Raising Tech is your guide to understanding the role technology plays in your community, where to invest to transform culture, and how to bring your team and residents along the journey. Tune in to explore the latest tech trends, dive into hot topics, and hear from industry experts, community leaders, and innovative vendors shaping the senior living tech landscape. Each episode is packed with practical insights and real-world stories to help you spark change and level up your community’s tech game. You can find full demonstrations on our website of our Raising Tech Resident Exclusive Miniseries: www.parasolalliance.com/residents/ Powered by Parasol Alliance, The Strategic Planning & Full-Service IT Partner Exclusively serving Senior Living Communities.
Listen to episodes
60 recent
August 14, 2026Episode 13611 min
136. Resident Exclusive- Understanding Your Phone’s Internet Connection
Smartphones do a lot of work behind the scenes to keep us connected, but terms like Wi-Fi, LTE, 5G and cellular data can still be confusing.In this episode, Tech@Home technician James Peck breaks down how smartphones connect to the internet and explains the difference between Wi-Fi and cellular service in simple, approachable terms. He walks listeners through what happens when a phone moves between home Wi-Fi and a cellular network, what signal bars and connection symbols actually tell us, and why strong signal bars do not always mean fast internet.James also shares practical troubleshooting tips for common connectivity issues, including checking Wi-Fi settings, restarting a device and recognizing when an internet outage or weak cellular signal may be the problem.The episode also covers public Wi-Fi and why users should be cautious about entering sensitive information when connected to an open network.Listeners will come away with a clearer understanding of how their devices stay connected and greater confidence troubleshooting common connection problems.About Tech@HomeTech@Home by Parasol Alliance provides hands-on technology support and education designed specifically for senior living residents. From smartphones and tablets to Wi-Fi, streaming, smart home devices, and online safety, Tech@Home helps residents safely and confidently use technology to stay connected, independent, and engaged.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
August 6, 2026Episode 13543 min
135. Building a Better Senior Living Sales Engine with CCR Growth
Families are researching senior living communities long before they ever submit a form, make a call, or schedule a tour. By the time a prospect reaches out, they may already have compared websites, read reviews, and formed an impression of several communities.Host Matt Reiners speaks with Jerry Vinci, founder of CCR Growth and a senior living sales and marketing strategist with nearly 30 years of industry experience.Jerry explains why outdated lead-management practices, disconnected systems, delayed responses, and poorly configured CRMs can quietly cost communities occupancy and family trust. He also shares practical guidance for using automation and AI without replacing the human conversations that matter most.Listeners will learn: Why digital presence now shapes the senior living buying journey How response automation can prevent inquiries from falling through the cracks What a properly configured CRM should accomplish Which sales moments should and should not be automated Where AI can make a practical difference today How to build a realistic 12-month technology modernization roadmap Why communities should work toward owning more of their lead pipeline Key TakeawaysFamilies form an opinion before contacting the communityWebsites, reviews, search visibility, and response processes now influence the decision journey before a salesperson enters the conversation.Lead management must become a systemA pipeline stored in one employee’s notebook, inbox, spreadsheet, or memory cannot be consistently measured, transferred, or improved.Start with response automationAn immediate acknowledgment helps keep a family engaged until a salesperson can respond personally. The goal is not to automate the sale; it is to make sure no inquiry disappears.A CRM does not have to be complicatedIt needs to reliably capture inquiries, log interactions, show pipeline status, support follow-up, and match the organization’s actual sales process.Automate operational momentsAppointment confirmations, reminders, acknowledgments, and document collection can often be automated. First calls, tours, care discussions, financial conversations, and closing conversations should remain human-led.Build the foundation before adding AIAI can strengthen follow-up sequencing, content development, lead scoring, and search visibility, but it should be added after response processes, CRM configuration, and attribution are working.Modernization should happen in phasesOperators should diagnose the current experience, fix costly gaps, configure core systems, establish attribution, and then expand into AI-assisted tools.00:00 Introduction to Jerry Vinci and CCR Growth 01:40 How senior living occupancy growth has changed 03:30 Lead management and marketing attribution 05:30 Why communities must modernize now 08:00 The hidden cost of slow response times 10:45 The danger of managing leads in notebooks 14:45 Which technology should communities implement first? 17:45 Response automation and CRM best practices 21:40 Practical AI applications in senior living sales 25:40 How AI is changing online search 27:50 Where AI should not replace people 30:20 Operational moments versus relational moments 34:20 A 12-month modernization roadmap 40:40 Why communities should own their pipeline 42:20 How to connect with Jerry VinciMore About Parasol Alliance:Parasol Alliance is a full-service technology partner exclusively serving the senior living industry. We help senior living organizations transform their technology culture through strategic planning, managed IT services, cybersecurity, infrastructure, business systems optimization, resident technology support, and innovation consulting.Learn more at www.parasolalliance.com and explore more episodes of Raising Tech at www.raisingtechpodcast.com.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
July 30, 2026Episode 13450 min
134. The Secret to Sustainable Innovation in Senior Living with Therese Ten Brinke
Matt Reiners recently sat down with longtime friend Therese Ten Brinke, Executive Director of Innovation and Impact at Eskaton. As a gerontologist, educator, and innovation leader, Therese shared a perspective that aligns closely with what we believe at Parasol Alliance: meaningful innovation doesn't begin with the latest technology. It begins with people, purpose, and culture.Their conversation explored how the language we use influences the aging experience, why technology should expand possibilities instead of simply addressing decline, and how the most impactful solutions come from listening to residents and frontline teams, not from sitting around a conference room.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
July 23, 2026Episode 13340 min
133. Building Relationships Before Move-In Using STAY
Host Amber Bardon sits down with Carmen Fronczak, Chief Revenue Officer at Friendship Village, President of FV Ventures, and CEO of STAY, alongside Brett Arndt, Founder and CEO of Experience Fresh and Co-founder of STAY.Together they discuss how a culture of innovation led Friendship Village to create STAY, a platform designed to engage older adults while they're still living at home. Rather than waiting until prospects are actively searching for senior living, STAY helps providers build meaningful relationships years earlier through technology that offers real value including AI assistance, technology support, wellness resources, safety features, and social engagement.The conversation also explores: Why innovation begins with organizational culture Creating value before the sales process begins Turning waitlists into membership programs Building trust with future residents The importance of CRM integration and workflow efficiency How consumer expectations are reshaping senior living What's next for technology supporting aging in place Whether you're a CEO, sales leader, marketer, or technology executive, this episode offers practical insights into creating stronger connections with future residents while positioning your organization for long-term success.More About STAY:Over years of visiting hundreds of communities and attending dozens of senior living conferences, we found one challenge keeps coming up: prospect engagement. Working closely with communities, we see firsthand how difficult it can be to keep prospects connected, informed, and confident as they move through the decision journey. STAY is the first prospect engagement app designed specifically to help senior living communities stay meaningfully connected with prospects between the first conversation and move-in.LinkedIn Facebook Instagram WebsiteAdditional marketing material is linked HEREMore About Parasol Alliance:Parasol Alliance is a full-service technology partner exclusively serving the senior living industry. We help senior living organizations transform their technology culture through strategic planning, managed IT services, cybersecurity, infrastructure, business systems optimization, resident technology support, and innovation consulting.Learn more at www.parasolalliance.com and explore more episodes of Raising Tech at www.raisingtechpodcast.com.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
July 9, 2026Episode 13230 min
132. How The WorxHub is Transforming Senior Living Operations Through Connected Technology
In this episode of Raising Tech Podcast, Amber Bardon welcomes Ed Young and Taylor Furst from Brightly Software to discuss The WorxHub, a comprehensive operations platform purpose-built for senior living communities.While many organizations recognize The WorxHub as a maintenance management system, Ed and Taylor explain how it has evolved into a powerful operational platform that connects maintenance, housekeeping, transportation, resident services, security, IT, asset management, and capital planning. They also share exciting updates on upcoming integrations, practical applications of artificial intelligence, and strategies for helping frontline staff embrace technology.Learn more about Brightly Software on their website.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
July 6, 2026Episode 13115 min
131. Resident Exclusive- How to Avoid Being Scammed and Hacked
Technology makes life easier, but it also creates opportunities for scammers. In this Resident Exclusive episode of Raising Tech, Michael Lynn shares practical tips for recognizing common scams, avoiding phishing attempts, protecting your personal information, and knowing what to do if you think you've been hacked. You'll also learn simple security tools and habits that can help keep your devices and accounts safe. Visit our website for more content. All content is sponsored by our Tech@Home team.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
June 25, 2026Episode 13040 min
130. How Predictive AI Is Transforming Senior Living with CarePredict
Matt Reiners sits down with Satish Movva, founder and CEO of CarePredict, to explore how predictive analytics, wearable technology, and AI are reshaping senior living. Inspired by his own experience caring for aging parents, Satish built CarePredict to provide deeper insights into resident wellbeing and help caregivers move from reactive responses to proactive interventions. Matt and Satish discuss practical applications of AI in senior living, the differences between wearable and ambient monitoring technologies, and how communities can evaluate technology partners beyond the hype. Satish shares real-world examples of how predictive insights can help reduce falls, identify health concerns earlier, optimize care plans, and even predict staff turnover. Discover more about CarePredict on their website.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
June 11, 2026Episode 12941 min
129. Technology's Growing Role in Resident Engagement with Kelly Stranburg
In this episode of Raising Tech, Matt sits down with Kelly Stranburg, Vice President of Healthy Aging and Longevity at Westminster Communities of Florida, to talk about how resident engagement has evolved and why technology is playing a bigger role than ever.Kelly shares her journey into senior living, why truly knowing residents matters, and how technology is helping communities create more personalized experiences. From fitness equipment packed with data insights to AI-powered engagement tools, the conversation explores the opportunities, challenges, and learning curves that come with innovation.They also discuss the impact of COVID on technology adoption, how communities can evaluate ROI through both financial returns and resident impact, and why technology skills are becoming essential across every department in senior living.Tune in for an honest conversation about resident engagement, innovation, and the future of technology in aging services.Connect with Kelly on LinkedIn.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
May 28, 2026Episode 12830 min
128. Empathy at the Center of AI-Powered Care with Nobi
Amber Bardon talks with Andrew Gall from Nobi about how AI-powered technology is changing the way senior living communities approach falls prevention. Andrew shares his journey from senior living operator to tech leader and explains why keeping caregivers and residents at the center of innovation matters so much. The conversation covers how Nobi’s smart lamps work, using AI to detect falls, identify risky behaviors, and even help prevent incidents before they happen. Amber and Andrew also discuss Nobi’s new nurse call capabilities, how predictive insights can support better care decisions, and why falls technology is becoming a much bigger operational conversation for senior living providers. A big theme throughout the episode is empathy, both in how technology is designed and how it supports staff, residents, and families. Andrew shares how the right technology can reduce caregiver stress, improve resident safety, and help communities deliver more proactive, personalized care.Connect with Andrew on LinkedIn. Learn more about Nobi on their website.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
May 21, 2026Episode 12734 min
127. Where Senior Living Tech Is Headed Next with Murry Mercier
Amber sits down with Murry Mercier from PointClickCare to talk about the current state of senior living tech and why it still feels so complicated.They unpack the real challenges operators are facing every day. Murry shares how PointClickCare has evolved over the years, what’s coming next (including AI and new EHR experiences), and why the industry has to shift from thinking about “projects” to long-term value and sustainability.They also dig into the bigger picture, including how leadership is what actually drives transformation. At the end of the day, the goal is better outcomes for residents and staff.Connect with Murry on LinkedIn.Send us Fan MailFind us online: WebsiteFacebook InstagramLinkedIn
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
