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Purpose Potential and Power

Hey there... it's Helen here and welcome to the podcast! I'm a Sales and Strategy Coach and messaging maven, with two decades as an entrepreneur and a huge passion for helping experienced coaches like you be seen by the world as the expert you are. I’m here to help you uncover, define and clearly communicate all your skills… to then position you as a leader, raise your revenue potential and quickly 10x your sales. All by sharing everything you need to know about clear messaging and gentle selling that I’ve used to help hundreds of business owners successfully grow online. I truly value building simplicity and freedom into your world while we create your success… it’s about making sure you earn your worth, make an impact but also create an incredible lifestyle around your work. On this podcast, I’m helping you with my own expertise, but I also love to interview a variety of guests who bring so much of their own specialist experience, that I know you’ll find so valuable and fascinating. In real life, I work and travel abroad as much as possible with my husband and two gorgeous boys. Other things I’m obsessed with include fitness, the US, amazing food (give me a great pizza any day please), Selling Sunset (and all that Cali-based trash TV), red wine and living life to the very fullest! I know I’m a very lucky girl… I’m so glad to have you here…Let’s go!

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Last Episode Date: 28 March 2024

Total Episodes: 99

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28 March 2024
080: The strategy behind ending this podcast and what's coming next

Wow! So this is "The one with the final episode!" (But don't go anywhere too fast... keep an eye on my IG https://www.instagram.com/helenthacker/ because something is on its way that's going to help you even more powerfully.. and I explain it all in this final outing for the Purpose, Potential and Power pod, after 2 years and over 120 episodes in total. I'm talking... How this move all ties into a new level of expertise as a coach (and why this is important for your business once you do this too). The sell out strategy behind this decision. It's about making big CEO moves and quick pivots to get to the next level as a coach and entrepreneur. I can't wait to have you along for the ride in the next version 2.0. If there is ANY input/comments/wishes you'd love to share with me for how this will look, I SO welcome your input... after all, I put this out there to help you! Just send me DM! Thank you so, so much for all your support on this pod. (I appreciate it more than you know)...see you very very soon!

12 min
19 March 2024
079: The one piece of power messaging you need that gets your audience to buy

This is a POWER episode! Because I'm walking you through, step by step, the one type of messaging that is the most powerful for moving your audience down the customer buying journey and into your offers, by showcasing you as THE person who can answer their problems. And it's not about providing more educational content! This is about the way you present your messaging that will shift your ideal clients' perspectives and get them seeing that you're an authority/expert in your niche and that they need to invest in your coaching. Don't miss this episode if you want to attract and sell more when you're marketing your business on social media! I can't wait for you to listen and see the results! DM me with any questions over on Insta https://www.instagram.com/helenthacker/... I LOVE to chat! And if you're a coach looking for THE platform to run your business off, grab your free 30 day trial of Kajabi (I moved my entire business here... and have saved hundreds!) https://app.kajabi.com/r/D2DGzcqJ If you're a podcaster, ambitious coach and want to be in the right place with other 6 and multi-six figure women, you need to check out The Podcast(Her) Network because it has literally changed my business! https://www.podcasther.com/helen

20 min
14 March 2024
078: Essential facts you need to know about your clients that will mean you communicate directly and sell out your offers

This episode will be a huge needle-mover for you if you take notes...then go away and apply it to your coaching business! I'm talking about the key things you need to grasp a clear understanding of about your clients that will stop you from feeling like you're going unseen; that you're an expert waiting to be discovered; and will have your clients hiring you (without question!) rather than you watching them go invest in someone else doing something JUST like you! Once you have clarity on these core aspects of your dream clients, these are things that we then feed into your messaging so this episode is going to help you right across the board, however you show up and sell! DM me with any questions over on Insta https://www.instagram.com/helenthacker/... I LOVE to chat! And if you're a coach looking for THE platform to run your business off, grab your free 30 day trial of Kajabi (I moved my entire business here... and have saved hundreds!) https://app.kajabi.com/r/D2DGzcqJ If you're a podcaster, ambitious coach and want to be in the right place with other 6 and multi-six figure women, you need to check out The Podcast(Her) Network because it has literally changed my business! https://www.podcasther.com/helen

25 min
2 March 2024
077: How to accelerate your business by delegating decisions with GUEST - Selina Johnson, Speaker & Team Operations Strategist

This is one of those episodes that could literally change the way you run your coaching business! Because I'm talking with the queen of operations, streamline and team strategy; Selina Johnson! If you have a team (small or large) or you're thinking of making your first hire, this is a must-listen kinda conversation! In this episode, she drops the most helpful and actionable tips to help you make decisions about when is the right time to hire, how that helps you grow your revenue and how to make effective decisions about delegating all the specific tasks you have on your plate as you grow your business. We cover all the fears that come up about this and what can go wrong, so don't worry... we've got you covered here! Connect with Selina here:https://www.instagram.com/iamselinajohnson/ And take her 4 minute quiz: selinajohnson.com/quiz My DM's are always open if you want to chat anything messaging, sales, gentle selling strategies - I'm here for you! https://www.instagram.com/helenthacker/ And if you have a podcast or are thinking of starting one, you'll LOVE learning everything about the Podcast(Her) Network here: https://www.podcasther.com/helen

28 min
22 February 2024
076: How to become recognised as THE go-to coach in your niche!

This is one powerful hell of an episode for you if you're one of those incredible coaches out there (starting on day 1 or day 1000) who has years of experience to bring to your clients but still feels like you're flying under the radar and you're not YET being fully rewarded for your expertise! Because I know after 5 years of helping online businesses grow their sales, it's not as simple as (as we're often told) just niching ourselves into a neat little package, sticking a highly-unique label on it and that somehow this will give us some magical ability to stand out amongst the social media noise! In this episode, I'm here to introduce a new way of defining AND then selling what you do that will *finally* transform your years of expertise into unprecedented recognition. Check out my brand new on-demand Masterclass where I uncover the exact, simple strategies I use that will allow you to be THE go-to coach and have clients hiring you on repeat! https://www.helenthacker.com/impact-driven-selling Find me over on Insta... I LOVE to chat and connect with you! My DM's are always open: https://www.instagram.com/helenthacker/

24 min
14 February 2024
075: Practical exercise - Untangle your complicated sales processes and get people smoothly into your coaching offers

If potential clients end up hiring another coach doing the same thing as you (ouch!), you should listen up! Because if the way you're taking connections from when they first find you and moving them into your offers feels like spaghetti junction... ...I'm walking you through a simple exercise you can do to untangle the mess! Grab a pen and paper as I explain why all the various ways you have to attract your potential clients into your world and then lead them into your coaching offers (Masterminds, Memberships, one on one packages, retreat, online digital courses etc) could be a jumbled mess! We need to make this easy for your new connections to be quickly and effectively nurtured along the customer buying journey and into those programs! By the end of this episode you'll know exactly how to create a simple system to do just that... you're so welcome! Feel free to connect with me and ask me anything in the DM's (it's me!) over on Instagram here: https://www.instagram.com/helenthacker/ And if you're an aspiring podcaster or have a podcast and you're ready for it to explode your business, you need to join me in the PodcastHer Network... the most incredible community of kick-ass female entrepreneurs who are crushing their businesses using their podcast as the CMO of their coaching biz. Find out more here: https://www.podcasther.com/helen

22 min
7 February 2024
074: Using personal style to communicate your message and sell, with GUEST EXPERT - Celebrity Personal Brand Stylist, Clare Chambers

Today, I'm speaking to my guest (and client of 9 months), Clare Chambers, a Personal Brand Stylist for celebrities, television productions and female CEO's. This is one of those episodes where you'll take away simple, actionable tips using Clare's signature "5 Word Style Manifesto" that she's sharing here, so you can start looking at creating your own brand message using your personal style. For anyone action-taking coaches wanting to build a successful business, brand message and style go hand in hand and here Clare explains how integral style is as part of your messaging, and sales strategy! Clare is unlike most personal stylists, because she goes against the usual industry norms and is all about the authenticity and relatability you create by being yourself, in the way she supports her clients to do that. If you're a coach who's looking to elevate your messaging from all angles, this is a must-listen!!! I can't wait for you to hear it! Go connect with Clare over at https://www.instagram.com/thepersonalbrandingstylist/ And here's her 5 Word Style Manifesto: https://the-personal-branding-stylist.mykajabi.com/the-5-word-style-manifesto-optin And drop me a DM with ANY questions you have on gentle selling strategies at https://www.instagram.com/helenthacker/ If you're a podcaster and would love to know more about the incredible PodcastHer Network that is exploding my business and reach, find out more here: https://www.podcasther.com/helen And if you're looking for a way to get your audience to DM you and ask you about your coaching offers immediately, using just one post, you'll find the steps right here: https://www.helenthacker.com/drive-qualified-leads-into-your-dms-today

37 min
2 February 2024
073: Taking fast messy action with GUEST - Camille Plews, Business Mentor & Strategist

Hey there, coaches! Welcome back to another episode. Today, we're diving into tons of good stuff with my guest, Camille Plews. We're talking: fast messy action, killer systems, finding the right lead magnets that work, crafting digital courses, and why simplicity is your secret sauce. This is an in-depth around the world of your coaching business episode covering so much which will help you get organised, use sales systems to turn your coaching biz into a well-oiled machine and making sure you're careful about how you use your freebies to magnetise those dream clients. Camille also shares her strategy for getting your digital course out there FAST, so there are no excuses! And throughout this, we both agree on keeping everything as SIMPLE as possible when you're running a financially successful business. Can't wait for you to listen in! If you'd like to connect with Camille, go and say hi over on IG https://www.instagram.com/camilleplews/ And as I mentioned, the incredible PodcastHer Network that has been huge for my business and taken this pod into the top 40 in Marketing! If you have a podcast or are thinking of starting one, you need to check this out and see what you're missing!: https://www.podcasther.com/helen

24 min
30 January 2024
072: How my clients 6x their revenue with the right messaging

In today's episode, I'm sharing the secrets to effective messaging that help my clients 6x their revenue on average and diving into the incredible power of messaging to transform your coaching business. Ever wondered why some coaches, despite delivering exceptional results, struggle to command higher prices? I've got the breakdown for you! Discover why many coaches leave money on the table by neglecting crucial messaging skills. If you've been keeping your prices low due to perceived competition or struggling to stand out in a crowded niche, it's time to change that... through messaging! Uncover the game-changing impact of revamping your message—both spoken and written. Learn how to break free from the noise and position yourself as an expert, even if you're far from a newbie. Explore the magic that happens when your messaging aligns with your value—turning likes into sales and building a supportive community. This episode is a game-changer and I'm so excited to share it with you! For more info on the business-boosting Podcast(Her) Network I'm so proud to be part of CLICK HERE: https://www.podcasther.com/helen DM me over on Instagram https://www.instagram.com/helenthacker/

23 min
25 January 2024
071: 3 checks to make in your business that will turn new connections into clients - REAL & RAW EPISODE

If people coming into your world can’t easily find their way to your offers and if your messaging and sales process doesn’t gently nurture them along the customer buying journey, then they will absolutely drop out of your world and go elsewhere! So in this episode, I introduce the three checks you can make in the sales and messaging systems you have set up in your business, to make that transition from connection to client super smooth and easy! I go through the following checks and explain exactly what that means in practice for your coaching business and how to fix these, if you need to make some changes: 1. Consistent messaging from point of discovery to point of sale. 2. Creating a simple process that is aligned with your specific offer. 3. Using repetitive messaging so your clients clearly and repeatedly see exactly why they need you. This might be the most valuable episode you've listened to this year! DM me on Instagram HERE - I'd love to connect with you there! If you're a podcaster or thinking about starting your podcast (a HUGE contributor to my business growth!) you need to get in the Podcast(Her) Network - one of the biggest female-only podcast networks: PODCAST(HER) NETWORK INFO Check out my fellow network podcast(her) Maria Crider's insanely valuable podcast if you're looking to build a STAND-OUT digital product! LISTEN ON SPOTIFY If you've been thinking about getting Kajabi for your business, you have a couple of weeks to grab the $99 for 3 months trial, which is a saving of several hundred dollars. You can LEARN MORE HERE

21 min
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