PR/etty Average

Hosted by Bayly PR

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Apr 2026

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About the show

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

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50 recent

April 14, 2025Episode 3341 min

Lessons from a life in PR, with Meg Hutchinson

PR leader and founder of MHPR, Meg Hutchinson, joins Lucinda Bayly for a candid conversation about what it really takes to build brands and a business with lasting impact. With over 14 years’ experience, Meg has worked with some of the world’s most recognisable brands before launching her own agency. In this episode, Meg reflects on the evolution of PR, from the early print days through to digital, influencer and affiliate marketing, and explores the role communications plays in driving meaningful brand growth. She shares the lessons she’s carried across agency, in-house and founder roles, and explains how relaunching MHPR reshaped her definition of success. Lucinda and Meg also unpack the common misconceptions brands still hold about PR, the difference between influence and authenticity, and how to build a sustainable career as a female entrepreneur in a fast-moving and demanding industry. A must-listen for PR, marketing and communications professionals navigating the changing media landscape! Follow Meg and MHPR on Instagram: @__mhpr__ Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

April 30, 2026Episode 501 hr 10 min

How $10K and a spare bedroom built a global bag brand, with the co-founders of Eau Bags

We’re joined by sisters Claudine and Olivia Blondeau — the co-founders behind Eau Bags, the recycled nylon bag brand that's gone from a spare bedroom in Brisbane to David Jones, The Iconic and a global community in just four years. We get into the real, messy version of building a brand from scratch: starting with $10K and three styles, the wine bar that took a chance on them as their first stockist, the beach photoshoot that landed them a Vogue cover model (yes, really), copycat culture, sales as a brand building activity, and the DM that changed everything. Honest, warm and packed with practical lessons for anyone building, or thinking about building, a product business. Find Eau Bags online at https://eaubags.com/ and @eaubags on socials. Follow us on TikTok: https://tiktok.com/@baylypr Follow us on IG: https://instagram.com/baylypr/ Visit our website: baylypr.com Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

March 4, 2025Episode 3025 min

How I Survived Living in America

Our BD Coordinator Lulu is back with a bang from her study abroad in the U.S.! Edwina sat down with Lulu to do a little Q and A on her time at The University of South Carolina - dishing all the dirt and discussing some jarring cultural differences. It was also BPR's third birthday (woohoo). Lulu got no break in this episode, with a second quiz session on all things BPR history and more. Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

February 25, 2025Episode 2947 min

The accidental publicist, with Genevieve Phelan

Communications consultant and writer, Gen Phelan, never intended to become one of Australia’s most in-demand young lifestyle publicists, but that is exactly what happened in her career. From by-lines in VOGUE, to constantly being the youngest person in the room, Gen shares her career progression with BPR Founder, Lucinda Bayly on this latest episode. They discuss the importance of adaptability, the evolving media landscape, and strategies for building a successful career in public relations. Follow Gen on Instagram: @genevievephelan Follow BPR on Instagram: @baylypr Visit our website: www.baylypr.com Thank you to Clearshot Digital for making this episode possible: See omnystudio.com/listener for privacy information.

March 18, 2025Episode 3144 min

Rebrands, PR stunts & a side of fries

The PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won’t yap your ears off about all things PR, you’d be PRretty wrong. This episode serves up some major wins, some PR disasters, and, fair warning, way too much food talk (our apologies if you get hungry because McDonald's and Grill’d are both on the menu). The girls also couldn’t resist weighing in on the Pretty Little Thing rebrand discourse because, let’s be honest, everyone has an opinion. Grab a snack or don’t, at your own risk, and tune in! Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

May 20, 2024Episode 829 min

Meta Gala’s Flop Era

Lulu and Edwina have their first episode together and share their most recent icks for each other. They also delve into the flop of the 2024 Met Gala, and all the bizarre trends and PR moves. See omnystudio.com/listener for privacy information.

June 9, 2025Episode 3734 min

Are all frogs gay?

In this episode of PR/etty Average, Lucinda and Lulu kick things off with their new (and deeply intellectual) segment “ Riddle Me This ” , where they unpack the big questions in life. Like… are frogs gay? Are toads homophobic? The science is inconclusive but the vibes are strong. They then shift gears into some fresh case studies and marketing deep dives. Lucinda dissects the clever chaos of Hailey Bieber’s Vogue cover, the hilarious clapbacks in her viral “ what’s in my bag ” video, and the art of turning haters into headline gold. Lucinda also explores The Ordinary’s NYC storefront campaign, including their very on-brand egg carton giveaway, and Lulu unpacks Stella Artois’ 2024 ‘Steal Artois’ campaign and what made it so successful. Smart, slightly unhinged, and packed with hot takes — it’s business as usual at PR/etty Average. Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

May 13, 2025Episode 3549 min

From model to business mogul, with Taryn Williams

Entrepreneur, tech trailblazer, and unapologetic rule-breaker, Taryn Williams, jumps on the mic with Courtney Frank to unpack the highs, lows, and hard-won lessons of building bold, purpose-driven businesses. From navigating burnout to disrupting outdated systems in modelling and influencer marketing, Taryn gets real about what it takes to scale ideas, stay ahead of the curve, and back yourself — even when the playbook doesn’t exist yet. See omnystudio.com/listener for privacy information.

August 18, 2025Episode 411 hr 4 min

Rebranding therapy, with Meghan Gray

Lucinda Bayly sits down with Meghan Gray, clinical psychologist and founder of GrayMind Psychology, to unpack the evolution of therapy — and how she’s redefined what modern mental health can look like. Known for making therapy approachable, elevated, and aspirational, Meghan shares her experience building a standout brand in a traditionally private and clinical industry. From positioning psychology as a proactive wellbeing tool to navigating brand boundaries in the digital age, this episode dives into how language, design, and storytelling are transforming the mental health space. They also explore the warning signs of burnout in high-pressure industries like PR and entrepreneurship, the emotional toll of always-on work, and how to set better boundaries. GrayMind Psychology website: https://www.graymind.com.au/ GrayMind Instagram: https://www.instagram.com/graymindpsychology/ Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

March 21, 2024Episode 121 min

PR/etty Average - Pilot Episode

Introducing the PR/etty Average podcast with Lucinda and Lulu, two Public Relations and Social Media "experts" trying to impart their wisdom and BS to the world. Stick with us, it can only go up from here. See omnystudio.com/listener for privacy information.