Sales Lead Dog Podcast

Hosted by Christopher Smith

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201

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Nov 2026

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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.

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November 9, 2026Episode 20135 min

The Art and Science of Sales Success | David Z. Jackson

The Art and Science of Building Sales Teams In this episode of Sales Lead Dog, Christopher Smith sits down with David Z. Jackson, Chief Revenue Officer at Genergy, to dig into how to build sales organizations that scale by balancing the science of a repeatable process with the art of the individual seller. David has spent more than 20 years transforming struggling sales organizations, including growing one company from 2.5 million to over 21 million while expanding into 27 markets. He shares the core principles behind that track record, from time and territory management to disciplined goal setting. If you are a sales leader or rep looking for a practical blueprint for structure, pipeline visibility, and getting real value out of your CRM, this conversation is worth your time. What You'll Learn: Why time and territory management is the foundation of sales success How to take the best advice from others and still make it your own Why personal and professional goal setting drives real achievement Why sales reps thrive inside structure instead of in spite of it The simple math behind a repeatable, sustainable sales process Why a CRM can't fix a broken process, only support a good one How to make your CRM the single source of truth without overloading reps About David Z. Jackson David Z. Jackson is an enterprise sales leader and the Chief Revenue Officer at Genergy, with more than 20 years spent at the sharp end of the spear, responsible for revenue and expected to deliver growth. He specializes in multi-site, contract services businesses, repeatedly stepping into environments with no structure, no pipeline visibility, and no consistency, and building revenue engines from the ground up that can actually scale. He has sold into commercial real estate, industrial, healthcare, education, and institutional environments, working with property managers, operators, and senior decision-makers across large, multi-location portfolios. He grew one company from 2.5 million to over 21 million while expanding from a single market into 27 across the U.S. He stays close to the revenue, believes in leading from inside the work, and thrives on empowering his team and his clients to make decisions that move things forward. Connect with David Z. Jackson LinkedIn: https://www.linkedin.com/in/davidzjackson/ Genergy on LinkedIn: https://www.linkedin.com/company/genergy/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellor.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What is one part of your sales process that structure completely changed for you? #SalesLeadership #EnterpriseSales #CRM #SalesProcess #B2BSales #SalesTransformation #Leadership #SalesLeadDog

November 2, 2026Episode 20025 min

How to Build Real Trust in a Remote AI World

Trust Is the New Competitive Advantage in Sales In this special episode of Sales Lead Dog, Christopher Smith sits down with Mark Slotnik and William Yeack to dig into how trust is changing in a remote, AI-driven world, and what it takes to build it, keep it, and rebuild it when it breaks. They get into why in-person still wins, how a referral lets you inherit someone else's credibility, and the counterintuitive power of telling a prospect you are not the right fit. If you are a sales leader or founder trying to stand out in a sea of automated outreach, this is a practical look at why trust has become the strongest moat you can build. What You'll Learn: The trust formula and what each part looks like in a remote world Why trust has shifted from a nice-to-have to table stakes How individual trust and organizational trust feed each other Why a referral lets you inherit the trust someone else already built Why turning down the wrong client builds more trust than closing them How to rebuild trust in the exact area where you lost it Why trust is the moat that keeps competitors away from your customers. About Mark Slotnik Mark Slotnik is the Managing Partner at McMahon Ransford, where his work spans go-to-market, growth strategy, and the operating models that support it. He is a B2B operator and strategist focused on measurable outcomes across the full revenue and client lifecycle, pairing strategic planning with hands-on execution. About William Yeack William Yeack is the Founder and CEO of YGI Solutions, a compliance and cybersecurity consulting firm that helps organizations build security programs aligned to demanding frameworks like CMMC, FedRAMP, and CJIS. He brings more than 15 years of experience across healthcare and financial services, and earlier founded a payments platform and a New York hedge fund. He holds degrees from the University of St Andrews and the London School of Economics. Connect with the Guests Mark Slotnik on LinkedIn: https://www.linkedin.com/in/markslotnik/ William Yeack on LinkedIn: https://www.linkedin.com/in/wyeack/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellor.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What is one thing that instantly builds or breaks your trust in a new vendor? #SalesLeadership #Trust #RemoteSelling #AIinSales #B2BSales #SalesProcess #Leadership #SalesLeadDog

October 26, 2026Episode 19932 min

Why Selling Will Always Be a Human Game | Joseph Little

The Future of Selling Is Still Human In this episode of Sales Lead Dog, Christopher Smith sits down with Joseph Little, Vice President of Sales and Marketing at CarboFix, to dig into what it takes to lead a sales team, simplify the work, and keep the human element alive as AI reshapes selling. Joey gets into why most CRMs collapse under their own complexity, how to motivate a team of independent reps, and where AI genuinely helps a seller versus where it falls short. If you are a sales leader, rep, or founder looking for practical takes on building trust, simplifying your process, and using technology without losing the human touch, this conversation is worth your time. What You'll Learn: Study both good and bad leaders and take notes on what to copy and what to avoid The best resume is not always the best hire, so look for tenacity Every person has a motivation matrix, and you have to learn it before you can lead them Lead through collaboration, not from far away or with an iron fist Slow down and ask questions instead of dumping everything you know Strip out complexity to win back the most expensive resource you have, time AI can prep and summarize, but it cannot read the room for you About Joseph Little Joseph "Joey" Little is the Vice President of U.S. Sales and Marketing for CarboFix Orthopedics, a company building carbon fiber surgical implants that are changing how surgeons treat trauma and oncology patients. He began his orthopedic career as a territory representative before moving into medical-device distribution, then returned to the corporate side with CarboFix and advanced through multiple leadership roles to his current position. His hands-on approach is shaped by years in the operating room, distribution, and orthopedic sales leadership, along with a passion for building strong teams and turning innovative technology into meaningful growth. Connect with Joseph Little LinkedIn: https://www.linkedin.com/in/josephlittle1/ Learn More About CarboFix: https://www.carbo-fix.com/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellor.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What is one question that always changes how a sales call goes for you? #SalesLeadership #MedicalDeviceSales #CRM #AIinSales #B2BSales #SalesProcess #Leadership #SalesLeadDog

October 19, 2026Episode 19836 min

The Mindset That Separates Elite Performers From Everyone Else

Set a Goal Worth Failing At In this episode of Sales Lead Dog, Christopher Smith sits down with David A. Miller, Chief Revenue Officer at Novus Global and executive coach to dig into why most people underestimate what they are capable of and how mindset, coaching, and audacious goals unlock elite performance. We talk about the mindset behind elite performance, why the fear of failure keeps teams playing small, and how the best performers treat coaching and vulnerability as advantages instead of weaknesses. If you are a sales leader, coach, or founder looking for practical ways to set bigger goals, build a growth culture, and get out of your own way, this conversation is worth your time. What You'll Learn: Most people and teams underestimate what they are truly capable of Set goals so audacious that falling short still moves you further than you imagined Selling only feels salesy when you do not believe in what you offer The brain is wired to solve problems, so give it one worth solving Elite performers treat coaching and feedback as an advantage, not a weakness Telling on yourself first takes the fear out of failure A CRM used well becomes the holder of truth for your team About David A. Miller David A. Miller is the Chief Revenue Officer at Novus Global, an executive coaching firm that works with Fortune 500 leaders, professional athletes, world-class artists, and nonprofit executives. With over 15 years of coaching experience, he helps clients expand their vision and unlock potential, from saving millions in a single quarter to driving 150 percent sales growth. He is the best-selling author of Improv Leadership: How to Lead Well in Every Moment and a sought-after keynote speaker who lives in Long Beach, California with his wife and three children. Connect with David A. Miller LinkedIn: https://www.linkedin.com/in/imdavidmiller/ Learn More About Novus Global: https://novus.global About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellor.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What is one goal you set that scared you and changed you? #SalesLeadership #ExecutiveCoaching #Mindset #GrowthCulture #B2BSales #SalesProcess #Leadership #SalesLeadDog

October 12, 2026Episode 19733 min

Curiosity Closes More Deals Than Any Script - Jen Sells, Chief Revenue Officer at Moii AI

What Makes a Buyer Trust a Seller They Just Met? In this episode of Sales Lead Dog, Christopher Smith sits down with Jen Sells, Chief Revenue Officer at Moii AI, to talk about human behavior, servant leadership, and selling AI that buyers are still skeptical of. They also get into something close to home for a lot of sales teams: why the discovery meeting is where deals are really won, and how a clean CRM uncovers the bottlenecks that quietly slow a team down. If you are a sales leader, revenue leader, or business decision-maker looking for grounded, practical takes on leading a team and selling with integrity, this conversation is worth your time. What You'll Learn: - Curiosity about human behavior drives more sales than any script - The discovery meeting is where the deal is really made - How to sell AI by educating buyers instead of pressuring them - Why sending a prospect to a competitor can win you a referral partner - Leading with vulnerability builds teams that actually trust you - Data beats guesswork when deciding where to spend your time - A clean CRM uncovers bottlenecks without burning out the team About Jen Sells Jen Sells is the Chief Revenue Officer at Moii AI, a visual AI platform that turns the cameras a business already has into real-time operational intelligence teams can simply ask questions of. With more than a decade in PropTech, she started as a real-estate operator and buyer before moving into revenue leadership. Her approach is grounded in curiosity, servant leadership, and a genuine focus on helping both her customers and her team succeed. Connect with Jen Sells LinkedIn: https://www.linkedin.com/in/jen-sells-10a6bab3/ Learn More About Moii AI: https://moii.ai About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellor.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What is one discovery question that always changes the direction of your deals? #SalesLeadership #AIinSales #VisualAI #PropTech #B2BSales #SalesProcess #SalesManagement #SalesLeadDog

October 6, 2026Episode 19633 min

Why the Best Salespeople Are Fearless | Jeffrey Harris

In this episode of Sales Lead Dog, Christopher Smith sits down with Jeffrey David Harris, CEO and founder of AmbiMi, to talk fearless selling, coaching, and why the resume is finally breaking. Jeff cold-called his way into his first job and built a career on the idea that sales is really about asking questions and gathering information. He also shares why hiring is broken, how skills-based matching replaces the resume, and why CRM has to get easier for the people using it. KEY HIGHLIGHTS 00:00–02:13 Meet Jeffrey Harris and the idea behind AmbiMi 02:14–08:35 The three things that drove Jeff's success in sales 08:36–12:20 The story behind the name AmbiMi 12:21–17:54 Leadership, coaching, and why the best sellers still get coached 17:55–23:09 Discipline and the power of incremental improvement 23:10–26:57 How recruitment technology and AI are changing hiring 26:58–32:11 Handling objections and resistance to change 32:12–35:58 The future of CRM and protecting your data 35:59–38:48 Advice for sales leaders and entrepreneurs ABOUT JEFFREY DAVID HARRIS Jeffrey Harris is a Vancouver-based entrepreneur and recruitment leader. He founded Impact Recruitment in 2009 and, in 2020, launched AmbiMi, a skills-based job matching platform built to make hiring faster, fairer, and less reliant on resumes. He has been named to Business in Vancouver's BC500 two years running and was a 2022 EY Entrepreneur Of The Year Pacific finalist. His focus is upward mobility for the masses through leadership and accessible hiring technology. CONNECT WITH JEFFREY HARRIS LinkedIn: https://www.linkedin.com/in/jeffdavidharris/ AmbiMi: https://www.ambimi.com/ ABOUT SALES LEAD DOG Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the pack, sharing how they succeed with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. All episodes and show notes: https://empellor.com/salesleaddog/ #SalesLeadership #ColdCalling #Recruitment #HiringTech #B2BSales #SalesCoaching #CRM #SalesLeadDog

September 7, 2026Episode 19535 min

Why the Best Salespeople Listen More Than They Sell | Nicolas Gramstad

What separates a good salesperson from a great sales leader? According to Nicolas Gramstad, it starts with listening more than you sell. In this episode of Sales Lead Dog, Christopher Smith sits down with Nicolas Gramstad, VP of Sales at Campspot, to talk about mentorship, humility, and building sales teams that actually perform. Nicolas shares how his path from a small family lumberyard to leading revenue at a high-growth SaaS company shaped a practical, people-first approach to sales leadership. They also get into a topic close to home for a lot of sales teams: why so many CRMs end up working against the people using them, and how to strip a bloated system back down to what actually moves deals forward. If you are a sales leader, CRM manager, or business decision-maker looking for grounded, practical takes on leading a team and running a cleaner sales process, this conversation is worth your time. What You'll Learn: Listening beats feature-dumping in every sales conversation Mentorship and humility are what build lasting sales careers The real shift that happens when a top rep becomes a leader Hard, honest conversations are the toughest part of leading a team Lead from the front to keep a sales team motivated Bloated CRMs are common, and cleaning them up is simpler than it looks A good CRM becomes the central hub across sales, implementation, and customer success About Nicolas Gramstad Nicolas Gramstad is a SaaS sales leader based in Minneapolis with a track record of scaling revenue teams at high-growth software companies. As VP of Sales at Campspot, he leads sales for the largest reservation and property management platform in outdoor hospitality, helping campgrounds, RV parks, and municipal parks adopt technology to run smarter operations. His approach to leadership is grounded in mentorship, humility, and a genuine focus on helping his people succeed. Connect with Nicolas Gramstad LinkedIn https://www.linkedin.com/in/nicolas-gramstad/ Learn More About Campspot https://software.campspot.com/book-more/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellor.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What is the best piece of advice a mentor ever gave you in sales? #SalesLeadership #SaaSSales #Mentorship #CRM #B2BSales #SalesProcess #SalesManagement #SalesLeadDog

September 1, 2026Episode 19438 min

The Science Behind Why Transparency Outsells Perfection | Todd Caponi

What if trying to look perfect is the exact thing costing you the sale? In this episode of Sales Lead Dog, Christopher Smith sits down with Todd Caponi, author, keynote speaker, and one of the most respected voices on transparency in sales, to discuss why honesty closes faster than perfection and how modern negotiation should actually work. Drawing on behavioral science, decision science, and decades of sales history, Todd explains why buyers trust the negative, why we buy when we can predict rather than when we are convinced, and how leading with your flaws can speed up sales cycles and raise win rates. If you are a founder, sales leader, revenue executive, or seller who wants to build trust faster and negotiate without the games, this conversation is full of ideas you can use right away. What You'll Learn Why a perfect five-star pitch actually slows down the sale Why buyers seek out the negative before they say yes The behavioral science behind why we buy when we can predict How leading with what you are not great at builds instant trust Why your first sale is the most expensive one you will ever make How the Four Levers of Negotiating replace discounting with collaboration Why transparency from leadership keeps teams engaged and loyal How honest pricing kills sticker shock and shortens sales cycles About Todd Caponi Todd Caponi is an award-winning sales leader, keynote speaker, and author whose work has reshaped how organizations think about sales, leadership, and negotiation. After leading sales organizations through multiple high-growth exits, including serving as a worldwide Vice President of Sales of the Year, Todd founded Sales Melon, where he helps revenue teams apply behavioral science, decision science, and sales history to build trust, improve buyer confidence, and drive stronger outcomes. He is the author of the acclaimed books The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, and is the host of The Sales History Podcast. Recognized as one of the industry's leading voices on transparency in selling, Todd works with revenue organizations around the world to transform the way they message, negotiate, lead, and grow. Connect with Todd Caponi LinkedIn https://www.linkedin.com/in/toddcaponi/ Website https://www.toddcaponi.com Todd's Books The Transparency Sale: https://a.co/d/0iBWFEai The Transparent Sales Leader: https://a.co/d/0hOf1W4K Four Levers Negotiating: https://a.co/d/0aaRnw4k The Sales History Podcast https://saleshistory.buzzsprout.com About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellorcrm.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. Where has being more transparent helped you win more trust and more deals? #SalesLeadership #Transparency #Negotiation #SalesTraining #B2BSales #RevenueGrowth #SalesProcess #TrustInSales #SalesLeadDog

August 17, 2026Episode 19332 min

Why Relationships Beat Transactions in Sales | Pete Auerbach | Sales Lead Dog

What if the biggest advantage in sales isn't your product, your pricing, or your tech stack... but simply being yourself? In this episode of Sales Lead Dog, Christopher Smith sits down with Pete Auerbach, Sr. Vice President of National Sales at Ad.net, to discuss why authentic relationships, not transactions, are what actually close deals and build lasting business. Drawing on nearly a decade leading the national sales team at Ad.net and a career built in digital advertising, Pete shares hard-won lessons on leading as a challenger brand, staying competitive at every stage of your career, balancing the player-coach role, and using AI and CRM to help sales teams work smarter. If you're a founder, sales leader, revenue executive, or seller looking to build stronger customer relationships and a more resilient sales team, this conversation is packed with practical insight you can put to work today. What You'll Learn Why authenticity beats the "sales persona" every time • How to build relationships that turn into multi-year deals • The challenger-brand mindset: doing everything at an A level • Why the best sellers work harder during a slump, not less • How to escape "whack-a-mole" and actually execute your plan • What servant leadership and empathy do for team culture • Why CRM is a "necessary evil" and how AI is about to redefine it • How to use AI as an enabler for your team, not a way to cut headcount About Pete Auerbach Pete Auerbach is a sales leader and digital advertising strategist with nearly a decade of experience at Ad.net, where he leads the national sales team while continuing to work directly with agencies and brands. He helps marketers uncover new opportunities for growth through innovative search, social, and creator media solutions, with a focus on driving measurable results and building lasting partnerships. Pete got his start in advertising through internships on Madison Avenue before moving into the agency world and, eventually, sales leadership on the West Coast. A former two-sport college athlete, he brings a competitive, team-first mindset to how he builds and coaches his teams. Based in Los Angeles, Pete lives with his wife and two dogs, is the proud father of two adult children, and is an avid golfer and cyclist who carries a competitive edge into everything he does. Connect with Pete Auerbach LinkedIn https://www.linkedin.com/in/peteauerbach/ Learn More About Ad.net https://ad.net/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellorcrm.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What's helped you most in building lasting customer relationships: authenticity, grit, or something else? #SalesLeadership #Authenticity #SalesStrategy #CRM #ArtificialIntelligence #B2BSales #SalesManagement #DigitalAdvertising #Ad_net #SalesLeadDog

August 10, 2026Episode 19233 min

How Founder-Led Companies Scale Sales Without Hiring a CRO | Adam Rojas

Why do so many founder-led companies hit a growth ceiling... even when they have a great product? In this episode of Sales Lead Dog, Christopher Smith sits down with Adam Rojas, Founder and Managing Partner of Bellmoore Consulting, to discuss how growth-stage businesses can build scalable sales systems, improve revenue operations, and move beyond founder-dependent selling. Adam shares practical lessons from more than 25 years in enterprise sales leadership, explaining why predictable growth comes from building the right sales process, qualifying opportunities early, using CRM strategically, and leveraging AI to help teams work smarter instead of harder. If you're a founder, sales leader, revenue executive, or business owner looking to build a repeatable go-to-market strategy, this episode is packed with practical advice you can apply immediately. What You'll Learn • How to build a predictable revenue operating system • The biggest mistakes businesses make with CRM • Why most companies suffer from a "leaky sales bucket" • The KPIs every growing business should measure • Why sales is still built on human relationships About Adam Rojas Adam Rojas is the Founder and Managing Partner of Bellmoore Consulting, a fractional commercial and revenue leadership firm that helps founder-led technology and tech-enabled services companies build predictable, scalable revenue engines. Adam specializes in helping growth-stage businesses in the $2M to $15M revenue range create the commercial infrastructure needed to scale, including revenue strategy, sales process, pipeline management, leadership coaching, and go-to-market execution. Before founding Bellmoore Consulting, Adam spent more than 25 years leading enterprise sales organizations, beginning his career in telecommunications with BellSouth before moving into leadership roles at AT&T after its acquisition. Throughout his career, he has worked with organizations ranging from small businesses to Fortune 100 companies, helping teams modernize their sales strategies, improve CRM adoption, and build sustainable revenue growth. Today, Adam partners with founders who have outgrown founder-led selling and need experienced commercial leadership without making a premature Chief Revenue Officer hire. His work focuses on transforming inconsistent sales into repeatable systems that support long-term growth. Connect with Adam Rojas LinkedIn https://www.linkedin.com/in/adamrojas/ Bellmoore Consulting https://www.bellmooreconsulting.com/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellorcrm.com/salesleaddog/ If this episode brought you value 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What's the biggest challenge your business has faced when trying to build a scalable sales process?