The Trouble with Building Too Fast (Jeff Gothelf)
AI has made it effortless to generate ideas, prototypes and code, but faster production doesn't guarantee better products. Unchecked speed comes with risks, including overwhelming teams and customers alike with unvalidated output. Product leadership advisor and author Jeff Gothelf joins the podcast to discuss how to shift to an evidence-driven learning approach. About the guest : Jeff Gothelf helps organizations turn technical capability into customer value through better product decision-making, customer-centric metrics and evidence-driven ways of working. He is the co-author of Lean UX, now in its third edition, and Sense & Respond, published by Harvard Business Review Press. He also co-authored Who Does What By How Much?, a practical guide to customer-centric OKRs, and co-founded Sense & Respond Learning with Josh Seiden in 2024 to help leaders and teams adapt product management, development and goal-setting for an AI-shaped environment. You can find more of Jeff's work at senseandrespond.co . Hosted by David Carty Produced by David Carty, Samsu Sallah and Joe Stella Graphic design by Karley Searles To contact the producers, please email us at podcasts@applause.com.





