Saville Productions Purpose Podcast

Hosted by Saville Productions

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Episodes

283

Latest episode

Nov 2026

Language

EN-US

About the show

Presented by entertainment production company, Saville Productions, the Purpose Podcast features the world’s leading brands, agencies, and consultants in conversation about major purpose-driven trends in advertising and popular culture. Each episode features one or more guests in conversation with Saville EP, Rupert Maconick.

Listen to episodes

60 recent

November 5, 2026Episode 28538 min

JP Lespinasse on Why AI Should Do Dishes, Not Make Art

Rupert sits down with JP Lespinasse, VP of Brand, Content, and Communications at Lightcast, to explore how brands can stay relevant in a rapidly changing world and why the future of work may be less about job titles and more about skills. JP Lespinasse is a marketing and communications leader with nearly 30 years of experience across brands including Gap, Nokia, the NBA, Viacom, and IBM. His career has spanned brand strategy, content, partnerships, digital marketing, and communications. At Lightcast, he focuses on building the brand and making complex labor market data accessible, relevant, and meaningful to the people who need it. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

October 27, 2026Episode 28423 min

Emily Rule and Michael Hunter on Purpose as a Posture

Rupert sits down with Emily Rule, VP of Brand Strategy and Campaigns, and Michael Hunter, Head of Marketing at HSBC Innovation Banking UK, to explore how B2B brands can stand out by putting their clients’ extraordinary innovations at the heart of their story, and more! Emily Rule is a creative strategist and brand marketing leader whose career spans South Africa, New York, and London. At HSBC Innovation Banking UK, she leads brand strategy and campaigns, helping translate the stories of innovative businesses into distinctive creative platforms. Michael Hunter is a marketing and strategy leader with over 20 years of experience across financial services, technology, energy, and consulting. As Head of Marketing at HSBC Innovation Banking UK, he focuses on helping innovative businesses grow and building meaningful connections between B2B brands and their audiences. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

October 21, 2026Episode 28314 min

David Bridges on Why Production Belongs at the Strategy Table

Rupert sits down with David Bridges, Global CEO of Wellcom, to discuss how creative production is evolving through technology, automation, and the growing demand for personalized content at scale. David Bridges is a creative production executive with more than 30 years of experience building and evolving businesses at the intersection of creativity, technology, and marketing. He founded ICON, an early Photoshop-based retouching company in New York, and later launched the creative production agency thelab before becoming Global CEO of Wellcom. His work focuses on helping brands solve complex production challenges, deliver content at scale, and harness emerging technologies to make creative work more effective and relevant. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

September 24, 2026Episode 28214 min

Victoria B. Lozano on Why Brand Building and Business Growth Belong Together

Rupert sits down with Victoria B. Lozano, former CMO of Crayola, to discuss why effective marketing must build brands and drive revenue at the same time. They explore how brands can earn attention without looking like advertising, the difference between meaningful purpose and manufactured purpose, and why human judgment will matter even more as AI transforms the industry. Victoria Lozano is a senior marketing and business leader with extensive experience building iconic consumer brands and turning brand platforms into commercial growth. Her career spans Fortune 500 CPG, experiential, retail, media, and entertainment, with leadership roles across brands including Cadbury and Crayola. She is known for translating brand purpose into distinctive platforms that can shape culture, drive consumer behavior, and create measurable business impact. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

September 23, 2026Episode 28131 min

Cameron Dillavou on Why Streaming Needs Brands, Not Just Content

Rupert sits down with Cameron Dillavou, former CMO at Paramount+, to discuss why streaming services can no longer rely on content alone to build distinctive brands. They explore how brands can earn attention by creating real value, the challenge of marketing across cultures and micro-moments, and why AI should be the floor, not the ceiling, for creative thinking. Cameron Dillavou is an entertainment and marketing leader with experience spanning consumer packaged goods, film, home entertainment, and streaming. She began her career at Neutrogena, spent 11 years at 20th Century Fox, and later helped build Prime Video’s centralized global marketing organization before leading international brand and marketing for Paramount+. Her work has focused on defining brands in rapidly changing categories, connecting content with audiences across cultures, and creating campaigns that make entertainment brands distinctive and relevant. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

September 10, 2026Episode 28017 min

Kirk Johnsen on Turning Brand Purpose Into Cultural Participation

Rupert sits down with Kirk Johnsen, Partner and Managing Director at ALTO Amsterdam, to discuss why brands need to be additive rather than interruptive, and how strong purpose can unlock more meaningful creative work. Kirk Johnsen is a global brand and marketing leader who has spent his career helping ambitious brands move beyond traditional advertising into culture and meaningful consumer experiences. His work has spanned agencies including 180, Wieden+Kennedy, 72andSunny, Le Pub, and ALTO, with experience across global brands including Nike, Adidas, Coca-Cola, Heineken, Corona, and S7 Airlines. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

September 9, 2026Episode 27922 min

Seth Gagahina on Fighting the Algorithm With Human Stories

Rupert sits down with Seth Gagahina, Founder and Chief Creative Officer at The Carrot Brand, to discuss destination storytelling, cultural preservation, and why authentic human emotion matters more than ever in an AI-driven world. Seth Gagahina is the Founder and Chief Creative Officer of The Carrot Brand, a global creative boutique focused on culturally rooted, narrative-driven storytelling. A UNESCO Visual Arts Laureate and accredited cultural strategist, Seth brings together fine art, filmmaking and commercial branding to create work that connects brands with authentic human stories and preserves cultural heritage. Her documentary, Segunda Pulo: Filipino Heritage Through the Artisan’s Hands, was featured in The Work of Cannes Lions 2025, and her work has included brands such as New Balance, AirAsia and Waldorf Astoria. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

September 8, 2026Episode 27814 min

Jayanta Jenkins on The End of the Old Creative Playbook

Rupert sits down with Jayanta Jenkins, a global creative executive, to discuss building brands that connect on a human level, the role of purpose in shaping both organizations and consumers, and how AI is transforming creative work. Jayanta Jenkins is a global creative executive with experience leading creative organizations and building brands at the intersection of culture, technology and business. His career spans Nike, Gatorade, Apple, Twitter, Disney and Starbucks, where he has focused on brand transformation, creative leadership, and building teams and systems that turn creativity into business impact. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

September 3, 2026Episode 27716 min

Yves Briantais on Rebuilding Carlsberg Around Its Creative Roots

Rupert sits down with Yves Briantais, CMO and Head of R&D at Carlsberg Group, to discuss the importance of authenticity, cultural understanding and building brands that stand for something distinctive. They explore why marketers need to protect what makes a brand unique, how Carlsberg is returning to its creative roots. Yves Briantais is a global marketing leader with extensive experience across Europe, Asia, the U.S. and beyond. His career has focused on building distinctive brands, understanding consumers across cultures, and combining brand strategy, innovation and customer experience to drive growth at scale. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

September 2, 2026Episode 27614 min

Ned Ehrbar on Earning Attention in the Age of Media Fragmentation

Rupert sits down with Ned Ehrbar, Director of Global Media Relations at Merck, to discuss moving from journalism into corporate communications, the power of personal storytelling, and how brands can earn attention in an increasingly fragmented media landscape. Ned Ehrbar is a communications leader who brings more than 15 years of journalism and media experience to corporate communications. A journalist, editor, writer and producer before moving into communications, he now leads global media relations at Merck, using his media perspective to shape corporate storytelling, prepare executives for the press and navigate the evolving relationship between brands, journalism and audiences. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.