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Podjunction

While many businesses are already tapping into the podcasting arena, not everyone knows 🎙️ Podjunction Podcast – The Intersection of Business Growth and PodcastingPodcasting isn’t just about content—it’s a powerful tool for growth. On Podjunction Podcast, we explore how entrepreneurs, CEOs, and business leaders are using podcasting to build their brands, expand their influence, and drive real business results.Each episode dives into high-level strategies, challenges, and insights from industry leaders who have successfully leveraged podcasting as part of their business strategy. Whether you're considering launching a podcast or looking to take yours to the next level, you'll find inspiration, actionable advice, and behind-the-scenes stories to help you make podcasting work for you.Join me, Sadaf Beynon, as I uncover the power of podcasting beyond the mic.📩 Want to start your own business podcast? Learn more at Podjunction.com.
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#81 Turning Podcast Guests into a Client Resource Library
20 May 2025
#81 Turning Podcast Guests into a Client Resource Library

Joy is the name of the game in this episode, folks! We chat with Larry Sprung, the mastermind behind Mitlin Financial and the Mitlin Money Mindset podcast. Larry spills the beans on how focusing on joy has supercharged their business and podcasting journey. We dive into the heart of financial planning and discover that it’s all about using those dollars to create joy and happiness in our lives. Plus, Larry shares some hilarious stories and nuggets of wisdom that’ll have you thinking about your own path to joy. So, buckle up for a fun ride full of laughs and great insights—let’s get this joy train rolling!Links referenced in this episode:mitlinmoneymindset.comlinkedin.com/in/lawrence-sprungWant help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

26 min
#80: 5 Lessons Podcasting Taught Me
13 May 2025
#80: 5 Lessons Podcasting Taught Me

When things don't go according to plan in podcasting, just like in business, the way we respond often defines our success. In this candid solo episode, we share five valuable lessons podcasting has taught us about business growth, especially during unexpected challenges.We dive into why consistency matters more than perfection, how your authentic voice can build trust even when you're still figuring things out, and why not all value appears immediately on a spreadsheet.Whether you're already podcasting for your business or considering starting one, this episode offers honest reflections on the messy middle of building something meaningful. We explore why showing up consistently, even when circumstances change, creates the foundation of trust that grows your business.Join us for this more personal conversation about embracing the unexpected and finding growth in the moments when things don't go as planned.📱 CONNECT WITH SADAF: LinkedIn: https://www.linkedin.com/in/sadafbeynon/

8 min
#79: Why Your Podcast Numbers Don't Matter (And What Actually Does)
6 May 2025
#79: Why Your Podcast Numbers Don't Matter (And What Actually Does)

Discover why podcast download numbers DON'T matter for business growth! In this eye-opening conversation with eCommerce expert Matt Edmundson, we uncover the hidden power of podcasting that most business leaders completely miss.Matt reveals how potential clients had already decided to work with him before they even spoke - simply from listening to his podcast. Learn why having 100 targeted listeners can be more valuable than 10,000 random ones, and how podcasting creates the critical "know, like, and trust" factor that traditional marketing can't match.If you're a business leader wondering if podcasting is worth the investment, this episode will completely change your perspective. Matt shares his 6-year journey with eCommerce Podcast and the strategic pivots that have helped him land acquisition deals and partnerships worth millions.📱 CONNECT WITH MATT:Website: https://ecommercepodcast.netLinkedIn: https://linkedin.com/in/mattedmundson🎧 SUBSCRIBE to PodJunction for more insights from business leaders using podcasting as a growth strategy!📱 CONNECT WITH SADAF: LinkedIn: https://www.linkedin.com/in/sadafbeynon/

54 min
#78 Confessions of a Podcast Expert
29 April 2025
#78 Confessions of a Podcast Expert

Get ready to unlock the mysteries of podcasting! Matt Halloran and I are on a quest to discover what’s really working in the podcasting realm today. Spoiler alert: it’s all about video! But wait, there’s more! We also discuss how to keep your content fresh with our atomic content method, where we break down how to create multiple posts from a single podcast episode. You’ll learn about the importance of having engaging guests who can share your content with their network—because let’s be honest, who doesn’t want more eyes on their work? We even share the trials and tribulations of starting a podcast in a changing industry and how to turn those challenges into opportunities! So grab your headphones and prepare for a jam-packed episode filled with laughter, insights, and a whole lot of podcasting wisdom!Links referenced in this episode:proudmouth.comConnect with Sadaf on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

47 min
#77: Turn Your Curiosity into a Revenue-Generating Business Strategy
22 April 2025
#77: Turn Your Curiosity into a Revenue-Generating Business Strategy

Hold onto your headphones, folks, because we’re about to get real about the magic of storytelling in podcasting! This week, we’re chatting with the incredible Peter Murphy Lewis, who’s made a name for himself in the podcasting world with LTC Heroes. Peter believes that in today’s saturated market, storytelling is your secret weapon. Why? Because it’s not just about getting your message across but about engaging your audience in a way that resonates with their hearts! Imagine having a conversation with someone you admire; that’s the vibe Peter creates through his podcast. He shares his journey from feeling like the least knowledgeable person in the room to becoming an authority in his field, all thanks to the power of curiosity and connection. We explore how podcasting can impact your business pipeline and open up new avenues for growth, making it a must-listen for anyone looking to spice up their marketing game. Get ready for some laughs, learning, and maybe a few lightbulb moments along the way!Links referenced in this episode:strategicpete.comltcheroes.compeopleworthcaringabout.comlinkedin.com/in/petermurphylewisCompanies mentioned in this episode: strategicpete.com LTC Heroes People Worth Caring About

25 min
#76 Your Podcast Can Save Your Business
15 April 2025
#76 Your Podcast Can Save Your Business

In this episode of PodJunction, we dive deep with George Bryant, host of the Mind of George podcast and marketing consultant who has scaled multiple businesses to seven, eight, and even nine figures.George shares how podcasting saved his business during COVID and helped him generate nearly $300K in revenue—all while having fewer than 100 downloads per episode. His philosophy that "50 of the right people is worth more than 50,000 of the wrong people" challenges conventional thinking about podcast success.We explore the three pillars of podcast success: consistency measured in decades not days, unfiltered authenticity that feels natural, and childlike curiosity that allows for evolution. George explains why treating your podcast as a relationship bank rather than a transaction is the key to building genuine connections that translate into business growth.Whether you're just starting your podcasting journey or looking to leverage your existing show more effectively, George's insights on distribution strategy, guest relationships, and focusing on trust rather than download numbers will transform how you approach your content.Links Mentioned in the EpisodeMind of George Podcast The Go-Giver by Bob Berg Instagram Sadaf Beynon's Details: https://www.linkedin.com/in/sadafbeynon/

53 min
#75 Why The Human Voice Will Be Your Brand's Most Valuable Asset
8 April 2025
#75 Why The Human Voice Will Be Your Brand's Most Valuable Asset

In this episode of PodJunction Podcast, Sadaf Beynon talks with digital marketing veteran Matt Anderson about the future of content in an AI-dominated world.Matt shares why he believes authentic human content like podcasts will become increasingly valuable as AI-generated material floods the internet. Drawing from his 20+ years in digital marketing and his current work with Dragonfly AI, he offers fascinating insights on how artificial intelligence is transforming e-commerce and creating new opportunities for smaller brands.Learn about Matt's upcoming podcast "The Tea" and discover practical strategies for creating engaging podcast content that stands out. This conversation is packed with valuable takeaways for business leaders interested in the intersection of AI, authentic content, and brand building.Links Mentioned:LinkedIn: Matt AndersonEmail: matt.anderson@dragonflyai.coDragonfly AI: dragonflyai.coSadaf Beynon's Details: https://www.linkedin.com/in/sadafbeynon/

26 min
#74 Win With Podcasting Even When Your Schedule Says You Can't
1 April 2025
#74 Win With Podcasting Even When Your Schedule Says You Can't

In this episode, we chat with Josh Klemons, digital storyteller and founder of Reverb Communications. Josh shares how his two podcasts - "Hello Merge Tag" and "Step Up Your Social" - enhance his business strategy and content ecosystem.Josh explains his practical approach to podcasting, keeping "Step Up Your Social" episodes under 10 minutes and strategically repurposing content for SEO. He discusses how podcasting has opened doors to valuable connections, and shares his philosophy of being "known well rather than well known."Whether you're considering starting a podcast or optimizing your existing one, Josh offers practical insights from someone who's built a successful business through content marketing.Links Mentioned:joshklemons.com/contentstepupyoursocial.comhellomergetag.com

28 min
#73 Why Agencies Are Betting on Podcasts
25 March 2025
#73 Why Agencies Are Betting on Podcasts

In this episode of PodJunction Podcast, we sit down with Chase Clymer, co-founder of Electric Eye Agency and host of the Honest eCommerce Podcast. Chase shares his seven-year journey of turning a podcast from a reluctant content creation effort into a powerful business development tool for his Shopify agency.We explore with Chase how his podcast evolved from having no strategy to becoming the marketing arm of his business. He reveals his targeted approach to guest selection, cold outreach techniques, and relationship-building strategies. Chase explains how featuring potential clients on his podcast has opened doors at conferences, built valuable partnerships, and generated leads—all while establishing authority in the ecommerce space.We dive into practical insights about qualifying guests, building a podcast team, creating a mobile recording setup, and balancing podcasting commitments with running an agency. Whether you're considering starting a podcast for your business or looking to make your existing show more strategic, Chase's transparent approach offers valuable lessons for leveraging audio content to grow your brand.Links Mentioned in the EpisodeHonest eCommerce Podcast: honestecommerce.coElectric Eye Agency: electriceye.ioChase Clymer on LinkedIn: linkedin.com/in/chaseclymer

30 min
#72: Podcasting That Makes Your Clients Come to You
18 March 2025
#72: Podcasting That Makes Your Clients Come to You

Diving into the world of e-commerce, we’re chatting with DJ Sprague, the mastermind behind Shopper Approved and the Cash Flow Kings podcast. He’s spent decades helping businesses crank up their revenue, and today he’s spilling the beans on how top brands snag traffic and boost conversions like pros. DJ takes us on a journey through the evolution of his podcast, once known as the E Commerce Traffic and Conversion Podcast, to its current title, which embodies their mission of increasing cash flow and profits. We talk about the magic of podcasting as a tool for building relationships and attracting the right audience, whether they’re potential clients, partners, or industry experts. Plus, DJ shares some golden nuggets about using podcasts to differentiate yourself in a crowded market. With a dash of humor and a lot of actionable insights, this episode is a treasure trove for entrepreneurs looking to elevate their game!Links referenced in this episode:shopperapproved.comreputationking.comcashflowkings.comCompanies mentioned in this episode: Shopper Approved Cash Flow Kings ClickFunnels Reputation King

22 min
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