-based budgeting and standardised playbooks can increase EBITDA margins by 5% to 10% simply by eliminating inherited habits and operational drag. To maximise your eventual sale price, you must reverse-engineer the business from day one based on exactly what a future buyer wants to see in the exit story BEST MOMENTS "The operating partner is the person who is accountable to that significant value creation... not by cutting costs, not by clever financial engineering, but by seeing the business through a lens that the previous owners never really had access to." "It’s pretty damn hard to redesign the engine while you're driving the car... the operating partner doesn't come in to keep the thing performing as it has, they're challenging whether it’s the right model at all." "Structural risk is the single biggest destroyer of enterprise value at transaction level... the idea that you've got these dependencies on a founder, a top salesperson, or a biggest customer creates massive discounts." "Building for exit still makes the business better to own, not just better to sell; it creates more freedom, more cash flow, and less dependency on you." VALUABLE RESOURCES To get your copy of Nick’s new book, go to http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

March 19, 202651 min

From the Vault: Patrick Bet-David

In this week’s episode, Nick turns back to the clock to revisit his impactful discussion with Patrick Bet-David, the creator of Valuetainment, the world’s #1 YouTube channel for entrepreneurs! Patrick’s entrepreneurial journey is an incredible story, which began at the age of ten years old when he arrived in America, and has seen him overcome challenges and barriers ever since. KEY TAKEAWAYS The best of the best are those who do not disregard criticism, but store it, and then go out of their way to prove that person wrong. People have the right ideas in mind; it’s their sequencing that needs work. The best route is to always take care of yourself and your family first, and chase your dreams hard afterwards. People who clearly define their standards, beliefs and values, are the people who tend to achieve more, and who end up helping others more. There are businesses who will not survive the coronavirus economic catastrophe because of bad planning, or because they failed to pivot. There are also those who will not survive, because their business models are not valuable enough to attract the slim investment opportunities out there. Leaders, more than ever, need to have competency and empathy more than any other skills. We need to be able to inspire and understand. BEST MOMENTS ‘Competition can be scary, especially when you lose’ ‘I’m not stopping until I’ve made millions and no-one can tell me what to do’ ’Should I do what I love? Or should I do what makes me money?’ ‘Every business moving forward has to make sure they are pandemic-proof' GUEST RESOURCES Patrick Bet-David Instagram: @patrickbetdavid Patrick Bet-David Twitter: @patrickbetdavid Patrick Bet-David Facebook: https://www.facebook.com/PatrickBetDavid.Valuetainment/ Patrick Bet-David YouTube: http://www.youtube.com/c/valuetainment Patrick Bet-David Official Website: https://www.patrickbetdavid.com/ Patrick Bet-David Books: https://www.amazon.com/stores/Patrick-Bet-David/author/B006K8HXCE VALUABLE RESOURCES To get your copy of Nick’s new book, go to http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley ABOUT THE HOST Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

March 5, 202637 min

How Private Equity Firms Smell Desperation (And Price It Into Your Deal)

Nick examines the critical role of mindset and psychology in business acquisitions and Private Equity negotiations, focusing on how a founder's negotiating position—whether perceived as a prize or prey—can significantly impact the valuation of their business. He outlines seven key signals that indicate desperation during negotiations, such as agreeing to exclusivity too quickly and over-explaining reasons for selling KEY TAKEAWAYS The psychology of negotiations plays a crucial role in determining the success of business transactions, particularly in Private Equity. Understanding whether you are negotiating from a position of strength or desperation can significantly impact the valuation of your business. There are seven key signals that can indicate desperation during negotiations, such as agreeing to exclusivity too quickly, over-explaining reasons for selling, and negotiating against yourself. Recognising and avoiding these signals can help maintain a stronger negotiating position. Silence can be a powerful negotiating tool. Instead of immediately countering lowball offers, remaining silent can create tension and compel the buyer to reconsider their offer, thereby enhancing your negotiating power. Founders should prepare for negotiations by ensuring they have a financial runway of at least 12-18 months, alternative paths forward, and a clear reserve price. BEST MOMENTS "The psychology of negotiations when you're dealing with sophisticated buyers... has a minimal amount to do with financials." "Desperate decisions are always expensive decisions." "The more you explain, the more you reveal this kind of psychological commitment." "Silence is the best negotiation tactic." VALUABLE RESOURCES Receive a FREE digital copy of Nick's book. DM him "Exit For Millions book" on LinkedIn. Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

February 19, 20261 hr 11 min

Richard Woods: Mastering LinkedIn To Generate 7-Figure Revenue

Nick welcomes Richard Woods—entrepreneur, former The Apprentice finalist, and founder of the Million Dollar Billboard—to discuss the essential mechanics of high-growth lead generation and sales. They discuss Richard’s philosophy, where the most businesses struggle not because of their product, but because they lack a predictable, scalable system for attracting new customers. Together, they explore the psychological barriers to selling, the importance of personal branding in a digital age, and how to transition from a hustle mindset to a structured, repeatable sales engine that allows a business to truly scale KEY TAKEAWAYS Richard explains that every business needs a Million Dollar Billboard—a singular, compelling message that stops a potential customer in their tracks and clearly articulates the value proposition in seconds. Success is not about sporadic marketing efforts; it requires a documented, repeatable system that ensures a consistent flow of leads regardless of the founder's daily involvement. In a world of automation, people still buy from people; Richard stresses that building a personal brand creates trust and "short-circuits" the traditional sales cycle. The interview highlights that selling should be viewed as a way to help people solve problems rather than a transactional burden BEST MOMENTS "If you can't describe what you do on a billboard and have people understand it in three seconds, your message is too complex." "Most entrepreneurs don't have a sales problem; they have a 'being known' problem." "Scaling is what happens when the systems are stronger than the personalities within the business." "Lead generation is the oxygen of your business; without a constant flow, the fire eventually goes out." VALUABLE RESOURCES Richard Woods - https://uk.linkedin.com/in/richardwoodsofficial To get your copy of Nick’s new book, go to http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

February 5, 202648 min

David Jenyns - How You Should Be Thinking About AI

Nick welcomes back David Jenyns, author of Systemology and Systems Champion, to discuss the seismic shifts in business operations triggered by AI. David shares how the sudden emergence of ChatGPT disrupted his own documentation business, leading to a deeper realisation that clear business processes are the essential "programming" for AI to function effectively. Together, they explore a strategic approach to scaling: mapping out core processes first to ensure that AI and automation are applied to a solid foundation rather than chaotic workflows. KEY TAKEAWAYS Business processes are essentially the "programming for the machines"; having clear, documented workflows is a prerequisite for effectively integrating AI and automation. Most existing businesses will benefit from mapping their "critical client flow"—the linear journey from prospect to delivery—and then identifying where AI can solve specific pain points or improve efficiency. AI shouldn't just replace roles but should be used to "power up" smart team members, allowing them to produce higher-quality output faster by automating repetitive tasks. As AI agents take over more execution-level tasks, the role of management may shift toward overseeing these automated systems and ensuring they align with the company's core strategy and KPIs. BEST MOMENTS "Process is the programming for the machines." "I think the blessing was, though, it got me to start acting with urgency, whereas a lot of people they're still not acting with enough urgency around what AI is going to do." "If we were building this again knowing what we know now with AI becoming so prevalent, what would we do differently?" "In the land of the blind, the one-eyed man is king." VALUABLE RESOURCES David Jenyns LinkedIn - https://au.linkedin.com/in/david-jenyns?original_referer=https%3A%2F%2Fwww.google.com%2F To get your copy of Nick’s new book, go to http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/