
Find purpose in every crisis: #PitchPro Rick Martin
This episode of “Pitch Live with Amy Summers” podcast features Rick Martin, a three-time Peabody Award-winning journalist, public relations consultant and author who knows what it means to face a crisis from both sides of the headlines. A graduate of the University of Maryland's Philip Merrill College of Journalism, Rick spent 12 years at CNN and decades in major newsrooms, helping lead coverage of some of the nation's biggest stories, from the Sept. 11 terrorist attacks and Hurricane Katrina to the Boston Marathon bombings. But his most personal story came during the COVID-19 pandemic, when he spent 17 days hospitalized, including five on a ventilator, fighting for his life while serving as a government communications leader. That experience inspired his book, “Unmasked: How One Man Overcame Death with the Power of Family, Faith, and Forgiveness.” Rick shares powerful lessons from a career spent telling stories, managing crises and discovering what truly matters when life doesn't go according to plan. Key pitching takeaways from Rick Martin on this episode of “Pitch Live”: Never burn a bridge. Not every situation deserves a reaction. Know when to walk away because you never know when your paths may cross again. Lead your pitch with transparency. Journalists are naturally skeptical. Build trust by being upfront about your story angle, intentions and information from the start. Find the hope in every story. Positive stories are everywhere if you look for them. Even in a crisis, seek out the silver lining and the human stories worth telling. Listen before you lead. Strong leaders ask questions, listen carefully and seek to understand before offering solutions. Make your response the last step, not the first. Follow Rick's L.A.S.E.R. strategy: Listen, Assess, Support, Execute and Respond. Live and lead with intention. Every day presents an opportunity to make a difference. Be purposeful about how you use it. Join Amy Summers for #PitchLive with #PitchPro Rick Martin to access Rick’s pitching strategies and success stories that prove the power of #ThePitch ☎️🤩 Connect: Follow and connect with Amy Summers: Instagram | Bluesky | TikTok | Facebook: @amysummersnyc X: @PitchAmy LinkedIn: https://www.linkedin.com/in/amysummersnyc Lift Your Leadership - Elevate Your Career: https://lifttolead.com Follow and connect with Rick Martin TikTok: @laserrick Instagram: https://www.instagram.com/rick_martin Facebook: https://www.facebook.com/thelasersystems LinkedIn: https://www.linkedin.com/in/rick-martin-1064b84 Website: https://rickmartinmedia.com Follow and connect with Pitch Publicity #PitchStars Instagram and LinkedIn @pitchpublicity Follow and connect with #INICIVOX for #VirtualMentorship Instagram | Facebook | X | LinkedIn: @INICIVOX Website: www.INICIVOX.com Be sure to hit that subscribe button and give us a rating or review. Your feedback helps us plan future episodes. As a bonus, join us at www.INICIVOX.com where you can get motivated, hone your communication skills and binge as much mentorship as you want, whenever you need it.















