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PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

Hosted by Andrew Hellmich: Photographer & the Interviewer Who Asks What Other Photography Business Podcasters Don’t

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Episodes

30

Latest episode

Jun 2026

Language

EN-US

About the show

PhotoBizX is the number one photography business podcast for portrait and wedding photographers who want to attract more clients, charge what they’re worth, and build a thriving business. Hosted by Australian Master Photographer Andrew Hellmich, this weekly interview show features the world’s most successful and inspiring photographers and industry experts — the real stars of every episode. Andrew’s relaxed, curious interview style draws out incredible depth and honesty; listeners often say he asks exactly what they’re thinking and are shocked by how much his guests reveal. Each episode delivers real strategies, stories, and systems you can implement immediately — leaving you motivated and ready to grow your photography business.

Listen to episodes

30 recent
June 15, 202649 min

673: North Sullivan – Building a $10M+ Portrait Studio Business

North Sullivan of www.thephotostudio.com.au has spent over 40 years behind the camera, shooting some of Australia’s largest advertising campaigns. These days, his focus is portrait photography — but what he’s built is far from a typical portrait business. We’re talking about a studio business with close to 80 staff, reported turnover upward of $10 million, and — at the time of recording — more than 150 Meta ads running. There are three incredible-looking studios built inside retro warehouses, based in Sydney, Melbourne and Brisbane. I’m excited to learn more about this impressive business, the man behind it, and how North made the shift from high-end advertising photography to building one of Australia’s most recognisable fashion portrait studio brands. In this interview, North shares how he reinvented his photography career, the business model behind The Photo Studio, why experience and ethics matter in high-ticket portrait sales, what it takes to manage a large creative team, and why imagination, passion and originality may be the real defence against AI. The post 673: North Sullivan – Building a $10M+ Portrait Studio Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

June 8, 202653 min

672: Alex Vita – Why Photographers Need to Be Picked by AI, Not Just Ranked by Google

Premium Members, click here to access this interview in the premium area Alex Vita of www.foregroundweb.com helps photographers turn their websites into enquiry machines. He’s worked on hundreds of photography websites across more than 25 countries — building them, auditing them, and showing exactly what’s working… and what’s costing photographers enquiries. I first interviewed [...] The post 672: Alex Vita – Why Photographers Need to Be Picked by AI, Not Just Ranked by Google appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

May 31, 202650 min

671: Vincent Pugliese – Build a Photography Business That Creates Freedom, Not Just Income

Vincent Pugliese built a successful wedding photography business with his wife, Elizabeth, and in under four years used it to pay off all their debt — including their home. But the more interesting part is what happened next. They walked away from the business. Not because it failed, but because it had done what they needed it to do. In this interview, Vincent shares why more bookings and more revenue don’t automatically create more freedom, how photographers can use their businesses to build long-term options, and why relationships may be one of the most valuable assets you can develop. This is a conversation about money, freedom, content, connection and building a photography business that supports your life — instead of quietly taking it over. The post 671: Vincent Pugliese – Build a Photography Business That Creates Freedom, Not Just Income appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

May 25, 202650 min

670: Ryan Erickson – $315K from Mobile Pet Photography, Instagram Ads and Market Events

Ryan Erickson is back on the podcast after first appearing in episode 587, and a lot has changed. His mobile pet photography business in Colorado grew by 50% last year, hitting $315K in revenue — with much of that growth coming from 42 in-person market events, Instagram ads, and same-day in-person sales from inside his custom-built photography trailer. But this conversation isn’t just about growth. Ryan opens up about what it really takes to keep pushing a business forward, where burnout started to creep in, why he’s looking at outsourcing more of the event work, and how he’s thinking differently now about freedom, sustainability, savings, and what the next phase of the business should look like. For photographers chasing more leads, better clients, higher sales, or a business that doesn’t wear them down in the process, this is a really honest and practical conversation. The post 670: Ryan Erickson – $315K from Mobile Pet Photography, Instagram Ads and Market Events appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

May 18, 202651 min

669: Stacey Rolfe – 80% Returning Clients… Without Discounts or Sales Calls

Most photographers are chasing leads. Posting, boosting, tweaking captions… hoping something sticks. Stacey Rolfe built a business doing the opposite. Instead of chasing new clients, she built a system that brings people back—year after year. Last year: 75–80% of bookings were returning clients 25–30% came from referrals And the rest? Mostly warm leads No ads. No pushy sales. No complicated funnels. Just systems, clarity, and an experience that makes rebooking the obvious next step. In this interview, Stacey breaks down exactly how it works—and why most photographers are making things harder than they need to. The post 669: Stacey Rolfe – 80% Returning Clients… Without Discounts or Sales Calls appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

May 11, 20261 hr 16 min

668: Shawn Black – Boudoir Photography Business, Pricing & IPS Strategy

Shawn Black built one of the most successful boudoir studios in the US — photographing over 125 clients a year and generating close to $450K in revenue at its peak. But when bookings dropped by nearly 50%, it forced a shift in how he approached marketing, sales, and client experience. In this interview, Shawn shares what’s changed, what’s no longer working, and how he’s adapting to keep his business profitable — while increasing his average sale. The post 668: Shawn Black – Boudoir Photography Business, Pricing & IPS Strategy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

May 4, 2026

667: Johl Dunn – Marketing Isn’t the Problem With Your Photography Business

Premium Members, click here to access this interview in the premium area Johl Dunn of www.johldunn.com will be familiar if you’ve been listening for a while. He’s been on the show before… and so have many of his clients. He’s featured in our predictions episodes and delivered training on pricing, lead generation, and [...] The post 667: Johl Dunn – Marketing Isn’t the Problem With Your Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

April 28, 202646 min

666: Tracy Goodwin – Why Your Voice Is Costing You Clients (And You Don’t Even Know It)

Premium Members, click here to access this interview in the premium area Tracy Goodwin of www.captivatetheroom.com is a voice expert, coach, author, and podcaster who’s spent nearly 30 years studying how we use our voice… and what really happens when the pressure is on. She believes your voice is the most powerful — [...] The post 666: Tracy Goodwin – Why Your Voice Is Costing You Clients (And You Don’t Even Know It) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

April 20, 2026

665: Art Streiber – Why Clients Trust Him With Million-Dollar Shoots

At the level Art Streiber is working… photography isn’t the hard part. Managing expectations. Handling pressure. Making sure everything comes together when it matters. That’s the real job. This interview pulls back the curtain on what clients are actually paying for — and why most photographers are focused on the wrong things. The post 665: Art Streiber – Why Clients Trust Him With Million-Dollar Shoots appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

April 13, 2026

664: Heike Delmore – Turning “Just a Headshot” into $5K Branding Photography Sales

Most photographers think the challenge is their pricing… or selling. But after this conversation with Heike Delmore, it’s clear that’s not where the real shift happens. Heike is taking clients who ask for “just a headshot”… and turning those enquiries into $5,000 sales — not by pushing harder, but by helping them see what those images are actually for. Because when a client understands how their photos will be used across their business, they stop thinking in terms of “one image”… and start thinking in terms of everything they need. That shift alone changes the entire sale. The post 664: Heike Delmore – Turning “Just a Headshot” into $5K Branding Photography Sales appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

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