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Leadership that sells

Leadership that sells

Hosted by Paul Morton - Practical Leadership Academy

Episodes

10

Latest episode

Jun 2026

Language

EN-GB

About the show

Welcome to Leadership That Sells, the podcast for sales managers and leaders who want to inspire, serve, and unlock the greatness in their teams. Leading a sales team is one of the most visible and high-pressure roles out there. Your team’s results are on display for everyone to see. But leadership isn’t just about hitting numbers—it’s about selling people on their own potential and helping them thrive. Join Paul Morton, CEO of Practical Leadership Academy, as he explores how servant leadership and influence can transform the way you lead. With practical insights and real-world stories, you’ll discover how to build trust, drive results, and support your team in one of the most challenging and rewarding leadership roles. If you’re ready to lead with purpose, inspire action, and create a culture of success, this podcast is for you.

Listen to episodes

10 recent
June 15, 202640 min

143. Dr. Tamara Patzer – How to Build Sales Trust in the Age of AI

Most of the AI conversation is happening at the wrong level. We’re debating tools, prompts and productivity hacks when the real question is much older and much harder: what does it mean to be human? In this conversation with Dr Tamara Patzer, we explored AI visibility, trust, leadership and why discernment matters more than ever. […]

June 8, 202630 min

142 Shridhar Ravilla – How to stop strategy dying in execution

Most leaders assume transformation fails because the strategy was wrong. I don’t buy that. In this conversation with Sridhar Ravilla, we unpacked why good strategies routinely fail after approval and why the real problem is usually much simpler and much harder to fix. What stood out for me was how often organisations confuse activity with […]

June 1, 202626 min

141. Lisa Woodruff – How to reduce chaos and reclaim capacity

Most founders think they have a productivity problem. I think most of them have a capacity problem. In this conversation with Lisa Woodruff, we unpacked something that shows up in businesses far more often than people realise. Invisible work. The operational load that quietly consumes time, attention and decision-making capacity. We explored why leaders overload […]

May 25, 202629 min

140. Michael Manzi – How to Build Sales Systems that Scale

Most commercial leaders think they’ve got a pipeline problem when they’ve actually got a systems diagnosis problem. This conversation with Michael Manzi gets into the difference between copying tactics and actually understanding what drives performance. There’s a massive difference. We talked about why most sales playbooks fail when they’re transplanted into a new business, how […]

April 20, 202629 min

139. David Graddy – How to spot leaders before they emerge

Most people wait for permission to lead. That’s the mistake. This conversation with David Graddy is a reminder that leadership isn’t a promotion. It’s a pattern of behaviour. And if you’re not already doing it, a new title won’t suddenly fix that. In fact, it’ll expose it. We get into what actually gets noticed inside […]

April 13, 202630 min

138. Reed Nyffeler – How to build exponential leaders that sell

Most leaders think growth comes from doing more. Hiring more people. Adding more activity. More meetings, more pipeline, more noise. Reed Nyffeler has spent two decades proving the opposite. He scaled a security franchise from one location to 400 and $250 million in revenue. The lever wasn’t effort. It was multiplication. This conversation is about […]

April 6, 202645 min

137. Gee Ranasinha – What leaders get wrong about marketing

Most marketing isn’t broken because people aren’t trying hard enough. It’s broken because nobody actually understands what marketing is supposed to do. This conversation with Gee Ranasinha is a proper teardown of the nonsense. Too many businesses confuse marketing with activity. Brochures, websites, campaigns, “leads”. None of that matters if it doesn’t create pipeline. And […]

March 30, 202634 min

136. Felix Riley – How leaders create momentum in uncertain times

Most deals don’t die because your product is wrong. They die because the person on the other side is scared of losing. This conversation with Felix Riley is a reminder that we are not operating in a rational world. We are operating in a psychological one. Risk aversion, learned helplessness, confirmation bias. These aren’t abstract […]

March 23, 202640 min

135. Will Steel – How to align identity and leadership for bigger impact

If you’ve ever felt like leadership requires you to “put the suit on” and pretend you’ve got it all handled, this one will hit you right between the eyes. In this episode of Leadership That Sells, I’m joined by Will Steel, RAF veteran, high-performance coach, and author of Free to Lead. Will’s worked with close […]

March 16, 202635 min

134. Darren Mitchell – How to become an exceptional sales leader

If your best rep walked out tomorrow, would you lose just a number… or a method? In this episode of Leadership That Sells, I welcome back Darren Mitchell sales leader, coach, and host of the Exceptional Sales Leader Podcast to dig into a painful truth: most sales organisations are built on individual heroics, not systems. […]

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