Running With Wolves

Hosted by Savannah Jordan

Business Marketing

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Episodes

130

Latest episode

Aug 2026

Language

EN-US

About the show

The Running With Wolves podcast is dedicated to helping female founders everywhere scale rapidly through potent marketing & sales strategies. The weekly podcast will feature lessons in marketing, sales, scaling, the mindset behind being an entrepreneur, production strategies, mental tenacity, and so much more. If you're ready for a fresh take on your marketing - this podcast is for you!

Listen to episodes

60 recent

August 17, 2026Episode 3137 min

Going Viral But Not Making Sales — Here's Exactly What Was Missing and How We Fixed It

Three million views on a single video. And 15K a month in sales. The views were there. The reach was there. The engagement was there. But something was missing — and in this episode of Running With Wolves, Savannah breaks down exactly what it was and how fixing it took a non-toxic kitchenware brand from 15K to 80K per month in six months. This is the full case study. The gaps, the strategy shifts, the crisis moment when their hero product failed, and how the marketing framework that built their revenue also became their lifeboat when everything went sideways. Here's what this episode covers: • The exact difference between attract content and converting content — and why going viral without the second one leaves money on the table every single week • How Savannah used their own comment section to build their entire content strategy • Why social proof is not a carousel of reviews — and what it actually needs to look like to convert • What to do when your hero product fails and you still have to hit your sales goals Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. going viral but not making sales, client case study, marketing strategy 2026, product based business, non-toxic brand, organic marketing, female founder, Wolf Framework

August 10, 2026Episode 3047 min

Never Sell Out Your Audience — The Trust Strategy Behind Luke Cook's Personal Brand

Luke Cook has played the devil on Netflix, made millions of people laugh on social media and built a fresh protein company from scratch. And the thread connecting all of it is one thing — he has never sold out his audience. Not once. In this episode of Running With Wolves, Savannah and Luke dig into what it actually means to build trust with an audience before you ever ask them to buy, why entertainment first and ad second is the formula that makes marketing feel effortless and what the K-Y Jelly ad that almost made Luke physically ill can teach every founder about warming up your audience the right way. Here's what this episode covers: Why Luke refuses brand deals that don't align — and what that protection has done for his audience's trust The K-Y Jelly ad breakdown — what went wrong and exactly how it should have been done instead Why ShakeWell works as a product launch when most celebrity brands feel like a cash grab What 17 years of rejection in Hollywood taught Luke about resilience that directly applies to building a business Try ShakeWell at getshakewell.com and use code Wolves15 for a discount. Connect with Luke on Instagram at @thelukecook. Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Luke Cook, ShakeWell, never sell out your audience, personal brand, marketing strategy 2026, trust based marketing, content that converts, organic marketing

August 3, 2026Episode 2638 min

Your Content Goes Viral and Your Bank Account Doesn't Move — Here's Exactly Why

You look at the millions of views you're racking up and then you look at your bank account — and the zeros don't match. Not even close. That gap has a name. And in this episode of Running With Wolves, Savannah explains exactly what's causing it and how to fix it. Gen Z marketing gets you seen. Millennial marketing gets you paid. And if all you have is one of them you are leaving serious money on the table. Here's what this episode covers: Why going viral without a buyer's journey just creates frustrated founders and abandoned carts The difference between Gen Z top of funnel content and millennial trust and conversion content — with real brand examples Why it's not a personality question about your brand — it's a funnel question How Savannah took an art publishing client from 100K to almost 400K in sales in one month without changing a single product or price point Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. viral content no sales, Gen Z vs millennial marketing, marketing strategy 2026, content that converts, buyer's journey, organic marketing, female founder, Wolf Framework

July 27, 2026Episode 2844 min

How to Market a Feeling Not a Ticket — The Deeply Worthy Event Strategy ft. Bridjet Morris

Bridjet Morris doesn't sell tickets. She sells transformation. She sells the feeling of being in a room with women who are willing to go there — to share the mess, the divorce, the postpartum, the business failure — alongside the wins, the glamour and the celebration. And that feeling has built a multi-six-figure event company that has taken women from Michigan to London almost entirely on word of mouth. In this episode of Running With Wolves, Savannah sits down with Bridjet, founder of Deeply Worthy, to talk about what it actually looks like to build a brand around a feeling, how she curates speakers and rooms that create genuine transformation, and why protecting the energy of that room is worth losing money over. Here's what this episode covers: * Why marketing a feeling instead of a product creates a word of mouth engine that compounds over time * The secret sauce behind Bridjet's sold-out events — and why vulnerability from the front of the room changes everything * How she filters speakers, sponsors and attendees to protect the brand she's built * Why women feeling deeply worthy is not just the brand name — it's the entire foundation Connect with Bridjet: Instagram: @bridjetmorris — https://www.instagram.com/bridjetmorris/ Website: https://bridjetmorris.com Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Bridjet Morris, Deeply Worthy, event marketing, marketing a feeling, female founder, word of mouth marketing, luxury events, marketing strategy 2026

July 20, 2026Episode 2754 min

How to Turn Your Authentic Personal Brand Into Multiple Revenue Streams ft. Hannah Huante

Hannah Huante built her personal brand on one idea — unapologetic realness. Sharing fashion alongside mental health. Showing the glamorous parts and the hard parts. And that duality built a community that trusted her enough to follow her into an agency, a podcast and a physical content creation studio. In this episode of Running With Wolves, Savannah and Hannah dig into what it actually means to monetize realness without losing it — and why the founders and creators who win are the ones willing to be honest about what they choose to be honest about, repeat themselves endlessly, and keep going long before the results show up. Here's what this episode covers: • Why being authentic online doesn't mean sharing everything — and what it actually means instead • The six months of being stuck before Hannah finally said yes to building the agency — and how it quadrupled her income • Why she deleted a video that hit a million views — and why it was the right call • The difference between going viral and building a community that actually buys Connect with Hannah: Instagram at @howhanseesit: https://www.instagram.com/howhanseesit Website: https://www.howhanseesit.com Listen to How I See It podcast: Spotify: https://open.spotify.com/show/2HXwo3ElwPpWtqa1frXiZN?si=8b080afd490643ed Apple: https://podcasts.apple.com/us/podcast/how-i-see-it/id1671023674 Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Hannah Huante, Unapologetic Strategies, personal brand, monetize realness, marketing strategy 2026, female founder, How I See It podcast, organic marketing

July 13, 2026Episode 2626 min

You're Paying for Content to Go Out — Not Content Built to Sell. Here's the Difference.

Content going out and content built to make someone buy are two completely different things. Two completely different strategies, two completely different skill sets and two completely different intentions. And most founders — and most agencies — only know how to do one of them. In this episode of Running With Wolves, Savannah breaks down a full client case study that proves exactly why. Her client had a 4 to 5K per month agency, beautiful consistent content and zero new clients to show for it. One week after implementing Savannah's strategy she made 60K in 24 hours — with no agency, less content and less money spent. Here's what this episode covers: • Why virality doesn't matter — one client had 2,000 views and made 200K, another had 200,000 views and couldn't make 2K • The three questions to ask your marketing team right now to find out if they actually know what they're doing • Why the selling is the last thing you should ever delegate — and most founders delegate it first • The old model vs the new model — and the single KPI shift that exposes every weak piece of marketing you're running Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. content that sells, marketing strategy 2026, marketing agency mistake, client case study, organic marketing, female founder, sales strategy, 60K in 24 hours

July 6, 2026Episode 271 hr 3 min

She Pre-Sold a Product That Didn't Exist Yet — And Built an 8-Figure Wellness Brand ft. Jesrina Arshad

Jesrina Arshad didn't have money for marketing. She didn't have a product yet. What she had was four years of trust built through pure education — no selling, no pitching, just genuinely helping her audience understand an ancient Malaysian herb called pegaga. So when she finally asked her community to pre-pay for a product that wouldn't ship for three months, she sold out 250 units in two weeks. With zero marketing spend. In this episode of Running With Wolves, Savannah sits down with Jesrina Arshad, founder and CEO of PurelyB, to talk about healing a decade of chronic health issues in one week, building an all-women founding team, and the exact trust-first marketing strategy that took her from an educational platform with zero revenue to an eight-figure wellness brand now expanding into the US. Here's what this episode covers: How Jesrina turned a personal health crisis into the foundation of an eight-figure company The pre-order strategy that sold 250 units of a product that didn't exist yet — with zero marketing Why trust has to come before the sale, especially in wellness — and how Jesrina built that trust for free The guerrilla pitch that got PurelyB into conversation with Erewhon's co-founder Connect with Jesrina (Jess) Arshad on Instagram at @jessarshad — https://www.instagram.com/jessarshad — or visit https://purelyb.com Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. PurelyB, Jess founder, trust based marketing, female founder, wellness brand, pre-order strategy, eight figure brand, organic marketing 2026

June 29, 2026Episode 2644 min

How to Build More Than One Business Without Spreading Yourself Too Thin ft. Shannon Matson

Most founders are told to niche down and stay in one lane. But what happens when you have more than one passion — and the skills to build more than one thing? In this episode of Running With Wolves, Savannah sits down with Shannon Matson, founder of The Social Bungalow and Bungalow Coffee Co., to talk about the real mechanics of being a multi-passionate founder. How to know when your first business is ready to run without you. How to find the through line that ties completely different brands together. And why the permission to sit with a big decision — instead of jumping immediately — might be the most underrated business advice nobody is giving you. Here's what this episode covers: The "happy to be scrappy" era — what it looks like and why you can't skip it How to know when your plate is spinning well enough to add another one Why Shannon keeps The Social Bungalow and Bungalow Coffee Co. completely separate — and how she manages both The ism framework — finding the one thing that can carry across every audience and product you build Connect with Shannon on Instagram at @thesocialbungalow — https://www.instagram.com/thesocialbungalow — or visit thesocialbungalow.com. If you're in Vegas, stop by Bungalow Coffee Co. in the Arts District. Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. multi-passionate founder, Shannon Matson, Social Bungalow, build multiple businesses, marketing strategy 2026, female founder, personal brand, ism framework

June 22, 2026Episode 2526 min

The Brands That Printed Money in Q2 vs the Ones That Spent Millions Insulting Their Buyers

Two brands doing $46 billion in revenue combined spent millions of marketing dollars insulting the exact people responsible for the majority of that revenue. Five other brands made their buyers feel so seen that their comment sections looked nothing like comment sections for products — they looked like communities. In this episode of Running With Wolves, Savannah breaks down the Q2 marketing campaigns that got it right and the ones that got it catastrophically wrong — and what every founder needs to take from both. Here's what this episode covers: • The difference between marketing to a demographic and marketing to a lived experience — and why one prints money while the other gets ignored • The alienation tax — what happens when you focus on one segment of your audience and accidentally insult the other 90% • Why Nike's Boston Marathon campaign was a marketing disaster hiding behind good engagement numbers • Why selling the mission, the outcome and the conversation creates cult-like brand obsession — and selling the product only creates a one-time purchase Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Q2 marketing campaigns, marketing strategy 2026, Nike marketing fail, Wall Street Journal Emma Grede, brand marketing, alienation tax, Figs campaign, female founder

June 15, 2026Episode 2543 min

Your Competitor Is Stealing Your Sales — And Your Marketing Is the Reason Why

Your buyer showed up to your marketing ready to hand you their payment info. And your marketing sent them to your competitor without you knowing it. Not because your marketing is bad — because it's actually really good. You created the demand, built the urgency and did 80% of the work it takes to create a sale. And then you went silent on the one sentence that closes the loop. In this episode of Running With Wolves, Savannah breaks down exactly why this is happening, what specifically is broken and the one fix you can implement today to stop handing your competitor the sales that should be yours. One of her clients couldn't break past 100K sales months. They set a 180K goal for December. They closed at 360K. The only thing that changed was the marketing strategy. Here's what this episode covers: • Why problem awareness content stopped working — and what conversion marketing looks like instead • The three-part closed loop marketing framework that makes every piece of content close its own sales loop • Why your buyer reads each piece of content as a single impression — and what that means for how you sell • The closed loop marketing audit — three questions to run every piece of marketing through tonight to find exactly where your sales are leaking Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. closed loop marketing, competitor stealing sales, marketing strategy 2026, conversion marketing, sales not converting, organic marketing, double your sales, female founder