The rising importance of experience for physical retail destinations
Experience has become a cornerstone of retail strategy, evolving from a nice-to-have into a core commercial requirement, driven by shifting consumer expectations and spending patterns. At the same time, our understanding of what constitutes an "experience" has broadened, as has the role of design in shaping and enhancing physical retail environments. But at a time when both top-line growth and bottom-line performance are under pressure, particularly in the luxury sector, we're asking the question: can experience-oriented strategies deliver stronger returns?Host Marie Hickey, Global Retail Research Lead at Savills, is joined by Laura Clowes, Director in Savills Global Cross Border Retail team, David Wilkinson, Executive Director at Oslo's Steen & Strøm department store, and Simon Mitchell, Co-founder of Sybarite.