
Episode 129: Humans Do Human Things: Building an AI-Native Talent Team Without Losing the Human Touch
Episode Summary Joel sits down with Katie Krupar, a San Diego-based talent leader with 18 years in recruiting who now leads talent at Asset Watch, a manufacturing company offering software and hardware as a service. Katie talks about her path from staffing to in-house roles, nearly nine years scaling GoFundMe through the pandemic boom and the layoffs that followed, and her philosophy for adopting AI on a lean team without giving up the human side of hiring. Key topics Falling into recruiting. Katie graduated in 2008 into a collapsed economy and entered recruiting through a staffing firm she met at a career fair. The volume and metrics-driven culture wasn’t a fit for her, but it gave her a foundation, and she moved in-house to work directly with hiring teams. Joel agrees that big staffing shops are still the best way into the profession. Scaling GoFundMe. Katie joined as the company was heading into its Series A and stayed almost nine years. The pandemic caused explosive growth, with inflated salaries and surging applicant volume as remote work opened up. By 2022 and 2023, the company had to course-correct, which led to layoffs. Advice for hypergrowth leaders. Bring in someone who understands talent strategy, and build for today’s playbook rather than last year’s. At Asset Watch, Katie redid workforce planning and pushed back on every headcount request by asking whether AI, a contractor, or a “try before you buy” arrangement could do the job. Not every need should become a full-time hire. Adopting AI without losing the human element. Her biggest challenge is balancing the hype and pressure to move faster against developing a three-person team. Her rule: humans handle human-to-human interaction, and AI supports the back end. She still does video interviews personally, which Joel notes also helps with candidate fraud. Her AI stack. The team uses Greenhouse as the ATS and MetaView for sourcing and candidate matching. Matching connects to the job, takes an hour or two to set up, then refines a short list of top profiles based on yes/no feedback, so recruiters spend face time more intentionally. Job search advice. Searches now average around six months. Katie recommends: Networking tips. Pick the audience you want to learn from, find the events they attend, and bring a friend if it helps, as long as you don’t lean on them too much. Someone in the room is always happy to be approached. Key takeaways Before approving a new headcount, ask whether AI, a contractor, or a trial arrangement could solve the problem. Keep humans in every candidate-facing interaction and use AI for the back-end work. A job search needs multiple tactics, and applications alone take longer. Taking a bridge job can give you the stability to search well. Where to find Katie: LinkedIn (Katie Krupar) and her personal brand site, katiekrupar.com. Learn more about your ad choices. Visit megaphone.fm/adchoices













