
How Do You Know If Your Business Can Actually Afford It?
After a break, Julianna continues the focus on business numbers by explaining how to decide on new costs like hires, tools or marketing. The key message is that revenue is not the test of affordability; the real test is whether the cash will be available when you need to spend it. She outlines four questions: current profit margin, cash position over the next 60 days, expected return and timing and the buffer if it takes longer. She also covers how to assess hiring, marketing and software subscriptions and mentions a free 17-page guide on profit, cash and time. 00:00 Welcome Back And Setup 01:18 Revenue Versus Cash Timing 01:40 VA Hire Timing Story 03:42 The Real Affordability Question 05:33 Four Questions Framework 08:48 Hiring Decisions Breakdown 10:16 Marketing Spend Expectations 11:16 Software Subscriptions Audit 12:27 Wrap Up And Key Takeaways 13:36 Free Guide And Next Episode If you are listening to this podcast, chances are you are already on your way to exploring your numbers with a desire to understand and master your business finances, realising the transformative power that numbers hold for your business success. We have a new FREE resource , the GST Saving Checklist , that you can download from here . A simple, practical checklist that walks you through the exact areas to review in your Xero or other accounting file - so you can spot where you may be paying too much GST or missing out on credits you're entitled to claim. Complete our FREE ‘ Business Health Check ’ form to give you insights into where you’re strong or weak in your business, where there are opportunities to improve, how your business is performing in terms of profitability, cash and time. If you are a service-based business owner, agency founder, coach, consultant or digital creator, grab my FREE guide on The 3 Key Areas to Focus On If You Want Your Business to Succeed . Where to find us: Available on all major podcast platforms: Apple Podcasts, Spotify, Youtube and Amazon. Subscribe on your favourite podcast app to stay in the loop with every insightful episode. If you’d like to find out more about Julianna and her business, visit www.horizonaccounts.com.au or follow her on LinkedIn and Instagram @horizonaccounts or book a free 30 minute Business Diagnostic Review Call. Prosperity on the Horizon is on Youtube as well, where you can find useful shorts and other resources as well. Stay tuned for the next episode of Prosperity on the Horizon , the podcast that transforms businesses through the power of numbers and the story behind them.















