PetBiz Podcast for Pet Business Owners

In the inaugural episode of 2025, Janie kicks off episode 121 of the Pet Biz Podcast by reflecting on the accomplishments of 2024 and setting an uplifting tone for the year ahead. She dives deep into essential metrics that pet business owners need to track to set and achieve their business goals. The episode breaks down key metrics into three categories: financial metrics like Average Customer Value (ACV), Client Retention, Customer Lifetime Value (CLV), Cost Per Lead (CPL), and Customer Acquisition Cost (CAC); company metrics like Customer Satisfaction Score (CSAT), Customer Churn, Revenue Growth Rate, Occupancy or Staff Utilization, Net Profit Margin, and business valuation metrics such as SDE and EBITDA; and employee metrics like Employee Retention, Employee Turnover, First-Year Employee Turnover, and the importance of scorecards for team accountability. Janie provides practical steps, valuable insights, and a motivational push for pet business owners to analyze their past performance and plan strategically for a successful year.00:00 Welcome to the New Year!00:26 Reflecting on 2024 Achievements01:53 Importance of Metrics in Your Business02:56 Financial Metrics: Understanding Your Numbers03:16 Calculating Average Customer Value (ACV)09:52 Client Retention and Lifetime Value14:08 Marketing Metrics: Cost Per Lead and Customer Acquisition Cost19:46 Company Metrics: Customer Satisfaction and Churn27:43 Understanding Client Churn30:51 Analyzing Revenue Growth Rate33:03 Evaluating Occupancy and Staff Utilization34:00 Calculating Net Profit Margin35:40 Determining Business Value38:53 Assessing Marketing Metrics46:00 Employee Metrics and Retention52:57 Final Thoughts and SummaryHey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

In Episode 20 of the Pet Biz Podcast, Janie Budnick delves into the critical aspects of employee contracts in the pet industry. She begins by reminding listeners of the importance of regularly reviewing these documents, particularly as the new year approaches. Janie clarifies the distinction between employee contracts and handbooks, discussing essential contract elements such as job information, benefits, compensation, termination clauses, and various protective clauses like non-disclosure, and non-solicit. She offers insights into avoiding potential legal and business pitfalls related to non-solicit and non-compete clauses, emphasizing the need for legal advice tailored to state-specific regulations. Additionally, Janie touches on the Federal Trade Commission's rulings on non-competes and the evolving legal landscape for such agreements. She also discusses stay-or-pay provisions from her own experience and their implications within the pet industry. Janie concludes with the importance of being compliant and vigilant in this ever-evolving regulatory environment.00:00 Welcome to Pet Biz Podcast Episode 2001:05 Understanding Employee Contracts02:40 Non-Disclosure Agreements Explained03:14 The Importance of Non-Solicit Clauses07:58 Navigating Non-Compete Clauses13:09 Legal Landscape of Non-Competes in 202420:58 Stay or Pay Provisions in Employment Contracts25:49 Wrapping Up and Final ThoughtsLinks Shared in this Podcast:State Non-Compete MapHey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

In this episode of the Pet Biz Podcast, host Janie Budnick delves into strategic pricing strategies for pet business owners as they approach the end of 2024. Janie emphasizes the importance of regularly reviewing long-term goals and aligning them with actionable steps. The discussion covers the impact of industry growth, cost increases, market demand, and customer sensitivity on pricing decisions. Janie shares her personal experiences, insights on economic conditions, inflation, and the importance of understanding your client base. The episode provides practical advice on conducting customer surveys, implementing psychological pricing techniques, and preparing for incremental price increases to maintain profitability and sustainability in the pet industry.00:00 Introduction to Long-Term Goals00:31 Welcome to the Pet Biz Podcast01:15 Pricing Strategies for 202401:49 Understanding Market Dynamics05:17 Cost Considerations11:33 Customer Sensitivity and Feedback17:32 Economic and Political Factors24:43 Strategic Pricing Adjustments39:01 Conclusion and Next StepsHey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

In episode 118 of the Pet Biz podcast, we dive deeper into the theme of breaking free from societal and self-imposed limitations discussed in the previous episode. The conversation expands on how professionals in the pet industry often face misconceptions from others about their work. I talk about overcoming external and internal judgments about career choices. The episode emphasizes the importance of community, particularly in light of the isolation experienced during the pandemic, and how connecting with like-minded individuals can be empowering. The podcast also explores setting ambitious goals, leveraging books like Marie Forleo's 'Everything is Figureoutable' and Dan Sullivan's '10x is Easier than 2x' to shift mindsets from 'I can't' to 'I won't' and envisioning expansive growth. Finally, the host encourages listeners to uncover their passion, purpose, and integrate them into their professional lives, using the parable of the bricklayer to illustrate the varied perspectives on work. The episode concludes with a call to reflect on personal journeys and the factors that drive personal and professional fulfillment.00:00 Introduction and Recap of Last Week's Episode00:46 Society's Boxes and Personal Experiences04:23 The Power of Community and Overcoming Isolation06:20 Reflecting on Personal Journeys and Setbacks09:16 Challenging Limiting Beliefs12:01 Setting Goals and Dreaming Big15:32 Finding Purpose and Passion in Your Work23:34 Conclusion and Final ThoughtsHey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Hey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Hey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Welcome to the PetBiz Podcast! In this episode, we discuss the challenges pet business owners face when responding to lead inquiries and offer solutions to keep your leads wagging. We cover 5 common pain points, including missed opportunities, negative reviews, inefficiency, lack of organization, and frustrated customers. We provide practical tips to streamline your lead management process, improve response times, and increase efficiency. Don't let your leads walk away...learn how to keep them wagging with your pet business.In this episode we discussed the PetBizCRM - the pet industry's first all-in-one relationship management solution FOR pet business owners BY pet business owners. Discover the easiest way to automate and grow your pet business - whether you are a veterinarian, groomer, dog trainer, boarding and daycare owner, or dog walker and pet sitter!Sign up for the beta launch waitlist at www.petbizcrm.com. Will you be one of the 100?Hey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

I am welcoming you into 2024 with the PetBizHIVE! How was your 2023? Have you taken the time to do a retrospective?In this episode I am bringing you some of my own practices in my business and life to complete one year and begin the next.Resources mentioned in this podcast:* If you have been looking for a growth-minded community engaging in the latest business, leadership, and personal growth literature, check out the new PetBiz Leaders are Readers Facebook group.* Interested in that magical PetBiz Wage Calculator that I mentioned in this episode? Get 2024 started right with a real analysis of your numbers! Our show sponsor is the Professional Animal Care Certification Council. The industry's ONLY third-party certification for pet care.Hey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

I have spent time in previous podcasts talking about using lead magnets and getting some hype built around your pet business. Using quizzes can be a super-fun way to get your business noticed in a noisy space.In this episode I am talking with Josh Haynam, founder of Interact, the leader in online quiz generation. Here are some links mentioned in this podcast:A quiz I JUST created by JUST entering my website! It hasn't been fluffed up...just straight from their AI generation tool! 🤩 HERE IT ISThat "perfect podcast playlist" one that I mentioned from their AI generation tool. Also not fluffed up, but I want you to see how fun this is! HERE IT ISOf course here are my real ones that I use in my businessWhat Type of Pet Business Owner Are You?What Dog Breed Are You? (for pet professionals)What Dog Breed Are You? (for pet parents)You can find out more about Interact at their websiteTheir YouTube ChannelTheir title generator - fun to play with!Hey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Be Unproductive? 🤣Pretty much what I thought when I heard Morgan present at the Florida Pet Services Association conference in August.Then I though about it. Do you have an issue just sitting quietly with yourself? Do you have a hobby? Do you always have an urge to check your phone notifications?I am not sure when I have ever just been present and "unproductive". I am constantly thinking about a new initiative or tweak. When I go to dinner the conversation frequently wanders to business. Do I try to just be? Of course I do! But it is challenging.In this podcast I started as a part of the Revenue Streams Series talking about her Memory Flame Candles business and her husband's aquarium maintenance business...but we soon wandered into some of the deeper aspects of how difficult it can be to take a step back.Links mentioned in this episode:Memory Flame CandlesLucky Pup AdventuresLucky Pup Living BURNOUT GUIDEAnd Soon....The Lucky Pup Podcast!Hey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!Also, if you haven’t done so already, follow the podcast. we add new interviews weekly, and if you’re not following, there’s a good chance you’ll miss out. Follow now!