Saville Productions Purpose Podcast

Hosted by Saville Productions

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Episodes

270

Latest episode

May 2026

Language

EN-US

About the show

Presented by entertainment production company, Saville Productions, the Purpose Podcast features the world’s leading brands, agencies, and consultants in conversation about major purpose-driven trends in advertising and popular culture. Each episode features one or more guests in conversation with Saville EP, Rupert Maconick.

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60 recent

May 11, 2026Episode 27220 min

Robert Lambrechts on Why Attention Is the New Currency of Modern Marketing

Rupert sits down with Robert Lambrechts, Chief Strategy Officer at Pereira O’Dell, to discuss how brands can earn attention in a world of distraction, ad avoidance, and endless choice. They explore why entertainment is replacing interruption in effective marketing, how “distraction is culture” has reshaped consumer behaviour, and why strong brands focus less on talking about themselves and more on creating value for audiences. Robert also reflects on the shift from brand purpose to brand promise, arguing that trust is built through consistent delivery, not statements of intent.Robert is a strategic and creative leader who entered advertising after the post-dot-com downturn, eventually training at Creative Circus and joining AKQA before becoming the first employee at Pereira O’Dell. He has since held senior creative and strategy roles, helping shape the agency’s philosophy of building ideas that live beyond traditional campaigns. His work with brands such as MINI and Red Bull spans entertainment, world-building, and culturally driven storytelling.Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

May 6, 2026Episode 27127 min

Richard Huntington on Why Great Ideas Come From Outside the Framework

Rupert sits down with Richard Huntington, former Chair and Chief Strategy Officer at Saatchi & Saatchi London, and founder for Feral, to explore why modern marketing may have drifted from its commercial core. They discuss the limits of brand purpose, the growing challenge of ad avoidance, and why advertising must earn its place by delivering real value—whether through entertainment, utility, or cultural relevance.Richard also shares his perspective on the creative process, the importance of instinct and illogical thinking, and why the best ideas often come from unexpected connections rather than rigid frameworks. The conversation touches on the industry’s evolving landscape, from outdated media models to the role of technology, and what it takes to create work that truly resonates. Richard is a veteran strategist with over 35 years in the industry, bringing a sharp, unconventional perspective on strategy, creativity, and the future of brands.Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

May 4, 2026Episode 27026 min

Greg James on Human Connection in a Data-Driven Media World

Rupert sits down with Greg James, CEO of North America at Havas Media Network, to explore why human connection remains the true differentiator in a media landscape driven by data and AI. They discuss the evolution of marketing, the challenge of ad avoidance, and how brands can create work people actually want to engage with—through culture, experiences, and storytelling.Greg is a media leader with over two decades of experience across PR, content, and integrated marketing. Originally from the north of England, he began his career in theatre before rising to lead a multi-billion-dollar business, bringing a creative, people-first approach to modern media.Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

April 29, 2026Episode 26938 min

Liz Castells-Heard on Turning Cultural Insight into Business Impact

Rupert sits down with Liz Castells-Heard, CEO and Chief Strategy Officer at Infusion by Castells, joined by Leticia Juárez, Partner and EVP of Strategy and Marketing, and Rodrigo Ribeiro, Chief Creative Officer, to explore how cultural fluency—not just creativity—is the true driver of modern marketing success. Together, they dive into the power of authentic storytelling, why multicultural audiences can’t be treated as an afterthought, and how brands can earn attention in a world where most advertising is ignored.Liz shares her remarkable journey from a Cuban-born exile to leading one of the most influential multicultural agencies in the U.S., shaped by resilience, curiosity, and an unwavering belief in the power of truth in advertising. Alongside Leti and Rodrigo, the conversation unpacks what it takes to build campaigns that don’t just perform, but shift business outcomes—from redefining McDonald’s growth strategy to creating culturally resonant work that drives real connection and impact.Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

April 27, 2026Episode 26817 min

Sophia Angelis on Leading Global Brands with Clarity and Craft

Rupert sits down with Sophia Angelis, strategic marketing leader and founder of Angelis Consulting, to discuss why simplifying complexity—and making space for meaningful human connection—is at the heart of effective modern marketing. They explore how brands can cut through a landscape of skipped ads and short attention spans, the enduring power of emotional storytelling, and why purpose is less about grand statements and more about consistent, disciplined decision-making over time.Sophia is an international marketing leader with experience spanning beauty and premium spirits, having held senior roles at L’Oréal and Brown-Forman, where she led global brand strategy and served as Managing Director for Jack Daniel’s. Her career began in Athens in hospitality before evolving into global brand leadership, working across cultures and markets to build iconic campaigns. She is now the founder of Angelis Consulting, where she helps leaders navigate complex challenges across strategy, culture, and leadership through coaching, facilitation, and advisory.Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

April 15, 2026Episode 26714 min

Raul Sanches Baronetti on Connection Over Communication in Modern Marketing

Rupert sits down with Raul Sanches Baronetti, Global Strategy Lead at Publicis Groupe, to discuss why connection—not just communication—is the key to modern marketing. They explore the importance of having a clear point of view, the role of creativity in earning attention, and how brands can better align purpose with real human needs.Raul is a global strategist with a hybrid background across creative, media, and data, known for helping brands navigate complexity through integration and clarity. His career began in Brazil’s dynamic advertising industry before expanding internationally, with experience at agencies including McCann and Dentsu. Having worked across brand building, communications strategy, and digital transformation, he brings a perspective shaped by both cultural insight and technological evolution.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

April 9, 2026Episode 26630 min

Mikael Greenlief on How Brands Win Beyond the Ad

Rupert sits down with Mikael Greenlief, EVP and Head of Media at R&R Partners, to discuss why modern media is no longer about buying impressions, but building momentum. They explore behavior-led planning, brand-owned IP, and how brands like LEGO, Adidas, and Las Vegas can win by creating experiences people choose to engage with.Mikael is a media strategist and marketing leader known for helping brands move beyond impression-buying and into cultural relevance, participation, and momentum. His career has spanned independent agencies, startups, and global networks, where he has worked across communications strategy, content systems, and integrated brand building. With experience on brands like LEGO, Adidas, Southwest, and Las Vegas, he brings a modern view of media as the architecture through which ideas spread.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

April 8, 2026Episode 26519 min

Brett Schneider on Why Brands Should Behave Like Fans

Brett Schneider is the VP, Brand Partnerships at JPMorgan Payments. He shares how brands can tap into fandoms, cultural moments, and community-driven storytelling to build trust and drive real business outcomes. From ComplexCon activations to ambassador programs for small businesses, Schneider explores how brands can move beyond interruption advertising and become meaningful participants in culture.Brett Schneider is a New York–born brand and partnerships leader with over 15 years of experience building culturally relevant campaigns across agencies, media companies, and global brands. His career spans roles at Translation, Droga5, 72andSunny, and Complex, where he led partnerships across entertainment, tech, and culture. Schneider specializes in connecting brands with fandoms and cultural moments to create meaningful engagement and business impact.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

April 7, 2026Episode 26425 min

Chuck Meehan on Creative Leadership in a “Dopamine Economy”

Chuck Meehan is the Chief Creative Officer at Pavone Group. He shares insights from leading award-winning campaigns, including GM’s EV launches with iconic Super Bowl spots, and discusses why brands should act like entertainment companies rather than just making ads. Tune in to hear his thoughts on purpose-driven marketing, branded storytelling, and the future of creative in a “dopamine economy.”Chuck is a seasoned creative leader with a career spanning multiple top agencies, including McCann Detroit, where he oversaw transformational campaigns for General Motors’ shift to electric vehicles. He specializes in turning complex brand challenges into culturally resonant storytelling that engages audiences across platforms. Meehan thrives on innovation, blending creativity, strategy, and entertainment to make brands feel like experiences rather than ads.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

April 2, 2026Episode 26319 min

Kandace Williamson on Making Luxury Spirits Culturally Relevant

Kandace Williamson is the Senior Culture & Entertainment Lead at Diageo. She dives into the evolving world of spirits marketing, from luxury tequila campaigns to engaging Gen Z audiences, sharing how culture, storytelling, and experiential events are reshaping advertising. Tune in for insights on creativity, audience-first marketing, and the strategies behind standout campaigns like Don Julio’s Día de Los Muertos activation.Kandace is a London-based culture and entertainment strategist who has shaped campaigns for some of the world’s leading spirits, including Captain Morgan, Don Julio, and Casamigos. With a background in PR and in-house brand strategy, she specializes in translating brand purpose into culturally relevant experiences. Her work blends creativity, insight, and human connection to engage audiences in meaningful ways.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.