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PR Safari

PR Safari

Hosted by Center for Public Relations (CPR)

Episodes

47

Latest episode

Sep 2025

Language

EN-US

About the show

Embark on an exciting adventure with "PR Safari" by CPR, the podcast that immerses you in the dynamic realm of PR in Africa. Our knowledgeable guides offer insider perspectives, hands-on advice and thorough examinations of the latest PR developments and methods across the continent. From navigating the intricate PR landscape to adopting innovative strategies, "PR Safari" is your definitive compass to triumph in African PR. Whether you're an experienced PR expert or new to the field, come along for an engaging and enlightening expedition into the world of PR in Africa. Let's explore together through "PR Safari" by CPR!

Listen to episodes

47 recent
September 11, 202528 min

Foundational ingredients of effective communication

In this episode, we're pulling back the curtain on how communication functions as a "well-oiled machine." Communication as a "well oiled machine"An itch vs problemThe so what of questionReal value of communicationCEO comms professionalsDomino effect of commsProblem solving through commsCorporate variables

June 6, 202529 min

46. Communication at the Power Table

In this episode of Communication at the Power Table, we explore the shifting role of comms through the eyes of leaders who’ve crossed into HR, activism, politics, and back. From insider influence to updated communication practices, we unpack the interlinkage between HR, leadership and comms, the rise of multiskilled communication professionals, and why communicators must think—and act—like CEOs.

June 2, 2025Episode 333 min

45. Reality of speaking for government in misinformation age

Government Spokesperson pf Kenya Hon. Isaac Mwaura unpacks the  shifting terrain of state communication in a time marked by citizen journalism, media polarization and rampant misinformation. From the pressures of information warfare to the public’s skepticism toward government programmes, he shares candid insights into the role, responsibility and reality of speaking for government today.

March 3, 202518 min

44. Influence, counter-influence and battle for meaning

Influence, counter-influence and battle for meaningGuest: Zoe Tsika Zolesa, Strathmore University Communication Student/Gen-ZHighlightComms as fabric of societyThe downside of influenceCorporate disinformationParasocial relationships trapAge of misunderstanding

February 24, 2025Episode 125 min

43. How to make brands more loved and respected

Guest: Mike Nzuki, Gen-Z PRactitionerHighlightsTested brand respect+love formulaHow brains respond to messagesEffective behaviour change Successful Business Development.

October 11, 202439 min

42. Perfect brand Positioning and Communication Beyond the Ordinary

On this episode of PR Safari as we dive deep into the art of positioning a country with the renowned communication veteran, Victoria Kaigai. Discover how to leverage controversy, tap into opportunities, and craft a compelling brand narrative.Victoria shares insights on the science of forward thinking and the fascinating role the reptilian brain plays in shaping our perceptions. Get ready to challenge conventional wisdom and learn how to communicate beyond the ordinary.

May 28, 2024Episode 2047 min

41. Graduating From Communication Service Provider to Trusted Advisor

We embark on a journey to understand the changing role of communication professionals with Sam Karanja, Regional Director Africa at Hill and Knowlton Strategies, for a thought-provoking discussion. We explore how communication specialists are evolving from service providers to trusted advisors, navigating a competitive landscape with new players, and wielding the power of T-shaped skills.

May 11, 2024Episode 1940 min

40. Communication in Large-Scale Government Mandates: Case of National Construction Authority (NCA)

In this episode, our guest, Wangui Kabala, Corporate Communications Manager at the National Construction Authority, walks us through Quality Control and Assurance (QA) as a crucial component of communication. We discuss why simply raising awareness isn't enough. We discuss what quiet, back-end engagement means. We also explore strategies to reach the audience for maximum penetration and the downside of visibility.

April 26, 2024Episode 1833 min

39. Communication In Complex Organizations: Case of Kenya Power

Gregory Ngahu is a Corporate Communication Officer at Kenya Power. He has served in the Communication Department for 25 years. In this episode, we discuss among other topics:👉🏾Managing a disappointed public👉🏾 Friends and enemies of Communication👉🏾Creating resonating stories👉 Communication behind the scenes 👉🏾Corporate blame games👉🏾Effect of Corporate governance on success of communication

April 8, 2024Episode 1714 min

38. The Uniqueness Of Health Communication

Discover the nuances of health communication with Dr. Karen Jerop, a social scientist and Communication Lecturer at Alupe University, Explore topics such as the distinctions between health communication and communication within health, qualifications of health communication professionals, therapeutic communication, miscommunication challenges, and the significance of listening modes in health communication

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