
Build vs. Buy in the Age of AI - Maggie Lam
Everyone can build with AI now, but in many cases, that's become the problem. Maggie Lam of Mazarin Consulting sits down to talk RevOps governance, GTM systems, clean data foundations, tool sprawl, build vs. buy, and why companies that invest in RevOps scale faster. Everyone can build with AI now, but that is often the root of the problem. Maggie Lam explains why tool sprawl is killing your GTM efficiency. 🎙️ Maggie Lam of Mazarin Consulting joins the podcast to break down why the build vs. buy debate has shifted in the era of artificial intelligence. Instead of rushing to launch new custom solutions, she outlines the importance of establishing RevOps governance first. When you prioritize clean data foundations before adding more tech, you create a system that actually scales rather than one that creates technical debt. We discuss the hidden costs of fragmented infrastructure and how to determine if your company is truly ready to build a proprietary system or if buying a standardized tool is the smarter path. By focusing on the right GTM systems, you can ensure your team spends time on revenue generation instead of maintenance. Subscribe for weekly breakdowns on the systems that power revenue growth, and let us know in the comments: are you currently building or buying your next revenue tool? 0:00 Introduction & Background 0:32 The Shift to Remote Work and Global Teams 2:08 Consulting and the Role of Senior Expertise 3:12 The Evolution of Service Companies in the AI Era 6:35 Finding and Developing Talent in Consulting 9:30 The Future of CRM and Customization 12:26 Trends in Data Management and Tool Utilization 15:21 Aligning Processes for Success 18:24 Identifying Successful Patterns in Revenue Operations 21:16 RevOps: The Underwater Struggle 24:52 Building a Strong RevOps Foundation 32:10 Build vs. Buy: Strategic Decisions in RevOps 41:06 Governance in the Age of AI
