Reframing Marketing

Want to create content that truly resonates with your clients?Think of content as a vehicle guiding your client from where they are now to where they want to be.Use actionable advice, relatable metaphors, and emotional visuals to build trust and engagement.The key? Experiment and listen to what your audience responds to best.Discover more about creating content that speaks to your clients in our latest podcast.

Want to turn your clients into loyal brand advocates? It starts with one simple shift: Make them the hero of their journey.By positioning your client as the main character and guiding them through their story, you build trust and create lasting connections. This approach leads to enthusiastic recommendations and organic growth.Learn more in our latest podcast on why making clients the heroes of their stories is key to success in marketing and beyond.

This is the last episode of Notes from the Den. I explain what's coming next and how I arrived at that decision.You can see our new Pallant website: https://pallant.studioYou can find more about Joel and In Your Corner: https://www.inyourcorner.coYou can find more of Tad here: https://marketingforhippies.com

The best marketing strategy? Start seeing through your client’s eyes.Are your marketing messages getting lost or failing to resonate? You’re not alone—many brands miss the mark by focusing on what they want to say rather than what their clients need to hear.Imagine how much potential is slipping away each time a client feels misunderstood. Without addressing their true perspective, you’re only scratching the surface of their needs.Learn the five pillars of client-focused communication that go beyond guesswork. This podcast episode explores actionable insights into truly seeing things from the client's eyes.Align your message, build trust, and watch your results soar as clients feel seen and valued.Tune in now for a client-centred approach to marketing that works!

AI feels like it's thinking. It often seems to truly understand what we're asking it to do.The reality is quite different. These AI tools predict their outputs with astonishing accuracy. They mimic us in a way that far surpasses most humans' abilities. The result is an AI that feels more than "predictive text'.What happens when we use these tools, believing they are thinking and understanding us? In this episode, I explore if it's a problem that they don't understand us and what happens when they do.

To make a product irresistible, stop thinking like a seller and start thinking like a buyer.Are your products missing the mark, no matter how well-designed they are? Many businesses fall into the trap of selling what they think customers need, only to find customers less than enthusiastic.When there’s a disconnect between what customers truly want and what’s offered, even the best products struggle to gain traction. How much growth is being left on the table because your product isn’t hitting that sweet spot?Discover the psychology behind aligning products with customer desires, bridging the gap between 'need' and 'want' to make your offer irresistible. Our latest podcast shares strategies to make sure your product resonates.Tune in now and learn how to make your product not only essential but also deeply desirable to your customers!

Are you tempted to get AI to write your LinkedIn posts?As coaches, consultants, and small business owners, you're under pressure to constantly create engaging content to connect with your audience and this can feel overwhelming. That's why plenty of people are using AI for their online marketing.But is AI content any good? Won't it just make you sound the same as everyone else?As with any tool, the results depend on how you use it. In this video, I explore how to make AI work for you without sacrificing the authenticity that makes your content unique.

This week I am thinking about where I will go with my content creation and how the world of AI might change in the next few months.If you want to get in touch, please connect with me on LinkedIn or become a subscriber and reply to one of my emails at my website simonbatchelar.co.uk

This week I share the AI ideas I'm working on and how you can access a preview of the AI course I made.

When you use AI, have you ever wondered if AI is also using you?Your input is used as part of its training dataset. But it also controls your interaction with that tool.Is that a bad thing? Well, that depends...In this video, I explore the concept that AI-driven platforms might be manipulating your time and attention to serve the goals of the companies that own them. Is AI manipulating your patience and persistence to keep you 'playing the game' for the companies' gain?