
How Bobbie scaled to $100 Million in Revenue and 1 Million Babies Fed with Laura Modi
Welcome to the Brydge Club podcast! I'm your host, Ruffin, and today I'm joined by Laura Modi, Co-Founder and CEO of Bobbie, the infant formula company she started after a moment of shame in a pharmacy aisle. Laura built her career at Google and Airbnb before leaving tech to take on one of the most highly regulated, capital-intensive industries in America. Bobbie has since raised nearly $150 million, surpassed $160 million in revenue, and bought its own manufacturing facility in Ohio. In this episode, Laura talks about the emotional reality behind Bobbie's founding story, what she learned about sugar and formulation by cold-emailing 20-30 experts a night, and the FDA labeling issue that pulled her product off shelves for 18 months when she had only 100 customers. She explains why she turned off new customer growth during the 2022 national formula shortage against investor advice, how she convinced her board she'd been wrong about owning manufacturing, and what responsibility every formula brand carries when a recall hits the industry. Laura also shares how the Molly Baz Times Square billboard came together, why she hires the atypical candidate, the work Bobbie for Change is doing on federal paid leave and the Black maternal mortality crisis, and the moment with her daughter that finally loosened her grip on mom guilt. I hope you enjoy! This episode is brought to you by Vanta. Vanta's Agentic Trust Platform takes the manual work out of your security and compliance process and replaces it with continuous automation, whether you’re pursuing your first framework or managing a complex program. Go to http://vanta.com/ruffin for $1,000 off Vanta today!! More on Laura Modi: Instagram: https://www.instagram.com/lauraclairemodi/ Website: https://www.hibobbie.com/ Bobbie for Change: https://www.bobbieforchange.org/ More on Host Ruffin Mitchener: https://beacons.ai/ruffin About Brydge Club: Brydge Club, hosted by Ruffin Mitchener, aims to bridge the $1.7 trillion financing gap for female founders. Every Wednesday, the show features in-depth interviews with industry leaders and innovators, educating and empowering women in venture capital and entrepreneurship. Through insightful discussions, Brydge Club seeks to inspire listeners to break barriers and achieve success in the business world.




