Prime Resources Podcast

Hosted by Business Development Resources, LLC (BDR)

Business Management Marketing

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Sep 2025

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Prime Resources Podcast

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September 23, 202533 min

Streaming Audio Advertising 101

In this episode of the Prime Resources Podcast, Santino Guandolo shares about streaming audio advertising, exploring its significance for contractors. They discuss the basics of streaming audio ads, their role in brand awareness, and how they can amplify other marketing efforts. Santino emphasizes the importance of targeted advertising, comparing it to traditional methods like billboards and radio. The conversation also covers the effectiveness of retargeting, the selection of platforms, and the elements of a successful streaming ad. Finally, they highlight the need for a strategic approach to marketing and the future trends in streaming audio. Time Stamps 00:00 Introduction to Streaming Audio Advertising 04:09 Understanding the Importance of Awareness in Marketing 07:08 Comparing Streaming Audio to Traditional Advertising 10:06 The Power of Targeting in Streaming Audio 13:03 Retargeting and Display Ads in Streaming Audio 15:44 Choosing the Right Streaming Platforms 19:00 Crafting Effective Streaming Audio Ads 21:57 Integrating Streaming Audio into Your Marketing Mix 25:03 Planning and Strategy for Streaming Audio Campaigns 27:48 Future Trends in Streaming Audio Advertising

August 21, 202534 min

Using Data to Make Better Business Decisions

In this episode of the Prime Resources podcast, Todd Neely, head coach at BDR, discusses the importance of using data to make informed business decisions. He emphasizes the need for contractors to understand key metrics such as breakeven points, leading indicators, and financial benchmarks. Todd shares strategies for tracking data effectively, the significance of timely financial statements, and how to use data to celebrate team successes. He also highlights the importance of transparency in sharing data with team members to foster engagement and drive results. Time Stamps 00:00 Introduction to Data-Driven Decisions 01:36 Understanding Key Metrics for Beginners 04:25 Advanced Data Points for Successful Contractors 09:45 Frequency of Data Review 12:50 Benchmarking for Success 16:27 The Role of Profit and Loss Statements 20:57 Data Strategies for Business Expansion 27:06 Success Stories and Pitfalls in Data Usage 31:45 Final Thoughts on Data Transparency and Team Engagement

May 13, 202522 min

How to Use the Profit & Loss by Job Report in QuickBooks®

In this episode of BDR's Prime Resources Podcast, Lead Accounting Coach Lauren Woodward discusses the Profit and Loss by Job report in QuickBooks®. She explains its significance in job costing, performance indicators, and real-time insights for contractors. Follow along as the conversation covers accessing the report, the differences between QuickBooks® Desktop and Online, and best practices for reviewing the report. Listen as Lauren emphasizes the importance of having an accounting coach to help implement and utilize this powerful tool effectively. Time Stamps 00:00 Introduction 02:06 Overview of the Profit & Loss by Job Report 03:24 Benefits of Using The Report 05:32 Reporting and Prime Performance Indicators 10:05 Accessing the Report in QuickBooks® 13:26 Incorporating into the Month-End Process 15:50 Who Should Be Involved in Reviewing Reports 17:08 Common Pitfalls and Best Practices 19:57 Final Thoughts and Implementation Tips

April 15, 202539 min

Unlocking the Power of Multi-Channel Marketing

In this episode of the Prime Resources Podcast, BXB's Media Placement Strategist, Deb Thompson, discusses how to build and execute a multi-channel marketing strategy. She emphasizes integrating various marketing channels, understanding target audiences, and setting clear objectives. Deb shares insights on the different marketing channels, the significance of consistent messaging, and the need for a well-structured lead capture system. Don't miss this insightful conversation if you want to enhance your marketing and drive better results! Time Stamps: 00:00 Intro and Background 02:50 What is a Multi-Channel Marketing Strategy? 06:40 Overview of Different Marketing Channels 09:10 The Importance of Understanding Your Objective 11:30 Using Multi-Channel Marketing in Recruiting 14:20 Identifying Your Target Audience for Multi-Channel 19:00 How to Tie Audiences to Strategies and Channels 25:00 Keys to Success in Multi-Channel Marketing 31:10 How to Approach ROI with Multi-Channel 34:20 Pitfalls to Be Aware Of 36:40 Final Thoughts

March 10, 202540 min

Applying Organizational Design Thinking

In this BDR Prime Resources podcast episode, head coach Dustin Guyton discusses the importance of organizational design thinking in business. Dustin explores the definition of organizational design, its significance for business leaders, and the various structures that can be implemented. This short conversation also outlines the elements of organizational design, including clarity of roles, the importance of culture, and the evaluation process. Dustin emphasizes the need for intentionality in designing an organization that aligns with the purpose of both the business and its team members, ultimately leading to greater success and fulfillment. Time Stamps 00:00 Introduction 02:16 Understanding Organizational Design 05:19 Exploring Organizational Structures 11:45 Elements of Organizational Design 16:30 Uncovering Team Members' Purpose 20:00 Aligning Company and Team Purpose 23:15 Clarity of Roles and Responsibilities 33:15 The Evaluation Process in Organizational Design 38:55 Final Thoughts

February 14, 202540 min

Building Interest in the Trades

In this episode of the Prime Resources Podcast, Jon Hirsch from Auer Steel & Heating Supply Co. discusses the importance of building interest in the trades, particularly HVAC, among young people. He shares insights on the industry's challenges in recruiting new talent, his innovative outreach strategies, and the need for collaboration between contractors and educational institutions to create a sustainable pipeline of skilled workers. Jon emphasizes the potential for a rewarding trade career and encourages industry professionals to engage with the next generation.

December 5, 202432 min

Implementing Online Scheduling

In this episode of the Prime Resources Podcast, BxB Media Lead Marketing Coach Justin Ebright discusses the significance of online scheduling in today's consumer landscape, emphasizing its transition from a luxury to a necessity. He explores the user experience, business opportunities, and the challenges faced during implementation. Justin shares the importance of analyzing the scheduling process, the role of AI, and the need for effective vendor selection. Discover how to take the first step in online scheduling to maximize opportunities for your home service business! Time Stamps 00:00 Introduction to Online Scheduling 05:58 Opportunities and User Experience in Online Scheduling 12:07 Analyzing the Scheduling Process and Conversion Rates 18:01 Vendor Selection and Relationship Building 24:02 Final Thoughts and Future of Online Scheduling

November 5, 202430 min

Using Outbound Calling to Generate Leads

In this episode of the Prime Resources Podcast, BDR Head Coach Darby Shumway discusses how outbound calling is a powerful lead-generation strategy. Darbi shares the importance of understanding the target audience, the role of effective scripting, and the qualities that make a successful outbound caller. Darby also emphasizes the need for training, the significance of handling objections, and the potential pitfalls teams may encounter. Learn how to maximize opportunities year-round in your business by implementing an outbound calling strategy that drives leads! Time Stamps 00:00 Introduction and Background 02:43 Using Outbound Calling Throughout the Year 05:15 Crafting Effective Scripts 08:21 Training and Incentivizing the Team 11:45 Using Psychology in Outbound Calling 14:20 Incorporating Texting in Outbound Calling 18:00 Target Metrics and KPIs 24:47 Pitfalls in Outbound Calling to Watch Out For 28:31 Summary and Final Thoughts

October 8, 202437 min

Expanding into Electrical Services

In this episode of the Prime Resources Podcast, BDR Head Coach and electrical expert Joel Bruch discusses the trends and opportunities in the electrical services industry and the increasing demand for electrical services due to the electrification of daily life. Joel highlights the need for contractors to understand their customers' needs and provide solutions to ensure their safety and convenience, along with advising contractors to start with a solid foundation - such as hiring a qualified master electrician - and have the necessary resources and tools for the trade. Discover how to expand your market by moving into electrical services and the steps necessary to hit the ground running with a new product offering. Time Stamps 00:00 Introduction 03:19 Trends and Demand for Electrical Services 07:34 Opportunities in Electrical Services 10:42 Assessing Customer Base for Electrical Services 21:57 Discussing Energy Savings with Customers 25:01 Preparing to Expand into Electrical Services 28:20 Pitfalls to Avoid in Expanding into Electrical Services 34:01 Final Thoughts

September 5, 202422 min

Succeeding with an Online Store

In this episode of the Prime Resources Podcast, BDR Head Coach Gwen Campbell discusses the concept of an online store for contractors and provides insights on how to succeed. She explains that an online store can be anything from a simple cart system to a builder system where customers can customize their purchases. The key is determining what type of online store to offer and what options to present to customers. Gwen also emphasizes the importance of having a sales process and involving the entire team in the online store setup. Discover how to capture more opportunities in your market and reach a growing number of consumers who prefer to purchase online! Time Stamps 00:00 Succeeding with an Online Store for Contractors 04:04 The Opportunity of Online Stores for Contractors 06:06 System Selling and Technology in Online Stores 07:56 The Importance of Pre-Qualifying Customers 10:41 Setting Up and Maintaining an Online Store 13:29 Communicating with the Sales Team 15:58 Enhancing the Customer Experience with Pre-Qualification 18:02 Regularly Updating the Online Store