The Principal Podcast

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431

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Jun 2026

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The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consulting, marketing, and business growth, The Principal Podcast brings diverse perspectives to every conversation. Guests come from across the professional services world: management consulting, financial services, investment banking, IT services, marketing, PR, staffing, and accounting. If you run or lead a professional services firm and you're serious about growth, this is your show.

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June 16, 202633 min

How to Build Long-Term Client Relationships Through Leadership Development With Paul McMurray

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************Paul McMurray has spent most of his career helping people learn, grow, and work together more effectively. From teaching economics at the university level to training thousands of professionals across corporations, Federal agencies, and the Department of Defense, his work has always focused on helping individuals and organizations perform at a higher level. As Founder and CEO of Insight Management Consulting, Paul works with leaders and teams to improve communication, strengthen workplace relationships, and navigate organizational challenges that often prevent growth.His unique combination of business psychology, leadership development, and consulting experience gives him a practical perspective on what drives long-term success inside organizations. In this conversation, Paul shares how he built a professional services firm that has sustained client relationships for years, how leadership development creates business value, and what firm owners can learn about becoming trusted advisors rather than transactional service providers. Proposed Interview Structure:1. What originally led you into consulting and leadership development after starting your career in economics and higher education?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients, and who typically holds the decision-making authority when it comes to bringing your firm in?4. How do new clients typically discover Insight Management Consulting, and what has worked best for generating new opportunities? Current Acquisition Channels: Cold outreach Sub Question: What role do you think podcasts can play as a business development and credibility-building tool for professional services firms?5. Professional services often involve long sales cycles and multiple stakeholders. How do you build trust and move prospects from an initial conversation to a signed engagement?6. You've maintained client relationships over many years. How do you make sure clients continue to see value, come back for additional work, and develop long-term partnerships with your firm?7. After more than two decades of running a consulting business, where do you find yourself most challenged right now as a business owner, if at all?8. Looking ahead, where do you see the biggest opportunities in leadership development and organizational consulting over the next few years?*********************************************************************Know more about Paul McMurrayWebsite Link: https://findinsight.com/Connect with Paul McMurray on LinkedInLinkedIn link: https://www.linkedin.com/in/paul-mcmurray-ph-d-1382667 Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

June 15, 202628 min

Unlock Organizational Momentum Through Leadership Alignment & High-Performing Teams With Aaron Kopel

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Aaron Kopel is the Founder and CEO of Project Brilliant, a consulting firm that helps CIOs and IT leaders improve organizational effectiveness, develop stronger leadership teams, and accelerate strategic initiatives. Over the past two decades, Aaron has built a distinctive position in the marketplace through his Momentum Locksmith® framework, helping enterprise leaders overcome bureaucracy, align teams, and drive meaningful change. Along the way, he has expanded his influence through speaking, publishing, podcasting, and thought leadership. In this conversation, Aaron shares practical lessons from building and growing a professional services firm, developing a specialized niche, winning enterprise clients, retaining long-term relationships, and adapting to new opportunities such as AI transformation. This episode is particularly valuable for founders, managing partners, and CEOs looking to strengthen their firm's positioning and long-term growth strategy. Proposed Interview Structure: 1. What got you into consulting, and what ultimately led you to start Project Brilliant? 2. What specific problem are you helping clients solve today, and why is that problem personally important for you to solve? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your firm? 4. Over the years you've built authority through speaking, publishing, communities, and content. How do clients typically find you today, and what's worked best for generating new business? Current Acquisition Channels: Referral, Content, Webinars, Podcast (hosting), Speaking engagements Sub Question: You're also a podcast host. What role do you think podcasting plays as a growth and relationship-building tool for professional services firms? 5. Enterprise services often involve long sales cycles and multiple stakeholders. How do you typically move opportunities from an initial conversation to a signed engagement? 6. Client retention is critical for any professional services firm. How do you make sure clients continue working with you, and what have you found works best for building long-term relationships? 7. You've built and led Project Brilliant for nearly two decades. Where do you find yourself most stuck right now as a professional services firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for helping CIOs and IT leaders unlock momentum over the next few years? *********************************************************************Know more about Aaron KopelWebsite Link: http://www.projectbrilliant.com/Connect with Aaron Kopel LinkedInLinkedIn link: https://www.linkedin.com/in/aaronkopel/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

June 15, 202626 min

How to Close the Leadership Gap and Build Stronger Teams With Eric Swenson

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most professional services firms eventually run into the same challenge: strong individual contributors become managers without ever being taught how to lead people. Eric Swenson has built his career helping organizations close that gap. As founder of Swenson Leadership Development and Symmetry HR Solutions, Eric has spent more than 20 years advising business owners, executives, and leadership teams on workforce strategy, leadership development, hiring, engagement, and retention. His firms have supported more than 300 organizations and nearly 30,000 employees across industries ranging from startups to large enterprises.In this conversation, Eric shares what firms are getting wrong about leadership today, why disengaged employees can be more dangerous than turnover, and how professional services leaders can build organizations that clients and employees want to stay with long term. We also discuss AI in HR, the evolution of consulting relationships, and what the future of leadership development looks like in increasingly competitive markets.Proposed Interview Structure: 1. What originally pulled you into leadership development and workforce strategy?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually makes the decision to bring you in?4. You’ve built authority through books, speaking, workshops, and thought leadership over many years. What’s worked best for attracting new clients consistently? Current Acquisition Channels: Referral, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for professional services firms and leadership advisors?5. Leadership consulting often requires a high level of trust before clients commit. How do you typically move conversations from initial interest to signed engagements?6. You’ve worked with many organizations for years. How do you approach client retention, and what do you do to build long-term relationships where clients keep coming back?7. Where do you find yourself most stuck right now in growing your leadership and workforce consulting businesses, if at all?8. Looking ahead, where do you see the biggest opportunity for leadership development and workforce strategy over the next few years?*********************************************************************Know more about Eric SwensonWebsite Link: http://www.swensonleadership.com/Connect with Eric Swenson on LinkedInLinkedIn link: https://www.linkedin.com/in/ericswensonleadership/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

June 11, 20261 min

How to Use High-Impact Boards to Drive Strategic Growth With Bob Arciniaga

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most boards are full of experienced people. That does not automatically make them valuable. Bob Arciniaga has spent nearly 20 years helping companies redesign the way boards operate. Through Advisory Board Architects, he works with leadership teams to build fiduciary and advisory boards that actively shape strategy, improve execution, and create measurable business impact. His core belief is simple: boards should not exist to review the past. They should help leadership teams navigate the future. What makes Bob’s perspective especially relevant for professional services firms is his operational approach to advisory leadership. Instead of treating board performance as subjective, his companies measure it. Through Boardology, Bob and his team track engagement, efficiency, and effectiveness inside board meetings to determine whether boards are truly driving ROI or simply adding process. This conversation explores how consulting and professional services firms can use strategic advisory structures as a competitive advantage, how to build long-term trust with clients, and why the future of governance will be measured by impact rather than attendance. Proposed Interview Structure: 1. What originally pulled you into the world of boards and governance consulting? 2. What specific problem are you helping companies solve through high-impact boards, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring you and your team in? 4. You’ve built strong positioning around board performance and governance strategy. What has worked best for attracting the right clients in such a specialized professional services space? Current Acquisition Channels: Referral Sub Question: What do you think about podcasting as a marketing tool for consulting and professional services firms? 5. Board consulting is built heavily on trust and credibility. How do you typically move organizations from early conversations into long-term engagements? 6. Once a client starts working with you, how do you make sure they continue seeing value, stay engaged long term, and keep coming back? 7. Where do you find yourself most stuck right now as a consultant and business owner, if at all? 8. Looking ahead, where do you see the biggest opportunities for high-impact boards and governance consulting over the next few years? *********************************************************************Know more about Bob ArciniagaWebsite Link: https://www.advisoryboardarchitects.com/Connect with Bob Arciniaga on LinkedInLinkedIn link: https://www.linkedin.com/in/bob-arciniaga-boardexpert/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

June 11, 202625 min

How to Build a Professional Services Firm That Stands Out With Cindy Bond

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod********************************************************************************Cindy Bond has spent decades helping firms define who they are, why they matter, and how to communicate that clearly to the market. As Co-Founder and Principal of Bond Digital, she has led branding and integrated marketing initiatives for startups, mid-sized companies, and Fortune 1000 organizations alike. What makes Cindy’s perspective especially relevant for professional services leaders is her belief that many growth challenges are actually clarity challenges. In a world full of competing platforms, tactics, and AI-driven noise, firms that understand their positioning and value proposition are the ones that win trust faster and grow more consistently. Beyond her agency work, Cindy has also played a major role in shaping the marketing industry itself through leadership positions with the American Marketing Association, including launching the nationally recognized BrandSmart conference. Her experience spans strategy, leadership, client growth, and long-term brand building. Proposed Interview Structure: 1. What originally pulled you into brand strategy and agency leadership? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire Bond Digital? 4. There are more marketing channels and tools than ever. What have you found still works consistently when it comes to attracting quality clients for your agency? Current Acquisition Channels: Referral, Content, Webinars Sub Question: You’ve spent years building marketing communities and conferences. What do you think about podcasting as a marketing tool for professional services firms today? 5. Brand strategy and marketing engagements often involve multiple stakeholders and long buying cycles. How do you typically move prospects from initial conversations to committed clients? 6. Once you start working with a client, how do you make sure you build long-term relationships, consistently deliver value, and keep clients coming back? 7. Where do you find yourself most stuck right now as an agency owner and brand consultant, if at all? 8. Looking ahead, where do you see the biggest opportunities for brand strategy and marketing consulting over the next few years? *********************************************************************Know more about Cindy BondWebsite Link: http://www.bonddigital.comConnect with Cindy Bond on LinkedInLinkedIn link: https://www.linkedin.com/in/cindymbond/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

June 10, 202625 min

How to Build Stronger Leaders & Longer-Lasting Client Relationships With Trayton Vance

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Trayton Vance has spent more than two decades helping organisations improve performance through leadership coaching, cultural transformation, and practical people development. Through Coaching Focus Group, he partners with CEOs, HR leaders, and executive teams looking to create stronger alignment, better collaboration, and more resilient organisations. What makes Trayton’s approach different is its practicality. Rather than relying on theory-heavy leadership frameworks, his work focuses on real-world implementation, helping firms embed coaching behaviours into the everyday way leaders communicate, manage performance, and build trust internally. Before founding Coaching Focus Group, Trayton served as a Royal Marine Officer and later worked with McKinney Rogers International, advising global organisations on performance and change. That operational background continues to shape the direct, grounded way he approaches leadership and business growth today.Proposed Interview Structure: 1. What originally pulled you into the world of coaching and leadership development after your time in the Royal Marines?2. What specific problem are you helping clients solve today, and why does solving that problem matter to you personally?3. Who are your ideal clients today, and inside those organisations who usually makes the decision to bring you in?4. You’ve built Coaching Focus Group over more than two decades. What has worked best when it comes to attracting professional services clients consistently? Current Acquisition Channels: Referral, Content, Webinars Sub Question: What’s your view on podcasting as a marketing tool for consultants, coaches, and other professional services firms today?5. When you’re speaking with organisations about leadership or culture transformation, what helps you build enough trust and credibility to win the engagement?6. You’ve clearly built long-term relationships with clients over the years. What do you do to retain clients, keep them coming back, and make the relationship valuable over time?7. Where do you find yourself most stuck right now as a consultant and business owner, if at all?8. Looking ahead, where do you see the biggest opportunity for leadership coaching and organisational culture work over the next few years?*********************************************************************Know more about Trayton VanceWebsite Link: https://www.coaching-focus.com/Connect with Trayton Vance on LinkedInLinkedIn link: https://www.linkedin.com/in/traytonvance/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

June 9, 202635 min

How to Make M&A Actually Work Through Value Inflection Points With Nick Palmer

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Nick Palmer operates at the intersection of strategy and execution, where most consulting work either succeeds or quietly fails. At Oaklin Consulting, he works with senior executives to guide mergers, acquisitions, and alliances across the full lifecycle, with a clear focus: making deals work in practice, not just on paper.What stands out in Nick’s approach is his emphasis on “value inflection points”, the critical moments where decisions, alignment, and execution disproportionately impact outcomes. Rather than treating M&A as a linear process, he frames it as a series of high-stakes moments that require precision and experience. For consulting firm owners, this conversation is a reminder that real differentiation doesn’t come from frameworks alone, it comes from the ability to guide clients through complexity, uncertainty, and execution when it matters most.Proposed Interview Structure: 1. What got you into consulting, and how did you end up focusing so deeply on M&A, alliances, and integration?2. What specific problem are you helping clients solve when it comes to M&A and alliances, and why does solving that matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in on these engagements?4. In such a high-trust, high-stakes space, how do clients typically find you, and what have you seen work best to build credibility? Current Acquisition Channels: Referral, Speaking engagements Sub Question: You’ve been involved in podcasting yourself, how do you see podcasts playing a role for consultants in complex advisory spaces like yours?5. When you’re dealing with senior executives and complex deals, how do you move from an initial conversation to actually being brought in to advise?6. You’ve worked with clients across multiple transactions, how do you retain clients over time and build those long-term advisory relationships?7. Where do you find yourself most stuck right now in your role (if at all), whether in growing the North America practice or delivering this level of work?8. Looking ahead, where do you see the biggest opportunity for your work in M&A, alliances, and transformation over the next few years?*********************************************************************Know more about Nick PalmerWebsite Link: https://btd.consulting/Connect with Nick Palmer on LinkedInLinkedIn link: https://www.linkedin.com/in/nick-palmer-b8b72/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

June 9, 202626 min

How to Build Scalable B2B Influence Through Strategic Content Systems With Priscilla McKinney

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Priscilla McKinney has spent more than 16 years helping B2B organizations build marketing systems that generate visibility, trust, and revenue. As the founder of Little Bird Marketing, she works with CEOs, sales leaders, and professional services firms that need more than random acts of marketing, they need predictable growth. Her background in cultural anthropology gives her a unique lens into buyer behavior, decision-making, and why people trust certain brands over others. That perspective helped shape her proprietary S.O.A.R. framework, designed to bring structure, accountability, and scalability to B2B marketing efforts. In this conversation, we explore what professional services firms often get wrong about growth, how consultants can build authority without sounding generic, and why relationship-driven marketing is becoming one of the biggest competitive advantages in modern consulting.Proposed Interview Structure: 1. What originally pulled you into consulting and marketing, and how did your background in cultural anthropology shape the way you approach business growth today?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your team?4. You’ve built strong authority in B2B marketing and social influence. What has worked best for attracting consulting and professional services clients consistently? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You host two podcasts yourself. What role do you think podcasting plays for professional services firms trying to build trust, authority, and long-term relationships?5. When consulting engagements involve multiple stakeholders and longer buying cycles, how do you personally move prospects from initial conversations to signed engagements?6. You’ve built long-term client relationships over many years. How do you retain clients, keep them coming back, and continue creating value beyond the first engagement?7. Where do you find yourself most stuck right now as a consultant and agency owner, if at all?8. Looking ahead, where do you see the biggest opportunity for B2B marketing and digital transformation firms over the next few years?*********************************************************************Know more about Priscilla McKinneyWebsite Link: http://www.littlebirdmarketing.comConnect with Priscilla McKinney on LinkedInLinkedIn link: https://www.linkedin.com/in/priscillamckinney/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

June 9, 202641 min

How Boutique Consulting Firms Win High-Stakes Advisory Work in a Changing Market With Neal McNamara

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Neal McNamara has spent more than 25 years advising organizations through some of their most critical business moments. Before founding Virtas Partners, he led KPMG’s Accounting Advisory Services division across the U.S. and Americas, overseeing a 350-person consulting practice supporting acquisitions, IPOs, restructurings, carve-outs, and complex transformations for Fortune 500 companies and private equity-backed businesses.Today, Neal is building Virtas Partners into a different kind of consulting firm, one designed for complexity, relationships, and long-term trust. The firm works closely with CFO organizations, investors, and executive teams facing operational and financial inflection points where execution and judgment matter more than ever. What makes Neal especially relevant for professional services leaders is how openly he talks about the realities of building consulting firms today. From AI’s impact on consulting economics to burnout, talent retention, and the changing expectations clients have of advisors, Neal brings an operator’s perspective on what firms need to do to remain valuable and durable over the next decade. Proposed Interview Structure: 1. What originally pulled you into consulting and advisory work, and what kept you in the industry long enough to eventually build your own firm?2. What specific problem is Virtas Partners helping clients solve today, and why does solving that problem matter so personally to you?3. Who are your ideal clients today, and who usually makes the decision to bring Virtas in during high-stakes engagements?4. You’re very active publicly discussing trends in consulting, AI, leadership, and private equity. How important has thought leadership been in growing Virtas and attracting the right clients? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You recently launched Consulting Uncensored. What do you think podcasts can do for professional services firms trying to build trust and authority in the market?5. In high-trust consulting engagements, especially around transactions and transformation work, how do you typically build credibility and win the client relationship?6. Virtas operates in environments where trust and execution matter deeply. How do you make sure clients continue coming back and view Virtas as a long-term strategic partner?7. As someone building a modern boutique consulting firm in a rapidly changing industry, where do you personally feel the most challenged or stuck right now, if anywhere? 8. Looking ahead, where do you see the biggest opportunity for firms focused on complex financial and operational advisory over the next few years?**********************************************************************Know more about Neal McNamaraWebsite Link: http://www.virtaspartners.com/Connect with Neal McNamara on LinkedInLinkedIn link: https://www.linkedin.com/in/nealmcnamara/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

June 5, 202626 min

How to Transform Government Services Through Customer Experience Leadership With Martha Dorris

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Martha Dorris has spent her career helping government organizations modernize the way they serve people. During her leadership tenure at GSA, she helped pioneer some of the federal government’s earliest digital service and customer experience initiatives, laying the groundwork for many of today’s citizen-focused government programs. After leaving government, she founded Dorris Consulting International to help agencies and private-sector firms navigate customer experience, digital transformation, and service delivery modernization. Alongside her consulting work, she created the Service to the Citizen Awards, recognizing hundreds of public and private-sector leaders improving government services across the country.This conversation goes beyond government transformation. Martha shares what it takes to build a trusted advisory business in a relationship-driven industry: how credibility compounds over time, why community-building matters, and how long-term partnerships become the foundation of sustainable firm growth.Proposed Interview Structure: 1. What originally drew you into government transformation and customer experience work?2. What specific problems are you helping agencies and industry partners solve today, and why does solving those problems matter so personally to you?3. Who are your ideal clients today, and who typically makes the decision to bring you in or engage Dorris Consulting International?4. You’ve built visibility through awards programs, newsletters, events, and podcasting. What has worked best for growing your consulting business and building credibility in the government space? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You also host the CX Tipping Point Podcast. What do you think consultants and advisors can learn from podcasting as a long-term relationship and trust-building tool?5. Government and enterprise consulting often involve long trust-building cycles. How do you personally move relationships from early conversations to long-term consulting engagements?6. You’ve maintained relationships across government and industry for years. What’s your approach to retaining clients, staying relevant over time, and creating partnerships where clients continue coming back?7. Given how much the government CX and digital transformation space is evolving, where do you find yourself most challenged or stuck right now as a consultant (if at all)?8. Looking ahead, where do you see the biggest opportunity for customer experience and digital government consulting over the next few years?*********************************************************************Know more about Martha DorrisWebsite Link: https://www.dorrisconsulting.com/Connect with Martha Dorris on LinkedInLinkedIn link: https://www.linkedin.com/in/martha-dorris-798b3b7/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/