Rattle & Pedal: B2B Marketing Podcast

Hosted by Jason Mlicki & Jeff McKay

Business Management EntrepreneurshipInterviews guestsExplicit

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Episodes

250

Latest episode

Aug 2026

Language

EN-US

About the show

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Listen to episodes

60 recent

August 14, 202644 min

Why Every Professional Services Firm Needs a Better Story with Stephen Steers

Why do some firms stand out while others blend into the crowd? Stephen Steers joins us to explore how storytelling builds trust, differentiates firms, and drives business growth. The post <a href="https://rattleandpedal.com/storytelling-for-professional-services-firms/">Why Every Professional Services Firm Needs a Better Story with Stephen Steers</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

July 31, 202638 min

Selling Belief with Mat Zucker from Prophet

In an AI-driven world, expertise alone isn’t enough. Jeff, Jason, and Mat Zucker explore why professional services firms must move beyond trust to build buyer belief and win more business. The post <a href="https://rattleandpedal.com/why-professional-services-firms-must-sell-belief-with-mat-zucker/">Selling Belief with Mat Zucker from Prophet</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

July 17, 202639 min

Demystifying Case Studies: Why Most Firms Get Them Wrong

Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business. The post <a href="https://rattleandpedal.com/how-to-write-better-professional-services-case-studies/">Demystifying Case Studies: Why Most Firms Get Them Wrong</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

July 6, 2026

Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost

Can professional services firms move beyond time-and-materials pricing? Jeff, Jason, and guests Lori Williams and Kirsten Prost discuss what it takes to successfully transition to value-based pricing. The post <a href="https://rattleandpedal.com/transitioning-to-value-based-pricing-professional-services/">Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

June 19, 202645 min

How Should Professional Services Firms Invest Their Marketing Budget?

How much should a professional services firm spend on marketing? The answer isn’t a benchmark. Jeff and Jason explore how growth goals, firm maturity, and strategy should drive marketing investment. The post <a href="https://rattleandpedal.com/how-to-invest-your-professional-services-marketing-budget/">How Should Professional Services Firms Invest Their Marketing Budget?</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

June 5, 202632 min

Are Personal Brands Killing Firm Brands?

Are personal brands helping or hurting professional services firms? We explore how firms can balance expert visibility with long-term brand equity and growth. The post <a href="https://rattleandpedal.com/personal-brands-vs-firm-brands-professional-services/">Are Personal Brands Killing Firm Brands?</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

May 22, 202644 min

Identifying and Developing Your Next Experts

How do firms survive beyond the founder? Jeff and Jason discuss how to identify, develop, and scale the next generation of visible experts and thought leaders. The post <a href="https://rattleandpedal.com/developing-next-generation-professional-services-experts/">Identifying and Developing Your Next Experts</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

May 8, 202643 min

Distinct Points of View: What the Best Firms Get Right

What separates firms that win from those that blend in? A distinct point of view. We break down how leading firms use it to shape markets, command premium value, and drive growth. The post <a href="https://rattleandpedal.com/distinct-point-of-view-professional-services-growth/">Distinct Points of View: What the Best Firms Get Right</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

April 25, 202642 min

Why Some Professional Services Firms Scale—and Others Don’t

What separates firms that scale from those that simply grow? We explore focus, insight, and the structural decisions required to build a scalable professional services firm. The post <a href="https://rattleandpedal.com/scaling-vs-growth-professional-services-firms/">Why Some Professional Services Firms Scale—and Others Don’t</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

April 13, 202628 min

Why Most Professional Services Firms Don’t Scale

Most firms grow by adding people. Few truly scale. We break down the difference and why your business model—not your ambition—determines whether scale is possible. The post <a href="https://rattleandpedal.com/why-professional-services-firms-dont-scale/">Why Most Professional Services Firms Don’t Scale</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.