The Principal Podcast

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524

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Aug 2026

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The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consulting, marketing, and business growth, The Principal Podcast brings diverse perspectives to every conversation. Guests come from across the professional services world: management consulting, financial services, investment banking, IT services, marketing, PR, staffing, and accounting. If you run or lead a professional services firm and you're serious about growth, this is your show.

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August 21, 202623 min

How to Build a Firm Buyers Want With Kristi May

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many founders think about selling only when they're ready to exit. Kristi May believes that's too late. The businesses that command the highest valuations are intentionally built years in advance through strong operations, healthy financials, and systems that don't depend on the founder. As Owner of J&E Business Group, Kristi helps business owners buy, grow, and sell their companies through business valuations, brokerage, operational consulting, marketing strategy, and financial planning. Her work helps founders increase business value while creating companies that are easier to scale and lead. Drawing on more than two decades of leadership experience across real estate, healthcare, pharmaceuticals, and professional services, Kristi brings a practical perspective on building businesses that are both successful today and transferable tomorrow. Proposed Interview Structure: 1. What got you into consulting, and how did that eventually lead you into business brokerage and helping owners buy, grow, and sell their companies? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your firm? 4. You've built your business across consulting, brokerage, and real estate. How do clients typically find you today, and what's worked best for attracting new business that leaders of professional services firms can learn from? Current Acquisition Channels: Referral, Webinars, Cold outreach Sub Question: You've recently started appearing on podcasts yourself. What role do you think podcasting plays as a marketing tool for professional service firms? 5. Buying or selling a business is rarely a quick decision. How do you guide prospects from the first conversation through to becoming a client and ultimately closing the deal? 6. Once you're working with a client, what's your approach to delivering results, building trust, and creating long-term relationships that keep clients coming back and referring others? 7. As you've expanded from consulting into business brokerage and real estate, where do you find yourself most challenged today as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************** Know more about Kristi May Website Link: https://jebusinessgroup.com/ Connect with Kristi May on LinkedIn LinkedIn Link: https://www.linkedin.com/in/kristin-may/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

August 21, 202628 min

How to Build an AI Services Firm Clients Trust for Long-Term Growth With Stephen Sklarew

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Artificial intelligence is transforming every industry, yet many organizations remain stuck in endless pilots that never create meaningful business impact. Stephen Sklarew has spent nearly a decade building Synaptiq.ai into a firm that helps organizations bridge that gap through practical AI strategy and implementation. Rather than leading with technology, Stephen focuses on aligning business objectives, people, data, and processes before introducing AI solutions. His team has delivered successful engagements across healthcare, legal, logistics, financial services, technology, and government, helping more than 100 organizations generate measurable ROI. In this conversation, we explore what it takes to build a successful AI professional services firm, how to win executive buy-in, why long-term client relationships matter more than one-off projects, and where the biggest opportunities lie for firms serving enterprise clients over the coming years. Proposed Interview Structure: 1. You spent years leading product organizations before founding Synaptiq.ai. What led you to build your own AI professional services firm, and what opportunity did you see that others were missing? 2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organizations, who usually makes the decision to bring Synaptiq.ai in? 4. How do your best clients typically discover your firm, and what marketing strategies have consistently generated the right opportunities that other professional services firm leaders could learn from? Current Acquisition Channels: Referral Sub Question: You've built the "Raise Your AIQ" newsletter and consistently educate the market. What role do you think podcasts play as a business development tool for professional services firms? 5. Enterprise AI engagements often involve multiple stakeholders, long buying cycles, and significant investment. How do you build trust throughout that process and ultimately win the engagement? 6. Once a client starts working with Synaptiq.ai, what do you do to build long-term relationships, retain clients, and become their trusted advisor over time? 7. As you've grown Synaptiq.ai over the past several years, where do you find yourself most challenged today as the leader of a professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************** Know more about Stephen Sklarew Website Link: https://www.synaptiq.ai/ Connect with Stephen Sklarew on LinkedIn LinkedIn Link: https://www.linkedin.com/in/sklarew Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

August 20, 202629 min

How to Win Better Clients Through Better Questions With Josh John

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Josh John is Head of Operations and Co-Facilitator at Creative Business Council, where he leads peer advisory groups for owners, CEOs, and operational leaders in the trades and manufacturing industries. His work focuses on helping leadership teams improve communication, strengthen operations, and make better business decisions through structured peer collaboration. Rather than positioning himself as someone with all the answers, Josh has built his business around asking better questions. His philosophy,"Around Me, People Win", has helped clients uncover hidden opportunities, improve profitability, strengthen leadership teams, and create businesses that rely less on the owner and more on effective systems and people. For founders and leaders of professional services firms, this conversation offers practical insights into building trust, facilitating meaningful client relationships, creating recurring value, and standing out in a crowded advisory market. Proposed Interview Structure: 1. What got you into consulting and facilitation, and how did that journey eventually lead you to Creative Business Council? 2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who is usually the decision-maker when it comes to bringing you or Creative Business Council in? 4. How do your best clients typically find you, and what's worked best for attracting the right clients that other professional services firm leaders could learn from? Current Acquisition Channels: Referral, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What role do you think podcasts can play as a marketing channel for professional services firms? 5. Professional services often involve long sales cycles built on trust. From the first conversation to becoming a client, what does your sales process typically look like? 6. Once someone becomes a client or joins one of your peer groups, how do you make sure they continue seeing value, keep coming back, and build a long-term relationship with you? 7. Where do you find yourself most challenged right now as you continue growing your advisory business and Creative Business Council, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Josh John Website Link: https://creativebusinesscouncil.com/ Connect with Josh John on LinkedIn LinkedIn Link: https://www.linkedin.com/in/josh-john308/ Links referenced during the conversation: The Marketing Roulette - https://creativebusinesscouncil.com/resources/marketingroulette/ The CBC Blueprint - https://creativebusinesscouncil.com/blueprint/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

August 19, 202624 min

How to Scale Professional Services Through Trusted AI Adoption With Spenser Segal

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** AI is reshaping every professional services industry, but technology alone isn't what creates lasting competitive advantage. The firms that will lead the next decade are those that combine human expertise with better systems, stronger leadership, and disciplined execution. In this conversation, Spenser Segal shares what he's learned from more than 30 years helping financial services firms modernize the way they operate. We discuss how leaders should think about AI strategy, earning client trust, improving operational leverage, building teams, and creating businesses that continue to grow as technology evolves. Whether you lead a consulting firm, wealth management practice, accounting firm, agency, or another professional services business, this episode offers practical lessons for building a stronger, more resilient firm. Proposed Interview Structure: 1. You've spent more than three decades at the intersection of technology, financial services, and business transformation. What originally led you to build ActiFi, and what inspired you to focus on helping firms grow? 2. What specific problem are you helping wealth management firms solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually makes the decision to bring ActiFi into an engagement? 4. What's been the most effective way you've built credibility and consistently attracted new clients for ActiFi over the years? Current Acquisition Channels: Podcast (guesting) Sub Question: What role do you think podcasts can play in helping professional services firms build authority and trust with potential clients? 5. Selling strategic transformation isn't a quick decision. How do you build enough trust to guide prospective clients from the first conversation to becoming long-term clients? 6. Once a firm becomes a client, how do you make sure they continue seeing value, deepen the relationship, and keep coming back to work with ActiFi? 7. Where do you find yourself most challenged right now as the founder and CEO of ActiFi, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Spenser Segal Website Link: http://www.actifi.com Connect with Spenser Segal on LinkedIn LinkedIn Link: https://www.linkedin.com/in/spensersegal/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

August 19, 202626 min

How to Scale an Advisory Firm by Becoming a Startup's GTM Partner With Luke Bivens

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Luke Bivens is the Founder of QC Growth, a go-to-market advisory firm helping Seed to Series A startups build predictable revenue through strategy and execution. His team works alongside founders to design scalable GTM systems, strengthen outbound sales, and establish the foundations needed for sustainable growth across AI, developer tools, healthcare, open source, and B2B SaaS. Rather than delivering recommendations from the sidelines, Luke has built QC Growth around embedded execution. That approach has helped position the firm as a long-term growth partner instead of a traditional consultant. Alongside leading QC Growth, Luke is also a startup advisor, investor, and founder of QC Ventures, giving him a unique perspective on what it takes to grow both clients and professional services firms in today's market. Proposed Interview Structure: 1. What got you into startup sales and eventually led you to build QC Growth? Was there a defining moment when you realized founders needed a different kind of professional services partner? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring QC Growth in as a partner? 4. How do your best clients typically find you, and what's worked best for attracting the kinds of founders you enjoy working with? Current Acquisition Channels: Cold outreach Sub Question: Podcasting has become a powerful relationship-building tool for professional services firms. What's your perspective on podcasts as a marketing channel for businesses like yours? 5. Professional services often involve long sales cycles built on trust. How do you typically take a prospect from an initial conversation to becoming a long-term client? 6. Once you're working with a client, what's your approach to consistently delivering value, building trust, and creating relationships that keep clients coming back? 7. As QC Growth continues to expand across industries like AI, developer tools, and healthcare, where do you find yourself most challenged as the leader of a growing professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Luke Bivens Website Link: https://www.qcgrowth.com/ Connect with Luke Bivens on LinkedIn LinkedIn Link: https://www.linkedin.com/in/luke-bivens-50054641/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

August 18, 202632 min

How to Build a Cybersecurity Firm That Clients Trust With Zach Fuller

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many professional services firms focus on delivering technical expertise. Zach Fuller has built Silent Sector around something bigger: helping clients use cybersecurity as a strategic business advantage. As Managing Partner of Silent Sector, Zach works with mid-market organizations that need to meet growing cybersecurity and compliance demands while continuing to scale. Rather than simply providing security assessments or technology recommendations, his team helps organizations build mature security programs that create trust, reduce risk, and open the door to larger enterprise opportunities. Before founding Silent Sector, Zach served as a Green Beret in the U.S. Army's 7th Special Forces Group, where leadership, adaptability, and mission execution were non-negotiable. Those same principles now shape how he leads his firm, develops his team, and builds long-term client relationships in an increasingly competitive professional services market. Proposed Interview Structure: 1. You had a unique journey from serving as a Green Beret to building a cybersecurity consulting firm. What got you into professional services, and how did that transition happen? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organizations, who usually holds the decision to bring Silent Sector in? 4. Cybersecurity is a crowded market. How do your best clients typically find you, and what's worked best to attract new business that other professional services firm leaders could learn from? Current Acquisition Channels: Referral, Content, Google Ads, Podcast (hosting), Speaking engagements Sub Question: You've been a podcast guest and regularly share thought leadership. What role do you think podcasting plays as a marketing tool for professional services firms? 5. Professional services often involve multiple stakeholders and long sales cycles. From the first conversation to getting executive buy-in, how do you typically bring those opportunities across the finish line? 6. Once a client starts working with Silent Sector, what do you do to make sure they continue seeing value, keep coming back, and build a long-term relationship with your team? 7. As you've continued growing Silent Sector, where do you find yourself most challenged today as the leader of a growing professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunities for cybersecurity consulting over the next few years? ********************************************************** Know more about Zach Fuller Website Link: https://www.silentsector.com/ Connect with Zach Fuller on LinkedIn LinkedIn Link: https://www.linkedin.com/in/fullerz Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

August 18, 202625 min

How Professional Services Firms Can Turn AI Into a Competitive Advantage With Chad Sanderson

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Every professional services firm is asking the same question: how do we turn AI into real business value instead of another software expense? Chad Sanderson believes the answer has far less to do with the technology itself and far more to do with how firms lead, make decisions, and capture organizational knowledge. As Co-Founder of DeepHumanX, Chad helps organizations rethink how humans and AI work together. Rather than focusing on prompts or individual productivity, his approach centers on enabling leadership teams, redesigning workflows, and building organizational intelligence that compounds over time. For founders and managing partners, this conversation offers practical lessons on building a stronger firm in the AI era, one where expertise scales, institutional knowledge becomes a competitive advantage, and transformation extends well beyond technology adoption. Proposed Interview Structure: 1. You've spent decades helping organizations improve sales, leadership, and transformation. What first led you into professional services, and what eventually inspired you to build DeepHumanX? 2. What specific problem are you solving for clients today, and why is solving the AI investment-impact gap something you've become so passionate about personally? 3. Who are your ideal clients today, and who typically makes the decision to bring DeepHumanX into the organization? 4. How have you built awareness and credibility for DeepHumanX, and what marketing strategies have generated the highest-quality opportunities? Current Acquisition Channels: Referral, Content, Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You've hosted successful podcasts yourself. What role do you think podcasting can play in building authority and creating opportunities for professional services firms? 5. Enterprise transformation often involves multiple stakeholders and long buying cycles. How do you build trust throughout that process and ultimately win the engagement? 6. Once a client starts working with DeepHumanX, how do you continue delivering value, create long-term relationships, and generate repeat business? 7. As the founder of a rapidly growing AI enablement firm, where do you find yourself most challenged today, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************** Know more about Chad Sanderson Website Link: http://www.deephumanx.com Connect with Chad Sanderson on LinkedIn LinkedIn Link: https://www.linkedin.com/in/chadsanderson/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

August 17, 202625 min

How to Win Higher-Value Clients Through Brand Strategy With Scott Markman

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Scott Markman is the Founder and President of MonogramGroup, a Chicago-based brand consultancy with decades of experience helping organizations clarify their positioning and create long-term business value. While his firm is best known for its work with private equity-backed portfolio companies, the principles behind his work apply to any professional services firm looking to stand out in a crowded market. Rather than viewing branding as a marketing exercise, Scott approaches it as a business strategy. His work focuses on aligning leadership, refining value propositions, and helping firms communicate who they are and why they matter, making it easier to win clients, expand relationships, and support sustainable growth. In this conversation, we'll explore how firm leaders can use brand strategy as a competitive advantage, avoid the messaging challenges that often come with growth, and position their firms for long-term success. Proposed Interview Structure: 1. What got you into consulting, and what inspired you to build MonogramGroup? 2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually makes the decision to bring MonogramGroup in? 4. How do clients typically find MonogramGroup, and what's worked best for attracting the kinds of clients you want to work with? Current Acquisition Channels: Referral, Inbound leads Sub Question: What role do you think podcasting can play as a marketing tool for professional services firms? 5. Professional services often involve long sales cycles with multiple stakeholders. How do you typically guide prospects from an initial conversation to becoming a client? 6. Once you're working with a client, how do you make sure they continue seeing value, keep coming back, and build into long-term relationships with MonogramGroup? 7. Where do you find yourself most challenged right now as the leader of a branding consultancy, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************** Know more about Scott Markman Website Link: https://www.monogramgroup.com/ Connect with Scott Markman on LinkedIn LinkedIn Link: https://www.linkedin.com/in/scottmarkman/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

August 17, 202631 min

How to Scale Clients Into Nine-Figure Businesses With Joshua Kelly

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Joshua Kelly is the CEO and Co-Founder of Clover Growth Partners, a consulting and growth firm that helps home service businesses across the United States and Canada scale faster through marketing, operations, and strategic business guidance. Throughout his career, he has helped clients grow from a few million dollars in revenue to nine-figure businesses. His experience spans consulting, SaaS entrepreneurship, executive leadership within venture-backed companies, and advisory roles for several technology businesses serving the trades. That combination gives him a unique perspective on both building successful client businesses and building a successful professional services firm. In this conversation, Joshua shares how he has grown a consulting business around measurable client outcomes, built long-term client relationships, and where he sees the biggest opportunities for professional services firms as AI and technology continue reshaping the industries they serve. Proposed Interview Structure: 1. What got you into building a consulting firm for the home service industry, and what convinced you this was the market where you could create the most value? 2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring you and your team into an engagement? 4. How do your best clients usually find Clover Growth Partners, and what marketing strategies have consistently worked that other professional services firms could learn from? Current Acquisition Channels: Paid ads, speaking engagements Sub Question: Podcasting has become an increasingly popular way to build authority. What role do you think podcasts can play in helping professional services firms attract the right clients? 5. Professional services often involve long sales cycles and multiple stakeholders. How do you build enough trust to consistently turn conversations into long-term client engagements? 6. Once a client starts working with you, what do you do to consistently deliver value, build trust, and create relationships that keep clients coming back year after year? 7. As you've continued growing Clover Growth Partners, where do you find yourself most challenged today as the leader of a professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Joshua Kelly Website Link: http://www.growwithclover.com/ Connect with Joshua Kelly on LinkedIn LinkedIn Link: https://www.linkedin.com/in/josh-kelly-clover/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

August 17, 202626 min

How to Build a Professional Services Firm That Drives Lasting Revenue Growth With Matthew Naunton

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many firms are hired to deliver a strategy. The real challenge is making that strategy stick. Matthew Naunton has spent his career helping organizations transform the way they sell by focusing on behaviours instead of theory. Having worked with more than 17,500 sellers and helped organizations generate billions in new revenue, he's developed practical frameworks that enable leaders to uncover what's really happening inside their commercial teams before deciding where to invest. In this conversation, Matthew explains how professional services firms can differentiate themselves by becoming trusted advisors rather than project vendors. We discuss diagnosing client challenges before prescribing solutions, creating lasting change that clients continue to benefit from after the engagement ends, and building a consulting business around measurable business outcomes instead of deliverables. Proposed Interview Structure: 1. What got you into building a professional services business, and what experiences led you to focus on helping CROs and revenue leaders accelerate growth? 2. What specific problem are you helping your clients solve, and why is solving that problem so important to you personally? 3. Who are your ideal clients today, and who usually makes the decision to bring you or your firm into an organization? 4. How do your best clients typically find you, and what's been the most effective way you've grown your professional services business that other firm owners could learn from? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting) Sub Question: You're also the host of the Sales Transformers Podcast. What role do you think podcasting plays as a business development and relationship-building tool for professional services firms? 5. Professional services engagements often involve multiple stakeholders and lengthy buying decisions. How do you typically build trust and guide prospective clients from the first conversation through to signing the engagement? 6. Once a client starts working with you, how do you consistently deliver enough value that they continue working with your firm and become long-term clients? 7. As you've grown Sales Growth Team, where do you find yourself most challenged as the founder of a professional services firm today, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************** Know more about Matthew Naunton Website Link: https://www.sales-growth.team/ Connect with Matthew Naunton on LinkedIn LinkedIn Link: https://www.linkedin.com/in/matthewnaunton/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/