Profitable Web Designer with Shannon Mattern

Hosted by Shannon Mattern

Business Entrepreneurship

Website RSS feed

Episodes

213

Latest episode

Jun 2026

Language

About the show

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

Listen to episodes

60 recent

June 12, 20264 min

Profitable Web Designer Tip: Make More With Less Clients

👉⁠Register for our next Web Designer Academy Live Q&A here⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ ────────────────────────────── If you have ever gotten to the end of a web design project and thought, "I should have charged double" - this episode is for you. In this live Q&A, Shannon Mattern walks through the three-step pricing framework she teaches inside the Web Designer Academy - free consultation, paid discovery, and package matrix - and answers real questions from web designers about add-on services, paid discovery for small sites, design skills and pricing, Shopify client acquisition, and nonprofit clients. Real student results shared: $2,500 to $8,000, $5,000 to $15,000, $10,000 to $35,000, and two projects booked at $35,000 and $42,000 within 60 days. What You'll Learn Why undercharging is a process problem, not a pricing problem or a skills problem The three things every client needs to believe before they say yes - and how to design your consultation to build all three How free consultation, paid discovery, and the package matrix work together to shift from cost-based to value-based selling Whether paid discovery makes sense for small brochure sites - and what you miss when you skip it Why your design aesthetic is not what determines how much you can charge How to land your first Shopify client through relationship marketing instead of freelance platforms Key Timestamps [00:00] Introduction and how today's session works [07:14] Real student pricing results [09:38] It's not a pricing problem - it's a process problem [11:52] Free consultation, paid discovery, and package matrix overview [21:23] Live Q&A begins [22:33] Add-on services and cost vs. value-based decisions (Emily) [27:58] Design skills and pricing confidence (Amber) [35:02] Paid discovery for small brochure sites (Lisa) [50:04] Landing your first Shopify client (Pradeep) [57:24] Package matrix for nonprofit clients (Marcy) [01:04:06] Web Designer Academy program options Resources Mentioned Package Matrix Template: ⁠webdesigneracademy.com/template⁠ Web Designer Academy Programs: ⁠webdesigneracademy.com/program⁠ Book a Discovery Call: ⁠webdesigneracademy.com/calendar⁠ Attend a Live Strategy Call: ⁠webdesigneracademy.com/open-house⁠ Related Episodes ⁠Episode 189: How To Price Custom Web Design Projects⁠ ⁠Episode 191: How To Choose the Right Web Design Business Model⁠ ⁠Episode 186: The Web Designer's Guide to Dealing With Difficult Clients⁠ About Shannon Mattern Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: ⁠https://webdesigneracademy.com/podcast⁠ 🌐 Website: ⁠https://webdesigneracademy.com⁠ 📱Instagram: ⁠https://instagram.com/profitablewebdesigner⁠ 📱TikTok: ⁠https://tiktok.com/@profitablewebdesigner⁠ 📺 YouTube: ⁠https://youtube.com/@profitablewebdesigner⁠ 🤝 LinkedIn: ⁠https://linkedin.com/in/shannonmattern

June 10, 20261 hr 6 min

How To Make More With Less Web Design Clients EP 198

👉Register for our next Web Designer Academy Live Q&A here ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── If you have ever gotten to the end of a web design project and thought, "I should have charged double" - this episode is for you. In this live Q&A, Shannon Mattern walks through the three-step pricing framework she teaches inside the Web Designer Academy - free consultation, paid discovery, and package matrix - and answers real questions from web designers about add-on services, paid discovery for small sites, design skills and pricing, Shopify client acquisition, and nonprofit clients. Real student results shared: $2,500 to $8,000, $5,000 to $15,000, $10,000 to $35,000, and two projects booked at $35,000 and $42,000 within 60 days. What You'll Learn Why undercharging is a process problem, not a pricing problem or a skills problem The three things every client needs to believe before they say yes - and how to design your consultation to build all three How free consultation, paid discovery, and the package matrix work together to shift from cost-based to value-based selling Whether paid discovery makes sense for small brochure sites - and what you miss when you skip it Why your design aesthetic is not what determines how much you can charge How to land your first Shopify client through relationship marketing instead of freelance platforms Key Timestamps [00:00] Introduction and how today's session works [07:14] Real student pricing results [09:38] It's not a pricing problem - it's a process problem [11:52] Free consultation, paid discovery, and package matrix overview [21:23] Live Q&A begins [22:33] Add-on services and cost vs. value-based decisions (Emily) [27:58] Design skills and pricing confidence (Amber) [35:02] Paid discovery for small brochure sites (Lisa) [50:04] Landing your first Shopify client (Pradeep) [57:24] Package matrix for nonprofit clients (Marcy) [01:04:06] Web Designer Academy program options Resources Mentioned Package Matrix Template: webdesigneracademy.com/template Web Designer Academy Programs: webdesigneracademy.com/program Book a Discovery Call: webdesigneracademy.com/calendar Attend a Live Strategy Call: webdesigneracademy.com/open-house Related Episodes Episode 189: How To Price Custom Web Design Projects Episode 191: How To Choose the Right Web Design Business Model Episode 186: The Web Designer's Guide to Dealing With Difficult Clients About Shannon Mattern Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: https://webdesigneracademy.com/podcast 🌐 Website: https://webdesigneracademy.com 📱Instagram: https://instagram.com/profitablewebdesigner 📱TikTok: https://tiktok.com/@profitablewebdesigner 📺 YouTube: https://youtube.com/@profitablewebdesigner 🤝 LinkedIn: https://linkedin.com/in/shannonmattern

June 5, 20265 min

Profitable Web Designer Tip: Building Visual Trust in an Artificial World

Sponsored by ⁠⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project. ⁠⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ ────────────────────────────── Building Visual Trust in an Artificial World with Pippa Tanko Your visuals are always telling a story. In Episode 197, visual storyteller and personal brand strategist Pippa Tanko joins Shannon to talk about why web designers' websites often fail to convert - and why the answer has almost nothing to do with the portfolio. Pippa managed brand photography and imagery for Harrods before building her own business helping creative entrepreneurs build personal brands that feel visible, genuine, and aligned. She breaks down how trust is built (or broken) in milliseconds through imagery, what hiding behind stock photos and a portfolio is costing you, and how brand photography can shift your mindset as much as your marketing. If any of this resonates, this episode is the one to listen to. What You'll Learn: How your visuals communicate trust before a single word is read What stock photos and the word "we" are signaling to clients What authentic, trust-building brand visuals actually look like How Pippa's own brand shoot shifted her mindset and changed her business The "just for today" mindset practice for stepping into your future self Resources Mentioned: Pippa Tanko's website: ⁠andpip.co.uk⁠ Pippa Tanko on LinkedIn: ⁠Pippa Tanko⁠ Pippa's Brand Presence Scorecard (on her LinkedIn profile) Simply Profitable Designer Summit: ⁠simplyprofitabledesigner.com⁠ Related Episodes: ⁠Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block⁠ ⁠Episode 188: Stop Starting From Scratch - The Web Designer Anthology Method with Tiffany Pichardo⁠ ⁠Episode 189: How To Price Custom Web Design Projects with Shannon Mattern⁠ About Pippa Tanko: Pippa Tanko is a visual storyteller and personal brand strategist who helps visionary creatives build personal brands that feel visible, genuine, and aligned. ⁠andpip.co.uk | ⁠⁠LinkedIn⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: ⁠webdesigneracademy.com⁠ For Service Providers, Consultants & Agencies: ⁠shannonmattern.com⁠ LinkedIn: ⁠linkedin.com/in/shannonmattern⁠ Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern

June 3, 202653 min

Building Visual Trust in an Artificial World with Pippa Tanko EP 197

May 29, 20264 min

Profitable Web Designer Tip: April 2026 Income Report

Sponsored by⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project.⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at⁠ ⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ ────────────────────────────── April 2026 Income Report In this month's income report, Shannon shares $22,809.76 in April inflow - and the full story of a month that changed everything. We go through the numbers: payment plan recurring revenue, two new Web Designer Academy enrollments, one new Next Level Mastermind student, and the $11,600+ tax bill that set off a thought spiral Shannon couldn't outwork her way through. But this episode goes deeper than the numbers. Shannon shares the Q1 burnout pattern she's been repeating for years without realizing it, the ER visit and overnight hospital stay after a cardiac event on April 17th, and what finally shifted when her team had an intervention with her in Atlanta. She talks about the connection between her thinking, her nervous system, and her results... and the real changes she's making going forward - including saying goodbye to TikTok and letting her team lead. What You'll Learn: How payment plan recurring revenue enables forward business planning Why Q1 consistently underperforms compared to COVID-era enrollment highs - and why the comparison is a trap The thought spiral that follows an unexpected tax bill (and how to separate the number from what you make it mean) How fight-or-flight thinking drives overwork - and why working harder doesn't close the revenue gap What it cost Shannon to keep refusing help - and what finally made her say yes The changes she's making to how she markets, manages her team, and takes care of herself going forward Resources Mentioned: ⁠Web Designer Academy⁠ ⁠Next Level Mastermind⁠ ⁠High-Converting Proposal Template⁠ ⁠Anchor High Podcast⁠ ⁠Simply Profitable Designer Summit⁠ Related Episodes: ⁠#192 - March 2026 Income Report⁠ ⁠#190 - What Every Web Designer Needs to Know About Taxes with Hannah Cole⁠ ⁠#187 - February 2026 Income Report⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: ⁠https://webdesigneracademy.com/podcast⁠ 🌐 Website: ⁠https://webdesigneracademy.com⁠ 📱Instagram: ⁠https://instagram.com/profitablewebdesigner⁠ 📱TikTok: ⁠https://tiktok.com/@profitablewebdesigner⁠ 📺 YouTube: ⁠https://youtube.com/@profitablewebdesigner⁠ 🤝 LinkedIn: ⁠https://linkedin.com/in/shannonmattern

May 27, 202656 min

April 2026 Income Report EP 196

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── April 2026 Income Report In this month's income report, Shannon shares $22,809.76 in April inflow - and the full story of a month that changed everything. We go through the numbers: payment plan recurring revenue, two new Web Designer Academy enrollments, one new Next Level Mastermind student, and the $11,600+ tax bill that set off a thought spiral Shannon couldn't outwork her way through. But this episode goes deeper than the numbers. Shannon shares the Q1 burnout pattern she's been repeating for years without realizing it, the ER visit and overnight hospital stay after a cardiac event on April 17th, and what finally shifted when her team had an intervention with her in Atlanta. She talks about the connection between her thinking, her nervous system, and her results... and the real changes she's making going forward - including saying goodbye to TikTok and letting her team lead. What You'll Learn: How payment plan recurring revenue enables forward business planning Why Q1 consistently underperforms compared to COVID-era enrollment highs - and why the comparison is a trap The thought spiral that follows an unexpected tax bill (and how to separate the number from what you make it mean) How fight-or-flight thinking drives overwork - and why working harder doesn't close the revenue gap What it cost Shannon to keep refusing help - and what finally made her say yes The changes she's making to how she markets, manages her team, and takes care of herself going forward Resources Mentioned: Web Designer Academy Next Level Mastermind High-Converting Proposal Template Anchor High Podcast Simply Profitable Designer Summit Related Episodes: #192 - March 2026 Income Report #190 - What Every Web Designer Needs to Know About Taxes with Hannah Cole #187 - February 2026 Income Report About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: https://webdesigneracademy.com/podcast 🌐 Website: https://webdesigneracademy.com 📱Instagram: https://instagram.com/profitablewebdesigner 📱TikTok: https://tiktok.com/@profitablewebdesigner 📺 YouTube: https://youtube.com/@profitablewebdesigner 🤝 LinkedIn: https://linkedin.com/in/shannonmattern

May 22, 20265 min

Profitable Web Designer Tip: From $5,000 to $15,000

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── From $5,000 to $15,000: How Web Designer Academy Student Aprile Blair Tripled Her Prices Aprile Blair spent 23 years in corporate aviation - working her way up to Director of Marketing - before she finally gave her notice and went all in on her own web design business. In this episode, she shares the whole journey: building her first website over a single weekend, meeting Shannon at a conference, doing two rounds of 90-Day Shift Private Coaching, and going from pricing projects way too low to charging what they're actually worth. The centerpiece of this conversation is Aprile's pricing breakthrough. Before coaching, she would have quoted a major project at $3,500. After working through the Package Matrix and the mindset work that made it possible to actually put higher numbers in front of clients, she quoted $15,500. The client picked the top tier without blinking. That one project paid for her entire coaching investment. What You'll Learn: Why web designers add more deliverables instead of raising their prices (and how to stop) How the Package Matrix™ makes it safe to quote higher prices Why the mindset work has to come before the pricing work How to find and commit to a niche... even when you're resisting the obvious one Why "it gets to be easy" is a belief worth fighting for That it's never too late to start over - Aprile is 45 and says this is the most rewarding thing she's ever done Resources Mentioned: Web Designer Academy - Shannon's program for women web designers 90 Day Shift Private Coaching - The private coaching program Aprile did twice Next Level Mastermind - Shannon's mastermind group for advanced women web designers and WDA graduates Grab the High-Converting Proposal Template - Learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients Package Matrix™ - Shannon’s 3-option framework for safely testing premium prices. Related Episodes: Episode 189: How To Price Custom Web Design Projects: https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern Episode 183: Pricing Strategy: Inside The Package Matrix Framework: https://webdesigneracademy.com/pricing-strategy-inside-the-package-matrix-framework Episode 191: How To Choose the Right Web Design Business Model: https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model About Aprile Blair: Aprile is the founder of Lexington Creative, a web design studio specializing in the aviation industry. After 23 years in corporate aviation, she left to build her own business and now serves avionics shops, charter companies, FBOs, and other aviation businesses. Website: https://lexington-creative.com | LinkedIn: https://linkedin.com/in/aprile-blair About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder and CEO of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com Instagram: @profitablewebdesigner For Service Providers: https://shannonmattern.com

May 20, 202658 min

From $5,000 to $15,000: How Web Designer Academy Student Aprile Blair Tripled Her Prices EP 195

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── From $5,000 to $15,000: How Web Designer Academy Student Aprile Blair Tripled Her Prices Aprile Blair spent 23 years in corporate aviation - working her way up to Director of Marketing - before she finally gave her notice and went all in on her own web design business. In this episode, she shares the whole journey: building her first website over a single weekend, meeting Shannon at a conference, doing two rounds of 90-Day Shift Private Coaching, and going from pricing projects way too low to charging what they're actually worth. The centerpiece of this conversation is Aprile's pricing breakthrough. Before coaching, she would have quoted a major project at $3,500. After working through the Package Matrix and the mindset work that made it possible to actually put higher numbers in front of clients, she quoted $15,500. The client picked the top tier without blinking. That one project paid for her entire coaching investment. What You'll Learn: Why web designers add more deliverables instead of raising their prices (and how to stop) How the Package Matrix™ makes it safe to quote higher prices Why the mindset work has to come before the pricing work How to find and commit to a niche... even when you're resisting the obvious one Why "it gets to be easy" is a belief worth fighting for That it's never too late to start over - Aprile is 45 and says this is the most rewarding thing she's ever done Resources Mentioned: Web Designer Academy - Shannon's program for women web designers 90 Day Shift Private Coaching - The private coaching program Aprile did twice Next Level Mastermind - Shannon's mastermind group for advanced women web designers and WDA graduates Grab the High-Converting Proposal Template - Learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients Package Matrix™ - Shannon’s 3-option framework for safely testing premium prices. Related Episodes: Episode 189: How To Price Custom Web Design Projects: https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern Episode 183: Pricing Strategy: Inside The Package Matrix Framework: https://webdesigneracademy.com/pricing-strategy-inside-the-package-matrix-framework Episode 191: How To Choose the Right Web Design Business Model: https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model About Aprile Blair: Aprile is the founder of Lexington Creative, a web design studio specializing in the aviation industry. After 23 years in corporate aviation, she left to build her own business and now serves avionics shops, charter companies, FBOs, and other aviation businesses. Website: https://lexington-creative.com | LinkedIn: https://linkedin.com/in/aprile-blair About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder and CEO of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com Instagram: @profitablewebdesigner For Service Providers: https://shannonmattern.com

May 15, 20266 min

Profitable Web Designer Tip: The Daily Habit For Building a Full Web Design Client Pipeline

Sponsored by⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project.⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at⁠ ⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── If you're listening to this in 2026 and you’re in or near Denver or Atlanta (or willing to travel) I want to make sure you know about Geek Pack IRL - an in-person CEO Day event tour bringing 200 women entrepreneurs together to step out of the day-to-day weeds and spend a full day working on their businesses. We're talking workshops, speakers, speed networking, lunch, and the kind of side conversations that can change everything. St. Louis already happened - and coming up is Denver in June and Atlanta in September. Grab your ticket now at⁠ geekpackinreallife.com⁠ - and then come back here, because what Julia shares in this episode is exactly what you'll be doing in that room. ────────────────────────────── Find out the 5 subtle proposal mistakes even experienced web designers make that cost them thousands (and what to do instead): ⁠https://webdesigneracademy.com/proposal⁠ ────────────────────────────── How to Create a Revenue Rhythm Builds a Full Client Pipeline with Julia Taylor Do you know what you should be doing every single day to bring in your next client? Not someday... right now? Julia Taylor, founder and CEO of Geek Pack, built her Revenue Rhythm system after asking a room full of successful entrepreneurs that exact question - and getting no clear answer. In this episode, she shares the whole framework, and Shannon and Julia get real about what's actually worked in their businesses, the hard years they've both navigated, and why in-person connection is becoming the most valuable thing you can invest in. Whether you're riding the feast-or-famine rollercoaster, watching your referrals slow down, or just realizing that being busy isn't the same as building a pipeline - this conversation will give you a clear, actionable place to start. What You'll Learn: Why relying on current clients and referrals alone is riskier than it used to be The daily, weekly, and monthly Revenue Rhythm that keeps a pipeline full How to look back at your own revenue history to identify behaviors that actually worked Why relationship building - not your website - is your most reliable marketing strategy The "sacred cow" problem and how to let go of what used to work Why in-person connection may be the most AI-proof business investment right now Resources Mentioned: Geek Pack: ⁠https://geekpack.com⁠ Geek Pack IRL Events: ⁠https://geekpackinreallife.com⁠ Termageddon: ⁠https://termageddon.com⁠ Web Designer Academy Programs: ⁠https://webdesigneracademy.com/programs⁠ Next Level Mastermind: ⁠https://webdesigneracademy.com/next-level-mastermind⁠ Related Episodes: ⁠Episode 191: How To Choose the Right Web Design Business Model⁠ - If Julia's revenue rhythm conversation got you thinking about your overall business model, this is the perfect next listen. ⁠Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School⁠ - More on getting out of the day-to-day weeds and building systems that let revenue grow. ⁠Episode 183: Pricing Strategy: Inside The Package Matrix™ Framework⁠ - Once your pipeline is full, make sure you're pricing in a way that makes those relationships worth your time. About Julia Taylor: Julia Taylor is the founder and CEO of Geek Pack, a community and education platform dedicated to helping women build profitable, successful businesses. Website: ⁠https://geekpack.com⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at ⁠https://shannonmattern.com/package-matrix⁠ For Web Designers: ⁠https://webdesigneracademy.com⁠ Instagram: @profitablewebdesigner

May 13, 202653 min

The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor EP 194

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── If you're listening to this in 2026 and you’re in or near Denver or Atlanta (or willing to travel) I want to make sure you know about Geek Pack IRL - an in-person CEO Day event tour bringing 200 women entrepreneurs together to step out of the day-to-day weeds and spend a full day working on their businesses. We're talking workshops, speakers, speed networking, lunch, and the kind of side conversations that can change everything. St. Louis already happened - and coming up is Denver in June and Atlanta in September. Grab your ticket now at geekpackinreallife.com - and then come back here, because what Julia shares in this episode is exactly what you'll be doing in that room. ────────────────────────────── Find out the 5 subtle proposal mistakes even experienced web designers make that cost them thousands (and what to do instead): https://webdesigneracademy.com/proposal ────────────────────────────── How to Create a Revenue Rhythm Builds a Full Client Pipeline with Julia Taylor Do you know what you should be doing every single day to bring in your next client? Not someday... right now? Julia Taylor, founder and CEO of Geek Pack, built her Revenue Rhythm system after asking a room full of successful entrepreneurs that exact question - and getting no clear answer. In this episode, she shares the whole framework, and Shannon and Julia get real about what's actually worked in their businesses, the hard years they've both navigated, and why in-person connection is becoming the most valuable thing you can invest in. Whether you're riding the feast-or-famine rollercoaster, watching your referrals slow down, or just realizing that being busy isn't the same as building a pipeline - this conversation will give you a clear, actionable place to start. What You'll Learn: Why relying on current clients and referrals alone is riskier than it used to be The daily, weekly, and monthly Revenue Rhythm that keeps a pipeline full How to look back at your own revenue history to identify behaviors that actually worked Why relationship building - not your website - is your most reliable marketing strategy The "sacred cow" problem and how to let go of what used to work Why in-person connection may be the most AI-proof business investment right now Resources Mentioned: Geek Pack: https://geekpack.com Geek Pack IRL Events: https://geekpackinreallife.com Termageddon: https://termageddon.com Web Designer Academy Programs: https://webdesigneracademy.com/programs Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind Related Episodes: Episode 191: How To Choose the Right Web Design Business Model - If Julia's revenue rhythm conversation got you thinking about your overall business model, this is the perfect next listen. Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School - More on getting out of the day-to-day weeds and building systems that let revenue grow. Episode 183: Pricing Strategy: Inside The Package Matrix™ Framework - Once your pipeline is full, make sure you're pricing in a way that makes those relationships worth your time. About Julia Taylor: Julia Taylor is the founder and CEO of Geek Pack, a community and education platform dedicated to helping women build profitable, successful businesses. Website: https://geekpack.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at https://shannonmattern.com/package-matrix For Web Designers: https://webdesigneracademy.com Instagram: @profitablewebdesigner