Prime Resources Podcast

Hosted by Business Development Resources (BDR)

Business Marketing

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Sep 2025

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BDR’s Prime Resources podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results. With Prime being the most flourishing stage or state.

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September 25, 202533 min

Streaming Audio Advertising 101

BDR Streaming Audio Advertising 101 In this episode of the Prime Resources Podcast, Santino Guandolo shares about streaming audio advertising, exploring its significance for contractors. They discuss the basics of streaming audio ads, their role in brand awareness, and how they can amplify other marketing efforts. Santino emphasizes the importance of targeted advertising, comparing it to traditional methods like billboards and radio. The conversation also covers the effectiveness of retargeting, the selection of platforms, and the elements of a successful streaming ad. Finally, they highlight the need for a strategic approach to marketing and the future trends in streaming audio. Listen here: Key Takeaways Streaming audio ads are effective for building brand awareness. Targeting capabilities are more precise than traditional methods. Retargeting with display ads can boost engagement. Choosing the right platform is crucial for success. Streaming ads should be clear and concise. Campaign planning is essential before launch. Streaming audio should fit within a broader marketing mix. Time Stamps 00:00 Introduction to Streaming Audio Advertising 04:09 Understanding the Importance of Awareness in Marketing 07:08 Comparing Streaming Audio to Traditional Advertising 10:06 The Power of Targeting in Streaming Audio 13:03 Retargeting and Display Ads in Streaming Audio 15:44 Choosing the Right Streaming Platforms 19:00 Crafting Effective Streaming Audio Ads 21:57 Integrating Streaming Audio into Your Marketing Mix 25:03 Planning and Strategy for Streaming Audio Campaigns 27:48 Future Trends in Streaming Audio Advertising About the Prime Resources Podcast BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program. Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state. LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post Streaming Audio Advertising 101 first appeared on BDR and is written by Dakota Price.

August 28, 202548 min

Red Flags & Green Lights: What to Look Out for During the Hiring Process

BDR Red Flags & Green Lights: What to Look Out for During the Hiring Process In this episode of the Prime Partners podcast, Oksana Vlasenko, Vice President at Recruit4Business, discuss the critical aspects of hiring in the home service industry. They explore the challenges of finding skilled labor, the importance of recognizing red flags in candidates, and the traits that indicate a strong fit for a company. Oksana shares insights on the hiring process, including the significance of assessments, interviews, and onboarding. The conversation emphasizes the need for a structured approach to hiring while balancing speed and thoroughness to ensure the right candidates are selected. Key Takeaways Hiring the wrong person costs time and reputation. The labor market is seeing a shift with more candidates entering trades. Job hopping is a significant red flag in resumes. Candidates should have a clear career progression. Onboarding processes are crucial for employee success. Don’t rush the hiring process due to external pressures. Identify the top traits you want in your employees. Reference checks can reveal hidden issues with candidates. Time Stamps 00:00 Introduction to the Podcast and Guest 04:04 Overview of the Recruiting Landscape 06:36 Emerging Trends in Skilled Trades 09:04 Identifying Red Flags in Candidates 13:54 Assessing Candidates During Interviews 15:47 Red Flags in Assessments and References 18:42 Addressing Red Flags with Candidates 20:33 Common Mistakes in the Hiring Process 25:45 Importance of Onboarding Process 31:42 Identifying A Players vs. Worker Bees 37:31 Balancing Speed and Thoroughness in Hiring 41:29 Recruit for Business Overview and Best Practices About Oksana Vlasenko An expert in human resources (HR) and employee hiring and retention, Oksana’s extensive trade background fuels her proven success in evaluating, recognizing and placing only the best and brightest job candidates – while using cutting-edge tactics to manage and develop employees. Oksana has over 20 years of experience as a Psychometric Personality Assessment Analyst, having reviewed and analyzed over 25,000 personalities. She is one of the co-founders of Recruit4Business, which provides HR and recruiting resources in the trades industries. Company Information Recruit4Business Facebook LinkedIn Instagram About the Prime Partners Podcast BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development. In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster. Each episode features a BDR partner company or client who shares ways you can drive your company forward. Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/ LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post Red Flags & Green Lights: What to Look Out for During the Hiring Process first appeared on BDR and is written by Dakota Price.

August 21, 202534 min

Using Data to Make Better Business Decisions

BDR Using Data to Make Better Business Decisions In this episode of the Prime Resources podcast, Todd Neely, head coach at BDR, discusses the importance of using data to make informed business decisions. He emphasizes the need for contractors to understand key metrics such as breakeven points, leading indicators, and financial benchmarks. Todd shares strategies for tracking data effectively, the significance of timely financial statements, and how to use data to celebrate team successes. He also highlights the importance of transparency in sharing data with team members to foster engagement and drive results. Listen here: Key Takeaways Understanding the breakeven point is crucial for profitability. Proactive data strategies can mitigate seasonal fluctuations. Timely financials are essential for making informed decisions. Benchmarking against industry standards is key to success. Data should be used to celebrate team wins and build culture. Transparency with data fosters team engagement and accountability. Data can highlight areas for process improvement. A structured approach to data tracking leads to better business outcomes. Time Stamps 00:00 Introduction to Data-Driven Decisions 01:36 Understanding Key Metrics for Beginners 04:25 Advanced Data Points for Successful Contractors 09:45 Frequency of Data Review 12:50 Benchmarking for Success 16:27 The Role of Profit and Loss Statements 20:57 Data Strategies for Business Expansion 27:06 Success Stories and Pitfalls in Data Usage 31:45 Final Thoughts on Data Transparency and Team Engagement About Todd Neely Todd Neely’s career spans diverse industries, from HVAC to manufacturing, where he honed his skills as a leader and strategist. Todd’s track record of accomplishments underscores his strengths as a professional. From orchestrating successful acquisitions to fostering cohesive teams and driving revenue growth, he has consistently delivered results. Certified as a “Continuous Improvement Master Trainer,” Todd prioritizes building robust and committed teams, ensuring sustainable business success. About the Prime Resources Podcast BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program. Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state. LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post Using Data to Make Better Business Decisions first appeared on BDR and is written by Tyler Gunhus (BDR).

June 6, 202527 min

Practical Applications for AI in Home Service Businesses

BDR Practical Applications for AI in Home Service Businesses In this episode of BDR’s Prime Partners Podcast, we sit down with Nathan Keller, Chief Sales Officer at Free2Grow, to unpack how Artificial Intelligence (AI) is shaking up the home service industry (especially HVAC, plumbing, and electrical)—without losing the human touch. From debunking myths to showing how AI voice solutions can enhance branding and personalization, Nathan makes a compelling case for why contractors shouldn’t fear the bots. The conversation explores the evolution of AI-driven call services, how they stack up against traditional models, and what it takes to implement these tools to benefit your team and customers. Whether you’re just curious or already testing AI tools, you’ll walk away with a clear understanding of the next wave of innovation—and how to make it work for you. Tune in to discover how AI is redefining service, not replacing it. You’ll learn what’s possible today, what’s coming next, and how to take your first (or next) step forward. Key Takeaways Misconceptions about AI include overestimating its capabilities. Scripting and knowledge bases are crucial for effective AI. AI can handle customer objections effectively. Customers can access real-time analytics on call performance. Phased implementation of AI can ease the business transition. The future of AI includes outbound calling and texting functionalities. Time Stamps 00:00 Introduction 04:49 The Transformation of AI in Call Answering 11:11 Differences Between Traditional and AI Call Services 14:36 Branding and Personal Touch in AI Services 17:58 About Free2Grow 19:34 Data Analytics and Performance Insights in AI 21:32 Future Directions in AI Technology About Nathan Keller Nathan Keller is the Chief Sales Officer and co-founder of Free2Grow. Founded in 2019, Nathan has worked as a sales leader for many technology companies that saw successful exits over the past decade.Free2Grow is a cutting-edge AI-powered voice-answering solution designed to streamline and elevate your business communications. Company Information Free2Grow Facebook LinkedIn Instagram About the Prime Partners Podcast BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development. In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster. Each episode features a BDR partner company or client who shares ways you can drive your company forward. Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/ LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post Practical Applications for AI in Home Service Businesses first appeared on BDR and is written by Erin Kunz.

May 13, 202522 min

How to Use the Profit & Loss by Job Report in QuickBooks®

BDR How to Use the Profit & Loss by Job Report in QuickBooks® In this episode of BDR’s Prime Resources Podcast, Lead Accounting Coach Lauren Woodward discusses the Profit & Loss by Job report in QuickBooks®. She explains its significance in job costing, performance indicators, and real-time insights for contractors.Follow along as the conversation covers accessing the report, the differences between QuickBooks® Desktop and Online, and best practices for reviewing the report.Listen as Lauren emphasizes the importance of having an accounting coach to help implement and utilize this powerful tool effectively. Listen here: Key Takeaways The Profit & Loss by Job report allows tagging jobs to expenses. Job costing helps compare bids versus actual performance. Filters can help manage overwhelming data in reports. The report is helpful for month-end and project-end reviews. Different roles in a company review the report for various reasons. Maintaining accuracy in job tagging is crucial for data integrity. Implementation of the report can lead to significant ROI. Time Stamps 00:00 Introduction 02:06 Overview of the Profit & Loss by Job Report 03:24 Benefits of Using The Report 05:32 Reporting and Prime Performance Indicators 10:05 Accessing the Report in QuickBooks® 13:26 Incorporating into the Month-End Process 15:50 Who Should Be Involved in Reviewing Reports 17:08 Common Pitfalls and Best Practices 19:57 Final Thoughts and Implementation Tips If you or your team would like more information about QuickBooks® or other accounting-related courses, be sure to check out these BDR training classes: QuickBooks® for Contractors How to Read Your Profit & Loss (P&L) Accounting & Office Management How to Read Your Balance Sheet About Lauren Woodward With nearly 20 years of experience in bookkeeping, accounting, and operational management, Lauren Woodward specializes in QuickBooks®, full-cycle accounting, payroll, tax compliance, and financial reporting. As a lead accounting coach, she leverages her expertise in small business financial management and leadership to guide her team in delivering accuracy, efficiency, and client growth. About the Prime Resources Podcast BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program. Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state. LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post How to Use the Profit & Loss by Job Report in QuickBooks® first appeared on BDR and is written by Erin Kunz.

April 15, 202539 min

Unlocking the Power of Multi-Channel Marketing

BDR Unlocking the Power of Multi-Channel Marketing In this episode of the Prime Resources Podcast, BXB’s Media Placement Strategist, Deb Thompson, discusses how to build and execute a multi-channel marketing strategy. She emphasizes integrating various marketing channels, understanding target audiences, and setting clear objectives. Deb shares insights on the different marketing channels, the significance of consistent messaging, and the need for a well-structured lead capture system. Don’t miss this insightful conversation if you want to enhance your marketing and drive better results! Listen here: Key Takeaways Multi-channel marketing = effectively using multiple platforms. Understanding the strengths and weaknesses of each channel is crucial. Start with clear objectives to guide your marketing strategy. Identifying your target audience is key to effective marketing. Personalization in messaging can significantly impact engagement. Lead capture systems are essential for converting interest into leads. Consistency in messaging across channels builds brand recognition. A balanced marketing portfolio includes both long-term and short-term strategies. Time Stamps 00:00 Intro and Background 02:50 What is a Multi-Channel Marketing Strategy? 06:40 Overview of Different Marketing Channels 09:10 The Importance of Understanding Your Objective 11:30 Using Multi-Channel Marketing in Recruiting 14:20 Identifying Your Target Audience for Multi-Channel 19:00 How to Tie Audiences to Strategies and Channels 25:00 Keys to Success in Multi-Channel Marketing 31:10 How to Approach ROI with Multi-Channel 34:20 Pitfalls to Be Aware Of 36:40 Final Thoughts About Deb Thompson Deb Thompson is a media placement strategist for BxB Media, a BDR Company, where she helps home service companies amplify their brands through multi-channel marketing strategies. With over 30 years of experience in digital, print, broadcast, streaming, and out-of-home media, she has guided hundreds of businesses—from national brands to local enterprises—in achieving measurable growth. Her expertise is crafting data-driven campaigns that maximize platform visibility and ROI. Before joining BxB Media, Deb served as vice president and general manager of a leading NBC affiliate, where she revitalized the station’s community engagement and profitability. She now combines her deep media knowledge and passion for results to empower contractors with scalable, high-impact marketing solutions. About the Prime Resources Podcast BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program. Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state. LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post Unlocking the Power of Multi-Channel Marketing first appeared on BDR and is written by Erin Kunz.

March 10, 202540 min

Applying Organizational Design Thinking

BDR Applying Organizational Design Thinking In this BDR Prime Resources podcast episode, Head Coach Dustin Guyton discusses the importance of organizational design thinking in business. Dustin explores the definition of organizational design, its significance for business leaders, and the various structures that can be implemented. This short conversation also outlines the elements of organizational design, including clarity of roles, the importance of culture, and the evaluation process. Dustin emphasizes the need for intentionality in designing an organization that aligns with the purpose of both the business and its team members, ultimately leading to greater success and fulfillment. Listen here: Key Takeaways Organizational design is the intentional structuring of roles and responsibilities. There are three primary organizational structures: hierarchical, flat, and matrix. Clarity of roles and responsibilities starts in the hiring process. Culture should align team members’ purpose with the business’s purpose. Evaluation of performance begins with the leader’s self-reflection. Intentionality is key in designing an organization to win. Business owners have the privilege and responsibility to impact lives through their organizations. Time Stamps 00:00 Introduction 02:16 Understanding Organizational Design 05:19 Exploring Organizational Structures 11:45 Elements of Organizational Design 16:30 Uncovering Team Members’ Purpose 20:00 Aligning Company and Team Purpose 23:15 Clarity of Roles and Responsibilities 33:15 The Evaluation Process in Organizational Design 38:55 Final Thoughts About Dustin Guyton Dustin Guyton is a head coach for Business Development Resources (BDR), the premier business training and coaching provider to HVAC contractors and distributors. He has owned and operated a contracting business for over a decade, achieving an impressive revenue milestone of over $10 million. Dustin’s impact extended to coaching and corporate training, where he worked with diverse businesses, including a successful Fortune 500 company. About the Prime Resources Podcast BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program. Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state. LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post Applying Organizational Design Thinking first appeared on BDR and is written by Erin Kunz.

February 24, 202540 min

The Art of Following-Up: How Contractors Can Unlock More Revenue Through Better Lead Conversion

BDR The Art of Following-Up: How Contractors Can Unlock More Revenue Through Better Lead Conversion In this episode of the Prime Partners Podcast, Ryan Fenn, CEO and founder of CHIIRP, discusses the importance of follow-up in business, particularly in the trades. Ryan shares his entrepreneurial journey, the significance of speed to lead, and how automation can enhance customer relationships. The conversation emphasizes the need for authenticity in marketing and the role of empathy in follow-up strategies. Ryan also highlights the tools and resources available through CHIIRP to help contractors improve their lead conversion rates and maximize their existing customer databases. Listen here: Key Takeaways Following up is a lost art that needs revival. Speed to lead is crucial for maximizing conversion rates. Empathy in marketing can significantly improve engagement. Video can help scale personal connections with customers. Automation allows for efficient follow-up processes. Contractors often overlook their existing customer databases. Utilizing tools like text messaging can enhance communication. Time Stamps 00:00 Introduction 06:17 The Importance of Following Up 09:06 Metrics and Benchmarks in Lead Conversion 12:07 Speed to Lead: A Critical Factor 15:17 Authenticity in Customer Interactions 19:54 Empathy in Marketing and Follow-Up Strategies 29:17 Utilizing Automation for Effective Communication 33:03 About CHIIRP 36:33 Final Thoughts About Ryan Fenn Ryan Fenn achieved seven-figure success by using text messaging and automation in his sales process, leading him to create CHIIRP to help other businesses achieve similar results. Passionate about automation’s impact on his career, he now focuses on helping service companies implement revenue-generating automation at every customer journey stage. As a husband, proud father of four, and entrepreneur, Ryan has helped over 1,000 companies of all sizes, from $100k to nine-figure businesses, implement marketing automation strategies. Contact Information CHIIRP LinkedIn info@chiirp.com1-801-806-4808Time Zone: MT About the Prime Partners Podcast BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development. In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster. Each episode features a BDR partner company or client who shares ways you can drive your company forward. Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/ LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post The Art of Following-Up: How Contractors Can Unlock More Revenue Through Better Lead Conversion first appeared on BDR and is written by Erin Kunz.

February 14, 202540 min

Building Interest in the Trades

BDR Building Interest in the Trades In this episode of the Prime Resources Podcast, Jon Hirsch from Auer Steel & Heating Supply Co. discusses the importance of building interest in the trades, particularly HVAC, among young people. He shares insights on the industry’s challenges in recruiting new talent, his innovative outreach strategies, and the need for collaboration between contractors and educational institutions to create a sustainable pipeline of skilled workers. Jon emphasizes the potential for a rewarding trade career and encourages industry professionals to engage with the next generation. Listen here: Key Takeaways Building interest in the trades is essential for industry survival. Engaging young people requires innovative and hands-on approaches. The HVAC industry is often unknown to students and parents. Technical educators are key allies in recruitment. Creating a pipeline for talent is crucial for future success. Every industry professional can contribute to solving the labor shortage. Implementing Online Scheduling Time Stamps 00:00 Introduction 04:19 The Importance of Workforce Development 07:10 Challenges in Recruiting for the Trades 13:11 Engaging with Schools and Students 16:13 Building Relationships with Educators 19:07 Success Stories in Trade Education 25:13 Advice for Getting Started in Outreach 28:14 Final Thoughts About Jon Hirsch Jon Hirsch has a diverse work experience in the HVAC industry. His career began in 1985 as a district sales manager for Aprilaire, where he excelled in driving sales growth. Jon then joined Indiana Supply Corporation in various roles, including Tempstar product and sales manager, supplies sales and marketing manager, and branch manager, continuing his career at Auer Steel & Heating Supply Co. Inc., holding positions such as senior product manager, director of sales and marketing – Wisconsin, and director of marketing.Since 2015, Jon has been the director of business development for Auer Steel & Heating Supply Company Inc. Overall, he has demonstrated his sales, marketing, and management expertise throughout his trade career.From 1979 to 1985, Jon attended the University of Wisconsin-Platteville, where he pursued a Bachelor of Science in Business Administration with an emphasis in Marketing & Management. Jon’s field of study focused on business, management, marketing, and related support services. About the Prime Resources Podcast BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program. Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state. LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post Building Interest in the Trades first appeared on BDR and is written by Erin Kunz.

December 6, 202432 min

Implementing Online Scheduling

BDR Implementing Online Scheduling In this episode of the Prime Resources Podcast, BxB Media Lead Marketing Coach Justin Ebright discusses the significance of online scheduling in today’s consumer landscape, emphasizing its transition from a luxury to a necessity. He explores the user experience, business opportunities, and the challenges faced during implementation. Justin shares the importance of analyzing the scheduling process, the role of AI, and the need for effective vendor selection. Discover how to take the first step in online scheduling to maximize opportunities for your home service business! Listen here: Key Takeaways Online scheduling is now a necessity for businesses. Consumers prefer scheduling appointments on their own time. The user experience is crucial for successful online scheduling. Reducing the number of steps in the scheduling process can improve conversion rates. AI is becoming an integral part of online scheduling solutions. Choosing the right vendor is essential for successful implementation. Businesses should prepare their backend processes before adopting online scheduling. Testing different approaches can help optimize scheduling systems. Implementing Online Scheduling Time Stamps 00:00 Introduction to Online Scheduling 05:58 Opportunities and User Experience in Online Scheduling 12:07 Analyzing the Scheduling Process and Conversion Rates 18:01 Vendor Selection and Relationship Building 24:02 Final Thoughts and Future of Online Scheduling About Justin Ebright Justin Ebright has been in the marketing arena for over 36 years. His ongoing expertise rests in client relationship building and retention, the teaching and education of marketing concepts to prospects and clients, and training marketing managers and their teams to identify marketing portfolios that work. Justin has helped build multiple micro-digital and traditional marketing agencies across the country. He was the president & CEO for 15 years of his first built agency before joining BxB Media in 2021. Since joining BxB, Justin has played a large part in their growth as a lead coach, mentor, and one of the founding members of the CHIIRP team. About the Prime Resources Podcast BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program. Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state. LISTEN TO MORE EPISODES LISTEN ON SPOTIFY The post Implementing Online Scheduling first appeared on BDR and is written by Erin Kunz.