Profit Share Podcast

Hosted by Linda McKissack, Pres McKissack

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Jul 2026

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Welcome to the Profit Share Podcast where we're focused on building wealth while changing lives with hosts Linda and Pres McKissack.

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60 recent

August 21, 202621 min

How AI is Transforming Real Estate Recruiting

If you’ve felt the buzz around AI in the last few years, you’re not alone. Today we break down the journey of AI and what it means for the recruiting landscape. Linda emphasizes how generative AI can drastically improve recruiting efficiency. For example, she recalls a scenario where she utilized ChatGPT to help a recruiter navigate a complex situation. The insights generated were so effective that they led to immediate positive changes in the recruiter's strategy. As we look ahead, Linda shares insights from her team’s experiments with agentic AI, specifically an AI assistant named RAIA. RAIA is designed to streamline lead follow-ups and convert inquiries into appointments: Efficiency Boost : RAIA has shown promising results in converting leads by encouraging them to book an appointment with a leader at the brokerage, demonstrating the potential for AI to transform recruiting practices. Task Delegation : The idea of having specialized AI agents handling specific tasks is becoming reality, allowing recruiters to focus on more strategic activities. AI is undeniably changing the landscape of real estate recruiting. As Linda puts it, “AI will continue to do amazing things to help all of us be able to do what we love to do better.” This evolution presents exciting opportunities for recruiters to enhance their practices and ultimately improve the experiences of those they serve. As we embrace these advancements, remember that AI’s capability is only limited by our creativity in utilizing it. RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com

July 1, 202637 min

The Profit Share Advantage Part 7: For KW Market Center Leadership

In the final episode of The Profit Share Advantage, we share some insights and ideas for Keller Williams Market Center leadership. From things you can do in your office to foster community around growth and profit share to steps to take advantage of system we built for agents revamped for Market Centers themselves, this episode is for you! RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com

June 24, 202632 min

The Profit Share Advantage Part 6: The Recruiting Handoff

One of the most important parts of the Profit Share Advantage framework is the recruiting handoff. This is where you connect your recruit to the local KW Market Center; believe it or not, there's a science to it! Hand off your recruit too early, and you risk losing their sponsorship. Hand the recruit off too late, and they will likely have shopped other brokerages and made up their mind before even setting foot in a KW office. In this chapter, we outline how best to connect your recruit to local leadership, the top methods to increase your chances of being named sponsor, and why your relationship with the KW leadership you connect your recruit to is AS important as your relationship with the recruit. RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com

June 17, 202631 min

The Profit Share Advantage Part 5: Mastering the Recruiting Call

👉 Get the book: https://amzn.to/3RzwPHp We start by teasing the story of Heather, who added over a dozen people to her downline in her first 90 days using a Profit Share Site. Heather's story is unique for a few reasons. First, she's not an active real estate agent; she works as an admin for a real estate team. That's the beauty of what Gary Keller built; non-licensed and non-practicing Keller Williams associates can build their downlines too! And the Profit Share Sites framework is the easiest way for these KW folks to build wealth through profit share! The second way Heather's story is unique is that she got her recruiting calls down to just 10 minutes, something Pres didn't think was possible! Throughout this chapter, you'll learn how to have conversations with agents in what we refer to as the "Discovery Call," and a successful call tends to follow 5 common steps: Introduction & Rapport Building Their Journey into Real Estate Clarification on Their Licensing Status Their Questions Answered Next Steps & How You Help Them 👉 Get a 30-day trial of Profit Share Sites: https://profitsharesites.com/agent RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com

June 10, 202627 min

The Profit Share Advantage Part 4: Generating Real Estate Recruiting Leads

👉 Get the book: https://amzn.to/3RzwPHp Generating recruiting leads is where the Profit Share Sites system takes over and does the work for you, from converting traffic driven directly to the Join Form into a self-segmented recruiting leads. From there, the lead is put down an automated path that pushes them to the next most logical step for the stage they're in, nurturing them along the way. We've found that there are really only three types of recruiting leads for real estate agents. The first is Not in School (or "NS" as we like to refer to them). These are people who raise their hand and note their interest in a career in real estate, but have not yet taken steps to get licensed. Next are the In School (or "IS") leads. These leads are enrolled in school but have not yet become a fully licensed agent. Finally there are the licensed agent (or "EX") leads, who have their license and are either brand new to the industry or a seasoned agent. How you communicate with each is different, and the automations within the system are tailored to each types unique needs. In this chapter, we share how it all works, and how the automations nurture each type of lead. 👉 Get a 30-day trial of Profit Share Sites: https://profitsharesites.com/agent RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com

June 3, 202620 min

The Profit Share Advantage Part 3: Driving Recruiting Traffic

Get a copy of The Profit Share Advantage: https://amzn.to/3RzwPHp Chapter 3 is all about traffic sources. In the last chapter, you learned about what we call the 10-80-10 rule. The first 10% is on you, and it involves driving traffic to your recruiting site. One of our favorite ways to drive qualified traffic is through paid job boards like Indeed and LinkedIn, though many have found success with social media platforms like Facebook, Instagram, and TikTok. You can even leverage a platform like YouTube! In this episode, we break it all down. Stay tuned... this is Part 3 of 7 where we are narrating The Profit Share Advantage, sharing takeaways, and more! Go deeper with Profit Share Masterclass: https://profitsharesites.com/masterclass RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com

May 27, 202632 min

The Profit Share Advantage Part 2: The Profit Share Secret Revealed!

Get a copy of The Profit Share Advantage: https://amzn.to/3RzwPHp We're back, continuing to narrate The Profit Share Advantage by Pres McKissack. Today we're looking at Chapter 2, in which Pres tells the story of growing up alongside his best friend Nick Avila. Unlike most kids, they didn't want to be doctors or astronauts. They wanted to be real estate agents. But after an early midlife crisis in his early 20s, Nick wanted out. Instead, he looked to make Profit Share his business. This set our duo on a journey that would uncover The Profit Share Secret, which nick used to become the #2 sponsoring agent of all time. Within a few short years, Nick added hundreds of agents to the first level of his downline and earned over $100k in lifetime profit share. Pres takes us into a 10,000 foot view of the strategy they used, which we'll go deeper into over the next few episodes and chapters. Stay tuned... this is Part 2 of 7 where we are narrating The Profit Share Advantage, sharing takeaways, and more! Want to take advantage of this system? Sign up for a free 30-day trial of Profit Share Sites: https://profitsharesites.com/agent RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com

May 20, 202642 min

The Profit Share Advantage Part 1: What is Profit Share?

Get a copy of The Profit Share Advantage: https://amzn.to/3RzwPHp After a book introduction from Pres, narrator Andy Fenstermaker shares the foreward penned by Linda McKissack in which she shares the pivotal moment in her career when Profit Share became a focal point. Linda was challenged by Gary Keller to create a pro-forma on Profit Share, and how treating it like a business might look. This changed the trajectory of her life, leading her to become the #1 profit share earner in the company. In the first chapter, we look at another pivotal moment: Gary's journey in transforming Keller Williams so agents and associates had a stake in the company's success. By recounting Gary's story, we explore and define exactly what profit share is and why it sets Keller Williams apart from other brokerages. Pres goes on to share one of the core fundamental problems with the real estate industry (the lack of recurring revenue), explain how Sponsorship works at KW, outline the seven levels of your downline and the payout percentages for each, and more. The episode wraps with a chapter recap in which Pres and Andy discuss some chapter highlights and takeaways. Stay tuned... this is Part 1 of 7 where we'll be narrating The Profit Share Advantage, sharing takeaways, and more! Go deeper with Profit Share Masterclass: https://profitsharesites.com/masterclass RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com

April 21, 202621 min

Gary Keller on the Real Secret to Building Profit Share

In this follow-up episode of the Profit Share Podcast, Gary Keller shares his best advice on the real work behind building Profit Share: building relationships, asking better questions, and connecting people to opportunity. Rather than “recruiting” with a pitch, Gary explains why the best conversations start by understanding what someone truly wants for their life, business, and future, and then helping them decide if Keller Williams is the right fit. Gary also breaks down why Profit Share is meant to be passive income, not an active management job, and why agents should focus less on “selling” Profit Share and more on building trust with other agents. From his “interview an agent a day” philosophy to practical wisdom on referrals, relationships, and reputation, this episode is packed with simple but powerful strategies for growing your business, expanding your network, and opening the door to long-term opportunity. RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com

March 21, 202613 min

Gary Keller on the History and Future of Profit Share

In this special episode of the Profit Share Podcast, Pres and Linda McKissack sit down with Gary Keller to unpack the history behind one of Keller Williams’ most powerful wealth-building models: Profit Share. Gary shares the real story of how Profit Share was born during one of the hardest seasons of his life and business, when market collapse, financial pressure, and major challenges forced him to rethink how agents could truly share in the success of the company. He also looks ahead to the future, reminding KW agents that Profit Share should be part of their daily awareness. It should not just be passive income, but viewed as a real business opportunity. With more than $2 billion already paid out, Gary makes it clear: when agents help others build thriving real estate careers and support profitable Market Centers, the opportunity for Profit Share only grows. RESOURCES: 5 Steps to a Successful Recruiting Call: https://kw.profitsharesites.com/5calls Market Center Leaders: Your New Agent Recruiting Is Broken Until You Do This: https://kw.mcsitespro.com/growth Get The Profit Share Advantage: https://amzn.to/3RzwPHp LET'S CONNECT: Subscribe on YouTube: https://www.youtube.com/c/KWProfitShareMastery/?sub_confirmation=1 Profit Share Masterclass: https://profitsharemastery.com Profit Share Sites: https://profitsharesites.com Market Center Sites: https://mcsitespro.com