30 Years of Indian PR | From floppy disks to LLMs: How Kaizzen builder Vineet Handa is reframing success for 2030
Thirty years ago, the "boots on the ground" reality of Indian public relations was a physical endurance test. Success wasn't measured by clicks or impressions, but by the grit it took to fight for a time block on a shared fax machine or the patience to wait ten minutes for a modem’s screeching hiss to finally yield an internet connection. We carried our lives on 4.5-inch floppy disks and spent our afternoons in sweltering cyber cafes.Vineet Handa, the founder and CEO of Kaizen, has lived this evolution from the ground up. Having entered the industry during the exhilarating post-liberalization boom, he has seen the landscape shift from thermal paper to Large Language Models. Under his leadership, Kaizen transformed from a lean team of 34 people on March 31, 2020, to a global powerhouse of over 250 professionals today. But as we look toward 2030, Vineet’s journey reveals a profound truth: while our tools have moved from the fax to the algorithm, the fundamental drivers of success have remained remarkably constant.Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.
