Rich and Remote with Alex and Karla Booth

Hosted by Alex and Karla Booth

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Aug 2026

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Rich and Remote is a podcast for entrepreneurs, digital nomads, and freedom-seekers who want to build a location-independent business and design a life they love. Hosted by Alex and Karla Booth, each episode explores mindset, money, and mobility—so you can create wealth, travel the world, and live life on your own terms. Sponsors: Huckleberry Consulting - www.consulthuckleberry.com *Make more money with better customer experience through increasing your AOV, LTV, and secret shopper solutions. Proximity Outsourcing - www.proximityoutsourcing.com *Top tier Philippine and LatAm talent for less than $15 an hour. For when you need more than just a VA. GetCSM - www.getcsm.com *Get access to the best Customer Success talent all over the world.

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August 31, 20261 hr 0 min

The Easiest Way Entrepreneurs Get Rich: Customer Success and LTV

What if the key to growing your business isn't getting more customers, but keeping the ones you already have? In this episode of Rich and Remote , Karla Singson Booth and Alex Booth talk about the connection between customer retention, feedback, trust, and business growth . They discuss why keeping customers longer can have a huge impact on revenue, how businesses can reduce churn by setting better expectations, and why getting customers to their first meaningful result quickly matters. Karla and Alex also explore how to collect better customer feedback, why long surveys don't work, and what businesses should actually do with the feedback they receive. They also discuss why generic reviews aren't particularly useful and how better social proof can help customers make more informed decisions. Ultimately, great retention isn't about constantly selling more. It's about delivering value, listening to customers, and building relationships people want to stay in. In this episode: Why customer retention matters for business growth How to reduce churn by managing expectations Getting customers to their first meaningful result How to collect and use customer feedback Why long surveys don't work What makes a customer review genuinely useful The role of trust and social proof Why caring about customers matters more than constant upselling How stronger customer relationships create long-term value Listen to Rich and Remote Website: https://richandremote.com/ Spotify: https://open.spotify.com/show/0nXHDZ2qeYszkrrVoVHMfY Apple Podcasts: https://podcasts.apple.com/us/podcast/rich-and-remote-with-alex-and-karla-booth/id1879811727 Explore More Rich and Remote Newsletter: https://richandremote.com/ GetCSM: https://getcsm.com/ Work With Us Want a steadier pipeline and a team you can rely on? That's what Proximity Outsourcing helps founders build. Book a call: https://proximityoutsourcing.com/book-a-call Not ready for a full-time hire? Hire An AI VA offers AI-powered virtual assistants for research, content, admin, ops, and marketing, an affordable way to buy back your time. https://hireanaiva.com/ Chapters (00:00:00) - How to Find and Hire an AI Virtual Assistant (00:02:45) - Hiring An AI Virtual Assistant (00:05:03) - Why Companies Don't Retention Their Clients (00:09:55) - The Customer Success Process (00:14:45) - How To Calculate LTV? (00:18:25) - Expectation Gap in the Consulting Business (00:24:07) - Expectation Management (00:30:02) - Time to Win: The First Win (00:34:45) - What should a founder be thinking about during the first 90 days with (00:38:31) - Have You Found The North Star? (00:46:22) - How to Win at Customer Retention (00:46:37) - What's the Best Way to Get Client Feedback? (00:52:27) - How to Ask For Feedback & Referrals (00:55:13) - Free LTV and Retention Audit (00:57:57) - Alex Jones on CSMS (00:58:29) - 3 Takeaways From The Customer Success Mini Audit (00:59:19) - Rich & Remote: The Quest for Financial Freedom

August 24, 202657 min

How to Land Remote Six Figure Jobs with Michele Lambert and Alex Booth

What does it really take to land a six-figure remote job? In this episode of Rich and Remote , Karla Singson Booth is joined by Michelle Lambert , founder of Bella Connections, and Alex Booth , founder of GetCSM, to break down what companies are actually looking for when hiring for six-figure remote roles. Beyond years of experience and impressive credentials, the conversation explores what really makes a candidate stand out. Michelle and Alex share what they see on the hiring side, including why proven results, specialized skills, curiosity, culture fit, and the willingness to keep learning can matter more than simply having a long resume. They also get honest about what can disqualify candidates, how to spot questionable job postings, why applicants should be evaluating companies just as much as companies evaluate them, and what candidates may not realize about the opportunities waiting for them once they get inside the right organization. If you're looking for a six-figure remote job, thinking about making a career move, or wondering what hiring managers actually notice during an interview, this episode is packed with practical advice to help you stand out and find the right opportunity. In this episode: Why years of experience aren't always the best measure of expertise The difference between having skills and knowing how to lead How performance-based incentives can help employees reach six figures Why curiosity and a willingness to grow can beat an impressive résumé Why attitude can determine whether a company is willing to invest in you Why you should research a company before accepting an offer Why you're interviewing the company just as much as they're interviewing you Why creative and customer-facing roles are becoming more valuable Work with Michele - https://bellaconnections.com/ (Hire the best marketing ops professionals for fast-growing online businesses.) Work with Alex - https://getcsm.com/ (Hire the best customer success professionals for fast-growing online businesses.) Listen to Rich and Remote Website: https://richandremote.com/ Spotify: https://open.spotify.com/show/0nXHDZ2qeYszkrrVoVHMfY Apple Podcasts: https://podcasts.apple.com/us/podcast/rich-and-remote-with-alex-and-karla-booth/id1879811727 Work With Us Want a steadier pipeline and a team you can rely on? That's what Proximity Outsourcing helps founders build. Book a call: https://proximityoutsourcing.com/book-a-call Join LevelA - Get access to verified six figure jobs, career coaching resources, AI empowered interview gym, resume optimizer, live masterclasses and a community! https://joinlevela.com/home?am_id=karla8539 Chapters (00:00:00) - How to Hire an AI Virtual Assistant (00:02:55) - What It Really Takes to Land a 6-figure Remote Job (00:03:55) - Top 10 Recruiters in the Online Business (00:05:09) - Hiring Prospects for Customer Success (00:05:58) - Alex and Michelle on In the Elevator (00:06:40) - Six-Figure Job (00:13:03) - Do Sales and Marketing Jobs Pay 6 Figures? (00:16:05) - Receiving Qualified People For Jobs (00:20:31) - Credentials and Accreditations (00:25:32) - 7 Things That Disqualify People From The Interview (00:29:31) - The Search for Data-Driven Marketing Leaders (00:30:45) - How To Answer A Question In A Professional Way (00:32:22) - How To Tell If A Job Description Is a Scam or Not (00:39:18) - How To Protect Yourself During Your Job Interviews (00:43:25) - The Future of Creative Jobs (00:50:55) - What's an AI Lead's Role? (00:51:53) - Rich and Remote Jobs (00:52:53) - How to get hired at Remote Marketing Operations Jobs (00:56:42) - Rich & Remote: The Journey to a Remote Life

August 17, 202620 min

How to Deal with Anxiety in Business

Some stretches in business test everything you think you know about yourself, your team, and your ability to keep showing up. In this solo episode of Rich and Remote , Karla opens up about one of those stretches, including a client dispute she is still a little annoyed about and a moment of losing it that she does not usually talk about publicly. This is not a "just push through it" episode. Karla breaks down what anxiety actually is, why almost every entrepreneur she knows hits this same wall, and the handful of practices that have kept her from letting it run her business or her life. If you have ever felt like you are doing everything right and still bracing for the next thing to go wrong, this one will feel like a long exhale. In this episode: What anxiety actually is, and why it shows up harder for entrepreneurs The self-soothing habits that quietly make things worse, and what Karla does instead The sales habit that makes it so much easier to walk away from a bad-fit client How Karla handled a client dispute she had every right to be upset about Why staying in integrity in the moment matters more than getting every decision right How to turn a team mistake into a system fix instead of a blame game Why Karla treats her contracts and SOPs like a living, breathing thing Listen to Rich and Remote Website: https://richandremote.com/ Spotify: https://open.spotify.com/show/0nXHDZ2qeYszkrrVoVHMfY Apple Podcasts: https://podcasts.apple.com/us/podcast/rich-and-remote-with-alex-and-karla-booth/id1879811727 Work With Us Want a steadier pipeline and a team you can rely on? That's what Proximity Outsourcing helps founders build. Book a call: https://proximityoutsourcing.com/book-a-call Not ready for a full-time hire? Hire An AI VA offers AI-powered virtual assistants for research, content, admin, ops, and marketing, an affordable way to buy back your time. https://hireanaiva.com/ Chapters (00:00:00) - Rich and Remote: How to Avoid Anxiety in Business (00:01:59) - Why I cried so much while starting a business (00:05:01) - How to Help Yourself With Anxiety (00:06:07) - How to Deal With Anxiety in Business (00:14:28) - How to Be a Good Leader (00:15:46) - How to get rid of anxiety in your business? (00:18:07) - Rich & Remote: The Journey to a Remote Life

August 10, 202622 min

The Athlete’s Edge: Why Entrepreneurs Should Stay in the Game

What if the skills that make you great at business are the same ones you learned playing sports? In this solo episode of Rich and Remote , Alex Booth explores the surprising connection between sports and entrepreneurship, and why the lessons learned on the field, mountain, court, or trail can have a lasting impact on how you build a business. Drawing from his own experience with competitive snowboarding, Alex shares how repeatedly failing, taking calculated risks, networking, and becoming completely committed to a goal shaped the way he approaches entrepreneurship. He also looks at the growing connection between athletes and successful business leaders, from CEOs with competitive sports backgrounds to entrepreneurs who built businesses around the sports they loved. The conversation goes beyond simply staying active. Alex breaks down three skills he believes sports can develop that directly transfer into entrepreneurship: resilience under repeated failure, comfort with calculated risk, and identity fusion . If you're an entrepreneur, thinking about starting a business, or raising kids who you hope will become confident and resilient adults, this episode offers a different perspective on why sports might be one of the best training grounds for life and business. In this episode: The surprising connection between sports and entrepreneurship Why competitive athletes often develop skills that transfer into business How Alex's snowboarding career shaped his entrepreneurial mindset Why repeated failure can be one of the most valuable things you experience How sports teach you to take calculated risks Why fully identifying with what you're building can be powerful The connection between athletic backgrounds and successful CEOs Why individual sports may develop particularly valuable entrepreneurial skills How sports can help entrepreneurs stay healthy and manage stress Why having an activity outside of work matters How "sweat working" can create unexpected business opportunities Why sports can be a powerful networking tool How Canva's early funding was connected to kite surfing Why parents should consider the long-term lessons their kids can gain from sports Why it's never too late to find a sport that works for you Whether you're already an entrepreneur or simply looking for a better way to build resilience, confidence, and meaningful connections, this episode might make you look at sports a little differently. Listen to Rich and Remote Website: https://richandremote.com/ Spotify: https://open.spotify.com/show/0nXHDZ2qeYszkrrVoVHMfY Apple Podcasts: https://podcasts.apple.com/us/podcast/rich-and-remote-with-alex-and-karla-booth/id1879811727 Explore More Sign up for our weekly newsletter: https://richandremote.com/ Chapters (00:00:01) - Rich and Remote: When Life Is Remote (00:01:47) - How Sports Led Me To Becoming a Successful Entrepreneur (00:09:02) - Are Women More Likely to Be Athletes? (00:11:35) - Examples of Successful Entrepreneurs (00:17:53) - Skills that athletes can transfer to their careers (00:19:00) - Join a Sports Club and Network While Playing! (00:21:29) - Rich & Remote: Where Freedom Is a Dream

August 3, 202642 min

Leadership in the Age of AI with David Chung

Why do so many AI rollouts fail, even when everyone has access to the best tools? In this episode of Rich and Remote , Alex and Karla Booth sit down with David Chung , Fractional Chief AI Officer and founder of Kyber5, to explore why AI adoption isn't really a technology problem, it's a leadership problem. While many business owners have already introduced AI tools to their teams, few are seeing meaningful results. David explains why simply adding ChatGPT or Claude to your tech stack isn't enough, and why successful AI adoption starts with trust, communication, and a clear strategy from leadership. The conversation dives into the biggest mistakes companies make when introducing AI, how to create a culture where employees feel safe using it, and why the businesses that thrive won't necessarily be the ones with the best tools but the ones with the most adaptable people. If you're leading a team, running a business, or wondering how AI will reshape the future of work, this episode offers a practical framework for building an AI-enabled organization without losing the human side of your business. In this episode: Why AI adoption is a people problem before it's a technology problem The biggest mistake leaders make when introducing AI to their teams Why AI isn't a "genie" and what business owners should expect instead How to onboard AI the same way you onboard a new employee Why employees often hide their AI usage from leadership The importance of creating psychological safety around AI experimentation How to measure AI success through outcomes instead of usage Why curiosity is becoming a more valuable hiring trait than AI expertise The security risks of "shadow AI" inside organizations David's 90-day framework: Align, Equip, and Prove What leadership must do first before expecting teams to embrace AI Whether you're just beginning your AI journey or trying to improve how your team uses it, this conversation will help you think beyond tools and focus on what actually drives transformation. Listen to Rich and Remote Website: https://richandremote.com/ Spotify: https://open.spotify.com/show/0nXHDZ2qeYszkrrVoVHMfY Apple Podcasts: https://podcasts.apple.com/us/podcast/rich-and-remote-with-alex-and-karla-booth/id1879811727 Explore More Connect with David Chung David offers free audits and 30-minute consultations . Visit his website at: https://davidchung.ai/ LinkedIn: https://www.linkedin.com/in/davidchung-01/ Chapters (00:00:00) - Rich and Remote: The Life of Creators (00:01:29) - Rich and Remote: Adopting AI in a Company's Business (00:03:24) - Alex Jones On Being Jealous Of His South Korean Neighbor (00:04:10) - AI Adoption Is a People Problem (00:07:41) - Beyond AI: The Future of Customer Service (00:10:40) - How to Talk to Your Team About AI (00:17:39) - The challenges of bringing AI into organizations (00:20:35) - Are You the bottleneck of a Company's AI Initiative? (00:23:48) - The Job Description with AI (00:30:43) - Gemini Creates Stories With AI (00:31:13) - How to Manage a Team's Work with AI (00:37:07) - In the Elevator With AI (00:38:07) - Analyst: Alignment, Context and Progression (00:40:20) - How to Find an AI Lead Analyst (00:41:32) - Rich & Remote: Where Freedom Is a Dream,

July 27, 202656 min

How to ACTUALLY Make Millions with Content with Kevin Yee

Most creators don't have a content problem. They have a monetization problem. In this episode of Rich and Remote , Karla Singson Booth and Alex Booth sit down with Kevin Yee, former Head of Sales for Ali Abdaal, who is building his seven-figure YouTube business in public . Kevin shares what he's learning as he grows his creator business, along with the lessons he learned helping scale high-ticket sales for one of YouTube's biggest creators. From building trust before the sales call to designing offers that practically sell themselves, he explains what separates creators who build profitable businesses from those who simply accumulate views. The conversation explores why audience size isn't the metric that matters most, how founders should think about delegating sales, and why the strongest creator businesses are built around solving one clear problem instead of chasing viral content. If you're building a personal brand, growing a YouTube channel, or using content to attract clients, this episode offers practical insights on turning attention into a sustainable business. In this episode: Why millions of views don't always mean millions of dollars The difference between entertainment content and revenue-generating content How creators can build offers that naturally convert What Kevin learned leading sales for Ali Abdaal Why trust matters more than aggressive sales tactics When Founders should stop selling everything themselves How customer success supports long-term business growth The role of personal branding in high-ticket sales Why content should solve problems not just attract attention The biggest mistakes creators make when trying to monetize their audience If you're creating content to grow your business, not just your following, this episode will help you think differently about sales, positioning, and long-term growth. Listen to Rich and Remote Website: https://richandremote.com/ Spotify: https://open.spotify.com/show/0nXHDZ2qeYszkrrVoVHMfY Apple Podcasts: https://podcasts.apple.com/us/podcast/rich-and-remote-with-alex-and-karla-booth/id1879811727 Explore More Check out Kevin's LinkedIn: https://www.linkedin.com/in/kevinyeepharmd/ Check out Kevin's Instagram: https://www.instagram.com/kevin_the_refugee/ Check out Kevin's Free Courses on Youtube: https://www.youtube.com/c/kevinyeepharmd Sign up for our weekly newsletter: https://richandremote.com/ Chapters (00:00:00) - "You Were Built to Be Free" (00:00:26) - Rich & Remote (00:02:48) - Are Pharmacists Going Mainstream on YouTube? (00:07:31) - Working Part-Time For $150,000 a Month (00:08:57) - Lesson on Selling to a Dumb Person (00:10:59) - How to Solve a Business Owner's Money Problem (00:15:16) - What are usually the signs that your YouTube Channel is gaining traction? (00:17:55) - How To Build a Customer Success Team (00:21:10) - How to Give Creators a Commission (00:22:46) - Content Marketing (00:24:26) - The Disadvantage of Being a 22-Year-Old (00:25:55) - Is There Any Business That Shouldn't Be Making Content? (00:28:39) - What Is The Best Advice For Starting a Sales Team? (00:31:34) - How to Train a CEO to Sell (00:32:19) - How to Hand Off Sales (00:33:07) - What do you think, Alex, is a good way for you (00:35:18) - What Would It Take to Hire a Head of Sales? (00:37:22) - "Do I Actually Like Sales?" (00:40:16) - The Secret to Closing Sales Calls (00:42:34) - Ali Abdullah's Mastermind Referral (00:44:26) - Kevin on Building In Public (00:48:39) - Criminal Business (00:53:21) - Moving to Vietnam was the BEST decision of my life (00:55:19) - Rich & Remote: The Quest for Financial Freedom

July 20, 202624 min

3 Real Reasons Why You Work 60+ Hours a Week

What if burnout is not just a time management problem? In this solo episode of Rich and Remote, Karla Singson Booth gets honest about something a lot of entrepreneurs quietly normalize: being constantly busy, constantly tired, and somehow still feeling behind. Instead of giving another surface-level productivity checklist, Karla goes deeper, into founder burnout and the real culprits underneath. She unpacks why some founders struggle to delegate, why "high standards" can sometimes hide something else entirely, and why certain business models keep people trapped in overwork no matter how disciplined they try to be. Here's what you'll learn: How to spot when burnout isn't about your time management, it's about your business model. Why delegation without guilt matters more than grinding harder. And how to build a sustainable entrepreneurship practice that doesn't demand you sacrifice everything to make it work. This episode is especially for founders who have built something real, but are starting to realize that the way they are working may not be sustainable. If you're overwhelmed, exhausted, and wondering if there's a better structure underneath all this, this one's for you. In this Episode: why burnout is often deeper than a calendar problem the hidden identity issues behind not delegating what ego can look like when disguised as “high standards” why some founders struggle to hire great people how certain offers create burnout by design the difference between building a business and building a well-paid trap the question every founder should ask if they want more freedom If you’ve been telling yourself you just need to be more disciplined, this episode may help you look at the problem differently. Listen to Rich and Remote Website: https://richandremote.com/ Spotify: https://open.spotify.com/show/0nXHDZ2qeYszkrrVoVHMfY Apple Podcasts: https://podcasts.apple.com/us/podcast/rich-and-remote-with-alex-and-karla-booth/id1879811727 Explore More Newsletter: https://richandremote.com/ Chapters (00:00:00) - Rich and Remote: When Life Is Too Short for Work (00:01:37) - Why You're Working So Hard (00:03:47) - Why Are You Working So Much? (00:05:08) - Why You're Burnout, Overwhelmed and Unhappy (00:11:12) - The 2 Reasons Why People Are Overworked and Burnout (00:15:52) - 3 Reasons Why You're Working So Much (00:22:00) - Rich & Remote: The Quest for Financial Freedom

July 13, 2026Episode 2440 min

Thoughts on Leaving Your Hometown

What happens when the place that shaped you is also the place you feel called to outgrow? In this episode of Rich and Remote , Alex and Karla Booth talk about something deeply personal for both of them: leaving their hometowns, building a life elsewhere, and making peace with what that decision gives and takes away. From Idaho to Davao, from Seattle to Thailand to Mexico, this conversation moves through the emotional and practical sides of leaving home. They unpack the pressure to stay, the reasons people go, the identity shifts that come with starting over, and why sometimes leaving is not rejection, but expansion. This episode is especially for anyone who has ever felt torn between comfort and growth, family and freedom, roots and reinvention. In this episode: how success can look completely different depending on where you grew up the fear of leaving, and the fear of staying too long what changes when your income is no longer tied to one place the skills that actually transfer into a remote life the hidden emotional cost of leaving your hometown why identity can feel shaky after a big move what made leaving worth it for both Alex and Karla practical advice for anyone thinking about making a move If you’ve been wondering whether leaving home would change your life for the better, this one might stay with you. More from Rich and Remote Website: https://richandremote.com/ If this episode has you thinking more seriously about building a business that gives you more freedom, here are two places to start: Build your remote team with Proximity Outsourcing If you are growing an agency or online business and need support without the usual hiring headaches, Proximity Outsourcing helps Founders build reliable remote teams for manager and marketing roles, without micromanaging or overpriced labor. Explore Proximity Outsourcing: https://proximityoutsourcing.com/ Strengthen retention with GetCSM If your business needs better customer retention, stronger loyalty, or a world-class Customer Success Manager, GetCSM helps companies hire and onboard top-tier client and customer success talent, with support, training, and ongoing coaching built in. Explore GetCSM: https://getcsm.com/ Chapters (00:00:00) - Rich and Remote: Where to Live Your Life (00:01:44) - Rich and Remote: Leaving Your Home (00:02:37) - Why I Wanted To Leave My Home (00:05:50) - What did success look like for Filipinos? (00:11:28) - Moving to Mexico Was Fear Factor For Me (00:15:45) - Just Do It (00:17:22) - What Made Remote Life Possible for You? (00:23:35) - Working Remotely is Hard (00:26:28) - The Hardest Part About Leaving Your Hometown (00:29:50) - Was Leaving Your Hometown Worth It? (00:34:23) - Why I Regret Leaving My hometown (00:35:24) - What are the top 2 tips for leaving your hometown? (00:39:22) - Moving To A Really Cold Place (00:40:02) - Rich & Remote: The Quest for Financial Freedom

July 6, 2026Episode 2333 min

The ROI of PR is Forever with Bryce North

What if PR is not just about visibility but about building the kind of trust that keeps paying you back for years? In this episode of Rich and Remote with Alex and Karla Booth , Alex and Karla sit down with Bryce North , founder of Don’t Be A Little Pitch , to talk about what PR really does for a business when it’s done well. Bryce shares why most founders think about PR the wrong way, why trust beats leads in the early stages, and how earned media can shape everything from partnerships and sales conversations to hiring and authority in your space. This is a really good episode for founders, coaches, consultants, personal brands, and online business owners who know they need visibility, but want visibility that actually compounds. In this episode: Why PR should not be judged like paid ads How earned media creates trust that compounds over time The difference between attention, credibility, and actual authority Why partnerships can be one of the biggest hidden returns of PR How PR helps pre-frame trust before a sales call even happens The role of vulnerability, story, and personality in getting noticed Why founders with imposter syndrome still need to learn to tell their story How strong PR can shape who reaches out to work with you, buy from you, or partner with you If you’ve ever wondered whether PR is really worth it — or how to think about it beyond short-term leads — this episode will give you a much better lens. Connect with Bryce North Don’t Be A Little Pitch: https://www.dontbealittlepitch.com/ Bryce North profile: https://www.dontbealittlepitch.com/team-member/bryce-north FB: https://www.facebook.com/share/19BtzZPNVU/?mibextid=wwXIfr LinkedIn: https://ca.linkedin.com/in/brycenorth Instagram: https://www.instagram.com/brycegonorth/ Explore more from Rich and Remote Website: https://richandremote.com/ Chapters (00:00:00) - Rich & Remote: How to Use PR in the Future (00:01:12) - Celebrity In Canada (00:02:46) - Don't Be A Little Bit Bored With Your Pitch (00:04:34) - The Most Expensive Mistake Entrepreneurs Make (00:08:23) - How to Build a Trustful Lead with PR (00:10:45) - How to Build a Rich Remote Life with PR (00:16:22) - How to Help Bootstrap Business Owners Overcome Imposter Syndrome (00:18:12) - What Does Your Clients Needed From You? (00:21:00) - Have You Discovered a Scam or Fraud? (00:22:45) - Bryce PR: Working With Amazon (00:26:18) - What is your biggest success story in your business? (00:29:07) - The Real ROI of PR (00:32:00) - Bryce's Audit (00:32:38) - Rich & Remote: The Journey to a Remote Life

June 30, 2026Episode 221 hr 3 min

The State of Social Media in 2026 with Kate Buck Jr.

The State of Social Media in 2026 with Social Media OG Kate Buck Jr. Everyone published their "2026 trends" list in January. Then they stopped paying attention. The problem is that the year already moved. What looked true in Q1 is not what's actually showing up in the data now, and the gap between the two is where most personal brands are about to lose six months they can't get back. So we did something different. We pulled the real numbers from Hootsuite, Sprout Social, and Metricool's study of more than 39 million posts, then sat down with someone who has watched every algorithm shift since 2008 to make sense of it. Here's the part we'll say out loud: the things winning in the back half of 2026 are the exact things AI cannot fake. One of them is hiding in plain sight, and most people are doing the opposite of what the data rewards. We name it in the episode. About my guest: Kate Buck Jr. Kate Buck Jr., known online as @katebuckjr or simply "KBJ," has been called the Godmother of Social Media, and the title is earned. She got her start on Twitter in 2008, accidentally built a reputation as a social media expert by answering questions, and within 18 months was earning more than double her previous income. That accident became an empire. Today the numbers speak for themselves. She has trained over 50,000 social media managers and built a boutique agency serving names like Keala Kanae, Perry Belcher, Mark Moss, and Russell Brunson. She has consulted with top brands and spoken on stages worldwide, including SXSW and the Traffic & Conversion Summit. She is the founder and CEO of Social Media Pro, the certification her students proudly display on their profiles year after year, and she runs it all as a full-time digital nomad. She has also burned it down and rebuilt more than once, which is exactly why her read on what's coming next is worth more than a recycled trends post. Kate doesn't guess from vibes. She's been reading the signals for almost two decades. I’m lucky enough to have spent a huge chunk of my life with her, as best friends, since 2021. Fun fact: She was my maid-of-honor for my 2023 Mexico wedding! Kate and I nerd out on social media a lot, and this time, you get to be the fly on the wall. Why you'll want to hear this one If you have a personal brand and you use it to make money, this is the strategy session you didn't schedule but needed. We get into why the aesthetic influencer is quietly losing ground, why posting more is the wrong instinct right now, and the one format that has become completely human-proof. There's also a prediction about where the smart money is moving its budget before Q4, and a platform shift that has every agency scrambling for a point of view. We tell you what it is. We don't tell you what to do about it. That part's the conversation. Press play. Bring a notebook. This is the episode that decides how your next six months go. Check out the best of what Kate Buck Jr. teaches: Content Manager Pro (DISCOUNTED LINK): https://orders.socialmediapro.com/products-list?am_id=karla7458 Links and Resources Kate Buck Jr.: https://katebuckjr.com/ Social Media Pro: https://socialmediapro.com/about-social-media-pro/ Kate on LinkedIn: https://www.linkedin.com/in/katebuckjr/ Hootsuite, Social Media Trends 2026: https://www.hootsuite.com/research/social-trends Sprout Social, 7 Social Media Trends to Know in 2026: https://sproutsocial.com/insights/social-media-trends/ Metricool, Social Media Study 2026: https://metricool.com/social-media-study/ Chapters (00:00:00) - Rich and Remote: How to Go Viral on Facebook (00:01:51) - Social Media Day With Kate Buck (00:02:51) - Happy Social Media Day! (00:06:07) - How to Reach Your Fans on Social Media (00:14:07) - Social Media: Trends to Watch (00:15:37) - Long Form vs Short Form Content (00:20:23) - Social Media Is For Rich People Only (00:29:52) - Employment Dynamics: Humans Still Lead (00:37:04) - Are You Being Pulled By The AI? (00:39:48) - How to Build a Community-based Business on Social Media (00:42:06) - How to Go Viral & Grow Your Audience (00:49:19) - How to Get Out Of Content Production Purgatory (00:56:29) - How Content Can Be Found on Search and Recommendation (01:01:31) - Kate Buck Jr (01:02:41) - Rich & Remote: The Quest for Financial Freedom