
She Was Burning Out in Year One Of Being an SLP - So She Built a Practice That Gives Her 5x More Time Off with Isabelle Swartz
What if the job that was burning you out became the push you needed to build something better? Today's guest turned clinic burnout, health struggles, and an intense work environment into the foundation for a thriving mobile practice and she did it with an abundance mindset that completely reframed how she thinks about marketing. I'm so excited to share her story with you! I'm introducing you to Isabel Swartz, a Speech-Language Pathologist and the founder of Cali Kids Speech Therapy, an in-home pediatric private practice serving children and families throughout the South Bay cities of Los Angeles, including Redondo Beach and surrounding areas. Since becoming an SLP, Isabel has dedicated her career to helping children find their voice through a mobile, family-centered approach. She specializes in AAC, gestalt language processing, early intervention, language delays, and articulation and phonological disorders. She is deeply passionate about family-centered care and helping children build functional communication skills within their everyday environments because she believes the best therapy happens where kids feel most comfortable: in their homes, at their schools, and within their communities. After spending years working in multidisciplinary pediatric clinics, Isabel reached a breaking point. Rather than staying in a situation that was no longer serving her, she made the courageous decision to dive headfirst into private practice. No side hustle. No safety net. Just a belief that she could build something better. She invested in herself by taking the Start Your Private Practice program, spent six months thoughtfully building the backend of her business, and then leaned into marketing in a way that felt fun, creative, and authentic. And it worked. Her journey is proof that private practice doesn't have to look like a brick-and-mortar clinic. Sometimes, it looks like a car, a t-shirt, and a whole lot of heart . Outside of being an SLP and business owner, Isabel's favorite role is being a mom to her little one. Her mission, both professionally and personally, is to help kids communicate, empower families, and show other clinicians that they don't have to stay stuck in jobs that drain them. In Today's Episode, We Discuss: How burnout and a health scare finally pushed her to quit her job and go all in Creative, low-pressure marketing strategies that actually work without feeling pushy Why she chooses to remain mobile and how home visits lead to faster progress than clinic-based therapy Isabel is truly living proof that you don't have to stay in a job that's draining you. She didn't wait for the perfect moment, she created it. She leaned into her strengths, got creative with her marketing, and built a practice that fits her life, not the other way around. Her story does not have to be the exception. You, too, can build the private practice of your dreams even if you're starting from burnout, even if you're scared of marketing, even if you've never taken a business class in your life. If you're ready to stop waiting for the perfect setup and start building a practice that works for you, Practice Builder is here to help. We’ll walk you through setting up your practice, marketing it so the right families can find you, and managing it day to day, with coaching from me and my team every week. Join us at practicebuilder.io . Please visit www.PrivatePracticeSchool.com to learn more, and follow me on Instagram @independentclinician for more tips, inspiration, and resources to support your private practice journey. Resources Mentioned: Follow Isabelle on Instagram: instagram.com/calikidsspeechtherapy/ Check out her website: calikidsspeechtherapy.com Where We Can Connect: Follow the Podcast: https://podcasts.apple.com/us/podcast/private-practice-success-stories/id1374716199 Follow Me on Instagram: https://www.instagram.com/independentclinician/ Follow Me on Facebook: https://www.facebook.com/jena.castrocasbon/






