Rattle & Pedal: B2B Marketing Podcast

Hosted by Jason Mlicki & Jeff McKay

Business Management EntrepreneurshipInterviews guestsExplicit

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Episodes

254

Latest episode

Oct 2026

Language

EN-US

About the show

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Listen to episodes

60 recent

October 21, 202640 min

The Future of the Marketing Organization: Why Marketing Is More Important as Teams Get Smaller with Michelle Swan

Tercera’s Michelle Swan joins Jeff and Jason to explore how AI is reshaping professional services marketing teams, CMO leadership, talent development, and the future of growth. The post <a href="https://rattleandpedal.com/future-of-professional-services-marketing/">The Future of the Marketing Organization: Why Marketing Is More Important as Teams Get Smaller with Michelle Swan</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

September 25, 202649 min

The Future of the Marketing Organization is Fractional with Casey Stanton

What happens to marketing when AI can do much of the work? Casey Stanton joins Jeff and Jason to explore a future built around leaner teams, stronger CMOs, better judgment, and greater speed. The post <a href="https://rattleandpedal.com/future-of-the-ai-powered-marketing-organization-with-casey-stanton/">The Future of the Marketing Organization is Fractional with Casey Stanton</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

September 11, 202640 min

Building a Leaner, Smarter Marketing Organization for the AI Era with Bri Jones

How do you build a marketing team for the AI era? Stitch VP of Marketing Bri Jones shares how a lean team, business context, generalists, and smart AI investments are reshaping marketing. The post <a href="https://rattleandpedal.com/building-the-marketing-organization-for-the-ai-era/">Building a Leaner, Smarter Marketing Organization for the AI Era with Bri Jones</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

August 28, 202644 min

The Future of the Marketing Organization: What Should Firms Build Now?

What should the marketing organization of 2030 look like? Jeff and Jason launch a research series exploring how AI, talent, client experience, and strategy will reshape marketing. The post <a href="https://rattleandpedal.com/the-future-of-the-marketing-organization/">The Future of the Marketing Organization: What Should Firms Build Now?</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

August 14, 202644 min

Why Every Professional Services Firm Needs a Better Story with Stephen Steers

Why do some firms stand out while others blend into the crowd? Stephen Steers joins us to explore how storytelling builds trust, differentiates firms, and drives business growth. The post <a href="https://rattleandpedal.com/storytelling-for-professional-services-firms/">Why Every Professional Services Firm Needs a Better Story with Stephen Steers</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

July 31, 202638 min

Selling Belief with Mat Zucker from Prophet

In an AI-driven world, expertise alone isn’t enough. Jeff, Jason, and Mat Zucker explore why professional services firms must move beyond trust to build buyer belief and win more business. The post <a href="https://rattleandpedal.com/why-professional-services-firms-must-sell-belief-with-mat-zucker/">Selling Belief with Mat Zucker from Prophet</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

July 17, 202639 min

Demystifying Case Studies: Why Most Firms Get Them Wrong

Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business. The post <a href="https://rattleandpedal.com/how-to-write-better-professional-services-case-studies/">Demystifying Case Studies: Why Most Firms Get Them Wrong</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

July 6, 2026

Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost

Can professional services firms move beyond time-and-materials pricing? Jeff, Jason, and guests Lori Williams and Kirsten Prost discuss what it takes to successfully transition to value-based pricing. The post <a href="https://rattleandpedal.com/transitioning-to-value-based-pricing-professional-services/">Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

June 19, 202645 min

How Should Professional Services Firms Invest Their Marketing Budget?

How much should a professional services firm spend on marketing? The answer isn’t a benchmark. Jeff and Jason explore how growth goals, firm maturity, and strategy should drive marketing investment. The post <a href="https://rattleandpedal.com/how-to-invest-your-professional-services-marketing-budget/">How Should Professional Services Firms Invest Their Marketing Budget?</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

June 5, 202632 min

Are Personal Brands Killing Firm Brands?

Are personal brands helping or hurting professional services firms? We explore how firms can balance expert visibility with long-term brand equity and growth. The post <a href="https://rattleandpedal.com/personal-brands-vs-firm-brands-professional-services/">Are Personal Brands Killing Firm Brands?</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.