Profit with Law: Profitable Law Firm Growth

Hosted by Moshe Amsel

Business Marketing Entrepreneurship ManagementInterviews guests

Website RSS feed

Episodes

556

Latest episode

Oct 2026

Language

About the show

Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!

Listen to episodes

60 recent

October 23, 2026Episode 55640 min

Why Every Law Firm NEEDS to Embrace AI

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/556 . Your next client will run their whole case through AI before they ever call you. By the time they reach your firm, they already have answers. What they’re deciding is whether they want to work with you. In this episode, Len Ward and I cover: Why pay-per-click lead gen is fading, and why your firm’s brand now has to do the selling What agent-to-agent marketing is, and how it could change the way clients find lawyers by 2027 The two things to set up right now: a data room, and a website chatbot that someone actually trains How AI can find the bottlenecks in your firm and tell you what to build next Why the best person to run AI at your firm is probably your most experienced team member, not your most technical one This one is for PI, family law, bankruptcy and other consumer-facing firm owners who live and die by leads and don’t have time to become AI experts. Firms that get ready now will be the ones a client’s AI recommends. The others won’t come up at all. Want to know how AI changes your firm’s pricing and profit? Listen to this episode now. Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan Connect with Len Ward: Website | LinkedIn Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

October 13, 2026Episode 55537 min

How to Get Your Law Firm Recommended by ChatGPT

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/555 . Wondering why your law firm’s marketing feels stuck—while big players seem to dominate search, referrals, and local visibility? Many law firm owners pour money into SEO, ads, or case aggregators but see little return—and spend years missing out on direct client pipelines they could control. In this episode, Moshe Amsel sits down with Lindsey Busfield, PMP-certified project manager and Vice President at Optimize My Firm, host of the acclaimed Personal Injury Marketing Minute podcast, and legal SEO expert. Together, they tackle the realities of law firm marketing in an AI-driven world—what’s working now, what’s a waste of money, and the step-by-step actions you can take (regardless of your firm’s size or market). Resources mentioned: Connect with Lindsey Busfield: Website | Email | LinkedIn How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why by Lindsey Busfield Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

October 8, 2026Episode 55446 min

You're Leaving $1,500 a Day Unbilled

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/554 . Most attorneys would drop everything if $10 went missing from their bank account every day. Yet they're leaving $1,200 to $1,500 a day in earned, unbilled work on the table, and doing nothing about it. In this episode, Moshe welcomes back Brita Long, AV-rated attorney, flat fee coach, and author of The Happier Attorney. She has run her practice exclusively on flat fees for more than 15 years, even in family law litigation. Together they unpack why the math behind flat fees is only 5 to 10% of the problem, and what's really keeping lawyers chained to the billable hour. Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Episode 101 - Monetizing your Brain with Brita Long Connect with Brita Long: Website https://www.facebook.com/groups/AttorneyFlatFee/ The Happier Attorney: A Comprehensive Guide to Charging Flat Fees for Legal Services by Brita Long Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

October 1, 2026Episode 55353 min

How to Build an Operating System for a Growing Law Firm

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/553 . Growing a law firm takes more than hiring people and bringing in clients. At some point, you need an operating system that creates consistency, accountability, and predictable growth. In this episode, Moshe sits down with Sharon Means, a fractional integrator and a CPA, to break down proven strategies from business operating systems like EOS (Entrepreneurial Operating System), helping law firm owners move from burning out to scaling up with intention. Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Podcast Ep 034 - What's Your Hiring Process Podcast Ep 144 - From Law School to a 150 Person Firm with Mike Morse Traction: Get a Grip on Your Business by Gino Wickman Clockwork, Revised and Expanded: Design Your Business to Run Itself by Mike Michalowicz Get Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan Deiss Core Values Exercise: https://www.taproot.com/live-your-core-values-exercise-to-increase-your-success/ Kolbe: http://kolbe.com/ The Double Win podcast with Michael Hyatt and Megan Hyatt-Miller: https://podcasts.apple.com/us/podcast/the-double-win/id1294885433 Connect with Sharon Means: Email | LinkedIn Sharon’s Email: sharon.means.cpa@gmail.com Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

September 24, 2026Episode 55249 min

Hourly Billing is Backwards Logic - For Your Law Firm AND Your Clients

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/552 . Are you tired of the billable hour trap that's capping your law firm's growth- and putting your interests in direct opposition to your clients’? In this replay episode, Moshe Amsel sits down with pricing strategy expert Jonathan Stark, author of "Hourly Billing Is Nuts," to dismantle the traditional hourly model and reveal smarter ways for attorneys to price and deliver legal services. Drawing on Jonathan Stark’s journey from software developer to leading advocate for value-driven pricing, you’ll discover frameworks that not only increase revenue but also create exceptional client experiences. Resources mentioned: Book your free session before spots fill up (they go fast): https://profitwithlaw.com/strategysession Connect with Jonathan Stark: Website | LinkedIn valuepricingbootcamp.com Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

September 17, 2026Episode 5511 hr 2 min

The 6 Numbers Every Attorney Needs to Track To Grow Their Firm

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/551 . Are you leaving money on the table simply because your firm isn’t collecting what it’s owed, or because you dread diving into the numbers? In this week’s episode replay, host Moshe Amsel welcomes Brooke Lively, CEO and Founder of Cathedral Capital and author of From Panic to Profit: How 6 Key Numbers Can Make a 6-Figure Difference in Your Law Firm . Together, they break down the exact financial habits and frameworks that unlock reliable law firm growth. No accounting degree required. Packed with tactical advice for law firm owners, this episode gives you the step-by-step system to build a more profitable, less stressful operation, starting with collecting what you earn and knowing your numbers cold. Resources mentioned: Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse and John Nachazel Free to Focus: A Total Productivity System to Achieve More by Doing Less by Michael Hyatt The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich by Tim Ferriss Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss For a payment plan solution, visit LawFundAR now! Connect with Brooke Lively: Website | LinkedIn Scaling Law by Brooke Lively Panic to Profit by Brooke Lively Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

September 10, 2026Episode 55055 min

Doubling Your Firm’s Revenue Is Simple

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/550 . Anybody who starts a law firm tends to do everything themselves at first. As your law firm grows, flying solo becomes impossible to sustain. Law firm owners need to let go of trying to do everything so they can focus on what's important. Hiring a paralegal or two frees up your time and can also help you earn more. In this episode, Randa Prendergast joins Moshe Amsel to talk about her experience supporting law firms and helping them optimize their workflow. She shares why billing is the most common inefficiency across law firms and how to help owners overcome this. Time is precious, so we need to manage tasks and delegation more efficiently. If you want to know more about how to stop doing everything yourself and delegate tasks to the right people, then this episode is for you. Resources mentioned: Leave a review and rating of our podcast! The first 5 to send a photo of their review to info@dreambuilderfinancial.com will get a free copy of the book Atomic Habits! Need bookkeeping services? Email info@dreambuilderfinancial.com to set up a consultation call. Connect with Randa: LinkedIn | Facebook | Twitter | Email ( admin@mrsjunelegal.com ) Want to learn more from Randa? Check out her episode from the Exhibit (A)ttorney Podcast: Don't Leave it to Beaver: How to Succeed with the Right Staff Get exclusive discounts at Smith.ai when you use our special link at https://www.profitwithlaw.com/smithai ! Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

September 3, 2026Episode 5491 hr 13 min

The Startup Stage is a Trap

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/549 . In this Webinar replay, host Moshe Amsel discusses the common problem 99.95% of startup law firms face: wearing 17 hats in their firm, all because they thought, “Hey, I can serve clients better.” Resources mentioned: 👉 Book your free session here: https://profitwithlaw.com/strategysession Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

August 27, 2026Episode 54850 min

Replay - How to Plan Your Retirement and Achieve Financial Independence with Sarah Young

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/548 . Early retirement and financial independence are the dream for almost anyone, but how do we plan for and achieve them? How much money is needed to retire and be financially independent? Is the income from your law firm enough? If not, how can you get cash flow outside your business? In this episode, Sarah Young of Young + Co joins Moshe Amsel to discuss the value of CFOs in making financial decisions and planning your firm's growth trajectory. She builds on her years of CFO experience and shares tactical ways to increase your cash flow, prepare for retirement, and achieve financial independence! If you want to know how to create cash flow outside your law firm, this episode is for you! Resources mentioned: Law Firm Growth Workshop Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit. Profit with Law Community Connect with Sarah via LinkedIn or Instagram . Learn more about Sarah’s work at Young + Co through their website . Profit + Prosper Podcast Get help with your virtual staffing needs through Get Staffed Up. Get $750 off your startup fee here . Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

August 20, 2026Episode 54741 min

How to Build a Law Firm That Doesn't Need You, Even If You've Been Saying I Need to Hire Someone for Years

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/547 . You are not your law firm’s bottleneck, unless you choose to be. If you feel trapped by endless admin tasks, working late nights and weekends, or constantly telling yourself, “I need to hire someone” but never pulling the trigger, this episode is your turning point. In this episode, Moshe Amsel breaks down the Law Firm Freedom Blueprint, a practical framework for reclaiming your time, leveraging your team, and building a law firm that doesn’t depend on you for every task. The problem isn’t that you need to squeeze more productivity out of your already-packed schedule. You don’t have a time management problem. You have a task allocation problem. Moshe walks through how to identify where your time is going, eliminate unnecessary tasks, automate what you can, and delegate the rest. Chapters: [00:00] Stop being the bottleneck: reclaim your time in your law firm [05:42] Shift from attorney to owner for sustainable firm growth [11:44] Use a time audit to unlock productivity in your practice [20:03] Automate client intake and streamline your firm’s follow-up workflow [22:43] Delegate low-value legal tasks and boost your practice’s profit margin [25:14] Use a proficiency-desirability matrix to prioritize what lawyers should delegate [33:59] Engineer your calendar for focused law firm business growth Resources mentioned: 🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice? Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it. If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call. In just 30 minutes, you’ll walk away with: ✔️ A custom 12-month growth roadmap for your firm ✔️ Clarity on exactly what’s holding you back ✔️ Step-by-step actions to create predictable, scalable growth 👉 Book your free session here: https://profitwithlaw.com/strategysession Don’t wait - these spots fill fast every week. Law Firm Growth Workshop Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit. Profit with Law Community Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/