
25. From the Source: Ethical and Sustainable Seafood with Max Peeler of Peeler's Wild Alaska Seafood
In this episode of Return to Nature, Melissa interviews Max Peeler, the founder of Peeler’s Wild Alaskan Seafood, a family-owned and operated business providing five-star, sustainably caught wild Alaska seafood to Montana, Idaho, and North Dakota. He grew up in Petersburg, Alaska, a small commercial fishing community of 3200 people in the southeastern part of the state. From the age of 7, he joined his family out on the Sierra Gale crabbing for Dungeness and seining for salmon. In college Max studied the challenges facing Alaska’s wild seafood industry like fish farming and seafood fraud. He realized there needed to be greater accessibility to wild seafood and education to help bridge the gap between the fisherman and consumers. After 20 years of commercial fishing in Petersburg, Alaska, Max started Peeler’s to support the long-term sustainability of wild fisheries, commercial fisherman and their families, and to bring the highest quality product to customers. He wants to help everyday Americans understand where their seafood comes from in order to maintain the long-term health of our wild fisheries for future generations. Max Shares: What is was like growing up in Petersburg, Alaska in a fishing community How salmon seining works Why he transitioned into the distribution side of the fishing industry Where commercial fish goes How the international fish markets affect the US market The positive changes that have already been happening in commercial fishing How regulations differ from Alaska to other parts of the US and other countries What ethical fishing entails What bottom trawling is, why it’s unethical, and where that seafood ends up The fluctuations in supply how that affects demand from year to year How he created the business model for Peeler’s and the education component missing from other models How fish is handled for commercial distribution versus smaller scale How farmed fish are raised and why farmed fishing started in the first place You can connect with Max via Peeler’s: Website: www.peelersseafood.com Instagram: @peelerswildalaskaseafood Facebook: @peelerswildalaskaseafood Intro/Outro music by Ken Belcher










