
The Future of Advisory: Client Intelligence, Firm Intelligence & AI-Powered Workflows | Pulse of the Practice LIVE at Advisory Symposium 2026
Recorded live at the Thomson Reuters Advisory Symposium 2026 in Huntington Beach, CA on June 2, 2026, this special live episode of Pulse of the Practice features hosts Paul Miller (founder and owner of Business by Design, a firm specializing in advisory services and tax strategies for small business entrepreneurs) and Mo Arbas (Advisory Services Lead and thought-leadership presenter at Thomson Reuters events, passionate about challenge and change in the advisory space).In this high-energy, audience-driven session, Paul and Mo tackle the most pressing challenges facing tax and accounting firms right now — and lay out a compelling vision for what's coming next. They walk through a firm life cycle framework built around three concurrent cycles: the client cycle, the firm cycle, and a pre-cycle focused on prospecting — including the often-overlooked reality that your existing clients are prospects too.The conversation dives deep into three critical observations shaping the future of accounting firms:Capacity vs. Complexity — Client and firm complexity is increasing faster than most firms can keep up with, creating a bandwidth crisis that no amount of hustle alone can solve.The Knowledge Transfer Problem — Decades of expertise live in people's heads, and there's no easy way to transfer that institutional knowledge to new staff — until now.The AI Inflection Point — AI is no longer a future concept. It is actively reshaping firm workflows, and the next wave of agentic AI will bring more advancement in the next six months than the past ten years combined.Paul and Mo introduce the concept of Client Intelligence and Firm Intelligence — a framework for capturing unstructured conversational data, client context, and firm-specific knowledge to power smarter advisory workflows. They also preview Playbooks inside Ready to Advise, a feature designed to help firms standardize their advisory strategies by client persona, and discuss the vision of being able to speak a proposal into existence — letting AI do 80–90% of the scoping, pricing, and packaging work based on context gathered from real client conversations.Whether you're a solo practitioner or running a multi-office firm, this episode will challenge you to rethink your firm's life cycle, reclaim lost revenue opportunities, and start building toward a scalable, intelligent advisory practice.Topics covered:Firm and client life cycle frameworksAdvisory prospecting for new and existing clientsBandwidth and capacity challenges in accounting firmsAI and agentic workflows in tax and accountingClient Intelligence vs. Firm IntelligenceKnowledge transfer and staff training with AIAdvisory playbooks and client personasSpeaking a proposal into existencePricing strategy and scope definitionReady to Advise product updatesThomson Reuters Advisory Symposium 2026Join Paul Miller and Thomson Reuters Advisory Consultants as they have real and relevant conversations to provide you with inspirational and actionable ideas to move your firm forward — covering leadership, client relationships, firm culture, staffing, technology, and much more.🎙️ Pulse of the Practice | A Thomson Reuters Podcast | Live from Advisory Symposium 2026, Huntington Beach, CAA few notes on the choices made here:The title leads with the core content themes (Client Intelligence, Firm Intelligence, AI) which are the most searchable and relevant terms for the target audience."LIVE at Advisory Symposium 2026" signals event-specific content, which tends to perform well for community searches.The description front-loads the hosts' credentials, then unpacks the episode's value proposition in a structured way that mirrors how podcast platforms and search engines index content.The bulleted topic list at the end serves as a keyword-rich tag section that improves discoverability without feeling spammy.



