PhorestFM: Building a Stronger Industry, Together

Hosted by Phorest Software

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365

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Aug 2026

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About the show

The professional hair, beauty, and medi-aesthetics industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and bold perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. New episodes every second week, with occasional bonus drops on ”off” weeks.

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60 recent

August 11, 2026Episode 33548 min

Jordan White BSN, RN, LSO, CNI on Building Medical Aesthetic Practices That Last Beyond Trend Cycles

[335] Jordan White, known on Instagram as The Murse Injector, is a pioneering leader in aesthetic medicine and the founder and owner of URBAN Medical , a practice that has earned an impeccable reputation for delivering safe, natural, and effective results. A highly sought-after provider with a celebrity clientele, Jordan is renowned for his expertise in advanced injectable techniques and cutting‐edge laser modalities. He serves as an international trainer and speaker, sharing his innovative approach with aesthetic professionals around the globe. Through the lens of his background in critical care and trauma, and his holistic approach to medical aesthetics, this conversation explores what med spas must get right to build high-patient-satisfaction, sustainable businesses that deliver on trust, safety and results. Jordan also shares candid reflections on navigating unrealistic expectations in the age of social media and AI, raising industry standards through education and mentorship, and reveals what he loves most about the sector. Connect with Jordan White BSN, RN, LSO, CNI Click here to submit a provider training request. Follow Jordan @the_murse_injector and URBAN Medical @urbanmedicalgroup on Instagram. All things Phorest Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest! Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter . This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

August 2, 2026Episode 3341 hr 18 min

Results May Vary: Ildi Arlette on Receding Trust and the Capacity to Keep Going

[334] Ildi Arlette is a business consultant, certified coach, and former clinic owner with 24 years of experience working with over 450 medical aesthetics clinics, spas, salons and wellness businesses across Canada and the US. She's known for helping owners go from second-guessing and making it up as they go to building profitable, in-demand businesses with strong systems and confident, service-driven teams. In this conversation, we explore the quiet erosion of trust that’s changing how people make decisions, the danger of all-or-nothing thinking, the power of simple human gestures, and what it actually looks like to build capacity — for uncertainty, discomfort, leadership, service, and growth. Connect with Ildi Arlette Learn more about Results Continuum Inc: https://www.resultscontinuum.com/ Connect with Ildi on Instagram @ildi_arlette and/or book your 30-Minute Clarity call with her: https://calendly.com/ildi-arlette/30-min-clarity-call All things Phorest Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest! Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter . This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

July 22, 2026Episode 33355 min

What's Next: A Dialogue on Facing Industry Shifts and Opportunities in the UK & Irish Markets

[333] Hair, beauty and aesthetics businesses are built on the promise of transformation, and today, the industry at large is being asked to evolve in ways that more than just grit, demand creativity, collaboration, community and intention. In this episode, we explore the foundational shifts occurring across hair, beauty, and aesthetics in the UK and Ireland. Together with industry voices Nicky Pope ( @nickytribute ), Ellen Cummings ( @ellen_cummings ), Jennifer Paxton ( @jenpaxtonevo ), and Sophia-Fai Roche ( click here to reach out ), we unpack the challenges facing our markets today. But more than just a breakdown, I hope it feels like an invitation: to lean into collaboration, to expand our horizons, redefine what growth and success look like, to trust the unknown and what we weave into it! We can choose to live in someone else's vision of the future or take an active role in shaping it. What role, in this changing landscape, are you feeling called to step into? Stay up to date (and/or subscribe) with the industry bodies/magazines/media mentioned in this episode: Professional Beauty Group Aesthetics Journal Salon EVO & Barber EVO Tribu-te Magazine British Beauty Council All things Phorest For all sources that made this episode possible, click here. To watch the Lessons From the Salon Floor video series, click here . Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest! Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter . This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

July 6, 2026Episode 3321 hr 5 min

The Bot-tom Line: Jules Molina & Ashley Prowell on Turning the Front Desk Into a Profit Center

[332] Jules Molina — Guest Experience Team Leader, Consultant, and Shareholder — and Ashley Prowell — Phorest North America Education Specialist — share a deep passion for operational systems developed over years of hands-on experience in the hair and beauty sector. In this episode, they stand united in a philosophy that treats this part of a business’s operations as a high-value, dedicated profit center with its own distinct goals, KPIs, and clear career trajectories. If the conversation begins with the early-2020s deskless salon trend, it moves through time, addressing common myths that keep business owners stuck, touching on coaching, verbiage and accountability, and lands on present-day realities and shifts, exploring how AI is beginning to impact this area of business. This is a passionate, gracious, no-BS conversation meant to propel you forward with confidence, levity, clarity, and momentum for what’s next in this part of your business operations. Connect with Jules Molina Learn more about The Summit Immersive & reserve your spot: https://summitsalon.com/the-summit-immersive Connect with Jules on Instagram @molina.jules or set up time with her: https://calendly.com/jmolinassbc Get your complimentary diagnostic here and connect with the Summit Salon Business Center on Instagram @summitsalon Connect with Ashley Prowell Connect with Ashley on Instagram @_lady_ashley_ Learn more about Ashley’s Phorest-related education sessions & save your spot here All things Phorest Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest! Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter . This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

May 16, 2026Episode 33151 min

Raquel Merlini on Building a Broader System of Care & World of Integrity in Aesthetics

[331] Raquel Merlini is the founder of R SKIN Aesthetics in Michigan. As a seasoned Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the plastics industry, she offers a real-world model of collaborative care and ethical practice for those who, like her, seek to educate, listen to, and guide patients toward treatments that transcend fleeting trends and instead align closely with their most authentic self-expression goals. In the context of rising calls for tighter regulation, greater transparency, and stronger safety standards, this episode is a warm, grounding conversation about Raquel’s philosophy and approach, as much as it is about what it takes to build trust and one’s responsibility as a practitioner. Her insights cover what a consultation informed by her worldview and life experience entails, how she holds patient vulnerability with integrity as people face increasingly unrealistic standards, and how she balances it all with business growth. Connect with Raquel Merlini (RN-CANS) Learn more about Raquel and R SKIN here and apply or contribute to the Raquel Merlini Pay it Forward Scholarship here . TikTok: @rskinaesthetics Instagram: @rskinnurseraquel , @rskinadmission , @rskinaesthetics LinkedIn: https://www.linkedin.com/in/raquel-m-14947b21/ All things Phorest Find out how Phorest helps the top salons & aesthetic clinics steer their business toward happier clients, productive teams and bigger growth. Say hello to life with Phorest! Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter . This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

April 29, 2026Episode 33058 min

Leading In Alignment With Joanne Starkman: A Continuous & Conscious Return to Self

Connect with Joanne Starkman and Innersense Organic Beauty For Joanne’s podcast, check out Trust Your Innersense with Joanne Starkman , and EP58 for her interview with Louise Keane or EP59 for her solo cast unpacking her experience at the Sacred Spiral Retreat . For Innersense Organic Beauty, learn more about the brand and mission here and here (salon pros) Connect with both Joanne and Innersense on Instagram @trustyourinnersense , @joannestarkman , @innersensepro , @innersenseorganicbeauty All things Phorest Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/ Learn more about Phorest Software. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter . This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

April 3, 2026Episode 32956 min

Jennifer Jade Alvarez on Where AI & Automation Can Drive Impact in an Industry Built on Human Connection (w/ Rich Cullen)

[329] AI is soon coming to Phorest, and this serves as officially non-officially the first conversation in a string of ones to be sprinkled into the podcast’s schedule during Season 10. A version of this conversation could easily live in extremes, but this one does not. Rather, it asks a valid and core question of our time: How do you adopt new technology, AI & automation more precisely, without losing what makes your business human? In this episode, joined by guest co-host Rich Cullen (Principal Product Designer at Phorest), we sit down with Jennifer Jade Alvarez, founder of Naperville, Illinois’ Refined Beauty , to discuss what it has been like to bring AI and automation tools into various areas of her business. And beyond discussing tools, we also spend time discussing decisions: what to automate, the trust factor, and what should perhaps never be automated in a beauty and wellness business. We unpack the opportunities, the trade-offs, the real-world lessons—including what happens when AI gets it wrong—and the paybacks. All of it, with a deep belief that the businesses that win in the future won’t be the ones to remove the human touch. They’ll be the ones who remove friction around the craft and care. Connect with Jennifer Jade Alvarez Download Jennifer’s Top 50 Ways Salon Owners Buy Back Their Time: A free checklist using AI, automations, and virtual assistants Learn more about the Salon CEO Method™ coaching program , listen to the Beauty Business Game Changer Podcast , and connect with Jennifer on Instagram @JenniferJadeAlvarez All things Phorest Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/ Learn more about Phorest Software. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter . This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

March 16, 2026Episode 3281 hr 12 min

Juliann Upton on Change As an Invitation to Come Alive

[328] Thinking about change can often bring up questions about readiness. Are we ready to move into this bigger space, to move cities, to grow the team? Juliann Upton, the founder and driving force behind Mesh Hair Studio, Nail Bar & Head Spa, would probably tell you the distinction between change that lands at your doorstep and change that you initiate matters less than what you do once it's standing in front of you. That's when, with some curiosity, perhaps the more intimidating questions emerge: Are we willing to honor the pull toward something more? Are we willing to let this rearrange ourselves, or a part of our identity? As we trace the pivotal moments of her 20+ year career in roughly 60 mins — a challenge in itself — Juliann shares the key lessons she’s learned along the way. And if you pay attention, you’ll find that each meaningful chapter she seems to have begun when she met her future self halfway, in the unknown. If you’ve been looking for a sign or a gentle nudge to trust yourself in whatever decision or change is waiting on you, perhaps this is your invitation to recognize and act on the moments that invite you to grow. Connect with Juliann Upton To learn more about Mesh Hair Studio, Nail Bar & Head Spa, click here . Instagram: @meshhairstudio , @juliannikki References On Martha Graham: Smithsonian Mag , Biography , Martha Graham History . For Kitty Knorr's Reel on creativity and change, click here . All things Phorest Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/ Learn more about Phorest Software. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter . This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

March 9, 202614 min

Live From the Salon Owners Summit 2026 with Davina Devine

In this second (and final) bonus episode from the Salon Owners Summit 2026, more on-the-floor reactions from salon, spa, and clinic owners attending the event, an overview recap of the 2026 lineup and a candid conversation with Davina Devine, one of Ireland’s most recognizable drag queens and cabaret showgirls (@davina.devine on Instagram). Briefly stepping away from her hosting and emcee duties of the day, the discussion explored Davina's flavour of drag, how she goes about warming up a crowd, and her relationship to the industry. For more about Davina Devine and to inquire about bookings, click here . For her podcast, Petty Little Things, click here . Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

March 2, 2026Episode 32752 min

Heather Harris on Strategic Delegation: Survival Mode Has an Expiry Date

[327] You’re booked and busy; what every business owner wants. But has over-functioning ever felt safer (or at the very least more familiar) than to say, “I feel like I’m drowning”? If the answer is yes, you’re not alone. In fact, Heather Harris — nationally recognised stylist, salon owner, business leader, and celebrated speaker — knows this all too well. This week’s conversation focuses on delegation. At its heart, though, it focuses on the emotional experience of the shifts you are forced to make when you start delegating: Renegotiating with yourself what success actually looks like Letting go of that part of your identity that ties success and/or value to how much you output Shifting from being an owner-operator to becoming a CEO Shifting from being a firefighter to becoming an architect in your business Because at the end of the day, delegation is an identity renegotiation, and it’s about choosing where your care actually belongs. As the Founder/CEO of Spark Pro Global—an agency providing trained executive assistants—Heather’s here to tell you that you can, in fact, build a business that doesn’t require you to lose yourself in the process. To avail of the complimentary consultation to implement strategic delegation in your salon, graciously offered by Heather, visit Alchemy Salon Consulting and leave a note in the form saying you heard about it through the PhorestFM podcast! Otherwise, learn more about Spark Pro Global / Spark Pro Salon , listen to Heather's podcast here, and connect with her on Instagram @heather.tantrumsalon @sparkproglobal Click here to read Brittany Dennison's "Delegate to Elevate" blog, and here for the "10 PhorestFM Podcast Conversations That Quietly Said the Loudest Things" Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z : Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.