Biz and Tech Podcasts > Business > Profits Through Podcasting: Turn Listeners Into Customers
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health-focused entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podcasting is for you! Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear their stories and strategies and find out how to turn your health-focused podcast into a lead-generating machine while growing your authority.
Last Episode Date: 3 November 2024
Total Episodes: 20
Dustin Riechmann is the visionary behind 7-Figure Leap, a program that guides mission-driven entrepreneurs to 7-figure success through strategic podcast guesting. Dustin has leveraged podcast guest appearances to significantly boost brand visibility and revenue, specifically for his company FireCreek Snacks. His expertise has enabled him to assist over 200 entrepreneurs in tapping into the potential of podcasts. In this episode, Dustin takes us through the massive power of podcast guesting as a tool for business growth. He shares his insights on how strategic podcast appearances can elevate brand visibility and drive revenue, aided by his five-step framework: Purpose, Plan, Pitch, Perform, and Profit. Dustin’s real-life success stories uncover how podcast guesting serves as the perfect tool for lead generation and industry influence. Today’s episode includes: How Dustin leveraged podcast guesting to overcome challenges with FireCreek Snacks during the pandemic. Why strategic podcast appearances can boost brand visibility and open new revenue streams. Why clear objectives and audience targeting are crucial for effective podcast guesting. The need for storytelling and crafting compelling narratives for successful guest performances. How to effectively prepare for podcast guest appearances with bullet-point summaries and introductions. Why a clear call to action is crucial at the end of a podcast interview. Why ethical considerations are important regarding payment for podcast guest appearances. Why repurposing podcast content across social media easily enhances business growth. Poor quality podcast audio KILLS your audience growth. Get our FREE Podcast Guest Prep Sheet to ensure the highest quality recordings from your guest interviews: https://eastcoaststudio.com/guestprep Get the 7-Figure Leap Playbook: https://7figureleap.com/playbook 7-Figure Leap on Apple: https://podcasts.apple.com/us/podcast/7-figure-leap-with-dustin-riechmann/id1726075128 7-Figure Leap on Spotify: https://open.spotify.com/show/3HY25zimQY0Tv49wYapIvb Dustin on LinkedIn: https://www.linkedin.com/in/dustinriechmann/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/
This episode features Karen Martel, a highly successful health and wellness entrepreneur who has built a thriving podcast, The Hormone Solution. Her journey initially began as a way to market her bioidentical hormone therapy business and improve her public speaking skills. Karen's consistent efforts led to a significant audience, authoritative speaking engagements, and enormous sponsorship opportunities. We hear about Karen’s transition from YouTube videos to podcasting, where she overcame challenges to create a successful platform that serves as her primary marketing method. She shares valuable insights on effective communication, audience engagement, and the importance of selecting a podcast name that aligns with your niche. Karen also reveals just how much money she receives from podcast sponsorships now, along with her moment of realization that she was massively undercharging. Today’s episode includes: Why podcasting became Karen’s primary marketing tool for her hormone therapy business. How her consistent efforts in health-focused podcasting led to professional speaking engagements. Effective communication and preparation, and how they differentiate successful podcasts. Why building personal connections with listeners leads to business growth. How repurposing content and nurturing relationships can convert listeners into clients. Why selecting a podcast name that resonates with your niche is important. How podcasting became a six-figure success for Karen's hormone health business. Why trust and authenticity are essential when utilizing podcast sponsorships. How appearing on other podcasts can enhance exposure and opportunities. Bad audio quality stifles your podcast’s growth and is the top reason listeners stop listening! Capture great guest audio using our free Podcast Guest Prep Sheet here: https://eastcoaststudio.com/guestprep Karen’s website: https://karenmartel.com/ The Hormone Solution on Apple: https://podcasts.apple.com/ca/podcast/the-hormone-solution-with-karen-martel/id1438772276 The Hormone Solution on Spotify: https://open.spotify.com/show/2xpg17ey4JiRcxlB0GGPeh Karen on Instagram: https://www.instagram.com/karenmartelhormones/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/
How can health experts effectively monetize their podcasts without losing their authenticity? We’ll get the answers in this episode with Bev Hampson, a veteran media strategist who has dedicated over 10 years to helping women’s health podcasters increase their revenue streams. She is the founder of Category 3, a boutique media group dedicated to supporting voices in the alternative health and wellness industries Bev uncovers the secrets to monetizing your health podcast, such as how to align sponsorships with your niche, understanding crucial metrics like monthly downloads, and exploring different types of ads. She shares her expert strategies for maintaining authenticity and building lasting brand partnerships to grow your audience and revenue. We’ll also learn some practices that she ensures all of her clients adhere to, such as consistency and appearing on other podcasts. Today’s episode includes: Why maintaining your podcast's unique voice is crucial when incorporating sponsorships. How to align sponsorships with your niche, particularly for health and wellness podcasts. Why smaller “micro” podcasts are appealing to health brands. Why consistency in publishing episodes is vital for audience growth and engagement. How to build strong, lasting relationships with brands through collaborative promotions. Why guest appearances and strategic follow-ups enhance podcast growth. The importance of understanding a brand's ecosystem for effective podcast monetization. How Category 3 manages ad inventory to ensure consistent podcast growth. Importance of humility and incremental improvement for podcast growth. Strategies for turning a podcast's passion into profit while maintaining authenticity. Why you must have audience trust and engagement when securing long-term sponsorships. Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply. Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/ Category 3: https://www.category3.ca/ Category 3 on Instagram: https://www.instagram.com/category3media/
Jaci Russo brings over two decades of marketing wisdom to the table in this episode. Jaci explains the power of effective storytelling, differentiating it from self-centered narratives that often fall flat. She offers strategies for podcasters to establish genuine connections with listeners that become warm leads, emphasizing the need to ask the right questions and truly understand your audience. If you thought branding was just for big companies, think again! Branding is something you need to be thinking about NOW, and you can start with this episode. Today’s episode includes: Why going beyond a logo when thinking about branding is essential. What strategies podcasters can utilize to forge emotional connections. Why understanding your audience leads to authentic and impactful branding. How to craft brand narratives that stand out in a crowded marketplace. Why authenticity in marketing is more than a buzzword and requires genuine self-presentation. How to use branding and storytelling to generate trust and business leads. Why lifelong learning and staying informed are crucial for podcast content creation. The difference between effective and ineffective brand storytelling. How businesses use podcasts for thought leadership and growing their bottom line. Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply. Brand Russo: https://www.brandrusso.com He Said, She Said: Razor Branding Podcast: https://razorbranding.org Plan 2 Brand Course: https://www.brandstateu.com/courses/plan-2-brand Jaci on Facebook: https://www.facebook.com/jaci.russo/ Jaci on Instagram: https://www.instagram.com/jacirusso/ Jaci on LinkedIn: https://www.linkedin.com/in/jacirusso/ Building a StoryBrand: https://amzn.to/4aQkEdY Brand Bewitchery https://amzn.to/4aOwqoV Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/
We launched this podcast about 6 months ago now, and I’ve been doing a lot of thinking. Today, I’ll share our initial motivations and the hurdles we’ve faced, such as balancing solo episodes and guest interviews. I’ll emphasize the importance of commitment and consistency, which is a lesson I preach relentlessly but am now experiencing myself, especially when I reflect on a coaching project that I launched during the pandemic. We explore logistical adjustments for better networking and highlight the critical role of providing valuable content, even when your follower/listener count is low. Even though building a successful podcast is a long journey, I’ll reveal the business wins that we’ve had so far. Today’s episode includes: The podcasting goal of boosting business growth and engagement. Why stepping out from behind the scenes was initially uncomfortable but ultimately rewarding. How past “failures” have provided valuable lessons for the podcasting venture. How having a dedicated team allowed for focus on the essential aspects of podcasting. Why we considered increasing episode frequency to enhance networking opportunities. How podcasting became a great way to connect with current clients. How the initial fear of running out of content was mitigated by effective planning and scheduling. How social media presence complements podcasting efforts and builds trust with potential clients. Repurposing podcast content to maximize reach and engagement. The ongoing process of adjusting our branding to build out our health-focused niche. Why focusing on high-value content is essential in a competitive landscape. How considering guest types and solo content can enhance podcast appeal to the ideal client. Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply. LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Instagram: https://www.instagram.com/ecpodcaststudio/
Adam Schaeuble, the founder of Podcasting Business School, is with us today to reveal the strategies he teaches his clients to convert podcast listeners into paying clients. With extensive experience in both health-focused podcasting and business consulting, Adam now dedicates his expertise to helping service providers, coaches, and consultants transform their podcasts into thriving business tools. We discuss Adam's practical strategies for growth and monetization, as well as tips to avoid podcasting burnout. He also explains his recommended social media strategy for podcasters, plus the consistency commitment he made to himself that brought him financial success. Today’s episode includes: Why patience and persistence are crucial for new podcasters, especially in the first year. Advice on setting achievable podcast growth goals and effective marketing strategies. The significance of having a singular call to action to avoid audience confusion. Strategies for managing a consistent publishing schedule and avoiding burnout. How to leverage your podcast to grow your online business. Why your podcast doesn’t need a giant audience to be successful. Three key marketing buckets to promote and grow your podcast (and business). Importance of optimizing show names, descriptions, and episode titles for searchability. Why you might want to do more solo episodes and fewer interviews. Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply. Podcasting Business School: https://www.podcastingbusiness.school Adam on LinkedIn: https://www.linkedin.com/in/podcastingbusinessschool/ Adam on Instagram: https://www.instagram.com/podcastingbusinessschool/ Episode Mentioned - The three main situations that cause podcasters to quit...and how to avoid them: https://podcasts.apple.com/us/podcast/499-the-three-main-situations-that-cause-podcasters/id1439327697?i=1000664444964 Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/
Should you keep your podcast audio-only or embrace the power of video! I’ll address common fears like privacy concerns and technical challenges, showing how advancements like enhanced laptop cameras and virtual backgrounds have made video production more accessible. I share actionable strategies for incorporating video into your podcast to boost engagement, trust, and visibility. We explore the benefits of video, from creating engaging social media snippets to maximizing your podcast's impact on business growth and brand recognition. Today’s episode includes: Why video can significantly boost engagement and audience trust. How to maximize content by leveraging video snippets for social media. How to navigate the transition from audio-only to video podcasting. Why video enhances visibility and brand recognition more effectively than audio alone. Why some listeners prefer podcasts with a video component, and why some don’t. How recording video can produce weeks worth of social media content from a single episode. Why it's essential to get your face and brand out there through video. How incorporating video can improve ROI and make your podcast a significant business asset. Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply. LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Instagram: https://www.instagram.com/ecpodcaststudio/
Dr. Justin Rabinowitz is a chiropractor turned business coach as the founder of Rehab Chiro. In his transformation from hands-on practitioner to a guiding force for chiropractic entrepreneurs, his podcast, Business School for the Rehab Chiropractor, has served as a key lead generation tool. In this discussion, Justin explains why he is such a huge advocate of delegation, citing how the value provided by a strong team has allowed him to scale multiple ventures effectively. He also talks about how batching podcast recordings is essential for optimizing his schedule. Later, we share some anecdotes on the freedom and focus that can be achieved through trusting your team with various responsibilities. Today’s episode includes: Justin’s opinion that in 2024, anyone who’s anyone has a podcast. Giving away tons of value for free via podcasting and why it’s a useful business strategy. Why mentorship is critical for business and personal growth in chiropractic and podcasting. How his podcast effectively generates leads. Why understanding and utilizing analytics is essential for tracking business and podcast progress. How a diverse marketing approach, including referrals and live events, can aid in client acquisition. How Justin has seen his business and podcast grow in tandem. Using analytics from previous podcast episodes to determine topics for new recordings. Why batching podcast recordings can lead to more efficiency in your schedule. How Justin leverages podcasting and Instagram to reach a wider audience. How to maintain balance and focus by trusting your team with necessary tasks. Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply. Rehab Chiro Coach: https://rehabchirocoach.com/ Dr. Justin Rabinowitz on Instagram: https://www.instagram.com/justinrabinowitz/ Business School for the Rehab Chiropractor on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-school-for-the-rehab-chiropractor/id1610577423 Business School for the Rehab Chiropractor on Spotify: https://open.spotify.com/show/4VEp6SkKaZVZ6ggR1Zc5iJ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/
Are you debating whether to join a podcasting network or to fly solo as an independent podcaster? I’ll go through the potential benefits and pitfalls that can come with network affiliations, such as increased visibility and restrictive creative controls. I'm also emphasizing how remaining independent may be the better option for entrepreneurs by potentially leading to greater financial and creative rewards. You’ll learn what you need to navigate the podcasting world on your terms, whether you're contemplating joining a network or choosing the path of independence. Today’s episode includes: How podcast networks can increase visibility and legitimacy for your show. Why joining a network may offer ease of production and shared marketing resources. How networks could potentially lead to financial gains through ad revenue sharing. Why some podcasters experience creative restrictions and disappointing earnings with networks. Why promoting your own services may be more lucrative than seeking sponsorships. Understanding the terms of a network agreement and why it’s crucial for content ownership. Why migrating away from a network can be challenging and may result in losing everything you’ve built. How successful independent podcasters thrive without network support. Why control over content and financial benefits favor independent podcasting. How independence in podcasting doesn't mean a lack of support or resources. Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply. Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/
Julia Smith, MEd, RCT, CCC is a registered Counselling Therapist who owns a group private practice in Halifax, Nova Scotia, Canada. She has skillfully combined her therapy background with her passion for podcasting, creating a platform to empower and connect Canadian therapists. Julia has grown her podcast, Fearless Practice, organically without relying on paid advertising. Hear all about how Julia’s dedication for helping therapists and creating podcasts intertwine to provide her with extra income. She shares how to create a successful brand and community within the podcasting world, all while maintaining a fulfilling balance between business and personal satisfaction. Today’s episode includes: Julia’s initial motivations for starting the Fearless Practice podcast Why focusing on trust-building is superior to paid advertising. The benefits of personal storytelling on podcasts compared with prescriptive advice. Strategies Julia uses for work/life balance. How Julia generates additional revenue through sponsorships and affiliate marketing. How Julia's podcast contributes to her SEO and organic client acquisition. Why creating geographically specific content has been optimal for Julia's brand and audience. How Instagram plays a role in networking and guest booking. How the podcast has helped Julia build a community and connect with other therapists. Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply. Julia’s private practice website: https://insightmentalhealth.ca/ Fearless Practice: https://www.fearlesspractice.ca/ Julia on Instagram: https://www.instagram.com/fearlesspractice.ca/ Fearless Practice on Apple Podcasts: https://podcasts.apple.com/ca/podcast/fearless-practice/id1598058243 Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/
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