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Relationships & Revenue Podcast

Relationships & Revenue Podcast

Hosted by P3 Studios

BusinessSocietyCultureInterviews guestsExplicit
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Episodes

338

Latest episode

Aug 2026

Language

EN

About the show

Life is all about relationships and great leaders heavily invest in those relationships. On the Relationships and Revenue Podcast, we talk about how to improve our most significant relationships at home so we can be better in our business relationships. We talk with experts from all over the world representing many disciplines about the best tips and strategies to become amazing people and amazing leaders. Welcome to the show!

Listen to episodes

60 recent
August 14, 2026Episode 33042 min

Episode 330 Raise Your Confidence, Value, and Prices with John Ray (Part 2)

In this episode, John continues his conversation with John Ray, diving into how genuine relationship-building — through remembering the small details, sending handwritten notes, and giving without expecting anything back — sets you apart in business. They also discuss the role faith plays in leadership and business, the real definition of success, and how joy differs from happiness. About John Ray: After a successful career in investment banking, investment management, and strategic advisory, John Ray left the corporate world in 2013 to build his own business. It didn't take long to find the gap nobody had prepared him for: he routinely undervalued his own expertise, struggled to set prices that matched the outcomes he delivered, and watched his clients do the exact same thing. He spent the next several years figuring out how to fix it, for himself first, then for the consultants, coaches, attorneys, CPAs, fractional executives, and other expert practitioners who hire him today to gain clarity, confidence, and profitability through positioning, pricing, and value-based business development. That work became his first book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices (2023). His second book is set for release in the first quarter of 2027. Listen to this episode to learn more: [00:00] - Why knowing your client (and the "Rendezvous barbecue" story) matters [01:42] - Building real relationships through meaningful, family-focused check-ins [06:32] - The power of handwritten notes and tracking your gratitude [09:41] - How John Ray's faith shapes his business and leadership [17:01] - The Generosity Mindset: giving people dignity, not just money [19:37] - What success really looks like to John Ray [22:10] - Inside John Ray's podcast, The Price and Value Journey [24:18] - The traits of a great leader (and lessons from bad ones) [28:01] - How John Ray invests in his own growth [31:38] - What the people who annoy us can teach us about ourselves [34:05] - How John Ray invests in his marriage [37:05] - Happiness vs joy  [39:18] - How to connect with John Ray [39:52] - Final Four quick-fire questions [40:38] - Books recommended [43:24] - Wrap-up NOTABLE QUOTES: "You gotta know your client." "It's little things like that mean the world to people." "When you gamify it, it makes it important." "Business is not just about the profit. It's about the impact you make." "Actions do speak louder than words ... it ought to show up in your actions first." "It's not mine to begin with. I'm just a steward of it." "You're giving them the dignity. You're giving them their sense that they're a child of God." "We all die without anything ... so the question is, what do you leave?" "It's a journey, folks. Give yourself grace." "It could be that you recognize those shortcomings because you share them." "We see ourselves in all our complexity, and we see others as something of a flattened cartoon character." "I'm interested in joy, because joy is an active choice to stay positive ... regardless of what's happening." "We will all suffer. The only question is how." BOOKS MENTIONED: How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen by David Brooks (https://a.co/d/07EkM1WP) The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann (https://a.co/d/0iXKbOny) USEFUL LINKS: https://www.johnray.co/ https://www.linkedin.com/in/johnray1/ www.amazon.com/author/johnray The Generosity Mindset (book site) - https://thegenerositymindset.com The Price and Value Journey - https://tinyurl.com/PriceAndValueJourneyPodcast North Fulton Business Radio - https://tinyurl.com/NorthFultonBusinessRadio The Generosity Mindset: A Journey to Business Success By Raising Your Confidence, Value, and Prices - https://a.co/d/09DYp6Gs CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/@iamjohnhulen EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

August 7, 2026Episode 32943 min

Episode 329 Raise Your Confidence, Value, and Prices with John Ray (Part 1)

In this episode, John talks with John Ray about how our mindset about money, value, and ourselves shapes our business. They also discuss why pricing your expertise is so hard, how to deal with imposter syndrome, and why confidence must come before clarity. About John Ray: After a successful career in investment banking, investment management, and strategic advisory, John Ray left the corporate world in 2013 to build his own business. It didn't take long to find the gap nobody had prepared him for: he routinely undervalued his own expertise, struggled to set prices that matched the outcomes he delivered, and watched his clients do the exact same thing. He spent the next several years figuring out how to fix it for himself first, then for the consultants, coaches, attorneys, CPAs, fractional executives, and other expert practitioners who hire him today to gain clarity, confidence, and profitability through positioning, pricing, and value-based business development. That work became his first book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices (2023). His second book is set for release in the first quarter of 2027. Listen to this episode to learn more: [00:00] - Intro [01:00] - The story behind starting Relationships & Revenue Podcast [04:50] - Using beta readers when writing a book [07:17] - Who John Ray serves and what he does [10:42] - John's journey from investment banking to coaching entrepreneurs [13:45] - Pricing  your  expertise & the "Bad  Neighbor" mindset [15:50] - How imposter syndrome affects pricing and confidence [17:14] - Why knowing your ideal client changes everything [20:25] - Helping entrepreneurs who keep waiting for the perfect time to start [24:18] - Why some entrepreneurs struggle with clarity, confidence, & profitability [27:36] - Helping someone with a scarcity, cutthroat view of business [31:04] - Serving vs. giving everything away [32:06] - The Generosity Mindset book [33:29] - The challenge of selling expertise in a DIY world [36:48] - Pricing for outcomes vs.pricing for deliverables [37:33] - Best barbecue spots across the U.S NOTABLE  QUOTES: "Everybody has a story to tell, and unfortunately, most people die with their stories inside them." "Your expertise is up there between your ears, and guess who's right next door, shouting out the window? It's all the mindsets that hold you back." "Lack of confidence equals lack of clarity." "You don't want to start a business with no plan. You don't want to start a business with too good of a plan." "Your playbook changed over time, and that's the way it is for every business." "If you grew up in a scarcity mindset because of your family of origin, or an abundance mindset, you've got two totally different views of the world." "Our clients see more value in us than we see ourselves." "It's not about you, per se. It is about those you serve." "Clients buy for their own reasons, not for the reasons that we come up with." "Your personal brand is not what you think it is. It's what others say about you when you're not in the room." "If you have a mindset that revolves around others and their hopes, wants, needs, desires, anxieties, fears, and serving them, then it changes a lot about your business." "If you really want to serve people, you've got to be in business by definition. You can't run the business up on the rocks, give everything away, and be sustainable and serve people." USEFUL LINKS: https://www.johnray.co/ https://www.linkedin.com/in/johnray1/ www.amazon.com/author/johnray   The Price and Value Journey - https://tinyurl.com/PriceAndValueJourneyPodcast North Fulton Business Radio - https://tinyurl.com/NorthFultonBusinessRadio The Generosity Mindset: A Journey to Business Success By Raising Your Confidence, Value, and Prices - https://a.co/d/09DYp6Gs CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

July 31, 2026Episode 32849 min

Episode 328 Protection Services, Not Just for Elites with Roy Smith (Part 2)

John continues his conversation with Roy Smith. They discuss why modest living can be a security strategy and what recent high-profile incidents reveal about gaps in security systems. Roy also shares practical advice for influencers and high-profile people on how to stay off the wrong people's radar, build the right security posture, and hire the right people for protection. Listen to this episode to learn more: [00:00] - Wealthy people like Sam Walton and Warren Buffett lived modestly [02:36] - Some ways to stay off the wrong people's radar [05:01] - Basic security strategy for influencers & high-profile people [07:38] - Roy's thoughts on clients carrying firearms [10:37] - What went wrong during the attempted assassination of Donald Trump [14:25] - Charlie Kirk incident from a protection standpoint [19:48] - How Viking EPS finds and hires security professionals [22:35] - Why character matters more than an impressive resumé [25:21] - Rapport vs. professional distance with clients [28:00] - Every client needs a different style of protection [31:02] - How often do real threats happen? [32:03] - Why media protection is where Roy sees the most threats [34:04] - Roy's definition of success [36:00] - Traits of a great leader [36:39] - How Roy's team responds to his leadership  [38:10] - Best advice Roy ever got [39:09] - Legacy Roy wants to leave [39:45] - How Roy is investing in his growth [41:44] - When John lost 50% of revenue in two months during 2008 [44:20] - How to connect with Roy [47:46] - Book recommendations [49:30] - Wrap-up NOTABLE QUOTES: "If no one really knows who you are, they're not going to watch you." "Don't be reactive. Be proactive." "Don't just think, 'Oh, I'm not a target,' because that's when you may become a target." "If I get in a gunfight with someone, protecting someone, I've already lost because now my client is exposed." "On paper, you can make your resume look like a beast... But when you put the boots on the ground is when you actually can see how someone really is." "Success is taking your God-given talents, and using it to the best of your ability every day." "Don't let ego get in your way of success." "How can I ask you to do something that I'm not willing to do?" "The wisdom only comes from screwing up." "A good leader is someone who has compassionate understanding, knowledge, but not knowledge to a point where they believe they know everything, and they can still learn from the people that are underneath them and working beside them." BOOKS MENTIONED: Left of Bang: How the Marine Corps' Combat Hunter Program Can Save Your Life by Patrick Van Horne and Jason A. Riley (https://a.co/d/0h5VqQLm) The Art of War by Sun Tzu (https://a.co/d/0j0tqq5T) Green Book (book and movie) USEFUL LINKS: https://vikingeps.com/ https://www.linkedin.com/in/roysmithviking/ https://www.instagram.com/viking_eps/ https://www.facebook.com/roy.smith.12720 https://www.facebook.com/profile.php?id=61573089273718&ref=NONE_xav_ig_profile_page_web https://x.com/vikingeps https://www.youtube.com/@vikings-d9g CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen   EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

July 24, 2026Episode 32751 min

Episode 327 Protection Services, Not Just for Elites with Roy Smith (Part 1)

John talks with Roy Smith — founder and president of Viking Executive Protection Solutions (Viking EPS), founder of the Viking Training Academy, executive protection specialist, security consultant, former law enforcement officer, and devoted husband and loving father. Through Viking EPS, Roy provides executive protection, corporate security, and risk management services for business leaders, public figures, and government agencies. Listen to this episode to learn more: [00:00] - Intro [00:38] - Roy's bio [01:41] - The Viking Training Academy [03:05] - Viking's three main services [05:04] - Working with political clients and public figures [06:20] - Doxing and why everyone should care about online security [09:26] - Simple ways to minimize the risk of cybercrime [11:43] - Problems with chip cards and tap‑to‑pay systems [15:18] - Roy's journey from law enforcement to business owner [23:30] - How Roy invests in his marriage while running a demanding business [26:48] - John's advice on building a stronger marriage [35:09] - Roy's ideal client [36:42] - What executive protection services cost [39:48] - Concierge security services for personal outings [40:50] - Where Viking Executive Protection operates [41:50] - Corporate vs. personal security [43:27] - Working with celebrities and media personalities [45:38] - The hidden risks for social media influencers NOTABLE QUOTES: "Anyone can tap into a Wi-Fi signal, and if you are nearby, they can actually access your device." "It is important for the everyday person to understand the safety, risks, and security of all the devices they have that deal with Wi-Fi and the connection." "Cash is king!" "The more you rely on your phone to be your go-to for everything, for all your passwords, all these apps, Google Pay, Apple Pay, and all those things, the more at risk you are. Anytime you rely on one device to be your go-to for all your financial information, you are at risk." "Have crazy, crazy, crazy passwords… Have difficult passwords, and don't rely on your electronic device to hold all your information." "In order to be great in business, it actually starts at home. If things aren't going well at home, business will never be as good as it can be — EVER." "If you don't have a place of relaxation, a safe place, and that place is at home, because when you go home and you have more chaos, then you're going to be in turmoil. You have no place to reset." "I know that I would not be nearly as successful as I am.. if I didn't have a strong foundation with my family to support me." "If I get a license plate, I can pretty much find who you are." "Just because you have it doesn't mean you have to show it." "The ultimate nightmare for a security professional is someone who is just not willing to understand the vulnerability that they are in." USEFUL LINKS: https://vikingeps.com/ https://www.linkedin.com/in/roysmithviking/ https://www.instagram.com/viking_eps/ https://www.facebook.com/roy.smith.12720 https://www.facebook.com/profile.php?id=61573089273718&ref=NONE_xav_ig_profile_page_web https://x.com/vikingeps https://www.youtube.com/@vikings-d9g CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

July 17, 2026Episode 32640 min

Episode 326 The Fighter's Mindset with Melissa Mae Jordy (Part 2)

John continues his conversation with Melissa Mae Jordy. In this episode, Melissa shares how difficult times prepare us for a greater purpose and what she learned from military service, bodybuilding, business, and motherhood. She also talks about the importance of obedience to God's will (even when it seems unclear) and shares her experiences with divine detours and the lessons learned from them. In the previous episode, Melissa shared her story from growing up in poverty and surviving abuse to serving in the military and finding healing through faith. Listen to this episode to learn more: [00:00] - Why growth begins with letting go of your old self [04:44] - Melissa's new approach to dating and relationships [07:49] - Melissa's experience at the Whiteman Air Force Base [11:02] - Leaving the military and finding a new perspective [12:30] - Why she started bodybuilding and what it taught her [15:51] - Why Melissa stopped competing [18:03] - Closing her fitness centers and its effect on staff and members [18:50] - Moving from physical fighting to spiritual fighting [21:44] - Ministry in business vs. church walls [24:43] - Melissa's definition of success [25:36] - #1 daily habit [26:15] - Traits of a great leader [26:44] - The legacy Melissa wants to leave behind [27:09] - How Melissa invests in her growth [28:25] - Creating memories with her kids [30:27] - Best way to reach out and support Melissa [35:16] - Books recommended [38:48] - Wrap-up NOTABLE QUOTES: "We want the glory. We want the goodness, and with that comes suffering." "The reality is we live in a broken world. We live in a dark world, but the great news is God has given us authority, and he's given us power to bring light to this world." "We're not guaranteed tomorrow. We're guaranteed today, the present moment." "You could weep and cry about the past, or be concerned and worried about the future, or you can live today." "If you're not mentally and spiritually sound, the physical is very challenging." "Your gifts and talents are to be used in some sort of capacity. Don't get lethargic. Don't become a wanderer. Don't go drifting." "If you can't find the joy in what you're doing, you shouldn't be doing it. You should be able to find the joy in everything you're doing." "Your health is your wealth. If you have your health, you have a million wishes. If you don't have your health, you have one wish, and generally that's for your health." "If you're still here on earth, there's still a purpose in your life." "Those who grow need to be low. Stay humble. Understand that there's always room for more." "We're so connected to computers and devices and social media. That's not really social. Social is people coming together in person and creating experiences in life together, not just sharing portions of their life online." BOOKS MENTIONED: Bloodlines: Unveiling What Was Buried, Redeeming What Was Lost by Isi Igenegba (https://a.co/d/0aWTnU4g) The Unseen Realm: Recovering the Supernatural Worldview of the Bible by Michael S. Heiser (https://a.co/d/0dJTxnXc) Outwitting the Devil: The Secret to Freedom and Success by Napoleon Hill (https://a.co/d/01AYWT15) USEFUL LINKS: https://www.melissamaejordy.com/ https://www.linkedin.com/in/melissamaejordy/ https://www.instagram.com/melissamaejordy/ https://www.facebook.com/melissa.mae.656367 https://x.com/MelissaMaeJordy The Fighter's Mindset: Transform Adversity Into Your Ally (https://a.co/d/05UDUkR9) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

July 10, 2026Episode 32540 min

Episode 325 The Fighter's Mindset with Melissa Mae Jordy (Part 1)

Episode 325 The Fighter's Mindset with Melissa Mae Jordy (Part 1) John talks with Melissa Mae Jordy — U.S. Air Force combat veteran, entrepreneur, speaker, high-performance coach, fight trainer, former bodybuilder and owner of multiple 9Round Kickboxing gyms, and author of The Fighter's Mindset: Transform Adversity Into Your Ally, and loving mother. Melissa is also a faith-based mentor and helps people build resilience, strengthen their faith, and turn life's challenges into opportunities for growth. Listen to this episode to learn more: [00:00] - Intro [01:25] - Purpose and destiny rooted in her God-given name [02:45] - How she earned the fighter name "Heaven's Haymaker" [04:45] - Melissa's backstory [06:42] - Life happens for you, not to you [09:05] - The "F" (Foundation) in her FIGHT framework [12:44] - Failing vs. Failure [16:07] - How her kids see the new Melissa [17:02] - Rescuing her daughter from a dangerous situation [19:05] - Seeking validation and the power of authenticity [25:17] - Mental and spiritual strength matter in self-defense [27:28] - Repeating patterns and finally changing [30:06] - Redefining love from toxic to true [33:50] - How to turn life's hardest moments into your greatest strengths NOTABLE QUOTES: "The difference between stepping stones and stumbling blocks is how you use them." "Chances are, in life, you're going to get punched in the face. How long you stay down is determined by your beliefs, and are you prepared? And, that has everything to do with your foundation." "Anybody doing something in life is guaranteed to get punched in the face. So I ask you: How solid is your foundation?" "Not only is life going to happen for you, but you can sit there on your foundation and be like, 'Okay, I know this is coming to protect, promote, or perfect me.' You can move forward looking for the light, the love, and the lesson." "What you've done, John, is you've taken life happening to you, to life happening for you, to now happening through you by making an impact for others and bringing stories and testimony to life here on your podcast. I'm sure this is just one fruit that has been produced from your divorce." "Adversity is necessary to build character. It's character transformation." "Adversity is seen as bad, but adversity is necessary and should be welcomed and celebrated because that means God is bringing something out of you to protect, promote, or perfect you." "It's not the hand you're dealt; it's how you play the hand you're dealt." "Christ says the righteous man will fall seven times. You can't fall seven times if you're not getting back up." "Nothing connects more spiritually with another human than the authenticity of a pure soul." "Forgiveness isn't allowing them access." "You have to unbecome to become, and a lot of us need to unbecome to become." USEFUL LINKS: https://www.melissamaejordy.com/ https://www.linkedin.com/in/melissamaejordy/ https://www.instagram.com/melissamaejordy/ https://www.facebook.com/melissa.mae.656367 https://x.com/MelissaMaeJordy The Fighter's Mindset: Transform Adversity Into Your Ally (https://a.co/d/05UDUkR9) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

July 3, 2026Episode 32435 min

Episode 324 Spy Smarts: How to Lead and Communicate Like an Intelligence Pro with Don Weber (Part 2)

John continues his conversation with Don Weber. They dig into body language, how to tell if someone is comfortable or stressed, and why leaders must learn to really listen and watch for small signals in people's faces and behavior. Don also shares some simple habits for better communication. In the previous episode, Don shared how he unexpectedly entered the world of intelligence, the dangers he faced, the lessons he learned about trust, motivation, and human behavior, and why communication is one of the most important skills anyone can develop. Listen to this episode to learn more: [00:00] - Why body language is an underused communication skill [03:05] - "If somebody pauses, they're lying." [05:50] - Why leaders need to understand body language and micro-expressions [07:54] - The best source of information [08:28] - Essential components of great communication [10:14] - You don't always have to speak [12:40] - Why so many people are bad at communication [14:12] - Customer service with AI [15:20] - Role of faith in Don's work and business   [18:49] - "I was wrong" vs. "I'm sorry" [20:05] - Don's time in intelligence work was very dangerous [22:30] - PTSD-like effects Don had to deal with [23:15] - Is there a book coming? [25:04] - What success really means [26:42] - #1 daily habit [29:27] - Traits of a great leader [31:09] - Best way to connect with Don [34:28] - Wrap-up NOTABLE QUOTES: "If we just learn to love, love your neighbor as yourself, just the Golden Rule: treat others the way you want to be treated, we'd live in such a paradise. It would be such a better world." "If you want to get your agenda across, if you want to get something done, you're not going to do it fighting; you're going to get it done through collaboration." "A great leader can't do everything themselves. They need people to do it, and you've got to be able to delegate to the right people. So, you have to be very good at reading character and choosing the right people to do your work." "If you don't have the bad, you don't have anything to compare from. If you've only had it good, you have nothing to compare it to." "If you want to change your emotions, the quickest way is to change your body. Take care of your physiology, and that should help take care of your emotions." "You have freedom of speech, but I think it's a lot smarter to think about what you're going to say before you say it." "Do what you say you're going to do, even if people don't like it." BOOK MENTIONED: Thinking, Fast and Slow by Daniel Kahneman (https://a.co/d/06NodgCe) USEFUL LINKS: https://drwebercoaching.com/ https://www.linkedin.com/in/don-weber/ https://www.instagram.com/drweberspeaks/ https://www.facebook.com/DRWeberPerformance https://www.youtube.com/@drweberspeaks https://linktr.ee/drwebercoach CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

June 26, 2026Episode 32333 min

Episode 323 Spy Smarts: How to Lead and Communicate Like an Intelligence Pro with Don Weber (Part 1)

John talks with Don Weber — former intelligence operative, international information gatherer, former international diamond broker, global corporate trainer, communications expert, and leadership coach who has traveled to more than 90 countries and trained Fortune 1000 executives, political leaders, members of parliament, and senior leaders across Europe. Listen to this episode to learn more: [00:00] - Intro [00:46] - Don's bio [05:34] - Don's backstory [06:35] - Getting into the rough diamond business [07:35] - How Don got recruited into intelligence service [09:36] - The mindset of an operative [12:56] - Why Don left intelligence [14:21] - Getting into public speaking and corporate training [16:50] - Transition from intelligence operative to civilian life [20:56] - How Don became a trainer for CEOs, political leaders, & executives [22:27] - Things Don learned during his time as an intelligence gatherer [24:42] - Why relationships matter more than price in business [27:00] - The power of observation and listening [29:16] - "Learning how to communicate effectively is a life-changer." [31:55] - Is this person coachable? NOTABLE QUOTES: "There's a lot more to communication than just the words you say." "If I make something that I can lose the center of my life, I'm really vulnerable to being really shaken up in a big way." "If the reason someone comes to you is because of price, that's the exact reason they're going to leave you." "If you can't communicate well, you're handicapped." "Learning to listen is primary to understanding other people." "Try to understand before trying to be understood." USEFUL LINKS: https://drwebercoaching.com/ https://www.linkedin.com/in/don-weber/ https://www.instagram.com/drweberspeaks/ https://www.facebook.com/DRWeberPerformance https://www.youtube.com/@drweberspeaks https://linktr.ee/drwebercoach CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

June 19, 2026Episode 32249 min

Episode 322 How to Earn Trust, Reveal Truth, and Communicate with Brad Beeler (Part 2)

John continues talking with Brad Beeler. Brad discusses how expert interrogators build trust with suspects, why understanding someone's perspective is essential for getting the truth, and how respect can open doors that force never can. He also shares some practical communication skills that anyone can use in everyday life and how his book, "Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing Truth, and Communicating with Anyone", evolved from interrogation techniques to a life guide. Listen to this episode to learn more: [00:00] - Interrogators must understand a suspect's perspective [06:45] - Sin eater and treating people with respect [08:58] - Impact of Brad's faith on his life [11:50] - Brad's longest interrogation [14:20] - The fine line between influence and manipulation [15:00] - Tell Me Everything book [16:50] - Lessons Brad learned while writing the book [20:56] - What Brazilian Jiu-Jitsu taught Brad about communication [24:10] - Criticism shows you're actually taking risks, not just playing it safe [25:00] - Science is most powerful when it is explained in simple language [27:45] - Communication tips [34:36] - Brad's definition of success [36:46] - #1 daily habit [38:00] - Traits of a great leader [40:05] - Legacy Brad wants to leave behind [41:00] - How Brad invests in his growth  [42:31] - How Brad invests in his mental, emotional & physical health [45:00] - Best way to connect with Brad [48:03] - Wrap-up NOTABLE QUOTES: "You've got to treat people, no matter how bad they are, with respect." "If you do a short-term sale and take advantage of people or manipulate them, it's not a good deal. It's a win-lose situation. That's the one sale that you're going to get. But when you treat people in a win-win way, and you treat people with respect, and it's a fair deal, you potentially get a lifetime of business from them." "So many scams happen because people used to put their diaries under their beds, and now they put them online." "We need to be very careful about our social media footprint." "If you're not getting negative feedback, you're not really putting yourself out there. You're not really taking any chances. You're just playing it safe." "We need to be very careful about how we fix horns and halos, because too often we do it too quickly, and we get burnt. That's how scams happen." "Look for people that aren't the yes-man, that are going to be critical." "You need to win, and you need to lose. In doing so, you kind of sharpen that sword to become better." "Become comfortable at being uncomfortable." "There are going to be times in your life where someone is much better than me and is beating the tar out of me. I've got to be comfortable in those times in life so that I can weather that storm." "Twenty percent of the things you do lead to eighty percent of your results." "We're a tribal culture that lies for social cohesion, and if we all told the truth all the time, society would fall apart." "When you feel like you stop learning, you're dying." BOOKS MENTIONED: The Art of Making Money: The Story of a Master Counterfeiter by Jason Kersten (https://a.co/d/0cRGF80G) The Moral Molecule: How Trust Works by Paul J. Zak (https://a.co/d/08hytgGg) PODCAST  MENTIONED: The Jordan Harbinger Show (https://tinyurl.com/TheJordanHarbingerShow) USEFUL LINKS: https://bradleybeeler.com/ https://www.linkedin.com/in/bradbeeler1865/ https://www.instagram.com/bradbeeler1865 https://www.facebook.com/beelerbrad https://www.youtube.com/@BradBeeler1865 Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing Truth, and Communicating with Anyone (https://a.co/d/01BWF62x) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

June 12, 2026Episode 32143 min

Episode 321 How to Earn Trust, Reveal Truth, and Communicate with Brad Beeler (Part 1)

John talks with Brad Beeler — retired United States Secret Service agent, former member of President George H. W. Bush's protective detail, polygraph examiner, keynote speaker, and author of the book "Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing Truth, and Communicating with Anyone." Listen to this episode to learn more: [00:00] - Intro [00:53] - Brad's bio [02:05] - What interrogations are really like (not like the movies) [04:30] - Applying interrogation skills to normal life [07:25] - How others code you as friend or foe [09:04] - The right way to give a handshake [10:19] - Remembering names & using them well [11:35] - Brad's journey into law enforcement and the Secret Service [16:20] - The value of practice and repetition [17:46] - The five-star recruit problem [18:56] - Hire people better than you [19:43] - The history of polygraph testing in the Secret Service [23:27] - How frequently polygraph testing is used [24:31] - Working child exploitation cases and the challenges involved [26:52] - How interrogations sharpened Brad's communication skills [31:51] - Most people never get to share their story [33:20] - Creating a confessional space in conversations [36:17] - How Brad's observation made a suspect confess to his crime [39:57] - How Brad handles the internal aftermath of interrogations NOTABLE QUOTES "If you demonstrate tactical empathy and you focus on their why instead of what, you're more likely to get information from people." "Effective communication is almost like effective podcasting." "Entrepreneurs, you don't need to just look at where this person (potential hire) went to school or where they did this. You need to look at who's grinding. Who has not just the skills, but the attributes, those hardworking attributes that make them want to get better every single day." "If you want to hire a team for 25 years, you don't want them where they're at when you hire them on day one. You want them based on the potential of where they're going to be 25 years from now." "If you think somebody has the potential to take over something that you're doing, something you know somebody else could be doing, and when they get 60–65% as good as you, set them free. Let them go. Let them do it." "You give me a bad script and you deliver it well, it's going to be received better than vice versa." "One little tidbit to communication is this: you have to watch yourself without listening, so you can see your body language. And you have to listen to yourself without the video on. If you do those two things, you'll definitely level up your ability to communicate." "Communication is a skill like any other, and if you don't work at it, it will diminish." "They think that by saying, 'Me too,' they're building rapport with you. No, they're doing the exact opposite. They're showing they're not letting that person get that dopamine pumped out of their body and get those neurochemical soups going in the right way." "Secrets are shared with whispers, not with yells." USEFUL LINKS: https://bradleybeeler.com/ https://www.linkedin.com/in/bradbeeler1865/ https://www.instagram.com/bradbeeler1865 https://www.facebook.com/beelerbrad https://www.youtube.com/@BradBeeler1865 Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing Truth, and Communicating with Anyone (https://a.co/d/01BWF62x) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

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