Revenue RX, Optical Retail Wins

Hosted by Joseph Mireault

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Dec 2025

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REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the difference of working ON the business as opposed to IN the business. Be enlightened knowing that Trust is your biggest expense. Follow me every second week in this 'Revenue RX, Optical Retail Wins' podcast and find new ways to think about your Optical Retail business and take action and be the entrepreneur you always wanted to be.

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47 recent

December 22, 2025Episode 4639 min

THE OPPORTUNITY - An Independent Contracted Optician

In today's episode, I have the pleasure of introducing Mr. Elliott Spiro, who is an Independent Entrepreneurial Optician Contractor. Elliot is a bilingual optician specializing in replacement and temporary assignments. He has made a business focusing on replacement and locum work, helping clinics ensure smooth operations while offering quality service to patients. With over 20 years of business experience combined with hands-on optical expertise, Elliot will share with us his path to working as an Independent Optician Entrepreneur.(00:00) Elliott's Introduction and Background(02:15) The Entrepreneurial Concept (03:19) Who is a good fit for this Opportunity? (05:05) Creating Value and ROI(07:25) Knowing the clinics lens portfolio(10:30) Tenure in the business is important (12:00) Obtaining new business clients (14:50) Some ways clinics will require your Services (17:50) The Advantages of taking this Path (21:30) There are Realities and Challenges on the road ahead (24:45) The Soft Skills needed to Succeed (29:30) The rewards of an Independent Contractor (33:40) Closing Thoughts REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.For more personal attention: Please click the link below 👇https://joemireault.focalpointcoaching.com/

December 8, 2025Episode 4552 min

Indiana Optometry - INOA

Today, we’re shining a light on one of the most essential — and sometimes under appreciated — part of business success: The Optician.Joining me is Jess Merrick the Pres. Of the Indiana Opticians Association, and Windy Walker the secretary and Treasure….The INOA is an organization dedicated to supporting opticians through education, advocacy, and professional development.(00:00) Introduction (04:18) INOA overview (08:29) The roll of the Optician (14:00) The extended value of the Optician (19:00) The dispensary is a Retail Store !(20:30) Navigating the Pressure of Sales Performance(30:30) Practice owners support of the Optician through extended education (35:25) The power of community - Through the INOA(40:25) The Future Outlook .... Embracing Change and Innovation (47:30) Delegation through Identifying ones Strengths (50:42) Conclusion .... how to connect with INOAThank you for listing to REVENUE RX, OPTICAL RETAIL WINS….If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site

November 24, 2025Episode 4449 min

Mobile Opticians - Take the L.E.A.P. with Helen Whitaker

In this episode we will discover what it means to be a Mobile Optician and what is involved in pursuing this entrepreneurial passion.Helen Whitaker is a Licensed mobile optician, Contact Lens Fitter and Refracting and Dispensing Optician based in British Columbia, Canada.She is the founder and operator of Secure Vision, an award-winning mobile optical business providing affordable eyewear accessible to all—regardless of age, mobility, or financial status. In addition Helen has created the Secure Vision Mobile Optical Academy where we will drill down on how she mentors and educates aspiring mobile opticians, helping them build a sustainable businesses that balances profitability, client care, and personal well-being.(00:00) Introduction (06:20) Mobile Opticians - The Inspiration(11:30) The Valued Optician - The key to Retail Success(15:30) Motivation and Passion necessary ingredients - A Life style decision(18:33) Customer Care - Authentic communication(20:50) Discretionary time offered through mobile opticianry (22:40) A 50% attrition - Opticians looking for a change(24:05) Education the key to moving forward with Opticianry skills (25:30) Secure Vision Optical Academy - A support structure for mobile success (31:09) Collaborating with OD's - Building a circle of Trust (34:00) Finding your niche, your perfect client, the LEAP process.(38:05) Identifying the perspective of a mobile optician. Passion is critical.(44:15) Understanding the Power of Giving Back(46:18) Summary conclusion. Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site

November 10, 2025Episode 4327 min

Dean Thompson - PART #2. AOA Chair (State of Affairs - Optical Profession)

Thank you for listing to revenue RX optical Retail Wins and we are back with Mr. Dean Thompson and part 2 of a conversation on subjects regarding challenges and influences affecting the optical business. As you will continue to hear, Dean is one for promoting the optical industry at every opportunity and is very well suited to lead the Association of Opticians of Alberta. Today we continue with more insights with Dean Thompson, and we begin with one of the most pressing concerns in the industry, that of which is employee retention. (00:00) Introduction (01:50) Employee retention - a concerned 50% in flow out-flow(03:11) Understand how to Value your staff(06:40) AI’s impact on the profession (11:52) Sustainable efforts to support a greener and more serviced industry world wide (15:36) Geo-political issues faced us today(21:00) Student takeaways as they enter the real world(23:38) Optical is a sustainable small business Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.For more personal attention: Please click the link below 👇https://joemireault.focalpointcoaching.com/

October 27, 2025Episode 4230 min

Dean Thompson - PART #1 AOA Chair (State of Affairs - Optical Profession)

This is the first of a 2 part series with guest Mr. Dean Thompson. As chair of the Council for the Alberta Association of Opticians, he is responsible for creating a new board of directors overseeing all aspects of creating a not-for-profit organization. The AOA's mission is to Advance the profession of optician-ry in Alberta and across Canada. With more than 40 years in the optical business, Dean is keen to explore the future direction for eye care Professionals. His perspective as a lifetime optician, a contact practitioner, an instructor of optical students, and as one who has a unique perspective from being involved in optical missions abroad, offers invaluable insights.(02:20) Introduction(06:00) The high standard required by opticians today. (10:30) An optician / nurse parallel needed for public perception. (13:20) Scope of practice task lateral transference in the profession (17:20) Balancing the business with customer care. (20:30) The customer is shopping. Your in the Image Business!(23:21) Opticians being the differentiator for business success. (25:19) Selling begins in the absence of knowledge. Knowledge breeds trust. (26:38) Being in business for the long game. Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.For more personal attention: Please click the link below 👇https://joemireault.focalpointcoaching.com/

October 13, 2025Episode 4136 min

Dr. Ben Thayil - Part 2. ( OD & Entrepreneur: Two Perspectives, One Objective )

LeadOD Empowers doctors to integrate leadership, sales, and culture building with patient care. It's a process of, or a transition, in seeing yourself differently and moving from employee technician to visionary owner. Today we continue with more insights with Dr. Thayil and we start with change. Change brings with it many challenges one of which is friction………!(00:00). Introduction (01:31). Change - Allows us to be in a better state than before(04:57. Tech and AI allow for more customer focus(06:15). Best Practices for Staff Motivation....discover ones personal, professional & financial goals for onboarding(10:44). Employee retention...Starts with hiring and continues with creating good employees(14:14). Do you fall in line with the clinics....Mission, Vision and Values? (16:28). Measuring success(17:17). A capital investment strategy requires thoughtful planning (20:46). The significance of the dispensary for the practices success .... Understanding you're in Sales! (23:30). Marketing requires a multiple prong strategy (26:19). Long term retention rests with the OD's patient Connection (30:01) OD - Patient relationships... don't have to be time based(31:44) The future of Optometry(33:21) LeadOD's Legacy (35:17). Closing Thoughts Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.For more personal attention: Please click the link below 👇https://joemireault.focalpointcoaching.com/

September 29, 2025Episode 4034 min

Dr. Ben Thayil - Part 1. ( OD & Entrepreneur: Two Perspectives, One Objective

This episode is the first of a 2 part series with todays guest Dr. Ben Thayil of LeadOD. LeadOD is a leadership development organization. Founded by Dr. Ben Thayil, LeadOD serves to help doctors and business owners build success through leadership development. From team building to corporate culture, Dr. Thayil believes that everything rises and falls on leadership. If you build better people, you build a better business.(00:00). Introduction(02:55). The Hidden curriculum - Business knowledge necessary for success(08:03). Communication is the key to business and emotional leadership (09:48). Burn-Out.... an old age concern(12:24). Delegation boils down to Trust... allow for mistakes(18:25). Going from Transactional to Transformational experiences begins with the OD(25:26). Time management holds the Key to working ON the business(29:25). Mistakes Happen... What's important is to learn from them(33:01). Hiring diversity of skill sets.....Balances the business tasks of the clinic Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.For more personal attention: Please click the link below 👇https://joemireault.focalpointcoaching.com/

September 15, 2025Episode 3914 min

Public Speaking Translated into an Optical Retail Setting

Public speaking, and make no mistake about it..... is exactly what you are doing all day, every day, when you engage someone entering the clinic. Your ability to communicate effectively is becoming increasingly more important. Public speaking is what you do all the time with strangers. By upping your game…and adopting new skills … it will translate into better customer experiences, a higher conversion rate and more revenue. In this episode we are going to discover where public speaking techniques translate into a better performance in your optical retail setting.(00:00) Introduction (02:10) Public speaking Helps you speak in public(05:13) Ways to feel Confident when Speaking to a Stranger - Begin with a Positive Attitude - Complement a stranger is a good start - Introduce yourself - Ask open ended questions....this requires engagement - Stay up to date on current affairs - Inquire about their background(08:40) Public Speaking Techniques translated into a Retail Optical setting (12:10) When the message is Credible - The message becomes Effective (13:09) Call to Action REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.For more personal attention: Please click the link below 👇https://joemireault.focalpointcoaching.com/

September 2, 2025Episode 3843 min

SpexBot- Investing in Systems that Power your Business!

In 2025, we're not just running medical practices but a tech-enabled business that delivers eye care. In this episode I will have a candid conversation with a brilliant optician / entrepreneur and founder of SpexBot - https://spexbot.com/. Practice owners are often surprised when they find out these automation tools exist…. I certainly was! The repetitive work tasks that used to require deep expertise and complex processes can now be on autopilot. Perry Brill created SpexBot and defined a category of automated apps to handle back office work and systems that power your business.(00:00) Introduction(02:22) Who Is Perry Brill?(05:15) The case for Insurance Claim Automation (07:06) Perry's LightBulb moment for SpexBot(08:42) Opticianry - A Job for a Lifetime ! & What matters most.(15:04) SpexBot's New Tech - and the Operational Benefits (16:60) Technology help to Keep staff Customer Centric (20:28) Invest in Technology, SaveTtime, use the Tools, own the Tech & see the ROI(24:25) Reassurance of Technology investment (27:54) Trusting Technology, Trusting data security, & maintaining privacy, keeping data Ownership (33:44) Time - to - Value .....ROI $ ( Where and how to see the benefits and remove the PAIN)(38:48) Onboarding flow with SpexBot(39:48) Perry's Closing CommentsREVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.For more personal attention: Please click the link below 👇https://joemireault.focalpointcoaching.com/

August 18, 2025Episode 3720 min

Creativity Elevates Optical Business Success

As an entrepreneur, who was attracted to the Optical business with little or no knowledge of the industry, the only resource I had was my creativity. My ability to assess and innovate on the run. With a history of multiple careers and changing environments it was my self belief, my attitude and the willingness to take risks that drew the creativity from inside me to be able to adapt to change. In this episode we will take a look into understanding creativity and its significance for business success. (00:00) Introduction (01:43) To reach your Creative potential , change your perception (03:25) Collaborate for better Creativity (04:31) Creative answers come from asking better questions?(05:53) Your Creative Journey has 4 phases (07:30) Creativity, is as inevitable and necessary as Change(10:03) Sales success depends on our Creativity (12:09) The Relationship between Change and Creativity (14:19) Creative implementation for Optical Business success (16:36) Entrepreneurial suggestions to inspire Creativity (19:08) Five initiatives to kick start the Creative Process Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site.For more personal attention: Please click the link below 👇https://joemireault.focalpointcoaching.com/