
How are Indians investing? Angel One CEO on SIPs, ETFs, AI and wealth creation
India’s UPI moment changed how money moves.But that may only be the first chapter.As millions of Indians become comfortable with digital payments, a bigger question is beginning to emerge: how will they save, invest, and build wealth over the next decade?In this episode of the Prime Venture Partners Podcast, Amit Somani speaks with Ambarish Kenghe, CEO of Angel One, about India’s shift from payment adoption to wealth creation.From his journey across Google, Myntra, Google Pay, and Angel One, Ambarish has seen India’s digital consumer evolve up close. In this conversation, he talks about what changed after Aadhaar, Jio and UPI, why Indian consumers remain deeply value conscious, how SIPs are becoming a default investing habit, and where the next wave of fintech opportunities may come from.The conversation also explores:• Why 2015 became a turning point for India’s digital economy• How UPI changed everyday money movement for consumers and merchants• Why India’s wealth creation story still has massive headroom• What is driving SIP adoption among new investors• How AI could create a personal CFO or family office like experience for more Indians• How Angel One is using AI across products, operations and customer education• Why learning, unlearning and ownership matter when building teamsFor founders building in fintech, wealth tech, AI, or consumer products in India, this episode offers a sharp view of where the market has been and where it may be headed next.👉 Subscribe to the Prime Venture Partners Podcast for more conversations from India’s startup ecosystem.Episode Timestamps00:00 - Introduction02:22 - Why AK came back to India in 2015 after 18 years in Silicon Valley06:26 - The ₹25 checkbox that Myntra shut down in two hours09:41 - What UPI changed beyond transaction volumes11:04 - The Google chef who used to get looted walking home with cash13:12 - India now has million dollar millionaires. What does that mean for wealth creation.15:57 - Where Indian retail wealth actually sits: 50% real estate, 15% gold, 15% FDs16:37 - Equity investing at 5 to 8% in India versus 44 to 45% in the US17:13 - Only 5% of Angel One users trade F&O exclusively21:15 - The real opportunity for founders building in India's wealth space27:30 - The family office for everyone and what agentic AI could make possible29:35 - How Angel One is using AI today with Ask Angel35:10 - What AK looks for when hiring: learn, unlearn, ownership40:58 - The Indian founder worth a billion dollars who spends every Saturday on AI









