Actionable, practical tips and tricks proven from the trenches to help you grow your FP&A career, all delivered with a touch of humor. đ fpandhey.substack.com
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June 6, 202513 min
Great FP&A Gets the Story Straight
"Rise Above The Numbers" by FP&HEYStories tell how a business performed in the past and the future.These stories can be fun to tell (crush revenue, generate more cash, hire like crazy).Or not so fun to tell (missing budget by a lot, making cuts, no end in sight).Regardless of the storyâs outcome, you can help your business tell AND influence it đ«”By connecting the story to everyday operations where the doers live.Show Notes* 01:30 â AI is powerful when you have good thinking frameworks in place* 00:55 â Shout out to quality and practical FP&A content* 01:35 â IR (aka Investor Relations) is the story of your businessShout out to Secret CFO post on IR and operations, keep the great content coming* 02:35 â Talk is cheap, get your hands dirty in the operations, and help improve them* 04:25 â Your businessâs story should be about what it does today, and what it wants to do in the future* 05:30 â Customer counts, customer segmentationâall metrics that help you manage your businessđ„TIP: Hereâs how to analyze customers* 06:25 â We respectfully disagree with Secret CFOâs take on IR; the (IR) story helps enable operational improvement* 08:20 â Stories provide clarity, especially when numbers (aka metrics) support itđ„Tip: Hereâs how to create KPIs (and metrics)* 09:52 â Do investor relations reports matter? Heck ya they doâespecially the transcript* 11:05 â Learn from the best business communicators, like Warren Buffett (hint: he always keeps messaging insanely simple and created a not-so-small company in the process)Check out Warren Buffettâs insanely simple shareholder letters on an insanely simple website* 13:01 â Big finishâkeep writing great content Secret CFO, itâs interesting and practical đConclusion: Tell a story everyone can relate toFigure out what your companyâs goals are.Put numbers to them (revenue, profit, cash).Drill one level down to find a number that teams can relate to.And tell a simple story connecting what teams do to the ultimate goal.A practical way to do this is during your budget process (DO NOT leave operational groups out of this exercise).Thatâs storytelling that drives future business results.Go IR đResourcesâȘïž Follow us on LinkedIn: https://www.linkedin.com/company/fpandheyâȘïž Email us your burning FP&A questions at info [at] fpandhey.comThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.comDisclaimer: This content is not investment advice or financial advice. The views expressed and stories told are our own. We may be investors in the companies discussed. Do your due diligence when considering applying what you learn. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com
May 2, 202515 min
Practical AI Exists in FP&A
"Rise Above The Numbers" by FP&HEYAI is something everyone talks about.But it isnât something everyone usesâŠyet.There was a time when no one used computers.There was a time when no one used the internet.There was a time when Excel only had ~65k rows per tab.And years from now, youâll be saying there was a time when no one used AI.Start using it, listen up to hear how.Show Notes* 00:40 â heard of AI? You will after this podcastHereâs an article we wrote for CFO Dive on AI back in 2023* 01:30 â AI is powerful when you have good thinking frameworks in placeCheck out this LinkedIn post on practical AI in FP&A from prior podcast guest Carl* 02:40 â AI can make your life easier (personally and professionally)* 04:35 â FP&Aâs job is to think, use AI to brainstorm and ideate more effectively* 05:10 â learn how to present financial information, then leverage AI to speed up that process* 07:00 â AI can help you get peopleâs attention, then drive home a clear point, saving you from back-and-forth debates* 08:45 â information is only as good as the actions it helps people take đȘ* 09:30 â researching new job responsibilities now requires asking people, searching the internet, and asking AI* 10:35 â the internet and search sped up our ability to learn vs going to the library, AI can speed up internet search* 12:40 â question everything, challenge processes, and be curious⊠thatâs the best way to crush FP&Aâand AI can help you figure out what questions to askđ„TIP: Hereâs how to crush your first 6 months in FP&A.* 14:05 â AI can even give Valentineâs Day adviceâproceed with caution on that oneResourcesâȘïž Follow us on LinkedIn: https://www.linkedin.com/company/fpandheyâȘïž Email us your burning FP&A questions at info [at] fpandhey.comThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com
April 4, 202512 min
Help Your Team Fail Small and Win Big
"Rise Above The Numbers" by FP&HEYWho here likes to fail?No, this isnât an April Foolâs joke.Failing leads to serious learning.It can also lead to serious reputation hits.And not just for you, but your team too.Fail responsibly, by failing small and setting you and your team up for controlled failure.Show Notes* 00:26 â doing bicep curls while recording a podcast is one way to stay in shape* 01:01 â controlled failure = allowing your team to take risks and fail while minimizing the consequences* 02:20 â new hires will fail a lotâhelp them do that while helping them grow a positive reputation* 03:45 â create a space that feels like the big gameâthereâs no experience like game day experience* 04:50 â donât expect people to hit the ground runningâmake it your mission to improve their chances of success* 05:45 â bridge new analysis with old analysis to help you and your boss understand what changed and why it changed to get buy-in* 07:50 â confidence compounds over timeâmake it your mission to instill confidence in your team early and often* 09:15 â great football players (even Tom Brady) need teams to succeedâyou as an FP&A leader are no different* 09:55 â invest in leveling up your team and retaining top talent* 10:30 â great ideas are out there to do things betterâpay attention and ferociously learn about them* 11:15 â challenge yourself to learn one new thing each dayâthat learning will compound over time* 11:55 â wrapping things upâpractice controlled failure to build skills, build confidence, build high-performing teams that consistently improveResourcesâȘïž Follow us on LinkedIn: https://www.linkedin.com/company/fpandheyâȘïž Email us your burning FP&A questions at info [at] fpandhey.comThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.comDisclaimer: This content is not investment advice or financial advice. The views expressed and stories told are our own. We may be investors in the companies discussed. Do your due diligence when considering applying what you learn. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com
"Rise Above The Numbers" by FP&HEYHow much free time do you have?Many have little if any.Thatâs why focusing on saving time now is so important.đ„TIP: Excel shortcuts will save you hours each week.Because at some point an opportunity will present itself.It may look like someone:* Leaving the company unexpectedly and you fill that gap* Being promoted and you take on their job* Asking for help and you step in to supportAll of the above has happened to us.And many of these opportunities were unplanned.Show Notes* 00:30 â doing other peopleâs jobs will happen, it will be unplanned, and you can get through it* 01:11 â only take on the challenge if you can handle it â assess your situation* 01:45 â weâve gone from solo contributor to doing the jobs of 5 people* 03:30 â youâre only as good as your team and support structure â plan and communicate your approach* 04:35 â the silver lining of people leaving â you learnđĄ* 05:00 â the growth mindset helps to get through taking on more than your original scope of work* 06:10 â stepping up to take on more can lead to future opportunities like working with leadership* 06:50 â sometimes your manager will leave and the opportunity to lead is in front of youđ„TIP: Hereâs how to crush your first 6 months as an FP&A manager.* 08:25 â you will get beat up and you will experience failure â all lead to learnings* 10:10 â stepping up and taking on more may or may not make sense depending on what your goals areConclusion: Opportunities Make or Break Your ReputationYou will get opportunities in your career.How you take them on will feed your reputation.Reputation takes a lifetime to build up.And as you build your reputation, the number of opportunities you get goes upđBecome an opportunity magnet, and over time be selective in the ones you take on.ResourcesâȘïž Follow us on LinkedIn: https://www.linkedin.com/company/fpandheyâȘïž Email us your burning FP&A questions at info [at] fpandhey.comThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com
November 15, 202413 min
Setting Smarter Sales Targets
đHey there,Itâs budget season.And next yearâs targets are being set to support the budget.Some of you are changing targets faster than a pit crew changes car tires.Believe us, you are not alone.Itâs a normal part of the budget process.And there are things you can do to minimize the number of tire changes.Tune in to hear about our own target-setting endeavors.When Setting Targets, Think of IncentivesSales Targets become KPIs.đ„TIP: Read this to learn what KPIs (and metrics) are.And KPIs become the benchmark for incentives (aka commissions and bonuses).Make sure your targets line up with your business goals.And that your various departments' targets connect so that they all work together.Show Notes* 01:30 - Sales targets motivate salespeople to sell (no kidding)* 02:10 - Balance stretch goals with reasonable ones, avoid demotivation â ïž* 02:55 - Get grounded in your sales history* 03:30 - Keep Sales (aka Revenue) simpleâvolume, mix, and priceđ„* 04:10 - PLEASE PLEASE PLEASE, talk to your Sales Teams for their input* 05:30 - Listen to Sales Rep calls for rapid learning about your selling motion* 06:14 - Understand what performance story your CFO and CEO want to tell* 07:33 - AVOID presenting targets that NOONE recognizes or demotivates* 08:23 - Leverage mind maps to visualize your thinking and get organizedđ§ * 10:15 - The key thing about FP&A is weâre always evaluating our performance* 11:00 - Be an advocate for your Sales Team* 12:15 - Sales Target setting is NEVER perfect, keep learning and improvingConclusion: Keep Learning and AdvocatingYour budget process and Sales Target-setting wonât be perfect.* Youâll deal with new people* May have new company goals* OR you may be in an entirely new companyLead with learning.By talking to your Sales Team and leadership.And leverage those Excel and numbers skills to help them connect their selling goals to the financial scoreboard.You got this đȘDisclaimer: This content is not investment advice or financial advice. The views expressed and stories told are our own. We may be investors in the companies discussed. Do your due diligence when considering applying what you learn. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com
October 11, 202412 min
Know the Details of Your Business Cold
"Rise Above The Numbers" by FP&HEYAre you a detailed person?Details are what drive those numbers on your spreadsheet.Knowing those details can help you help your company.Which in turn can help your own career growth.Tune in to hear how diving into details helped us:â Save moneyâ Drive revenueâ Grow our reputation in various FP&A jobsDetails ShmetailsMaking up words is easy.So is making up what you think happened by doing high-level algebra on financial data.Want to grow your career?Donât guess what drives financial performance.KNOW what drives financial performance.By diving into the shmetails.đ„TIP: Here are the FP&A job levels from Analyst to CFO.Show Notes* 00:17 - Great FP&A = know the DETAILS* 01:25 - Being CFO requires knowing the details of cashflowđ”* 02:28 - Growing Sales? Donât just do algebra, understand whatâs driving it* 03:25 - Use the Pareto Principle to find budget errors* 04:59 - Whitespace is a GREAT example of details leading to operational finance* 06:01 - Profit forecasting will help you learn the details of revenue and expenses* 07:20 - Use your cable bill as a way to learn details and do something about itđș* 08:35 - Looking for savings opportunities? Renegotiate your contracts.* 10:01 - Use P&L data you already have to dive into the details and learn* 11:01 - Cost centers and accounts are created for a reason* 11:44 - Big detailed finish âguess what we talk about? DETAILSđ„CFOs and Cashflow Must be TightDo you know what keeps most CFOs up at night?Their bank accountâs cash balance.Questions a CFO must be prepared to answer EVERY week:* How much accounts payable is due?* Whatâs my payroll balance?* How much money am I going to collect?* What money will I have in the bank by weeks end?How do you answer these questions?Dive into the details.Invoice aging, payroll waterfalls, hourly tracking, and accounts receivable aging reports are just a few ways to get the details.đ„TIP: Analyze those details with simple data tables and look-ups.Practice by Analyzing Your Personal FinancesWhat do you spend your money on?Some of those things may be negotiable or can be switched out for something cheaper.Like your cable, phone, insurance, etcâŠUnderstand what savings are possible by diving into the details.You may surprise yourself.Then do this same exercise for your company.Profit Forecasting Forces You to LearnWant a crash course in your companyâs financial details?Run their profit and cash forecasting process.Because youâll be accountable for hitting a certain revenue, profit, and cash target.How can you hang your reputation on something that accountable?Know the shmetails.đ„TIP: Hereâs a guide to profit forecasting.Conclusion: Youâll Crush FP&A w/ DetailsTake the extra time to learn whatâs underneath those numbers in spreadsheets.Youâll learn your business faster.Youâll help a bunch of people hit their company goals (hello network opportunity).And help yourself accelerate your FP&A careerđ«”ResourcesâȘïž Follow us on LinkedIn: https://www.linkedin.com/company/fpandheyâȘïž Email us your burning FP&A questions at info [at] fpandhey.comThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com
September 20, 202433 min
The Philosophical CFO Career Path w/ Ed Bush
"Rise Above The Numbers" by FP&HEYWe sat down with Cube Softwareâs CFO Ed Bush in this episode.Edâs path to CFO has been more philosophical than most.Here are some things heâs done so far:* Started as a philosophy major* Sang in Johnny Legendâs acapella group* Finance hire #3 at WeWork* Became CFO of an FP&A software tool called CubeHeâs also a husband, dad, and avid marathon runner.Takeaways from Edâs Interview* Having a philosophy background is SUPER helpful as your career progresses, especially as a people manager and business leader.* Most of the ideas people have arenât their own, rather they are a repackaging of other peopleâs ideas that they came across at some point in their career.* What makes you successful as an FP&A analyst differs from what makes you successful as an FP&A managerâthe same goes for every level up to CFO.đ„TIP: Hereâs a guide to navigating the FP&A career levels from Analyst to CFO.* Grit, fortitude, and the willingness to take on projects you have no experience with will help you accelerate your career more than any degree or certificate.* Balance looking ahead at predictable skill growth without being too rigidâbe open to completely different experiences that will widen your skillset.* Every twist and turn of your career can serve you well, no matter how scaryâitâs all about having the right mindset.* Carving out time when you are actively not trying to be productive is a great productivity hackârunning is one way to do this.* Be active in communities and ask silly questionsâyouâll be surprised at how willing people are to share their own experiences.* If you want to rise in your career you need to do things outside of your comfort zone.* Book recommendation, How to Do Nothing by Jenny Odell.* When presenting to a large audience DO NOT convey too much informationâpeople will remember 1, maybe 2 things that you say max.đ„TIP: Hereâs how to present financial information.Show Notes* 00:46 â Ed opened for John Legendâyep this is not a typođ€* 02:50 â The path from individual contributor to CFO is NOT straight* 03:45 â Consulting was a good entry point for a liberal arts background grad* 05:03 â Surround yourself with smart, motivated people* 05:49 â From philosophy major to being finance hire #3 at WeWork* 06:50 â Take 1 question and think about the 100 questions behind that question* 08:13 â Want to be CFO? Remind yourself to think less and less about finance* 09:36 â High-potential candidates have experience operating in a world with constraints* 12:12 â Entering and leaving college without knowing what you want to do happens* 13:30 â OPPORTUNITY ALERTâCFO asks you to start a data team from scratch* 16:27 â CFOs take their knocks tooâthe key is to learn from them* 18:50 â Start measuring your impact on your company, not the number of hours you work* 21:09 â Ask stupid questions all the timeâitâs how you learn* 23:11 â Remind yourself to do things outside of your normal day-to-day* 25:36 â Not everyone wants to be a manager or CFOâthere are many career paths to take* 27:22 â Saving time in spreadsheets = productivity, thatâs why I work for and love using Cube* 28:56 â If you can spend time together in person with your team just do itâthey will be rememberedConclusionEd is comfortable being uncomfortable.Taking leaps across career paths and disciplines has stretched him into the CFO he is today.Building relationships in communities, always asking questions, and actively taking time away from spreadsheets have all had a BIG influence on who he is as a leader today.You can find Ed on LinkedIn.And given the twists and turns in his career, you may also find him at your local concert venue jamming out with a legend (like Johnny).THANK YOU Ed for sharing your career story with us.ResourcesâȘïž Follow us on LinkedIn: https://www.linkedin.com/company/fpandheyâȘïž Email us your burning FP&A questions at info [at] fpandhey.comThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com
August 16, 202414 min
What Comes First: Targets or Budgets?
đHey there,For most FP&A teams, the budget is a distant memory.But come early August before late summer vacations hit, it will come fast and furious.Prepare yourself now to make your budgeting process as efficient and effective as possible.How can you prepare?Think about company goals, KPIs, and team metrics first.Tune in to hear about our own budget prep tips (and fails).Listen on* Apple* Spotify* SubstackItâs All About Goals and KPIsWhat does your company want to achieve this year, next year, 5 years from now?This question isnât just rhetoricalâas a leader in your companyâs budget process, you should know what your companyâs goals are.Because when you do, it gives your coworkers autonomy to work towards the same common goal.Which youâll help distill into KPIs and metrics.And come budget time, those KPIs and metrics will be your guide to fund:* More resources* Less resources* Brand new ideasđ„TIP: Hereâs a guide on how to think about KPIs (and metrics).Show Notes* 00:21 - Yarty admits Drew is his favorite personâthe truth shall set you free!* 00:46 - What comes first â Targets or Budgets? (Get your coffee ready â)* 01:29 - At GE (General Electric), targets came firstâkeeps teams focused* 02:56 - Want your headcount to 4x with flat revenue? Lead with Budget đ* 04:30 - Start with goalsâthey can become KPIs, targets, then budgets* 06:05 - Avoid wish listsânot a productive exercise when budget deadlines loom* 07:30 - Sales will request lower targetsâuse stretch goals in commission plans* 08:50 - A critical FP&A skillset is to CHALLENGE your business partners* 09:29 - Donât scare the sh#t out of Sales with goals stretched too far* 10:39 - Understand your sales reps tenureâinforms their selling capacity* 11:35 - Help your company focus on training to ramp up high-quality hires* 12:50 - Leverage tech like ChatGPT to ideate and educate* 13:38 - And the winner of Target vs Budget isâŠWishlists Are Dangerous During BudgetThere is nothing wrong with wishful thinking.Thereâs a time and place to come up with ideas of whatâs possible.That proper time is during your long-term planning cycle, usually when leadership gets together to figure out the 5-year goals of the company.But during budget seasonâavoid wishlists at all costs.Budget season is a time crunchâget tactical by:â Knowing your company goalsâ Figuring out the KPIs (and metrics) related to those goalsâ Creating a plan that fits into that framework within reason.Understand Your Sales Team Membersâ TenureOne useful trick to setting Sales targets is to figure out how tenured your Sales reps are.You canât expect rookie Sales Reps to hit the ground running and hit the same quota as your 5-year Sales Team veterans do.So when your headcount calls for a bigger Sales Teamâdonât just assume quota will go through the roof.Instead, focus on sales enablement.Which is key to onboarding Sales Reps quickly and maximizing their selling skills.Good for the company (higher revenue achievement).And good for the new Sales Rep (more closed deals and higher commission payouts).Challenge Your Business PartnersEvery business partner you work with wants their teams to be fully funded with all ideas approved.You canât blame themâyou would do the same thing if asked for staffing ideas and software initiatives.The trick is to challenge your business partners.Help them balance all the things with an approach that can actually work in practice.For example, hiring is tough and usually takes longer than you think (plus donât forget about attrition).đ„TIP: Hereâs how to calculate attrition in your headcount.Understand what your companyâs recruiting capacity is, and in turn help your business partners understand that limitation too.Stack, rack, and rank priorities.And many of the low-priority items will fall off.Which helps your business partners focus.Conclusion: Success Requires PreparationIn FP&A you canât avoid the budget process.But what you can avoid is being unprepared for it.Start talking about goals, KPIs, and metrics now.Your future you will appreciate it during budget crunch time đHow do you prep for your budget season?Share your experiences by replying to this. We read and reply to every email.Now go have fun making an impact on your business and your career!See you next week đCheers,Drew & YartyđFollow us on LinkedInLevel up your FP&A game today đDisclaimer: This content is not investment advice or financial advice. The views expressed and stories told are our own. We may be investors in the companies discussed. Do your due diligence when considering applying what you learn. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com
July 12, 202417 min
FP&A Leap From Analyst To Manager
"Rise Above The Numbers" by FP&HEYWant to take the leap from FP&A Analyst to FP&A Manager?Show off your FP&A Manager skills early and often.đ„TIP: Hereâs a guide on getting to each FP&A job level.You never know when that promotion opportunity will come.For us, it came in the form of a boss leaving.We were ready and got promoted once we took over.Show Notes* 00:41 - Show off mad FP&A Manager skills as an FP&A Analyst* 01:29 - Key skill to get to FP&A Managerâshow ability to manage people* 03:32 - Getting thrown into an FP&A Manager role requires communication* 05:30 - Have empathyâand earn your teamâs respect* 06:13 - Show up early, leave lateâlead your team by helping đ* 07:10 - Know when to put your guard UP and DOWNâbe a filter* 08:28 - Leadership isnât always great at communicatingâthatâs your jobđ«”* 10:08 - Help your team learn from each otherâcreate a learning culture* 11:45 - Athletes make great salespeopleâlearn what motivates your team* 12:40 - Manage someone the way you want to be managed* 13:10 - Practice controllable failureâsafe failure = learning* 15:01 - Practice, practice, practiceâit goes a long way* 16:20 - Talk to people that manage peopleâthey will teach youSome Get Thrown Into Starting Manager RolesOne way to show off FP&A Manager skills is to do your bossâs job.Sometimes they take vacation.Sometimes they leave unexpectedly (like ours did).Or sometimes theyâre injured by a giant linebacker (slide QBs, slide).Either way, use that window of opportunity to step up.Lead your team through this difficult time.While working with your bossâs boss to ensure they get continuity.You Donât Need a Team to PracticePractice makes perfect (sorry Allen Iverson).How do you practice people management without a team to manage?Try looking for these opportunities right now:* Find an intern or new hire and offer to coach them* Take the lead in a process to practice people and project management* Offer to lead a weekly team meetingThese things may sound simple.But trust us, this practice will go a long way in teaching you the skills needed to crush your first FP&A Manager role.Lead By ExampleShowing you care goes a long way.To do that you can do a few things:* Before logging off ask your team if they need help* Do the day-to-day work that FP&A Analysts do to understand what it takes* Manage people how you want to be managedSounds obvious, but your team are people just like you.Help them achieve their goals by actively participating and supporting their day-to-day work.Conclusion: Crush Your Manager OpportunityWhen the time comes, if youâve practiced and prepared enough, youâll be more than ready for that leap from FP&A Analyst to FP&A Manager.Remember, it takes time to learn any new role or job.So keep learning, stay humble, and listen to your future team for feedback.You got this FP&A career thing.ResourcesâȘïž Follow us on LinkedIn: https://www.linkedin.com/company/fpandheyâȘïž Email us your burning FP&A questions at info [at] fpandhey.comThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fpandhey.substack.com
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