Brand Creators

Hosted by Scott Voelker

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Latest episode

Aug 2026

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EN-US

About the show

Brand Creators is the podcast for coaches, consultants, and service professionals who want to build a business people know, trust, and buy from. Hosted by Scott Voelker - a 20-year entrepreneur, creator, and podcaster with over 25 million podcast downloads - each episode features practical strategies, real-world case studies, and conversations with today's top business experts on attracting steady leads, building authority, and turning your expertise into a thriving business. You'll learn how to leverage YouTube, podcasting, email marketing, partnerships, referrals, and evergreen content to create authority assets that generate leads and clients long after they're published. If you're ready to stop chasing algorithms, posting every day, and wondering where your next client is coming from, you're in the right place. Stop creating content. Start building authority.

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10 recent

August 3, 20261 hr 11 min

How to Build a $10K/Month Group Coaching Business in 7 Simple Steps

FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbook Take John's Group coaching quiz here: https://www.soldoutquiz.com ------------------------------------------------------ Learn how to build a group coaching business that generates $10,000 a month working only 90 minutes per week. This seven-step guide outlines the specific playbook used to hit your first major coaching revenue milestone. Building a successful group coaching business requires a different approach than one-on-one consulting. This video breaks down a proven framework for scaling coaching operations, specifically designed for those who want to maximize their income without sacrificing their lifestyle. We examine the exact method used by professionals like Dustin Reikman, who leverages mastermind groups to generate over a million dollars annually by following this simplified model. Whether you are just starting your coaching business or looking to optimize your existing program, this video clarifies why group coaching is the most efficient product for your clients and your schedule. You will learn the core steps to structure your offer so that it supports a high-income business while keeping your weekly time commitment low. Subscribe for weekly group coaching business breakdowns and comment below which part of the seven-step process you want to see explained in more detail.

July 25, 202611 min

Why Your Viewers Aren't Becoming Clients (Here's The FIX)

FREE Playbook - download the Steady Leads Playbook here: https://www.steadyleadsplaybook.com Learn how to get steady leads and clients without creating content everyday: https://www.brandcreators.com/ Are you struggling to turn viewers into clients? I identify three common video marketing mistakes that might be costing you leads. Many creators produce content that gets views but fails to generate business. If your audience isn't converting into paying customers, it is likely due to a specific gap in your current approach. This video breaks down the exact friction points preventing your viewers from taking the next step in your sales process. These issues are fixable once you know what to look for. By adjusting your content strategy, you can improve how you turn viewers into clients and start seeing better results from your existing traffic. I cover how to identify these errors and implement simple changes to improve your client acquisition strategy immediately.

July 17, 202655 min

$210K From One Podcast Interview - The Client Strategy Most Coaches Miss

FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/scott-gift Grab Dustin's free Podcast Guesting Playbook: https://7figureleap.com/playbook Learn how to get steady leads and clients without creating content everyday: https://www.brandcreators.com What if one podcast interview could add $210,000 to your coaching business? That's exactly what happened to my guest Dustin Riechmann — and he did it with less than 4,000 email subscribers and zero paid ads. Dustin is the founder of 7 Figure Leap and has built multiple seven figure businesses using one simple strategy — podcast guesting. In this masterclass he breaks down exactly how he did it and how you can too. In this video you'll discover: → Why you don't need a big audience to land high ticket clients → The 5 P framework Dustin uses to turn podcast interviews into consistent revenue → How to pitch any podcast and actually get a yes → The #1 thing most people skip that kills their results → Why one strategic podcast appearance is worth more than $100K in Facebook ads If you're a coach, consultant, or service provider who wants a steady flow of leads without being on the content hamster wheel — this one is for you. Grab Dustin's free Podcast Guesting Playbook: 7figureleap.com/playbook Want our free Steady Leads Playbook? Comment PLAYBOOK below and we'll send it your way. 0:00 — $210K From One Podcast? 0:37 — Meet Dustin: The Numbers 1:43 — $100K in 90 Days 2:48 — Small Audiences Win Big 4:10 — The Trust Recession Explained 7:03 — Why Vanity Metrics Hurt You 8:09 — Seven Figures, Tiny List 11:02 — 3,800 Subscribers, $1.5 Million 11:38 — How He Got First 800 13:41 — His Only Marketing Strategy 16:05 — The Meatstick Company Origin 21:58 — Getting on Nathan Barry's Show 26:12 — Flying to Boise for Free 29:35 — $2,000 Per Podcast Interview 32:07 — The 5-Step Framework Breakdown 37:50 — The Free 5-Day Playbook 41:09 — Three Stories You Need 45:11 — The CTA That Converts 47:43 — Do You Need Big Audience? 50:04 — AI and Coaching's Future 52:38 — Where to Find Dustin

July 8, 20261 hr 35 min

How To Get Steady Leads and Clients From Youtube (Full Masterclass)

Build a Steady Flow of Leads With One Video a Week (Without the Content Hamster Wheel) If you're a coach, consultant, or service provider who's tired of constantly posting on social media just to stay visible, this episode is for you. In this workshop, Scott breaks down the exact system he uses to turn one strategic YouTube video each week into a long-term marketing asset that consistently attracts leads, builds trust, and generates clients—without relying on viral videos, paid ads, or daily content creation. You'll discover why evergreen YouTube content outperforms short-form content for service businesses, how to build a simple lead-generation system around every video you publish, and the framework Scott has used to generate thousands of qualified email subscribers organically. In This Episode Why the "content hamster wheel" keeps most business owners stuck The difference between getting attention and attracting ideal clients Why YouTube is one of the most powerful evergreen marketing platforms available How one video can continue generating leads months—or even years—after publishing Real-world examples of coaches generating clients with only a few hundred video views The STEADY Leads Flywheel framework How to build your Authority Blueprint so you never run out of content ideas Creating an Anchor Video that becomes the foundation of your entire content strategy Turning your expertise into dozens of high-value videos How to create lead magnets people actually want Building a simple email system that nurtures leads automatically The Content Machine: Scott's weekly workflow for publishing one strategic video The three YouTube momentum signals that drive growth: Titles Thumbnails Retention Packaging videos to maximize clicks without clickbait How to create binge-worthy content that builds trust and authority Simple promotion strategies that compound over time Key Takeaways One strategic video is more valuable than dozens of short-lived social posts. Evergreen content continues working long after it's published. Small audiences can build highly profitable businesses when the right people are watching. Authority is built through consistent teaching—not constant posting. Every video should serve as a long-term business asset. Resources Mentioned The Steady Leads Playbook - https://brandcreators.com The Authority Blueprint The STEADY Leads Flywheel The Content Machine Framework Connect with Scott If you found this episode helpful, be sure to subscribe so you don't miss future episodes on building an audience, creating evergreen content, and growing your business without chasing algorithms. And if you'd like the Steady Leads Playbook mentioned throughout this episode, follow the instructions in the video to get your free copy.

June 26, 202613 min

The Biggest Lie About Getting New Coaching Clients (And What Actually Works)

What if the biggest thing holding you back from attracting high-ticket coaching clients isn't your offer...it's a belief you've been telling yourself? In this episode, Scott shares a conversation with a successful business coach who believed he had to get back on social media and create content every day to grow his business. Instead, Scott offers a completely different perspective—one that transforms YouTube from a content treadmill into a long-term client-generating asset. If you've been avoiding YouTube because it feels like "just another social media platform," this episode may completely change how you think about creating content. In This Episode You'll Learn: The biggest lie coaches believe about attracting more clients. Why YouTube is fundamentally different from social media. How to turn your coaching framework into evergreen content. The "100 people at your door" mindset that removes the pressure to go viral. How one YouTube video can become an asset that attracts clients for years. A simple content strategy that helps you generate consistent leads without posting every day. Why attracting the right people matters far more than chasing views. Key Takeaway Stop thinking of YouTube as another platform you have to feed every day. Start thinking of it as a library of valuable assets that introduce your expertise, build trust, and consistently attract your ideal clients—long after you publish. Resources Mentioned Steady Leads Playbook - https://livevideoschool.com Live Video School Contact Scott for a copy of the Steady Leads Playbook if you'd like to implement this strategy in your own coaching business. If this episode changed the way you think about getting coaching clients, be sure to subscribe and share it with another coach who's tired of the social media hamster wheel.

June 19, 202621 min

How Coaches Get Steady Leads From YouTube (Without Posting on Social Media Every Day)

In this episode, Scott breaks down a simple approach coaches can use to generate consistent leads from YouTube—without going viral, posting every day, or building a massive audience. You'll learn why the goal isn't more views, but more of the right views. In fact, one client generated 12 leads from just 100 video views by focusing on the right audience and having a simple lead-generation system in place. In This Episode: Why most coaches are focusing on the wrong metrics How getting more specific can actually bring in more clients The role your video title plays in attracting the right audience A simple content structure that turns viewers into leads The biggest mistake coaches make after publishing a video Why consistency matters more than frequency How to use your YouTube analytics to find what's already working Key Takeaway You don't need thousands of views to generate clients from YouTube. You need the right message, for the right audience, with a simple path for viewers to take the next step. Resources Mentioned The S.T.E.A.D.Y. Leads Framework Lead Magnet Strategy for Coaches YouTube Content System for Consistent Lead Generation Next Steps 🎯 Grab the free Steady Leads Playbook here: https://www.livevideoschool.com/steady-leads-workshop

June 12, 202616 min

How to Land High Ticket Clients From a Small YouTube Channel

Most people think you need thousands of subscribers before YouTube can bring you real clients. Today's episode proves otherwise. Scott shares a real story that just happened inside the Live Video School private community — a student with only 109 YouTube subscribers landed a $7,500 sale directly from one of her videos. No paid ads. No big audience. Just the right video in front of the right person. In This Episode You'll Hear: The real story behind a $7,500 sale from a channel with only 109 subscribers Why this student was spending money on Facebook and Instagram ads while YouTube was working for free How a video can build enough trust to close a high ticket sale before you ever get on a call Why getting specific about who you're targeting matters more than your subscriber count How this works whether you're selling something for $5 or $7,500 Why 109 subscribers of the right people beats 10,000 of the wrong people every single time Links Mentioned: Grab the free Steady Leads Playbook: livevideoschool.com/playbook Email Scott directly: scott@livevideoschool.com I'm here for you, I believe in you, and I'm rooting for you. Now take action and have an awesome amazing day.

June 5, 202627 min

How I Made $100K in My First Year With Just 1,000 Subscribers

How I Made $100,000 in Year One With Less Than 1,000 True Fans You don't need 100K subscribers to build a profitable business. 18 years ago, Scott had less than 1,000 YouTube subscribers. His photography business wasn't famous. But in the first year, he made $100K—and most of it came from a small product launch to his tiny, loyal audience. In this episode, he breaks down the exact story: how a photography course on CD sold $12,500 in 3 days, why subscriber count doesn't matter as much as TRUE FANS, and the formula he's replicated across three different brands to hit 6-figures. If you're feeling stuck because your channel is "too small," this one's for you. IN THIS EPISODE • How the photography business started (in a basement) • The first YouTube video and building an email list • The free e-book that taught him everything about audience building • The Product Launch Formula investment and the launch day results ($12,500 in 3 days) • The second launch 6 weeks later (~$25,000) • Why subscriber count doesn't matter as much as true fan count • How he applied the same formula to Amazing Seller (7-figure brand) • How he applied it again to Live Video School with his son Scotty (6-figures in year one) • The difference between true fans and subscribers • Why this podcast exists (it's not about reach—it's about connection) • The 3-step formula he teaches in the free workshop • Proof: one listener never paid, but built a 7-figure business anyway KEY TAKEAWAYS: • You don't need viral videos or massive audiences. You need TRUE FANS (people who engage with everything, share your work, and pay with their attention) • The formula: Show up consistently → Deliver value with no strings attached → Build know, like, and trust → The sales come naturally • People don't pay for information. They pay for SPEED, ORGANIZATION, and DIRECT FEEDBACK • In 2025 (the age of AI), authenticity and real human connection are rarer—and more valuable—than ever • The 3-step formula that's worked across three brands: Strong titles + Scroll-stopping thumbnails + Powerful intros that hold retention Want to learn the full 3-step formula? Join the free workshop every Thursday: 👉 livevideoshool.com/workshop 60 minutes of pure value. No hard sell. Just the strategy that's worked for 18+ years. Have a question for Scott? Email: Scott@livevideoshool.com

December 8, 202528 min

The SECRET to Attracting HIGH-VALUE Clients with Video Content

In this episode of the Rock Your Brand podcast we discuss The SECRET to Attracting HIGH-VALUE Clients with Video Content What to expect from Rock Your Brand? Expect interviews, student spotlights, and practical playbooks for building a freedom-first business with YouTube, email, and simple offers. Comment “100K” (on YouTube/Spotify) or hit the link to grab the free 18-page 100K Roadmap playbook.

December 1, 202517 min

This Fitness Coach BLEW UP His Business from ONE YouTube Video

In this episode of the Rock Your Brand podcast we discuss How This Fitness Coach BLEW UP His Business from ONE YouTube Video What to expect from Rock Your Brand? Expect interviews, student spotlights, and practical playbooks for building a freedom-first business with YouTube, email, and simple offers. Comment “100K” (on YouTube/Spotify) or hit the link to grab the free 18-page 100K Roadmap playbook.