Rick & Rick Rule the World

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190

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Jun 2026

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About the show

Insights on marketing, media, tech, and pop culture trends—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler alert’s the same: This isn’t your grandfather’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.

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June 7, 202618 min

🚀 Rick and Rick Review ‘The Mandalorian & Grogu’

It’s the first new Star Wars movie in over seven years, which means it’s time for an official, Rick and Rick review of “The Mandalorian and Grogu.” Super fans Eric V. and Kurt Ho—the Comic Book Kids—join the conversation with their takes on the latest entry in their all-time favorite franchise. Plus, the crew try to stump each other in a Mando & Grogu trivia challenge—and attempt to do a medley of the Imperial March Needless to say, it doesn’t end well.IN THIS EPISODE:🚀 Star Wars—in 3D, wrap-around, IMAX, or ? (at 1:08)🍿 The story ‘til now: From Disney+ to a cineplex near you (1:52)⛩️ Eric & Kurt go full Mando at Mann’s—and revisit memories (2:49)🎥 Is Mando a bomb? A blockbuster? Or both? (3:53)🔫 Skywalker Saga: 40 years of family, friendship, and fandom (5:01)👖 Is that Obi Wan Wootten? Is he wearing pants this time? (6:35)🤬 Watto waits for no one—except maybe Ani (6:52)🙌🏼 Did Mando & Grogu successfully leap to the silver screen? (7:08)🌀 🌀 Where are all our All-Terrain Armored Transports (AT-ATs)? (7:34)🍝 Mando’s go-to meal—a Spaghetti Western with garlic Grogu Sauce (8:30)🎬 Finding the Way: Is on-camera acting really required anymore? (10:00)🤖 Does the Mandalorian and Grogu make a case for AI in filmmaking (11:54)🎤 The Imperial March like you’ve never heard it before (13:08)🛸 What as the name of the Mandalorian’s original space ride? (13:42)🙅🏽‍♂️ What are other men doing to Mando’s helmet? And do you think he knows? (14:18)🤠 What if one of those guys is the son of a Hollywood legend?🥏 Blue is the warmest color: The Trouble with Tribble Milk (15:22)🐌 Deconstructing the voice of a wannabe man’s-man (or slug) (16:38)🍔 BBQ Bounty Whoppers: BK’s Mandalorian “Out of This Galaxy” menu (17:27)Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻Approx. 19 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.

May 29, 202617 min

🧟 Why Marketers Are Obsessed With ‘Obsession,’ Robot Fight Club, the Cult of Canva & More

A look at the outdoor campaign for the hit horror flick “Obsession” that’s so effective, it’s scary. New trends in robot boxing. McDonald’s fries do the moonwalk. Canva fosters a squirrel-based “cult.” Plus Loaded Questions, and a whole lot more.IN THIS EPISODE🍿 An unconventional campaign for an unconventional horror film (at 01:36)🍟 McDonald’s French fries get in touch with their inner Michael Jackson (06:17)🫯 First rule of Robot Fight Club: You pay $50, they fight for your pleasure (07:29)🐿️ Canva tries to go viral with a campaign promoting a squirrel-loving cult (08:47)🥒 From KFC’s Pickle Puffer Jacket to McDonald’s Pickle Juice Cramp Remedy (11:37)🅧 A Gen X equivalent of Okay Boomer? Gen X doesn’t give an hoot (13:35)👶🏼 A look at the future of Generation Beta, or Generation AI (14:40)Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻Approximately 18 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools.

May 19, 202621 min

🏆 2026 Cannes Lions Creative Marketer of the Year, AI Hallucinations-With Advertising?

A first-ever, three-time Cannes Lions Creative Marketer of the Year. ChatGPT hallucinations now may come with advertising. Fifty movies for the cost of one? How AI could restructure Hollywood’s cost structure. Allbirds ditches the sneakers, flocks to AI. McKinsey’s take on the GenAI paradox—and agentic AI’s role in marketing workflows. Plus more.IN THIS EPISODE☕️The Ricks really (really) love caffeinated chewing gum (at 0:1:20)🤪 ChatGPT’s self-serve ads: Hallucinations with a word from Their Sponsor? (03:22)🧟 Netflix animates “Stranger Things: Tales from ’85” to a second season (06:18)😷 ‘Scrubs” is hanging from the passenger side of RW’s ride (08:10)🍿 Honey, AI shrunk the blockbuster…but democratized Hollywood? (09:45)🤖 McKinsey: Agentic AI is coming to marketing workflows near you (15:45)🪺 Allbirds drops the sneakers, nests around AI (17:33)🏆 2026 Cannes Lions Creative Marketer of the Year Pulls a Three-fer (19:37)Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻Approximately 24 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools.

April 30, 202623 min

🌕 Steph Curry’s Moonshot, Winning LinkedIn’s New Algorithm, Star Trek at 60 & More

Mastering the new LinkedIn algorithm for fun and profit. Mark Zuckerberg sends in the clone. How Steph Curry’s “Moonshot” won Creative Data Campaign of the Year. Plus a whole lot more.IN THIS EPISODE:🧟‍♀️ Rick W. Finally Sees “Weapons” (at 01:10)🖖🏼 Star Trek at 60: Warp Factor…WTF (03:24)🍎 End of the Tim Cook Era at Apple (07:50)🤖 Mark Zuckerberg Clones Himself Using AI (11:24)🏀 Steph Curry Shoots for the Moon for His New Book (14:00)🍗 KFC Wants You to Sport Some Big Dill Energy (15:24)🚨 Winning LinkedIn’s New Algorithm (17:55)🧊 Liquid Death & Pop-Tarts Spill Iced Tea (20:24)🗞️ The Secret to AI Discoverability (21:17)Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻Approximately 24 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

April 20, 202620 min

🎬 Interview: Nuance Collective's Anne Faricy on the Oscars & the State of Consumer Marketing

🎬 Playing it safe never won anybody an Oscar. So why set advertisers on such unsure footing during Hollywood’s biggest night? The chief strategy officer of The Nuance Collective joins the show to discuss the state of consumer marketing as seen through the prism of this year’s Academy Awards broadcast.IN THIS EPISODE:🍔 Burger King's bold new rebrand💄 Why beauty brands missed a big moment💊 The surge in pharma advertising🛟 Why brands should stop playing it safe....plus more👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpFApproximately 21 minutes, 30 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.

April 16, 202614 min

📣 New Liquid Death + Spotify Collab, Kraft's Real-Time Marketing & More

One Rick went to see “The Bone Temple,” the other cosplayed as part of an F1 pit crew. Both bring you their unique brand of news and views from the intersection of marketing, media, tech & pop culture. This time out: The unusual collab from Liquid Death and Spotify, BK’s new burger bot, Kraft Mac & Cheese’s real-time marketing stunt, and more. From March 14.👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpFIN THIS EPISODE🏎️ It’s all F1 & games ‘til someone wears a jumpsuit🦴 “A Clockwork Orange” visits “The Bone Temple”🤓 Firefly returns–but is it for real?🧀 Kraft Mac & Cheese’s marketing goes real time👶🏼 Iliza Shlesenger pitches Jeep’s Grand Baby Maker⚱️ Liquid Death + Spotify: Something to urn for🛍️ 2026 (pre-war) e-commerce projections🤖 BK’s new surveillance, er, training botApproximately 15 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.

March 1, 202620 min

🍿10 Most Anticipated Movies of 2026, the Top 5 Marketing Channels by ROI & More

🎬 From “Avengers: Doomsday” to “Good Luck, Have Fun, Don’t Die” and beyond, the Ricks look at the 10 most anticipated movies of 2026. Plus: Executives rank the top 5 marketing channels with the best ROI, Kellogg’s Tony the Tiger gets a rebrand, Burger King puts customer feedback front and center, and more. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel ger for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE 😱 Is 2026 the Year of Horror at the cineplex? 👹 Clayface: “The Substance” comes to Gotham City? 🕸️ Spider-Man: “Brand New Day”–or “Forget Me Not”? 🦸‍♀️ Supergirl: The Girl of Steel vs. Sheriff Lobo? 🌍 Disclosure Day: Emily’s Blunt about ETs 🧙‍♀️ “They Will Kill You,” not Zazzi Beetz 🧛🏿 Is Blade rising from the dead (again)? 🧟‍♀️ Do you want your “Mummy”? 🚀 Grogu and Pedro space out 🐯 Tony the Tiger: Frosted Fury? 💰 5 top marketing channels for ROI 🍔 BK serves up a new way to give feedback Approximately 20 min and 30 secs. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.

February 17, 202622 min

🏈 Super Bowl Pop Quiz-Test Your 2026 Ad Recall

📺 A mere 10 days later, do you think you can remember some, or any, of this year’s Super Bowl spots? In a special edition of Rick and Rick Loaded Questions, we test your ad recall to see just how much mindshare $10 million can buy brands in the biggest media event of the year. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE 🌉 A bittersweet Super Bowl for the Ricks (at 01:20) 🐕 Do the Ricks have dogs in this hunt? (01:44) 💰 Big game, big costs: $10 million per 30 seconds (02:36) 💩 Where Will Shat on Super Bowl Sunday (04:30) ⛷️ Michelob Ultra meets Bob from every movie (07:00) 🐇 Bad Bunny made how much (…or rather, how little?) (08:14) 🦅 A horse, a bird, and milestone birthdays (09:07) 🧑‍🍳 Sabrina Carpenter builds her perfect man (10:35) 🦾 A Fembot, a Brobot, and AI as a badge of honor (12:22) 💍 Peyton Manning and a hilltop wedding gone wrong (13:22) 🦖 Xfinity fields a pair of head-scratchers (14:45) 🥤 The Cola Wars get icy in a blind taste test (17:40) 🪒 Weird & weirder: backflips and … singing hairballs (19:30) 🏆 How Taika Waititi won the Super Bowl (20:35) 🎈 Are AI brands partying like it’s 1999? (20:51) Approximately 22 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.

February 7, 202627 min

🏟️ Super Bowl Advertising, Oscar Noms, IAB's 2026 Ad Spend Outlook & More

📣 Internet Advertising Bureau’s 2026 advertising spend outlook has digital, AI on the rise. NVIDIA Googles its first CMO. Pringles, Svedka Vodka, Hellmann’s, and Instacart hope to score big at Super Bowl LX—and let’s just say that Rick M's attempt to sing Hellmann’s “Sweet Sandwich Time” doesn’t end well. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE: 🏰 From Europe & the UK, with Love 🥶 Cold-Weather Glow-Up: Glühwein Memories 🏆 Forget “Eve,” “Sinners’” Oscar Noms Have Bite ☢️ Apocalypse Wow: Amazon Prime’s “Fallout” 💀Ralph Feins has a Bone to Pick 📺 Enter: “Stranger Things” and the Conformity Gate 🤖 Blink of AI: Svedka Vodka’s Fembot & BroBot 🥔 Pringles Hopes the Pop Don’t Stop 🏈 That Super Bowl Spot Is Just for Starters 🎤 Low A-Peel? Instacart Goes “Bananas” 👩🏽‍💼 NVIDIA Gets Its First Chief Marketing Officer 🏪 Digital, AI on the Rise: IAB’s 2026 Ad Spend Outlook 🔮 How to Make Bank in the Predictions Markets 🎸 Ham Touching Ham: Andy Samberg as Neil Diamond 🫟 “Whispers of Tranquility” - Pantone’s Color of the Year 2026 Approximately 27 minutes, 30 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.

December 27, 20254 min

🎄Hottest But Hardest to Get Tech Toys for Holiday 2025

🎅🏻 Yippee-kay-yay, mirth lovers! The numbers have been crunched, and it’s time to reveal the Ricks’ list of the hottest-but-hardest-to-get tech toys of holiday 2025. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🧸 This doll might not start it—but she will finish it 👽 Not the LEGO set you’re looking for 💩 The gift that’s full of, well, you know Approximately 4 minutes, 34 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools.