PR/etty Average

Hosted by Bayly PR

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Apr 2026

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About the show

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

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50 recent

March 18, 2025Episode 3144 min

Rebrands, PR stunts & a side of fries

The PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won’t yap your ears off about all things PR, you’d be PRretty wrong. This episode serves up some major wins, some PR disasters, and, fair warning, way too much food talk (our apologies if you get hungry because McDonald's and Grill’d are both on the menu). The girls also couldn’t resist weighing in on the Pretty Little Thing rebrand discourse because, let’s be honest, everyone has an opinion. Grab a snack or don’t, at your own risk, and tune in! Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

October 22, 2024Episode 2144 min

The importance of authenticity with Ginelle Dale

HMUA and all round wellness queen, Ginelle Dale, joins Lucinda to chat about getting her start in the industry, the importance of authenticity on social media and dishes the tea on working with celebrities. Spoiler alert — Tom Hanks is apparently as nice as he appears. Ginelle’s reccos — O Cosmedics Tinted Mineral Sunscreen — https://www.ocosmedics.com/mineral-pro-spf.html Epicutus Lipid Serum — https://epicutis.com/products/lipid-serum Clearsterm Skincare Lips & Cutes Treatment from Clean Beauty Market — https://cleanbeautymarket.com.au/products/lips-cutes-acne-safe-lip-cuticle-treatment Mother of Pearl Liquid Bronzer — https://www.motherspf.com/collections/face/products/the-mother-of-pearl-50ml Westman Atelier Baby Cheeks Blush in Couchette — https://www.mecca.com/en-au/westman-atelier/baby-cheeks-blush-chouchette-I-041673/ Aaaand below are the websites that G uses to scan her products — https://www.ewg.org/skindeep/ https://incidecoder.com/ See omnystudio.com/listener for privacy information.

January 13, 2025Episode 2642 min

Finding your flavour, with Jacqui Toumbas

In this episode, we chat with the incredible Jacqui Toumbas, about her evolution from running one of Brissy’s first viral venues, to now thriving as a content creator. She opens up about finding confidence on social media, and using food as a platform for storytelling. Plus, she shares lessons from her 30s, insights on PR in hospitality, and the life-changing wisdom from her Yiayia’s kitchen. Check out Jacqui’s retreats: https://savourtheslow.com/ Follow us on IG: https://www.instagram.com/baylypr/ Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

May 20, 2024Episode 829 min

Meta Gala’s Flop Era

Lulu and Edwina have their first episode together and share their most recent icks for each other. They also delve into the flop of the 2024 Met Gala, and all the bizarre trends and PR moves. See omnystudio.com/listener for privacy information.

June 9, 2025Episode 3734 min

Are all frogs gay?

In this episode of PR/etty Average, Lucinda and Lulu kick things off with their new (and deeply intellectual) segment “ Riddle Me This ” , where they unpack the big questions in life. Like… are frogs gay? Are toads homophobic? The science is inconclusive but the vibes are strong. They then shift gears into some fresh case studies and marketing deep dives. Lucinda dissects the clever chaos of Hailey Bieber’s Vogue cover, the hilarious clapbacks in her viral “ what’s in my bag ” video, and the art of turning haters into headline gold. Lucinda also explores The Ordinary’s NYC storefront campaign, including their very on-brand egg carton giveaway, and Lulu unpacks Stella Artois’ 2024 ‘Steal Artois’ campaign and what made it so successful. Smart, slightly unhinged, and packed with hot takes — it’s business as usual at PR/etty Average. Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

November 26, 2024Episode 2346 min

Planes, fame and the blame game — a year of PR wins and woes.

From Charli XCX’s Brat era to that Royal photo misdemeanour, 2024 was yet another masterclass in PR brilliance and blunders. Sit down with BPR’s Courtney & Lucinda to discuss the stories that dominated this year, including Victoria’s Secret’s bold attempt to revitalise its iconic brand, Travis Kelce and Tay Tay’s viral romance (or faux-mance...), and how some of Australia’s most iconic brands found themselves in some serious hot water. The question is… what was all part of a genius strategy, and what were simply chaotic mishaps? Let’s chat it out… Visit our website: https://www.baylypr.com/ Find us on Instagram: https://www.instagram.com/baylypr/ Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/ See omnystudio.com/listener for privacy information.

May 13, 2025Episode 3549 min

From model to business mogul, with Taryn Williams

Entrepreneur, tech trailblazer, and unapologetic rule-breaker, Taryn Williams, jumps on the mic with Courtney Frank to unpack the highs, lows, and hard-won lessons of building bold, purpose-driven businesses. From navigating burnout to disrupting outdated systems in modelling and influencer marketing, Taryn gets real about what it takes to scale ideas, stay ahead of the curve, and back yourself — even when the playbook doesn’t exist yet. See omnystudio.com/listener for privacy information.

August 18, 2025Episode 411 hr 4 min

Rebranding therapy, with Meghan Gray

Lucinda Bayly sits down with Meghan Gray, clinical psychologist and founder of GrayMind Psychology, to unpack the evolution of therapy — and how she’s redefined what modern mental health can look like. Known for making therapy approachable, elevated, and aspirational, Meghan shares her experience building a standout brand in a traditionally private and clinical industry. From positioning psychology as a proactive wellbeing tool to navigating brand boundaries in the digital age, this episode dives into how language, design, and storytelling are transforming the mental health space. They also explore the warning signs of burnout in high-pressure industries like PR and entrepreneurship, the emotional toll of always-on work, and how to set better boundaries. GrayMind Psychology website: https://www.graymind.com.au/ GrayMind Instagram: https://www.instagram.com/graymindpsychology/ Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.

March 21, 2024Episode 121 min

PR/etty Average - Pilot Episode

Introducing the PR/etty Average podcast with Lucinda and Lulu, two Public Relations and Social Media "experts" trying to impart their wisdom and BS to the world. Stick with us, it can only go up from here. See omnystudio.com/listener for privacy information.

October 14, 2025Episode 4348 min

Celebrity comebacks & TikTok drama

Lucinda and Edwina sit down to unpack the latest in celebrity comebacks, TikTok drama, and social media chaos. From navigating public perception to re-establishing personal and professional brands, they explore how figures like Lindsay Lohan and Matilda Djerf are redefining what a return to the spotlight can look like. Lindsay Lohan’s multi-faceted rebrand — from acting to producing, offers a masterclass in reclaiming narrative and purpose, while Matilda Djerf shares insight into managing past controversies, maintaining brand presence, and strategically engaging with the public. They also discuss the influence of social media trends, viral content, and how storytelling and personal branding intersect in today’s fast-paced digital world. This episode dives into the lessons, strategies, and thought processes behind celebrity comebacks, alongside commentary on TikTok culture, influencer dynamics, and what it really takes to make a meaningful re-entry into the public eye. Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.