
From Innovation to Adoption: The Realities of Medical Device Market Entry
Brilliant technology is not enough. In this episode, Renae Franz unpacks the realities of medical device commercialization — including regulatory strategy, reimbursement, clinician adoption, usability, and market validation. Through real-world medtech case studies, the conversation examines why technically strong products fail when they ignore workflow, reimbursement, or the “voice of the customer.” Topics include: Market assessment and competitive positioning The impact of Europe’s transition from MDD to MDR Clinician usability failures Unknown clinical problems and slow market education cycles A practical discussion for MedTech founders, regulatory professionals, commercialization teams, and healthcare innovators navigating the gap between invention and adoption.















