Ep 117 - What Do The Toy Industry And The Mafia Have In Common?!
What does the Toy business have in common with the Mafia? It might sound like an unlikely comparison, but there are some surprisingly interesting parallels between the way organised crime networks operate and the commercial structures of the global Toy industry. From loyalty and personal connections to territorial control, negotiating power and the importance of reputation, there are lessons to be explored from one of the world's most notorious organisational models. And no, we're definitely not suggesting that Toy companies should start making their competitors offers they can't refuse! In this episode of Playing At Business , Toy industry consultant Steve Reece takes a slightly unconventional look at what really makes businesses successful. Why are relationships so important in the Toy trade? When does loyalty become a liability? How can smaller companies gain leverage over powerful customers, and why might a strong network of trusted partners be more valuable than a huge corporate infrastructure? It's a thought-provoking look at the people, power and relationships behind the business of toys — with a distinctly Godfather -inspired twist!
