Profitable Mindset

Hosted by Charlotte Smith

Business Entrepreneurship Health Fitness

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332

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Nov 2026

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About the show

You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!

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60 recent

November 10, 202641 min

#326: Your First Year of Farm Marketing, Written For You

Join us in the Profitable Farmer program: Sign up HERE This week I walk you through The Profitable Farmer from the day you join: what you learn, what my team builds for you, and how your year unfolds. The foundation has stayed the same for over a decade: your ideal customer, a website and email list that sell, a lead magnet, and the 5-Day Sales Launch. What's new is Your Farm Marketing Year, where we build your first year of marketing in your voice. These are the skills that took Vanessa from 80 email subscribers to $175,000 in sales in her first year in the program, let Sarah sell $100,000 of beef in one week, and helped Brooke sell out her flower shares in a week at double her old price. I also answer your biggest questions, from overwhelm and time to saturated markets and whether it's ever too late to start. In This Episode: Why social media can't be your marketing foundation, and what is What's inside each module of Farm Marketing from the Heart What Your Farm Marketing Year includes and when you receive it My answers to overwhelm, no time, saturated markets, and rural low-income areas Links: Free strategy call with Hayden or Rebecca: charlottemsmith.com/strategy The Profitable Farmer Program — Doors close on Friday, November 13th. Sign up at charlottemsmith.com/mastery

November 3, 202612 min

#325: Why Hardworking Farmers Still Have No Money Left at Year End

Join Charlotte's free Farm Marketing Fix, November 9th through 13th, at charlottemsmith.com/masterclass . If you sell directly to your customers and find no money left for you at the end of the year, this episode of the Profitable Mindset Podcast is for you. Charlotte Smith explains that growing a great product and selling it are two different skills, and nobody teaches farmers the second one. Marketing can be learned, whether you are brand new or 35 years into farming, and Charlotte tells you what she will fix live and free during the Farm Marketing Fix. In this episode: Why farmers who work every day can still end the year with nothing left to pay themselves The fatal assumption Charlotte has seen after 13 years of coaching farmers What happens each day of the free Farm Marketing Fix, November 9th through 13th Links: Farm Marketing Fix (November 9th through 13th) – A free week of live marketing help from Charlotte. Save your seat at charlottemsmith.com/masterclass The Profitable Farmer program – Charlotte's marketing coaching program for direct-to-consumer farmers who want to sell out with calm and balance. charlottemsmith.com/profit The Profitable Mindset Podcast library – Every episode, free: charlottemsmith.com/podcast If this episode helped, follow the Profitable Mindset Podcast and leave a review so another farmer at her kitchen table can find it. Charlotte Smith is a farm business coach who helps direct-to-consumer farms become profitable with calm and balance, through the Profitable Mindset Podcast and The Profitable Farmer.

October 26, 202617 min

#324: $1,500 Scholarships Available for The Profitable Farmer

The Profitable Farmer Scholarship Applications Open until November 2nd! Apply HERE Charlotte Smith, host of the Profitable Mindset Podcast, is giving five farmers $1,500 off The Profitable Farmer, her year-long marketing coaching program, which brings tuition from $3,495 to $1,995. If you sell directly to your customers, or plan to within the next 12 months, you can apply. The application is two short questions in your own words, and it closes Monday, November 2, at midnight Eastern. Charlotte also tells the story of the $400 she once asked a wealthy neighbor for, and the $100 he gave her instead. In this episode: The story of the $400 Charlotte asked for and the $100 she got Who the scholarship is for, and the four things Charlotte and her team look for What every applicant gets, chosen or not: a free 30-minute strategy session Links from this episode: The Profitable Farmer Scholarship (applications close Monday, November 2) – Two short questions, in your own words, for a chance at $1,500 off tuition. Apply at charlottemsmith.com/scholarship Farm Marketing Fix (November 9th through 13th) – A free week of live marketing help from Charlotte. Save your seat at charlottemsmith.com/masterclass The Profitable Farmer program – Charlotte's marketing coaching program for direct-to-consumer farmers who want to sell out with calm and balance charlottemsmith.com/profit If this episode helped, follow the Profitable Mindset Podcast and leave a review so another farmer at her kitchen table can find it. Charlotte Smith is a farm business coach who helps direct-to-consumer farms become profitable with calm and balance, through the Profitable Mindset Podcast and The Profitable Farmer.

October 22, 202634 min

#323: The Five Emails That Sell Out a Farm's Black Friday Weekend

Free training: Join Charlotte's Farm Marketing Fix class on November 9th at charlottemsmith.com/masterclass . A flower farmer brought her Black Friday email to a coaching call, warm and well written and built to sell nothing. Charlotte Smith, host of the Profitable Mindset Podcast, shows the one line that changed everything, then lays out the five emails farmers need to send between Thanksgiving Day and Cyber Monday: the teaser, the launch, the story, the last chance, and the close. In this episode: The one mistake that keeps a warm, well-written email from selling The five emails to send, Thursday through Monday, and the job each one does Where to find the specific customer details that make an email connect What to do about the people who unsubscribe Links: Farm Marketing Fix (November 9th) – A free class where Charlotte reviews real farmers' emails and websites live. Save your seat at charlottemsmith.com/masterclass The Profitable Farmer program – Charlotte's marketing coaching program for farmers who want to sell out with calm and balance: charlottemsmith.com/profit Every episode of the Profitable Mindset Podcast – The full show library: charlottemsmith.com/podcast If this episode helped, follow the Profitable Mindset Podcast and leave a review so another farmer at her kitchen table can find it. Charlotte Smith is a farm business coach who helps direct-to-consumer farms become profitable with calm and balance, through the Profitable Mindset Podcast and The Profitable Farmer.

October 15, 202632 min

#322: Your Black Friday Sale Got Crickets. Here's the One Thing to Sell Instead.

Free training: the Farm Marketing Fix, November 9. Save your seat at charlottemsmith.com/masterclass If your farm's Black Friday sale got crickets, or you've never tried one because "I'm not Walmart," this episode is for you. Charlotte Smith, farm business coach for direct-to-consumer farmers, shows why a Black Friday sale that fails is a calendar problem, not a marketing problem: pick one thing to sell, give it a real name, close orders Monday at midnight, and write to one real customer. Start six weeks out, not the Tuesday of Thanksgiving week. This is the first half of the plan. Next week: the five emails. In this episode: - Why Black Friday works for a farm, and how it pulls next spring's money into November - The two ways "10% off everything" costs you money - Three questions to pick your one thing to sell, plus the fourth that matters most - How to name and package it (the Sunday Dinner Box, not 10% off all beef) - The five questions about one real customer that become next week's emails Links: Free Farm Marketing Fix, November 9: charlottemsmith.com/masterclass The Profitable Farmer program: charlottemsmith.com/profit All episodes: charlottemsmith.com/podcast Instagram: @charlotte.m.smith If this episode helped, follow the show and leave a review so another farmer can find it. Charlotte Smith is a farm business coach who helps direct-to-consumer farms become profitable with calm and balance, through the Profitable Mindset Podcast and The Profitable Farmer.

October 6, 202642 min

#321: Your First Year of Farm Marketing, Written For You

Join us in the Profitable Farmer program: Sign up HERE This week I walk you through The Profitable Farmer from the day you join: what you learn, what my team builds for you, and how your year unfolds. The foundation has stayed the same for over a decade: your ideal customer, a website and email list that sell, a lead magnet, and the 5-Day Sales Launch. What's new is Your Farm Marketing Year, where we build your first year of marketing in your voice. These are the skills that took Vanessa from 80 email subscribers to $175,000 in sales in her first year in the program, let Sarah sell $100,000 of beef in one week, and helped Brooke sell out her flower shares in a week at double her old price. I also answer your biggest questions, from overwhelm and time to saturated markets and whether it's ever too late to start. What You'll Learn In This Episode Why social media can't be your marketing foundation, and what is What's inside each module of Farm Marketing from the Heart What Your Farm Marketing Year includes and when you receive it My answers to overwhelm, no time, saturated markets, and rural low-income areas Free strategy call with Hayden or Rebecca: charlottemsmith.com/strategy The Profitable Farmer Program — Doors close on Friday, October 9th. Sign up at charlottemsmith.com/mastery

October 1, 202611 min

#320: Next Week I'm Fixing Farm Websites Live, and Yours Could Be One of Them

FREE Event: The Farm Marketing Fix – October 5th Sign up HERE Next week I'm going live for five days, October 5th through 9th, fixing real farmers' websites and marketing emails on camera. It's free, every session is recorded, and you can save your seat at charlottemsmith.com/masterclass . In this episode I show you why your website isn't selling: your customer is not wondering how many generations your farm is. She's standing in her kitchen at five o'clock with two kids to feed in twenty minutes and chicken in the fridge she doesn't trust. The farms with the most impressive practices lose to the farms that understand her. One client sent a single rewritten email and sold two whole hogs from a list that had never bought from her. This is the first skill taught inside The Profitable Farmer, and there's a homework assignment in here you can finish tonight. What You'll Learn In This Episode: Why "I'll do it when things calm down" never arrives What your customer is actually worried about when she shops The difference between describing your farm and marketing it

September 24, 202640 min

#319: Raise Your Prices 20% Without Losing a Single Customer: Regina Rivers' Story

FREE Event: Farm Marketing Week – October 5th Sign up HERE Regina Rivers was teaching full time, hauling frozen beef to hot Georgia farmers markets, and posting on social media around the clock. A gazillion tabs open in her head. She even went into debt stocking her farm store with wholesale products nobody wanted. Last year she sold almost 70 beeves and barely made money. Then she ran her real numbers. In this episode, Regina shares: The pricing spreadsheet that changed everything, and how she raised prices 20% with zero customer pushback Why she cleaned all the "fluff" out of her farm store so customers only see beef The weekly email with no buy button that keeps her selling out How relationship marketing means customers come for HER, not the price Why she's no longer exhausted, in body or mind, after four years of farming If you're selling out every month and still broke, this episode does the math with you. Ready for results like Regina's? Learn about The Profitable Farmer here: charlottemsmith.com/mastery

September 17, 202642 min

#318: How Haven Hills Farm Grew Sales 75% at One Farmers Market

FREE Event: The Farm Marketing Fix – October 5th Sign up HERE Ethan and Natalie Brinegar raise grass-fed beef, lamb, and pastured chicken at Haven Hills Farm in Webster, Minnesota. They both work full time. Their daughter is two. They sell at one farmers market. Eleven months ago they joined The Profitable Farmer. Since then, farmers market sales climbed 60% and direct sales climbed 75%. Prices doubled over two years. They shut off shipping. And this February they used the 5-Day Sales Launch to sell an entire season of beef before the cattle ever reached the processor. Inside: why they abandoned a paid e-commerce site before it launched, how time management changed the way Ethan ends his day, what happened the first time they raised prices 20%, and the customer conversation that turned a "too expensive" into two packages sold five minutes later. If you know your prices are too low and are afraid to fix it, start here. Farm Marketing Fix (Free Masterclass October 5th) - If you're heading into another season unsure how to price or where to start, this is a full week of marketing help at no cost, and a real taste of what a year of coaching looks like. Save your seat at charlottemsmith.com/masterclass

September 10, 202647 min

#317: How Kate Sold Out Her Market in 30 Minutes - and Her Autoimmune Symptoms Disappeared

FREE Event: Farm Marketing Week – October 5th Sign up HERE Every farmer in the valley told Kate Gessford she could not make it. There are no frost-free days on record where she farms. The market season runs ten weeks. Last year she hauled vegetables home and made $120 on a good day. This year she sells out in 30 minutes, raised her chicken from $6 to $10 a pound with zero pushback, and sold out a five-day launch in three days. We talk about the pricing math, the emails, the launch, and the part she did not see coming: her autoimmune symptoms cleared, her marriage shifted, and she finally let people help her. If you are working harder than anyone you know and still packing product back into the truck, start here. Farm Marketing Week starts October 5th : charlottemsmith.com/masterclass