
From Innovation to Adoption: The Realities of Medical Device Market Entry
Brilliant technology is not enough.In this episode, Renae Franz unpacks the realities of medical device commercialization — including regulatory strategy, reimbursement, clinician adoption, usability, and market validation.Through real-world medtech case studies, the conversation examines why technically strong products fail when they ignore workflow, reimbursement, or the “voice of the customer.” Topics include:Market assessment and competitive positioningThe impact of Europe’s transition from MDD to MDRClinician usability failuresUnknown clinical problems and slow market education cyclesA practical discussion for MedTech founders, regulatory professionals, commercialization teams, and healthcare innovators navigating the gap between invention and adoption.













