Revenue Hub

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193

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Jul 2026

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About the show

We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors. Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.

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July 22, 202627 min

Wanting to Adopt AI Is Not a Problem But Lack of AI Fluency in Commercial Teams Is

Everyone in hospitality is talking about AI - but is your hotel's commercial operation actually ready for it? In this episode of the AI Reality Check Series, I talk with Nicole Adair, Product leader at FLYR Hospitality, to cut through the hype and get honest about what “AI ready” really means for hotel revenue, marketing, distribution, sales, and GM teams.Nicole breaks down the gaps hotels rarely talk about: why “we want more AI” isn't a problem statement, why basic AI fluency (not a data science degree) is the missing skill on most commercial teams, why leadership and culture set the tone for adoption, and how to tell a genuine AI-driven platform from software that's simply rebranded itself as “AI” to justify a higher price tag.──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────● Flyr Hospitality: https://www.flyrhospitality.com/● Connect with Nicole Adair on LinkedIn: https://www.linkedin.com/in/nicole-adair/● Revenue Hub: https://revenue-hub.com/● Connect with Trevor Grant on LinkedIn: https://www.linkedin.com/in/trevor-grant-revenue-hub/──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Please like this if you found it interesting🔔 Subscribe for hotel revenue, marketing & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelAI #RevenueManagement #HospitalityTechnology #AIReadiness #HotelMarketing #CommercialStrategy #FLYRHospitality #AIRealityCheck #HotelOperations #MachineLearning

July 22, 202627 min

Why Problematic Hotels Can Be The Most Valuable for AI to Learn From

Welcome to the next instalment of our AI Reality Check series, where we ask a simple question: if you're running a rubbish hotel, will AI actually make it a great one? 🤖🏨In this conversation, I talk with Fulvio Giannetti, CEO of Lybra Tech, to explore why AI acts as an accelerator, magnifying whatever is already working (or already broken) inside a hotel's commercial operation.🔑 In This Episode:● Why AI amplifies existing problems instead of fixing them● The real reason “bad data” usually isn't a technology problem● How segmentation quality determines the value an RMS can deliver● Why outliers are some of the most valuable data points you can have● What actually separates a hotel that's ready for AI from one that isn't──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────● Lybra Tech: https://www.lybra.tech/● Connect with Fulvio Giannetti on LinkedIn: https://www.linkedin.com/in/fulviogiannetti/● Revenue Hub: https://revenue-hub.com/● Connect with Trevor Grant on LinkedIn: https://www.linkedin.com/in/trevor-grant-revenue-hub/──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Please like this if you found it interesting🔔 Subscribe for hotel revenue, marketing & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#AIinHospitality #RevenueManagement #HotelTech #DataQuality #HotelIndustry #RevenueHub #Lybra #AIRealityCheck #HospitalityTech #Hoteliers

July 21, 202628 min

The Question Every Hotel Skips Before Buying AI (It's Not About the Software)

🏨📈🔍 AI won't turn a badly-run hotel into a great one - it'll just show everyone how badly it's being run. In this episode I talk with Tomasz Leszczynski of BEONx to unpack what "AI readiness" actually means for a hotel commercial team, and why most operators are asking the wrong first question. ✅ Why data quality, not software, is the real foundation for AI success✅ The "empty process" trap - busywork that feels productive but adds zero value✅ Why people always come before process, and process always comes before tech✅ How clean data compounds into double-digit growth (and messy data kills ROI)✅ Tomasz's real-world estimate: what % of hotel groups are actually AI-ready──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────● BEONx: https://beonx.com/● Connect with Tomasz Leszczynski on LinkedIn: https://www.linkedin.com/in/tomasz-leszczynski7/● Revenue Hub: https://revenue-hub.com/● Connect with Trevor Grant on LinkedIn: https://www.linkedin.com/in/trevor-grant-revenue-hub/──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Please like this if you found it interesting🔔 Subscribe for hotel revenue, marketing & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#AIinHospitality #HotelRevenueManagement #RevenueManagement #HospitalityTech #HotelCommercialStrategy #DataQuality #RMS #HotelIndustry

July 21, 202636 min

100 Free Employees, 24/7: The AI Readiness Test for Hotels

AI won't make a rubbish hotel a good hotel - it will just expose the cracks faster.In this episode, I talk with Kris Glabinski of Aggregate Intelligence to unpack what genuine AI-readiness looks like for hotels and hotel groups, and why most commercial operations aren't there yet.Kris explains why data is actually the easy part to fix - and why process and people are where AI adoption really succeeds or fails. From the “100 free employees” thought experiment to the chicken-and-egg relationship between data, process and people, this is a grounded, practical look at what to fix before you invest in AI.──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────● Aggregate Intelligence: https://aggregateintelligence.com/● Connect with Kris Glabinski on LinkedIn: https://www.linkedin.com/in/glabinski/● Revenue Hub: https://revenue-hub.com/● Connect with Trevor Grant on LinkedIn: https://www.linkedin.com/in/trevor-grant-revenue-hub/──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Please like this if you found it interesting🔔 Subscribe for hotel revenue, marketing & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelAI #RevenueManagement #HospitalityTechnology #AgenticAI #DataStrategy #HotelIndustry #TravelTech #CommercialStrategy #AIReadiness #HospitalityLeadership

July 16, 202633 min

Why The Data Accuracy Problem Quickly Becomes an AI Process Problem

AI is everywhere in hospitality right now - but is your hotel actually ready for it, or are you just bolting new tech onto old problems?In this episode, I talk with Peter Brauer of Get Into More (https://www.getintomore.com/) to break down what genuine AI-readiness looks like for hotels and hotel groups.We dig into the three things that matter more than any tool: your people, your data, and your processes - and why skipping the groundwork means AI just amplifies whatever's already broken.Peter shares the red flags that signal a hotel's data reflects broken process rather than market reality, and his honest take on whether compromised historical data should be a dealbreaker.──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────🌐 Website — https://www.getintomore.com/🌐 Website — https://revenue-hub.com💼 LinkedIn — https://linkedin.com/company/revenue-hub──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Like this if you found it useful🔔 Subscribe for hotel revenue, marketing & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelAI #Hospitality #RevenueManagement #HotelTech #AIReadiness #HospitalityIndustry #HotelOperations #DataIntegrity #TravelTech #GetIntoMore

July 16, 202624 min

Is Your Hotel Ready for AI or Are You About to Automate Broken Processes?

Is your hotel actually ready for AI - or are you about to automate broken processes even faster?In this episode, I talk with Willem Rabsztyn, CEO of Bookboost, to unpack what AI readiness really means for hotels and hotel groups. From data silos to security guardrails to spotting genuine AI value versus pitch-deck buzzwords, Willem breaks down the foundations every property needs before deploying AI at scale.What You'll Learn● Why unifying guest data is the real first step before any AI rollout● The security risks of giving AI agents unrestricted API access● How to shift staff mindset from “clicking buttons” to prompting agents● Why messy data is usually a silo problem, not a “bad data” problem● The three levels of AI maturity (and Willem's “protein powder” analogy)● How to test whether a tech solution's “AI” is real or just marketing● What commercial and operational foundations hotels need for the next 3–5 years──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────🌐 Website — https://www.bookboost.io/🌐 Website — https://revenue-hub.com💼 LinkedIn — https://linkedin.com/company/revenue-hub──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Like this if you found it useful🔔 Subscribe for hotel revenue, marketing & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelTech #HospitalityAI #AIReadiness #CustomerDataPlatform #Bookboost #HotelMarketing #GuestExperience #HospitalityIndustry #AgenticAI #DataStrategy

July 15, 2026Episode 124 min

1: AI Can’t Fix Ineffective People, Tools or Processes, But Will Magnify Any Problems

In this episode, Trevor Grant sits down with Firas Moolla from HotelIQ (www.hoteliq.io) to unpack what “AI readiness” actually looks like in hotel commercial operations, why data quality quietly underpins everything, and why the smartest hoteliers fix their fundamentals before they buy another tool.They cover the “three-legged stool” of people, tools, and processes, why geographic source market data is the ultimate stress test for a hotel's operations, how to incentivize front desk teams to capture better data, how long a real data clean-up actually takes, and what an honest AI readiness assessment looks like in practice.Whether you're a GM, revenue leader, or hotel owner exploring AI vendors, this conversation will help you ask better questions before you sign anything.──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────🌐 Website — https://www.hoteliq.io/🌐 Website — https://revenue-hub.com💼 LinkedIn — https://linkedin.com/company/revenue-hub──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Like this if you found it useful🔔 Subscribe for hotel revenue & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelTech #HospitalityAI #RevenueManagement #DataQuality #HotelOperations #AIReadiness #HotelIQ #HospitalityIndustry #PMS #CommercialStrategy #HotelManagement #AIinHospitality

July 15, 202625 min

AI Isn't a Magic Fix for Hotel Marketing, But It Is Changing the Rules

or the last couple of years, AI has been sold to the hotel industry as a silver bullet. In a recent conversation with Tristan Heaword of digital marketing agency three&six, one of our Expert Partners, I put that assumption to the test - and the answer was refreshingly honest: AI won't fix a broken hotel. It will amplify whatever is already there, good or bad.──────────────────────────────🔗 LINKS & RESOURCES──────────────────────────────🌐 Website — www.threeandsix.agency/🌐 Website — www.revenue-hub.com💼 LinkedIn — www.linkedin.com/company/revenue-hub──────────────────────────────💬 ENJOYED THIS? HERE'S HOW TO HELP──────────────────────────────👍 Like this if you found it useful🔔 Subscribe for hotel revenue & sales strategy content──────────────────────────────🏷 TAGS──────────────────────────────#HotelMarketing #AIinTravel #HospitalityTech #DigitalMarketing #SEO #IndependentHotels #HotelSEO #AISearch #TravelTech #RevenueManagement

July 2, 202626 min

Fix your fundamentals first 👷🏻‍♂️AI can't recommend what it can't find 🔍👀

AI is changing how travellers discover and book hotels — but is your property actually set up to take advantage of it?In this episode, I talk with hotel SEO and Generative Engine Optimization (GEO) specialist Stephanie Smith of Cogwheel to break down what hoteliers need to get right before chasing the AI hype. From content and reviews to persona-led marketing, MCP connections, and why ROAS is the wrong metric altogether - this is a no-nonsense look at what's actually driving AI visibility in 2026.🔗 LINKS🌐 Website — www.revenue-hub.com💼 LinkedIn — www.linkedin.com/company/revenue-hub#hotelmarketing #GEO #GenerativeEngineOptimization #HotelSEO #AIinTravel #HospitalityMarketing #DigitalMarketing #ChatGPT #HotelTech #TravelTech #SEO #AIStrategy #HotelDiscoverability #MarketingPodcast

July 2, 202628 min

AI Amplifies What Works 💪🏻 It Doesn't Fix What's Broken ⛓️‍💥

Are hotels getting seduced by AI promises before they've sorted the basics?In this conversation, digital acquisition expert Hicham Benyebdri of Userguest, cuts through the hype - explaining why no amount of AI-powered advertising will save a hotel with a broken booking path, weak conversion rate, or poor reviews.We also get into how hotels can realistically compete with OTAs on their own turf, why paid platforms like Google and Meta aren't always working in your favour, and how the smartest hotels are using AI to read market signals and pivot faster than their competitors.If you're a hotelier or work in hotel marketing, this one is worth your time.Topics covered:➡️ Getting your digital foundations right before investing in AI➡️ How AI fits into paid acquisition strategy➡️ Where hotels commonly misfire with automated campaigns➡️ Competing with OTAs for direct bookings➡️ How traveller booking behaviour is shifting➡️ Using AI to respond faster to changing market conditions🔗 LINKS & RESOURCES🌐 Website — www.revenue-hub.com💼 LinkedIn — www.linkedin.com/company/revenue-hub#HotelMarketing #DirectBookings #HospitalityTech #AI #DigitalMarketing #HotelIndustry #HotelTech #RevenueManagement #OTA #BookingEngine #HospitalityMarketing #DirectBooking #TravelTech #HotelStrategy